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Good Works! - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Good Works! - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. - - Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses - - Explains how to balance social and business goals - - Author Philip Kotler is one of the world''s leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world''s leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler - With Good Works , you''ll find that you can generate significant resources for your cause while achieving financial success.

DKK 195.00
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Marketing 5.0 - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Marketing 5.0 - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

DKK 229.00
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Precious Metals Trading - Philip Gotthelf - Bog - John Wiley & Sons Inc - Plusbog.dk

Precious Metals Trading - Philip Gotthelf - Bog - John Wiley & Sons Inc - Plusbog.dk

A detailed look at how to profit in the precious metals market Today, gold, silver, platinum, and palladium offer a new and different profit potential for those who understand the impact of new technologies, new economic forces, and new demographics. Updated to reflect changes in this market since the mid-1990s, The Precious Metals Trader focuses on new developments that could translate into serious profit-making trends-from electrically-generated automobiles that could substantially increase demand for platinum to the increased use of composites in dentistry, which could negatively impact the use of both silver and gold. The Precious Metals Trader also explains the supply/demand fundamentals of the four precious metals-gold, silver, platinum, and palladium-and provides projections about long-term trends and profit opportunities that will coincide with them. Filled with fresh insights from Philip Gotthelf-one of the top experts in this field-The Precious Metals Trader offers readers the guidance they need to trade profitably within this dynamic market. Philip Gotthelf (Closter, NJ) publishes the Commodex System-the oldest daily futures trading system published in the world-and the Commodity Futures Forecast Service. He is also President of Equidex Incorporated and Equidex Brokerage Group Inc.

DKK 559.00
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The Art of Speeches and Presentations - Philip Collins - Bog - John Wiley & Sons Inc - Plusbog.dk

The Art of Speeches and Presentations - Philip Collins - Bog - John Wiley & Sons Inc - Plusbog.dk

Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn. When the content’s right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. “Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”— Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague

DKK 155.00
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Market Your Way to Growth - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Market Your Way to Growth - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. - - Proven business and marketing advice from leading names in the industry - - Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility , among others - - Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing , and a frequent contributor to the China business press -

DKK 180.00
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Corporate Social Responsibility - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Corporate Social Responsibility - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world''s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today''s good corporate citizen.

DKK 346.00
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Quality and Me - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

Quality and Me - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

Hailed by Time magazine as the "leading evangelist of quality," Philip Crosby has emerged as one of the century''s greatest management thinkers. Now, in this autobiography, the person most responsible for the quality revolution in American business shares the ideas and insights he''s gathered over the course of an eventful, forty-year career. A talented storyteller, Crosby recounts his years as vice president of ITT, his working relationship with the legAndary Harold Geneen, and the launch--and re-launch--of his own consulting practice. Quality and Me is an intimate, informative portrait of the man who changed the way quality management is practiced today.

DKK 319.00
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The Art of Speculation - Philip L. Carret - Bog - John Wiley & Sons Inc - Plusbog.dk

The Art of Speculation - Philip L. Carret - Bog - John Wiley & Sons Inc - Plusbog.dk

"The Art of Speculation is laden with insights and studies that are as fresh today as newly cut grass . . . a joy to read. The topics covered were timeless in 1931 . . . and written in 24-carat prose." -from the Foreword by Victor Niederhoffer A classic in every sense of the word, The Art of Speculation has been heralded by investors, both past and present, as a true standout in the field. Written by Philip Carret -a Wall Street legend long considered a leading thinker in basic value investing -this timeless work is as vital a part of finance literature today as it was when it first appeared almost seventy years ago. Acclaim for The Art of Speculation "Philip Carret has been practicing the art of investing longer than anyone. In the current frothy stock market environment it is helpful to read his insights into the Great Crash of 1929 to see if there are useful parallels. Beginning investors will find The Art of Speculation instructive and students of the market will learn much about what investing was like seven decades ago before computers, derivatives, junk bonds, discount brokers, and hedge funds. His Twelve Commandments for Speculators is good advice for us all." -Byron R. Wien, Managing Director/U.S. Investment Strategist Morgan Stanley & Co., Inc. "A genuine rarity: the intricacies of investing illuminated by clear writing and timeless insight. The chapters on how to read a balance sheet and income statement are classics. No investor should even consider dabbling in the frantic IPO market of today without having read them first." -Christopher M. Byron Esquire

DKK 288.00
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Marketing 3.0 - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Marketing 3.0 - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. - - Explains the future of marketing, along with why most marketers are stuck in the past - - Examines companies that are ahead of the curve, such as S. C. Johnson - - Kotler is one of the most highly recognized marketing gurus, famous for his "4 P''s of Marketing" - In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

DKK 199.00
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Ten Deadly Marketing Sins - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Ten Deadly Marketing Sins - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Marketing''s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can''t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they''re glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University''s Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

DKK 238.00
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Redefining Retail - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Redefining Retail - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

DKK 190.00
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The Absolutes of Leadership - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

The Absolutes of Leadership - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

Leadership is learnableA Warren Bennis Executive Briefing Series Book Crosby is taking his message to a different audience--a growing army of intelligent young men and women who are setting out to become executives by choice and for the right reasons. --Central Florida Business In this, his eleventh book, world-renowned consultant Philip Crosby offers readers a simple, yet ingenious method for assessing the skills of those they've been assigned to follow, as well as their own leadership abilities. Leaders, he says, come in five versions?Destructor, Procrastinator, Caretaker, Preparer, and Accomplisher. And by examining each of those character types in relation to his four Absolutes of Leadership, the author establishes a framework would-be leaders can use to build quality leadership skills of their own. Crosby also discusses the leader's role in organizational finance and quality, and in dealing with customers, suppliers, employees, and bosses. You know a leader when you meet one, he asserts and he maintains that those people who already have leadership potential will blossom once they understand and epitomize the precepts set forth in this groundbreaking work.

DKK 162.00
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Reimagining Operational Excellence - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Reimagining Operational Excellence - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

DKK 219.00
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Taming the Money Sharks - Philip Shu Ying Cheng - Bog - John Wiley & Sons Inc - Plusbog.dk

Taming the Money Sharks - Philip Shu Ying Cheng - Bog - John Wiley & Sons Inc - Plusbog.dk

Easy-to-follow guidelines from a pro for simplifying your investments, protecting yourself from the investment sharks and achieving financial freedom Drawing on his years as an investor for leading banks in the U.S. and Asia, Philip Cheng delivers down-to-earth strategies guaranteed to make you "shark-proof" while you optimize investment returns. Statistics show that only 20% of small investors ever come close to achieving their investment goals. The other 80% get eaten alive by "investment sharks"—investment advisors, fund managers and other hucksters out to line their pockets with your hard-earned cash. Motivated by a sense of fair play, Cheng resolved to write an investor''s survival guide in which he''d share everything he''s learned in his years as a successful professional investor. The result is Taming the Money Sharks . The easy-to-follow guidelines you''ll find in this book will help you navigate the shark-infested waters of the investment world, all the way to the financial freedom you dream of and deserve. - - A must-have survival guide for novice investors, and a source of fresh thinking and innovative strategies for experienced investors - - Features many illustrations, summaries, charts, real-world examples along with other powerful tools to help you avoid common mistakes and win at the investment game - - Lays out 8 proven strategies for investing systematically and surviving and thriving in the shark-infested waters of the stock market -

DKK 180.00
1

Hands-On AI Trading with Python, QuantConnect, and AWS - Philip Sun - Bog - John Wiley & Sons Inc - Plusbog.dk

Hands-On AI Trading with Python, QuantConnect, and AWS - Philip Sun - Bog - John Wiley & Sons Inc - Plusbog.dk

Master the art of AI-driven algorithmic trading strategies through hands-on examples, in-depth insights, and step-by-step guidance Hands-On AI Trading with Python, QuantConnect, and AWS explores real-world applications of AI technologies in algorithmic trading. It provides practical examples with complete code, allowing readers to understand and expand their AI toolbelt. Unlike other books, this one focuses on designing actual trading strategies rather than setting up backtesting infrastructure. It utilizes QuantConnect, providing access to key market data from Algoseek and others. Examples are available on the book's GitHub repository, written in Python, and include performance tearsheets or research Jupyter notebooks. The book starts with an overview of financial trading and QuantConnect's platform, organized by AI technology used: Examples include constructing portfolios with regression models, predicting dividend yields, and safeguarding against market volatility using machine learning packages like SKLearn and MLFinLab. Use principal component analysis to reduce model features, identify pairs for trading, and run statistical arbitrage with packages like LightGBM. Predict market volatility regimes and allocate funds accordingly. Predict daily returns of tech stocks using classifiers. Forecast Forex pairs' future prices using Support Vector Machines and wavelets. Predict trading day momentum or reversion risk using TensorFlow and temporal CNNs. Apply large language models (LLMs) for stock research analysis, including prompt engineering and building RAG applications. Perform sentiment analysis on real-time news feeds and train time-series forecasting models for portfolio optimization. Better Hedging by Reinforcement Learning and AI: Implement reinforcement learning models for hedging options and derivatives with PyTorch. AI for Risk Management and Optimization: Use corrective AI and conditional portfolio optimization techniques for risk management and capital allocation. Written by domain experts, including Jiri Pik, Ernest Chan, Philip Sun, Vivek Singh, and Jared Broad, this book is essential for hedge fund professionals, traders, asset managers, and finance students. Integrate AI into your next algorithmic trading strategy with Hands-On AI Trading with Python, QuantConnect, and AWS.

DKK 412.00
1

The Transformative Power of Family Wealth - Philip Marcovici - Bog - John Wiley & Sons Inc - Plusbog.dk

The Transformative Power of Family Wealth - Philip Marcovici - Bog - John Wiley & Sons Inc - Plusbog.dk

"For wealth and business owning families and their advisers, this is the ultimate guide to getting it right." David Chong, Group President, Portcullis (Singapore) Pte. Ltd., described by the Singapore Academy of Law as The Guru of Asian Family Offices "Building on his previous work, The Transformative Power of Family Wealth is packed with insight and offers wealth owners powerful tools for channeling their resources into a force for good. Must reading not only for those stewards of family wealth, but for all those striving to serve them." Amaury Jordan, CFA, co-founder of Avalor Investment (Switzerland) and TriLake Partners (Singapore) "Philip’s book is a very worthwhile read for those who work with wealthy families. In particular, the paradigm of the Theory of Change as a mechanism to help to shape a succession planning strategy is fascinating. It is also refreshing to read a positive exposition of the role that private businesses can play in regenerating society." John Riches, Partner RMW Law and President of the International Academy of Estate and Trust Lawyers "With his extensive experience and deep insights, Philip’s latest book is required reading, not only for wealthy families and their advisors, but also for policy makers and thinkers as they ponder the role of wealthy families in tomorrow’s world." Edmund Leow S.C., Senior Partner, Dentons Rodyk & Davidson LLP, Singapore A manual for avoiding the common pitfalls of family wealth and businesses with a focus on how families can prosper while governments capture the benefits of wealth owning residents and citizens In The Transformative Power of Family Wealth, retired lawyer, wealth advisor, and tax consultant Philip Marcovici delivers a startlingly insightful and practical discussion of how family wealth and business owners can navigate internal and external challenges and have a positive and benevolent impact on the communities around them. For governments navigating the challenges and benefits of attracting and retaining wealth owners to their countries, an invaluable resource. The book explains how to handle the difficulties associated with generational succession, family infighting, growing societal inequality, and complex taxation regimes. It walks you through: How to retain and grow your family's wealth through generations so you can continue to have a positive impact on the worldHow to handle internal family “derailing” events, like divorce, mental illness, fraud, and moreStrategies for mitigating political risk for family-run businesses with international exposure and investmentsApproaches for governments to consider, including the adoption of regenerative tax systems that capture opportunities to create vibrant economies that address growing wealth and income inequality Perfect for owners of family-run businesses and families with wealth, as well as the professionals, advisors, and consultants who work with them, The Transformative Power of Family Wealth is a must-read for lawyers, accountants, policymakers, legislators, regulators, journalists, and anyone else with an interest in improving their understanding of the issues affecting family wealth.

DKK 401.00
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Typographic Design - Philip B. Meggs - Bog - John Wiley & Sons Inc - Plusbog.dk

Typographic Design - Philip B. Meggs - Bog - John Wiley & Sons Inc - Plusbog.dk

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to typeExplore communication and typographic messagingLearn how typography has evolved, and where it is headedAdopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

DKK 582.00
1