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Marketing of Nike. An Analysis of Relationships with Customers and Suppliers - Bog af Frank Neuhausen - Paperback

Marketing of Nike. An Analysis of Relationships with Customers and Suppliers - Bog af Frank Neuhausen - Paperback

Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: This is a short academic work on Nike's relationship model towards customers. It will be shown how strategically this process is generated.The subject of relationship marketing is discussed and compared to transaction marketing. Moreover a company overview of Nike is given.Within the last two decades relationship marketing has become a widely accepted..

DKK 355.95
2

The strategies of the sportswear industry - Bog af Anonymous - Paperback

The strategies of the sportswear industry - Bog af Anonymous - Paperback

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Munich, language: English, abstract: This text provides an overview of the strategies Adidas, Nike and Under Armour implement to compete in the sports apparel industry. Adidas and Nike, but also Under Armour, to some extent, are leveraging from a high bargaining power over their suppliers due to a strong and global supply chain. With the increase..

DKK 330.95
2

Controversial Advertising with a Special Focus on Nike¿s Ad 'Dream Crazy' - Bog af Cara Camello - Paperback

Controversial Advertising with a Special Focus on Nike¿s Ad 'Dream Crazy' - Bog af Cara Camello - Paperback

Research Paper (undergraduate) from the year 2020 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, Justus-Liebig-University Giessen (Anglistik), language: English, abstract: When American football player Colin Kaepernick protested for black rights in mid-2016, I was astonished at the extent of the controversy that followed. Actually, I think sports should be neutral and apolitical. However, top athletes ¿ who often have a great deal of influence..

DKK 318.95
2