Luxury consumption in China - Kasper Brandi Petersen
The large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study of two of the most progressive Scandinavian design firms in China ¿ Georg Jensen and Rosendahl ¿ 7 drivers of success for small- and medium-sized firms are identified. The book is based on field studies and interviews..
