Reputation First Second Edition - Bog af Chris Komisarjevsky - Paperback
This is the must-have guide to crisis communication strategy and reputation.With a sweeping new chapter -- \Close to the Edge\ -- REPUTATION FIRST SECOND EDITION: Building a Crisis Communication Strategy looks at dramatic crises and reputation issues of 2023. With Sidebars to take a closer look at digital and other media coverage of the three most controversial corporate crises of 2023 -- Bud Light, Norfolk Southern and Adidas -- it reveals the drama that threatened sales and the very futures of..
