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Joomla! Bible - Ric Shreves - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil - - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil - - Bog - John Wiley & Sons Inc - Plusbog.dk

Brazil is a country of city dwellers undergoing radical transformation: over 85 per cent of the country’s citizens live in cities and over 40 per cent of the population live in metropolises of more than a million people. Whereas previously urban growth had been ad hoc, preparation for the FIFA World Cup in 12 cities across the country in 2014, and for the upcoming Olympic and Paralympic Games in Rio, changed all that. Several Brazilian cities have proactively invested in infrastructure and the public realm. And a number of projects by international ‘starchitects’ have heightened interest in Brazil from architects and urban practitioners abroad. The failure of public authorities to meet their ambitious aspirations for the sporting mega-events sparked a series of street protests across the country under the banner of ‘the right to the city’, beginning in 2013. For Brazil, this was an entirely new phenomenon, one which has unveiled the potential for bottom-up influences to effect urban change. The focus of this issue, though, is on design projects that contribute a strong sense of place to their respective cities, highlighting also the integration of landscape design in urban planning and community interventions that seek to address the enormous disparity between the lives of the country’s rich and poor. Contributors: Ricky Burdett, Thomas Deckker, Gabriel Duarte, Sergio Ekerman, Nanda Eskes and André Vieira, Alexandre Hepner and Silvio Soares Macedo, Circe Monteiro and Luiz Carvalho, Joana Carla Soares Gonçalves, Jaime Lerner, Ana Luiza Nobre, Justin McGuirk, Francesco Perrotta-Bosch, Maria do Rocio Rosário, Fernando Serapião, Guilherme Wisnik Featured architects: AECOM, Biselli Katchborian, Brasil Arquitetura, Santiago Calatrava, Studio Arthur Casas, Diller Scofdio + Renfro, Herzog & de Meuron, Vigliecca & Associados

DKK 290.00
1

Entrepreneur Magazine - Entrepreneur Magazine - Bog - John Wiley & Sons Inc - Plusbog.dk

Entrepreneur Magazine - Entrepreneur Magazine - Bog - John Wiley & Sons Inc - Plusbog.dk

From the source you trust most-everything you need to start up,grow, and prosper in international trade... If you''re excited by the opportunities you see in internationaltrade but nervous about facing a world of problems you don''tunderstand, you''ve come to the right place. In Starting anImport/Export Business, the experts at Entrepreneur Magazine helpyou break into this fast-growing field and thrive. You''ll find thewhole story on the import/export business in this easy-to-useguide--clear concise information that demystifies the foreign tradeprocess and explains precisely what clients expect fromimport/export services. In addition to all the basics you need to start your own business,this book is loaded with helpful statistics on international tradewith 17 countries, sample documents, and resource listings. You''lllearn about trade regulations, how to deal with customs services,and the best ways to protect trademarks and copyrights. You''lldiscover the best places to go for working capital, how to attractclients, and when to hire consultants. You''ll also learn how to: * Price goods and services and calculate exchange rates. * Choose the best payment method for each transaction. * Cope with international legal issues. * Manage your company''s finances. * Market your services both at home and abroad. * Hook up with import and export distribution systems. There''s never been a better time to launch yourself into theexciting world of international trade, and Starting anImport/Expert business is the ideal book to get you going. ENTREPRENEUR Magazine is the banner publication of the EntrepreneurMagazine Group. It has the largest newsstand circulation of anybusiness monthly and has a total ABC audited circulation of385,000. The Entrepreneur Magazine Group also publishes BusinessStart-Ups and Entrepreneur in Mexico, as well as videos,audiocassettes, and software that deal with business start-upmanagement. Also available from the Entrepreneur Magazine library: Making MoneyWith Your Personal Computer, The Entrepreneur Magazine SmallBusiness Advisor.

DKK 780.00
1

Entrepreneur Magazine - Entrepreneur Magazine - Bog - John Wiley & Sons Inc - Plusbog.dk

Entrepreneur Magazine - Entrepreneur Magazine - Bog - John Wiley & Sons Inc - Plusbog.dk

From the source you trust most-everything you need to start up,grow, and prosper in international trade... If you''re excited by the opportunities you see in internationaltrade but nervous about facing a world of problems you don''tunderstand, you''ve come to the right place. In Starting anImport/Export Business, the experts at Entrepreneur Magazine helpyou break into this fast-growing field and thrive. You''ll find thewhole story on the import/export business in this easy-to-useguide--clear concise information that demystifies the foreign tradeprocess and explains precisely what clients expect fromimport/export services. In addition to all the basics you need to start your own business,this book is loaded with helpful statistics on international tradewith 17 countries, sample documents, and resource listings. You''lllearn about trade regulations, how to deal with customs services,and the best ways to protect trademarks and copyrights. You''lldiscover the best places to go for working capital, how to attractclients, and when to hire consultants. You''ll also learn how to: * Price goods and services and calculate exchange rates. * Choose the best payment method for each transaction. * Cope with international legal issues. * Manage your company''s finances. * Market your services both at home and abroad. * Hook up with import and export distribution systems. There''s never been a better time to launch yourself into theexciting world of international trade, and Starting anImport/Expert business is the ideal book to get you going. ENTREPRENEUR Magazine is the banner publication of the EntrepreneurMagazine Group. It has the largest newsstand circulation of anybusiness monthly and has a total ABC audited circulation of385,000. The Entrepreneur Magazine Group also publishes BusinessStart-Ups and Entrepreneur in Mexico, as well as videos,audiocassettes, and software that deal with business start-upmanagement. Also available from the Entrepreneur Magazine library: Making MoneyWith Your Personal Computer, The Entrepreneur Magazine SmallBusiness Advisor.

DKK 297.00
1

Understanding Color Management - Abhay Sharma - Bog - John Wiley & Sons Inc - Plusbog.dk

Understanding Color Management - Abhay Sharma - Bog - John Wiley & Sons Inc - Plusbog.dk

An accessible but technically rigorous guide to color management for all users in all market segments Understanding Color Management, 2nd Edition explains the basics of color science as needed to understand color profiling software, color measuring instruments, and software applications, such as Adobe Photoshop and proofing RIPs. It also serves as a practical guide to International Color Consortium (ICC) profiles describing procedures for managing color with digital cameras, LCD displays, inkjet proofers, digital presses and web browsers and tablets. Updates since the first edition include new chapters on iPads, tablets and smartphones; home-cinema projection systems, as well as, with the industrial user in mind, new additional chapters on large-format inkjet for signage and banner printing, flexography, xerography and spot color workflows. Key features: Managing color in digital cameras with Camera Raw and DNG. Step-by-step approach to using color management in Adobe Photoshop CC. M0, M1, M2 instrument measurement modes explained. Testing of low cost, iPhone color measuring instruments. Updated to include iccMAX (Version 5.0) ICC profiles. G7 calibration explained with practical examples. Conventional printing conditions described - SNAP, GRACoL, SWOP, Fogra, CRPC. New sections on Pantone EXTENDED GAMUT Guide. Introduction to XML for color management applications. Understanding Color Management, 2nd Edition is a valuable resource for digital photographers, keen amateurs and end-users, graphic designers and artists, web masters, production and prepress operators and supervisors, color scientists and researchers, color consultants, and manufacturers. It is a must-have course text for college and university students of graphics arts, graphic communications, digital photography, print media, and imaging arts and sciences. The Society for Imaging Science and Technology (imaging.org) is an international professional society whose mission is to keep members and others aware of the latest scientific and technological developments in the greater field of imaging. A major objective of the Wiley-IS&T series is to advance this goal at the professional level. The broad scope of the series focuses on imaging in all its aspects, with particular emphasis on digital printing, electronic imaging, image assessment and reproduction, image archiving and preservation, color science, pre-press technologies, and hybrid imaging systems.

DKK 874.00
1

Google Analytics Breakthrough - Shiraz Asif - Bog - John Wiley & Sons Inc - Plusbog.dk

Google Analytics Breakthrough - Shiraz Asif - Bog - John Wiley & Sons Inc - Plusbog.dk

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world''s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you''ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: - - Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel - - Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates - - Master Google Tag Manager for greater flexibility and process control in implementation - - Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off - - Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities - - Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language - - Gain a more complete view of customer behavior with mobile app and cross-device tracking - - Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing - - Improve data storytelling and foster analytics adoption in the enterprise - Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough , you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

DKK 299.00
1

The Next Dimension - Tom Emrich - Bog - John Wiley & Sons Inc - Plusbog.dk

The Next Dimension - Tom Emrich - Bog - John Wiley & Sons Inc - Plusbog.dk

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. What's Inside? Game-Changing Benefits: Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business. Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints. Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3. Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses. Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience. Why The Next Dimension is Your Must-Have Guide: Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone. Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase. Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations. Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape. The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’

DKK 221.00
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