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Marketing Essentials - Lyndon Simkin - Bog - Cengage Learning EMEA - Plusbog.dk

Marketing Essentials - Lyndon Simkin - Bog - Cengage Learning EMEA - Plusbog.dk

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

DKK 663.00
1

Exam Essentials: Cambridge C1, Advanced Practice Tests 1, With Key - - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials: Cambridge C1, Advanced Practice Tests 1, With Key - - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials Practice Tests provide students with an invaluable combination of exam information, task guidance and up-to-date exam practice. This revised edition provides updated tests along with two completely new tests written by experts in the field and are at least the same level as the real Cambridge English exam. Students can be confident that if they do well in the Practice Tests, they’ll do well in the real exam

DKK 457.00
1

Exam Essentials: Cambridge B2, First Practice Tests 2, With Key - - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials: Cambridge B2, First Practice Tests 2, With Key - - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials Practice Tests provide students with an invaluable combination of exam information, task guidance and up-to-date exam practice. This revised edition provides updated tests along with two completely new tests written by experts in the field and are at least the same level as the real Cambridge English exam. Students can be confident that if they do well in the Practice Tests, they’ll do well in the real exam

DKK 465.00
1

Exam Essentials: Cambridge C1, Advanced Practice Tests 2, With Key - - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials: Cambridge C1, Advanced Practice Tests 2, With Key - - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials Practice Tests provide students with an invaluable combination of exam information, task guidance and up-to-date exam practice. This revised edition provides updated tests along with two completely new tests written by experts in the field and are at least the same level as the real Cambridge English exam. Students can be confident that if they do well in the Practice Tests, they’ll do well in the real exam

DKK 438.00
1

Exam Essentials: Cambridge B2, First Practice Tests 1, With Key - Charles Osbourne - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials: Cambridge B2, First Practice Tests 1, With Key - Charles Osbourne - Bog - Cengage Learning EMEA - Plusbog.dk

Exam Essentials Practice Tests provide students with an invaluable combination of exam information, task guidance and up-to-date exam practice. This revised edition provides updated tests along with two completely new tests written by experts in the field and are at least the same level as the real Cambridge English exam. Students can be confident that if they do well in the Practice Tests, they’ll do well in the real exam

DKK 438.00
1

Essentials of Financial Accounting in Business - Mike Bendrey - Bog - Cengage Learning EMEA - Plusbog.dk

Essentials of Financial Accounting in Business - Mike Bendrey - Bog - Cengage Learning EMEA - Plusbog.dk

In this authoritative introduction to the subject, the authors explain and illustrate the ways in which financial accounting works in all its phases - from the use of source documents through to the formulation and presentation of accounts. In the process they explain basic concepts, with extended treatment of such fundamental issues as double-entry book-keeping and cash control.

DKK 804.00
1