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The Quest for Global Dominance - Vijay Govindarajan - Bog - John Wiley & Sons Inc - Plusbog.dk

The Quest for Global Dominance - Vijay Govindarajan - Bog - John Wiley & Sons Inc - Plusbog.dk

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: - - Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets - - Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers - - Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge - - Leveraging the rise of emerging markets especially China and India to transform the company''s growth prospects, global cost structure, and pace of innovation -

DKK 227.00
3

The Global Market - - Bog - John Wiley & Sons Inc - Plusbog.dk

The Global Market - - Bog - John Wiley & Sons Inc - Plusbog.dk

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

DKK 462.00
3

Global Marketing Management - Bog af Kristiaan Helsen - Paperback

Global Marketing Management - Bog af Kristiaan Helsen - Paperback

An indispensable resource for students of marketing, management, and international businessIn the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today's economy and an insightful exploration of the future of marketing to an international audience. You'll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant..

DKK 1433.95
2

Going Global - - Bog - John Wiley & Sons Inc - Plusbog.dk

Going Global - - Bog - John Wiley & Sons Inc - Plusbog.dk

Today’s global organizations operate at an extraordinary level of complexity. They not only contend with diverse languages, cultures, and political/legal situations, they must also deal with differences based on national boundaries, organizational size, product and services mix, functional specialization, and customer sets. Going Global offers human resource professionals and I/O psychologists a comprehensive resource for meeting the challenges of the global work environment. Edited by Kyle Lundby, along with Jeff Jolton and a team of leading-edge practitioners, this comprehensive volume uses the employee lifecycle as an underlying framework and is organized into three sections: - Practical considerations for HR and OD practitioners in a global environment; - - Attracting and selecting global talent; and - - Maximizing performance in the global workplace. Within each section, authors explore key cornerstones of I/O practice (e.g., selection, leadership development) applied to the global workplace. Going Global outlines the best practices in the field and is filled with down-to-earth advice from those who have worked in the field. The book not only provides insightful analysis of such broad topics as what it means to be global and HR’s strategic role in global organizations, it examines the undercurrent of culture and its pervasive influence on organizations and the people that comprise them. Going Global also contains valuable information on global employee attraction, selection, and retention strategies, as well as current thinking about intercultural competence training, work-family balance, and the expatriate experience. Going Global doesn’t offer a one-size-fits-all approach but rather includes many strategies and solutions that can apply to a wide variety of situations and organizations. Going Global offers firms a roadmap for creating a winning program for international success.

DKK 922.00
3

Global Environmental Change - Jack Geisler - Bog - John Wiley & Sons Inc - Plusbog.dk

Global Environmental Change - Jack Geisler - Bog - John Wiley & Sons Inc - Plusbog.dk

This book describes how the atmosphere works as a global entity to maintain a given global climate or to maintain an adequate ozone shield. It focuses on the two aspects of global change brought about by human activities: a global change in climate and a deterioration of the earth''s protective shield of ozone. The authors show how to use information about how the atmosphere functions to predict the future courses of these two aspects of global change.

DKK 1037.00
3

Global Logistics For Dummies - Sole - Bog - John Wiley & Sons Inc - Plusbog.dk

Global Logistics For Dummies - Sole - Bog - John Wiley & Sons Inc - Plusbog.dk

Your one-stop reference for entering the global logistics environment Global Logistics for Dummies is an operational-level reference and overview for those manufacturers, businesses, product distributors, providers of logistics services, humanitarian and disaster relief responders and logisticians on both ends of a global chain who are considering entry in or have recently embarked on entering the global logistics chain/market. Easy to follow and packed with tons of helpful information, it serves as a springboard to larger texts for more detailed information. Beginning with an introduction to both the “whats” and “whys” of global logistics, the book sheds light on how global logistics demands the involvement of not only all elements of the logistics enterprise – e.g., design, logistics engineering, supply, storage/distribution, maintenance, transportation, returns/re-manufacturing, etc. – but also all elements of the business enterprise. In no time, it’ll get you up to speed on the whole-enterprise logistics elements that should be considered in the decision to enter and excel in providing logistics end-items, goods, and services to a global customer. Deliver global disaster and relief logistics supportExplore global manufacturing and distribution logisticsProvide logistics services for foreign customersAdapt domestic logistics to foreign operating environments Written by a team of SOLE – The International Society of Logistics credentialed practitioners and academicians, Global Logistics for Dummies makes it easier than ever to succeed in this ever-growing field.

DKK 209.00
1

Global Climate Change and Human Health - From Science to Practice - Bog af J Lemery - Paperback

Global Climate Change and Human Health - From Science to Practice - Bog af J Lemery - Paperback

Learn more about the impact of global warming and climate change on human health and diseaseThe Second Edition of Global Climate Change and Human Health delivers an accessible and comprehensive exploration of the rapidly accelerating and increasingly ubiquitous effects of climate change and global warming on human health and disease. The distinguished and accomplished authors discuss the health impacts of the economic, climatological, and geopolitical effects of global warming.You'll learn about:*..

DKK 822.95
2

Global Fundraising - Bernard Ross - Bog - John Wiley & Sons Inc - Plusbog.dk

Global Fundraising - Bernard Ross - Bog - John Wiley & Sons Inc - Plusbog.dk

A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective. As the world becomes more interdependent, and economies struggle, global philanthropy continues to increase. More than that, nonprofits are taking up roles that have traditionally been filled by the government—including social welfare, healthcare, and human rights. Global Fundraising provides complete coverage of the implications of this growth for nonprofit culture and how it drives changes in fundraising practices. - - Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider context - - It features a companion website with a variety of online tools and materials - - The book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. - The book skillfully tracks how the world of fundraising is changing rapidly due to a number of factors including: continuing growth of great wealth; non-profit innovation emerging everywhere; growth of indigenous NGOs; increased professionalism in fundraising; and the value and role of new and social technologies. Written by a team of philanthropy leaders, Global Fundraising offers timely coverage of fundraising around the world. A must-have for INGO leaders and anyone, anywhere, interested in the future of philanthropy and effective fundraising practices.

DKK 361.00
3

Global Investing - D Erickson - Bog - John Wiley & Sons Inc - Plusbog.dk

Global Investing - D Erickson - Bog - John Wiley & Sons Inc - Plusbog.dk

Identify and invest in the world’s best performing companies In Global Investing: A Practical Guide to the World’s Best Financial Opportunities, veteran portfolio manager Darrin Erickson walks readers through how to best analyze, understand, and invest in leading global businesses. In the book, you’ll discover how you can improve the performance of your investment portfolio by taking advantage of opportunities that exist outside of the borders of the country you happen to inhabit. The author discusses how to identify and make investments around the world in effective and efficient ways, and how to successfully manage the risks associated with investing in a foreign country. You’ll also find: Relevant information about key stock markets around the worldInsights into the underlying dynamics of the world’s major global industriesFulsome discussions on how to evaluate companies within each global industryAdvice on how to construct a portfolio of global stocks that will help you to build wealth and protect it during times of stock market weaknessDescriptions of free and paid tools that belong on the radar of every successful global investorAn indispensable and accessible resource for investors with a desire to engage with the world’s financial markets, Global Investing is a must-read handbook for any investor seeking to expand their horizons beyond their own country’s borders.

DKK 237.00
1