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Quality and Me - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

Quality and Me - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

Hailed by Time magazine as the "leading evangelist of quality," Philip Crosby has emerged as one of the century''s greatest management thinkers. Now, in this autobiography, the person most responsible for the quality revolution in American business shares the ideas and insights he''s gathered over the course of an eventful, forty-year career. A talented storyteller, Crosby recounts his years as vice president of ITT, his working relationship with the legAndary Harold Geneen, and the launch--and re-launch--of his own consulting practice. Quality and Me is an intimate, informative portrait of the man who changed the way quality management is practiced today.

DKK 319.00
3

Lateral Marketing - Fernando Trias De Bes - Bog - John Wiley & Sons Inc - Plusbog.dk

Lateral Marketing - Fernando Trias De Bes - Bog - John Wiley & Sons Inc - Plusbog.dk

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ''70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University''s Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

DKK 317.00
3

Market Your Way to Growth - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Market Your Way to Growth - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. - - Proven business and marketing advice from leading names in the industry - - Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility , among others - - Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing , and a frequent contributor to the China business press -

DKK 180.00
3

The Time Cure - Richard Sword - Bog - John Wiley & Sons Inc - Plusbog.dk

The Time Cure - Richard Sword - Bog - John Wiley & Sons Inc - Plusbog.dk

In his landmark book, The Time Paradox , internationally known psychologist Philip Zimbardo showed that we can transform the way we think about our past, present, and future to attain greater success in work and in life. Now, in The Time Cure , Zimbardo has teamed with clinicians Richard and Rosemary Sword to reveal a groundbreaking approach that helps those living with post-traumatic stress disorder (PTSD) to shift their time perspectives and move beyond the traumatic past toward a more positive future. Time Perspective Therapy switches the focus from past to present, from negative to positive, clearing the pathway for the best yet to come: the future. It helps PTSD sufferers pull their feet out of the quicksand of past traumas and step firmly on the solid ground of the present, allowing them to take a step forward into a brighter future. Rather than viewing PTSD as a mental illness the authors see it as a mental injury —a normal reaction to traumatic events—and offer those suffering from PTSD the healing balm of hope. The Time Cure lays out the step-by-step process of Time Perspective Therapy, which has proven effective for a wide range of individuals, from veterans to survivors of abuse, accidents, assault, and neglect. Rooted in psychological research, the book also includes a wealth of vivid and inspiring stories from real-life PTSD sufferers—effective for individuals seeking self-help, their loved ones, therapists and counselors, or anyone who wants to move forward to a brighter future.

DKK 199.00
3

The Absolutes of Leadership - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

The Absolutes of Leadership - Philip B. Crosby - Bog - John Wiley & Sons Inc - Plusbog.dk

Leadership is learnableA Warren Bennis Executive Briefing Series Book Crosby is taking his message to a different audience--a growing army of intelligent young men and women who are setting out to become executives by choice and for the right reasons. --Central Florida Business In this, his eleventh book, world-renowned consultant Philip Crosby offers readers a simple, yet ingenious method for assessing the skills of those they've been assigned to follow, as well as their own leadership abilities. Leaders, he says, come in five versions?Destructor, Procrastinator, Caretaker, Preparer, and Accomplisher. And by examining each of those character types in relation to his four Absolutes of Leadership, the author establishes a framework would-be leaders can use to build quality leadership skills of their own. Crosby also discusses the leader's role in organizational finance and quality, and in dealing with customers, suppliers, employees, and bosses. You know a leader when you meet one, he asserts and he maintains that those people who already have leadership potential will blossom once they understand and epitomize the precepts set forth in this groundbreaking work.

DKK 162.00
3

Redefining Retail - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Redefining Retail - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

DKK 190.00
3

Good Works! - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Good Works! - Philip Kotler - Bog - John Wiley & Sons Inc - Plusbog.dk

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. - - Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses - - Explains how to balance social and business goals - - Author Philip Kotler is one of the world''s leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world''s leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler - With Good Works , you''ll find that you can generate significant resources for your cause while achieving financial success.

DKK 195.00
3