Vores kunder ligger øverst på Google

Google Ads Specialister fra Vestjylland

Vi er 100% dedikerede til Google Annoncering – Vi har mange års erfaring med Google Ads og den bruger vi på at opsætte, optimere & vedligeholde vores fantastiske kunders konti.

100% Specialiseret i Google Ads
Vi har mange års erfaring fra +300 konti
Ingen lange bindinger & evighedskontrakter
Jævnlig opfølgning med hver enkelt kunde
Vi tager din virksomhed seriøst
KONTAKT OS
LÆS UDTALELSER & SUCCESHISTORIER

28 resultater (0,23876 sekunder)

Vis alle filtre

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

Food and Drink - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Food and Drink - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Food and Drink: the cultural context is the first text to provide a comprehensive and academically rigorous introduction to a range of key themes in the field of food, drink and culture.This edited text explores the complex relationships between food and drink, and individuals and society. It provides analysis of social conditions that shape these relationships and examine their consequences on areas such as health, the environment, the distinctiveness of cultures, and the cohesiveness of communities. By focusing on specific aspects of social conditioning, including social class, politics, ethics, cultural homogenisation, urban development, migration, literature, and travel, it explains the emergence of dominant patterns of food and drink production, supply and consumption. It also explores representations of food and drink in the arts, to assess what this reveals about aspects of our food and drink cultures.With international contributions (UK, France, USA) from the well known and respected academics and practitioners, it provides a combination of theoretical enquiry and practical insight to explore aspects of consumer behaviour, with specific reference to trends in taste, products that are environmentally and culturally sustainable, food and wine tourism, the growth in reliance on standardised and processed products, and the use of restaurants and bars as theatres for conspicuous consumption and the display of adopted lifestyles.It contains a wealth of high quality contributions including:* The Commodification Of Taste by George Ritzer & Anya Galli, University of Maryland* Food and Drink Ethics by Rebecca Hawkins, Oxford Brookes University* Food, Drink and the Diaspora by Jessica Harris, City University of New York* Artistic representations of food and drink: opera by Fred Plotkin, opera and food writer* Embedding Food and Drink Cultures by Benoit Lecat, Burgundy School of Business Essential reading for post graduates, academics, professionals and all those interested in gastronomy, food and cultural studies, wine business management, hospitality management and all related areas of study.

DKK 429.00
1

Contemporary Issues for Events - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Contemporary Issues for Events - - Bog - Goodfellow Publishers Limited - Plusbog.dk

An edited volume which discusses and investigates five key themes of fast-moving and highly significant factors in the field of events management:•Technology•Equality, Diversity & Inclusion•Sustainability•Competition, Finances & Growth•Creativity & Event OperationsBringing together a team of expert international contributors who use real life case studies to contextualise, it provides the reader with a one-stop shop to all key areas of change and growth within the events industry. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, and by professionals wanting increased understanding alongside practical methods. Series editors: Vassilios Ziakas, Consultant & Independent Scholar in Events Management, UK and Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 403.00
1

Essentials of Digital Marketing - Kathryn (heriot Watt University Waite - Bog - Goodfellow Publishers Limited - Plusbog.dk

Essentials of Digital Marketing - Kathryn (heriot Watt University Waite - Bog - Goodfellow Publishers Limited - Plusbog.dk

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.

DKK 468.00
1

Essentials of Digital Marketing - Kathryn Waite - Bog - Goodfellow Publishers Limited - Plusbog.dk

Essentials of Digital Marketing - Kathryn Waite - Bog - Goodfellow Publishers Limited - Plusbog.dk

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.

DKK 1108.00
1

Focus On Festivals - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Focus On Festivals - - Bog - Goodfellow Publishers Limited - Plusbog.dk

This book presents a contemporary overview of our most ubiquitous cultural phenomena - festivals. It is able to do so by taking a powerful and unique case-study focused, theoretically rigorous and pan-European approach. It comes from a hugely expert and experienced team of editors and authors drawn from across Europe and is based on the groundbreaking work of the European Festival Research Project (EFRP). The EFRP and the book are focused on understanding the causes and implications of the current growth in festivals internationally, and the implications this has across major sectors ranging from tourism to culture. The key themes the books brings out are: •The politics, programming, impacts, governance and management of festivals; •The social, cultural, political, economic and physical contexts in which festivals operate; •The potential of festivals to explore and stimulate a more risk-oriented approach to the arts; •Key conclusions, trends, forecasts and recommendations for the sector in the future. The exciting range of real world examples and the mix of practical and academic contributions provides readers with a broad perspective across agendas from economic regeneration and tourism, to education and social inclusion. An indispensable text for students in arts and festival management, events, tourism, hospitality and cultural policy and management courses. It is also essential reading for festival and events managers, public authorities and existing and potential sponsors.

DKK 392.00
1

Focus On Festivals - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Focus On Festivals - - Bog - Goodfellow Publishers Limited - Plusbog.dk

This book presents a contemporary overview of our most ubiquitous cultural phenomena - festivals. It is able to do so by taking a powerful and unique case-study focused, theoretically rigorous and pan-European approach. It comes from a hugely expert and experienced team of editors and authors drawn from across Europe and is based on the groundbreaking work of the European Festival Research Project (EFRP). The EFRP and the book are focused on understanding the causes and implications of the current growth in festivals internationally, and the implications this has across major sectors ranging from tourism to culture. The key themes the books brings out are: •The politics, programming, impacts, governance and management of festivals; •The social, cultural, political, economic and physical contexts in which festivals operate; •The potential of festivals to explore and stimulate a more risk-oriented approach to the arts; •Key conclusions, trends, forecasts and recommendations for the sector in the future. The exciting range of real world examples and the mix of practical and academic contributions provides readers with a broad perspective across agendas from economic regeneration and tourism, to education and social inclusion. An indispensable text for students in arts and festival management, events, tourism, hospitality and cultural policy and management courses. It is also essential reading for festival and events managers, public authorities and existing and potential sponsors.

DKK 1108.00
1

Virtual Events Management - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Virtual Events Management - - Bog - Goodfellow Publishers Limited - Plusbog.dk

The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines:•What are virtual events •What are hybrid events •How to develop an online event experience •How to engage with stakeholders •The practical approach to developing and delivering virtual and hybrid events Written in a clear and user friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ‘what we have learned’ feature to finish. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.

DKK 403.00
1

Event Project Management - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Project Management - - Bog - Goodfellow Publishers Limited - Plusbog.dk

* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management;* Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology;* Uses a range of international case studies to show the theory in practice;* Includes contributions from a diverse range of international experts;* Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions;This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 920.00
1

Event Evaluation: - Professor Donald (professor Emeritus Getz - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Evaluation: - Professor Donald (professor Emeritus Getz - Bog - Goodfellow Publishers Limited - Plusbog.dk

This is the first textbook and reference work on evaluation intended for event management andevent tourism. Drawing upon generic evaluation theory and methods, event and tourism researchand real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.The strength of this book lies in its emphasis on evaluation foundations, both theoretical andmethodological, enabling the student and practitioner to adapt the evaluation process to manysituations using:*A range of tools from simple checklists to more advanced logic models;*Specific chapters devoted to the most challenging evaluation contexts: the visitor and theirexperience, quality and human resources;*A chapter devoted to exploring different evaluation challenges in the full range of plannedevents, including the tourism dimension;*An introduction of impact assessment.The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

DKK 392.00
1

Focus On World Festivals - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Focus On World Festivals - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Focus on World Festivals: Contemporary case studies and perspectives provides the reader with a contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus this book can be utilised in several ways; to examine different types and genres of festivals across the world; to consider in detail specific festivals in specific contexts; to look at management and organisational issues in festival provision, and to illustrate debates and theories pertaining to festivals throughout the world. This book is a companion to ''Focus on Festivals'', it is written by a varied mix of academics, practitioners and cultural commentators. It expands many of the central themes and issues to reach a global understanding of festivals. The key themes this book discusses are: * The nature of festivals, festivalisation and the growth of festival provision around the world * Interest in festival’s potential economic, social, place-making and political impacts * Festivals as ‘glocal’ players * The relationship between festivals and tourism * The management and business of festivals in different locations responding to differing social, political and market contexts * The role of festivals in identity making *Festivals as sites of participation, co-creation and experiences It is a dynamic and indispensable text for students in arts and festivals management, events, tourism, creative industries, cultural and public policy, music industry and management courses as well as for festival and events managers, public authorities and existing and potential sponsors. Through the variety of festivals illustrated in this book, the reader will discover that much about the nature of festivals crosses borders, they are a recognisable and growing part of societal and cultural delivery around the globe; their impacts, economic, social and cultural are a major driver in their development; their popularity with audiences, arts organisations and performers is undiminished in this ever-expanding cultural phenomenon of festivals..

DKK 410.00
1

Event Evaluation: - Professor Donald Getz - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Evaluation: - Professor Donald Getz - Bog - Goodfellow Publishers Limited - Plusbog.dk

This is the first textbook and reference work on evaluation intended for event management andevent tourism. Drawing upon generic evaluation theory and methods, event and tourism researchand real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.The strength of this book lies in its emphasis on evaluation foundations, both theoretical andmethodological, enabling the student and practitioner to adapt the evaluation process to manysituations using:*A range of tools from simple checklists to more advanced logic models;*Specific chapters devoted to the most challenging evaluation contexts: the visitor and theirexperience, quality and human resources;*A chapter devoted to exploring different evaluation challenges in the full range of plannedevents, including the tourism dimension;*An introduction of impact assessment.The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

DKK 1108.00
1

Event Communication - Barbara Mazza - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Communication - Barbara Mazza - Bog - Goodfellow Publishers Limited - Plusbog.dk

Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:•Relationship and integrated communication for the event stakeholder management•Event mix strategies and multilevel communication•Different typologies of users and consumer behaviour•Communication planning and results•Events storytelling: dramaturgy and metacommunication•How to increase engagement and deliver immersive experiences•Innovative digital technologies and virtual events•Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome.

DKK 410.00
1

Cases For Event Management and Event Tourism - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Cases For Event Management and Event Tourism - - Bog - Goodfellow Publishers Limited - Plusbog.dk

* Fully developed case studies all with theoretical underpinning and clear learning outcomes.* Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom.* Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments.A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments.Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry.Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 410.00
1

Dictionary of Event Studies, Event Management and Event Tourism - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Dictionary of Event Studies, Event Management and Event Tourism - - Bog - Goodfellow Publishers Limited - Plusbog.dk

* An ontology of the study of planned events and the professional practice of event management and event tourism;* User friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field;* E version has an interactive function with hyperlinks to sources, books in the EMTM series as well as ability to bookmark pages, instant linkage to cross references and more. This Dictionary, produced by a distinguished and varied panel of international editors, is an invaluable reference for students, academics, practitioners, researchers, policy makers. For the first time, it compiles and defines a comprehensive glossary of terms used in the event-specific literature. Whilst many of these terms are commonplace, their usage in the events literature is often specific and in need of interpretation. Whilst there are numerous short entries and basic definitions, the emphasis has been placed on terms with high relevance to planned events, and in particular to theories, concepts and models specific to event studies. Multiple usages, including quotations are provided, where relevant, to cover the breadth of meanings and applications of the terms. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 1153.00
1

Cases For Event Management and Event Tourism - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Cases For Event Management and Event Tourism - - Bog - Goodfellow Publishers Limited - Plusbog.dk

* Fully developed case studies all with theoretical underpinning and clear learning outcomes.* Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom.* Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments.A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments.Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry.Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 955.00
1

Event Leadership - Emma Abson - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Leadership - Emma Abson - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Leadership: Theory and practice for event management and tourism examines, contextualises and applies leadership theory and practice at several levels. Using a wide range of contemporary research, this book explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today. In light of the complex business needs of event organisations and in order to illustrate the concepts discussed, examples of case studies from the event sector are used throughout.Providing a comprehensive grounding in leadership theory, this book explores leadership in events from three distinct viewpoints using various event settings and types of events to illustrate:•"The leader" within event organisations: looking at leaders who are founders, or those that have been appointed, elected, evolved from other positions or emerged from a crisis – all of which have their own issues and effects.•Leadership within the events community, such as political leadership or leaders within event portfolios and networks. Questioning what does it take to achieve effective collaboration among events and between events and other key stakeholders? Is it the individual leader, or leadership that emerges from network dynamics?•The leadership role that events and professional organisations play in society, such as educational and inspirational leadership – looking at social marketing through events, with the aims of changing attitudes and behaviour. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 1108.00
1

Crowd Management - William O'toole - Bog - Goodfellow Publishers Limited - Plusbog.dk

Crowd Management - William O'toole - Bog - Goodfellow Publishers Limited - Plusbog.dk

This is the first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. The management of crowds in events and festivals is extremely complex as such situations are unpredictable. Whilst traditional planning is initially used, a fixed plan only works when the crowd is compliant. Every event management team now needs to understand the complexity, the decisions under uncertainty and the long tail risks in order to successfully plan and maintain optimum crowd safety.Structured into four sections (Risk, Management, Security and Health) with templates, explanation points and case studies throughout, each of the sections is written by experts who have global experience in their field of excellence.By William O’Toole, Events Management Specialist, Sydney, Australia with Dr Stephen Luke (Health) Senior Registrar, Team Rubicon Australia College of Intensive Care Medicine, Australia, Peter Ashwin (Security) Principal, Event Risk Management Solutions LLC, Idaho, USA, Dr Jason Brown (Risk) National Security Director, Thales Australia & New Zealand, and Andrew Tatrai (Crowds) Chairman (Non-Executive Director), Australian Concert and Entertainment SecurityThe Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

DKK 1064.00
1

Knowledge Management in Event Organisations - Raphaela (senior Lecturer In Event Management Staedler - Bog - Goodfellow Publishers Limited -

Knowledge Management in Event Organisations - Raphaela (senior Lecturer In Event Management Staedler - Bog - Goodfellow Publishers Limited -

* Thoroughly explains generic knowledge management frameworks and their application and relevance to planned events and event tourism* International case studies contributed by practitioners and other experts in the field at the end of chapters used to illustrate methods and applications. * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions.Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared quickly and efficiently (pre- and during the event), as well as stored effectively post-event before the event organising team disperses. Generic Knowledge Management frameworks and models are introduced, applied and adapted to fit this challenging environment in order for event organisers to avoid ‘reinventing the wheel’ each year. Knowledge Management in Event Organisations is the first book to:* Encourage the adoption of standard knowledge management frameworks and methods in the field of event management;* Provide concepts and frameworks that can be adapted to a range of different events and different stakeholders;* Introduce the reader to alternative approaches to knowledge management, such as communities-of-practice, power/knowledge and Appreciative Sharing of Knowledge;* Recommend best practices for event organisers to develop a collaborative ‘knowledge culture’ through, e.g. trust and mutual understanding, and hence develop professionalisation of the field;* Develop a better understanding of how effective Knowledge Management can provide a competitive advantage for event organisations through, e.g. Efficiency, Innovation and Organisational Learning. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 405.00
1

The Dark Side of Events - William O'toole - Bog - Goodfellow Publishers Limited - Plusbog.dk

The Dark Side of Events - William O'toole - Bog - Goodfellow Publishers Limited - Plusbog.dk

The events industry is a multi-million dollar fast-moving industry, ergo it is a key target for corruption. With multiple revenue sources, complex logistics, ,a strict deadline and the need for quick decision making, it is vital the organisers are fully aware of all ways and means events can leave themselves vulnerable. This new volume from William O’Toole , takes the reader through all the stages, identifying the ‘weak spots’ and opportunities, and advising how to identify and prevent corruption. His core thesis is that mega corruption is empowered and accepted when petty corruption abounds. Addressing the mega corruption of mega events, without minimising the smaller and highly distributed petty corruption, is less than a band aid. He believes preventing corruption in events is a matter of ethics from the ground up. Laws and compliance are necessary, but ultimately it depends on people, on trust and integrity.''The Dark Side of Events'' applies the advanced tools of risk management found in the International Standards ISO31010, 31000, 37001 to the prevention of corruption in events and includes a schema on how the text can be used as a training manual, teaching textbook and guide for events and event teams. The final chapter includes an ‘exposure to corruption assessment’ table. This provides events with a series of questions to assess their exposure to corruption. It will rate the event and event organisation and can be used in event tendering (bids) and proposals . International law increasingly requires all major companies, such as event sponsors, to only deal with other companies that have an anti-corruption policy. Written in a clear and user-friendly style, each chapter is designed to explore different aspects of the event process and where to be aware of risks of corruption. With over thirty real stories and examples from around the world, the reader will be fascinated by the depth and breadth of this dark side of events.Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, and by professionals wanting increased understanding alongside practical methods. Series editors: Vassilios Ziakas, Consultant & Independent Scholar in Events Management, UK and Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

DKK 403.00
1

Enterprise: Concepts and Issues - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Enterprise: Concepts and Issues - - Bog - Goodfellow Publishers Limited - Plusbog.dk

* Thorough examination of entrepreneurialism and its place in society an business today;* Uncovers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution; * Contains international case studies, to illustrate how entrepreneurship is being applied across the economy.What makes an entrepreneur? The rising recognition of entrepreneurship and entrepreneurs means they have become global phenomena where entrepreneurship is seen as a key driver of economic and social development. Internationally, governments are seeking to increase business start-up rates and improve the contribution of growing firms to employment and economic growth. ''''''Enterprise: Concepts and Issues'''''' introduces many of the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution into new areas of business and economic activity. Discussing via different dimensions and with the use of international real life case studies, it aims to understand how entrepreneurship is being applied across the economy. Written by a team of expert scholars, it discusses issues such as:* The ‘entrepreneurial class’ – is there such a thing and what are the barriers to entry?* Common characteristics of the successful entrepreneurs: attributes, behaviours and skills* Entrepreneurialism in different contexts – corporate, social and family.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the ''''''The Global Management Series''''''; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. ''''''Series Editors'''''': Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK

DKK 1108.00
1

Event Impact Assessment - Professor Donald (professor Emeritus Getz - Bog - Goodfellow Publishers Limited - Plusbog.dk

Event Impact Assessment - Professor Donald (professor Emeritus Getz - Bog - Goodfellow Publishers Limited - Plusbog.dk

Impact assessment can be highly technical and complex, requiring a broad knowledge base and diverse skills, but like evaluation, it is a process fraught with philosophical, technical and political perils. Why is it done, by whom, and how, must be carefully planned. Impacts cannot always be ’proven’, so the nature of evidence becomes critical. Accordingly, a strong theoretical base is needed by all IA practitioners.Whilst economic impacts have received a great deal of attention, with sufficient material available to guide all applications, for social, cultural and environmental IA the theory and practice has lagged. In the context of Triple Bottom Line, social responsibility and sustainability approaches most of the available literature is on normative goals (such as going green, meeting sustainability standards), the nature of positive and negative impacts (a descriptive approach or based on public input), or theory about how impacts occur; very little theory development or praxis has been directed at impact assessment for these applied fields.In response to this lack of information, Event Impact Assessment is the first text to: •Develop professionalism for IA and evaluation in these applied management fields.•Position impact assessment within sustainability and responsibility paradigms.•Recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.•Encourage the adoption of standard methods and key performance indicators in evaluation and impact assessment in order to facilitate valid comparisons, benchmarking, reliable forecasts, transparency and accountability.•Provide concepts and models that can be adapted to diverse situations.•Connect readers to the research literature through use of Research Notes and provision of additional readings.This text also works well as a companion text to Event Evaluation: Theory and methods for event management and tourism. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

DKK 410.00
1

Enterprise and its Business Environment - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Enterprise and its Business Environment - - Bog - Goodfellow Publishers Limited - Plusbog.dk

* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation.For the first time in history, more than half of the world’s businesses are small, however, the technological revolution has meant that some small firms are “born global” i.e. they operate in multiple markets and/or geographies from the outset. Business enterprises need to move and adapt quickly, in line with competition and changing customer tastes. The challenges they face to succeed are relentless. ''''''Enterprise and its Business Environment'''''' offers a clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.''''''Enterprise and its Business Environment'''''' is written and contributed to by a team of expert scholars from Heriot-Watt University, who teach across the globe. This important text:* Brings structure to the field of ‘business enterprise’ by organizing basic ideas and introducing concepts; * Builds on the established theories and contributions of the great and good in the field of management and organization;* Uses international case studies to examine globalisation and its significance to organisations.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the ''''''The Global Management Series''''''; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. ''''''Series Editors'''''': Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK]

DKK 410.00
1

Research Methods for Accounting and Finance - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Research Methods for Accounting and Finance - - Bog - Goodfellow Publishers Limited - Plusbog.dk

Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project. Jargon-free and written in a user-friendly style, it utilises a variety of methods to carefully link the subject matter and topics. Packed with appropriate examples and reflective exercises to support skills and knowledge development, each chapter includes a useful reference list and suggested further read¬ings. It offers a comprehensive overview of key research methods and the choices available when undertaking research in accounting and finances. It includes:* an exploration of the nature and scope of research within the disciplines of accounting and finance; * how to identify a suitable research project and the importance of understanding and contextualising your research ideas via a thorough literature review;* which type of research most suitable to undertake and the researcher’s choice of data collection method;* an analysis of qualitative and quantitative research methods – and which is more appropriate for your study;* Ethical issues and research codes of practice and advice on the writing process.To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Visit www.goodfellowpublishers/rmforacc for details.The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible ''pick and mix'' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UKAbout the Editors:Audrey Paterson is an Associate Professor in Accounting and manager of the PhD programme within the Department of Accounting, Economics & Finance at Heriot-Watt University, UK. David Leung is an Associate Professor in Accounting at Coventry University, UK.William (Bill) Jackson is Head of the Department of Accounting, Economics and Finance at Heriot-Watt University, UK.Robert MacIntosh is Professor of Strategy and Head of School at Heriot-Watt University, UK.Kevin O’Gorman is Professor of Management and Business History in Heriot-Watt University, UK.

DKK 403.00
1