Vores kunder ligger øverst på Google

Google Ads Specialister fra Vestjylland

Vi er 100% dedikerede til Google Annoncering – Vi har mange års erfaring med Google Ads og den bruger vi på at opsætte, optimere & vedligeholde vores fantastiske kunders konti.

100% Specialiseret i Google Ads
Vi har mange års erfaring fra +300 konti
Ingen lange bindinger & evighedskontrakter
Jævnlig opfølgning med hver enkelt kunde
Vi tager din virksomhed seriøst

769 resultater (0,38791 sekunder)

Mærke

Butik

Pris (EUR)

Nulstil filter

Produkter
Fra
Butikker

The Acid Alkaline Balance Diet, Second Edition: An Innovative Program that Detoxifies Your Body's Acidic Waste to Prevent Disease and Restore Overall

World Out of Balance - Paul Laudicina - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Charter of the New Urbanism - Congress For The New Urbanism - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Charter of the New Urbanism - Congress For The New Urbanism - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. THE DEFINITIVE GUIDE TO THE PRINCIPLES OF NEW URBANISM--FULLY REVISED The Congress for the New Urbanism (CNU) is the leading organization promoting walkable, mixed-use neighborhood development, sustainable communities, and healthier living conditions. Thoroughly updated to cover the latest environmental, economic, and social implications of urban design, Charter of the New Urbanism , Second Edition features insightful writing from 62 authors on each of the Charter''s principles. Real-world case studies, plans, and examples are included throughout. This pioneering guide explains how to restore urban centers, reconfigure sprawling suburbs, conserve environmental assets, and preserve our built legacy. It examines communities at three separate but interdependent levels: - The region: Metropolis, city, and town - Neighborhood, district, and corridor - Block, street, and building Featuring new photos and illustrations, this practical, up-to-date resource is invaluable for design professionals, developers, planners, elected officials, and citizen activists. New coverage includes: - Urban-to-Rural Transect - Form-based codes - Light Imprint community design - Retrofitting suburbia - Tactical Urbanism - Canons of Sustainable Architecture and Urbanism - And much more Essays by: Randall ArendtG. B. ArringtonJonathan BarnettStephanie BothwellPeter CalthorpeThomas J. ComittaVictor DoverAndrés DuanyDouglas FarrGeoffrey FerrellRay GindrozKen GreenbergJacky GrimshawDouglas KelbaughLéon KrierWalter KulashBill LennertzWilliam LiebermanWendy MorrisElizabeth MouleJohn O. NorquistMyron OrfieldElizabeth Plater-ZyberkStefanos PolyzoidesShelley R. PotichaMark M. SchimmentiDaniel SolomonLaurie VolkRobert D. YaroTodd Zimmerman Commentaries by: Laurence AurbachKaid BenfieldPhillip BessHoward BlacksonHazel BorysPatrick CondonAnn DaigleEllen Dunham-JonesEthan GoffmanRichard Allen HallTony HissJennifer HurleyJames Howard KunstlerGianni LongoTom LowMichael LydonJohn MassengaleMichael MehaffyAnne Vernez MoudonSteven MouzonPaul MurrainNathan NorrisRussell PrestonHenry R. RichmondDaniel SloneSandy SorlienRobert SteutevilleGalina TachievaEmily TalenDhiru ThadaniMarc A. WeissJune Williamson

DKK 680.00
1

Oracle Database 11g New Features - Robert Freeman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Oracle Database 11g New Features - Robert Freeman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. FOREWORD by Tom Kyte Your Must-Have Guide to Everything New in Oracle Database 11 g Realize the full potential of Oracle Database 11 g with help from the experts. Written by Robert G. Freeman, and with insightful commentary throughout from Arup Nanda, this Oracle Press guide offers full details on the architectural changes, database administration upgrades, availability and recovery revisions, security enhancements, and programming innovations. Every new and updated feature is covered and presented with screenshots, code samples, tables, and charts. Find out how to take full advantage of all the new and improved capabilities of Oracle Database 11 g , including: - New Or acle Automatic Storage Management features, such as Fast Disk Resync, Compatibility Attributes, P referred Mirror Read, and Rolling Upgrade components - Improved Automated Memory Management capabilities - New database design features, such as virtual columns, tablespace encryption, and true table-level data compression - New Database Advisors for data recovery and repair, partitioning, and streams performance - New tuning features, such as Automatic SQL Tuning and SQL Performance Analyzer - Enhancements to Oracle RMAN, including active database duplication and UNDO backup optimization - Improved auditing and security capabilities - Advanced BI, data warehousing, and partitioning features - New SQL and PL/SQL enhancements

DKK 325.00
1

The New Manager's Handbook - Morey Stettner - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t - Stephen Wunker - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t - Stephen Wunker - Bog - McGraw-Hill Education - Europe - Plusbog.dk

ARE YOU READY FOR THE FUTURE? New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets , world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker’s groundbreaking work with Clayton Christensen—the Harvard Business School legend who coinedthe term “disruptive innovation”—plus Wunker’s extensive experience in the trenches, this practical and fascinating guide shows how companies: - - Identify, create, and dominate new markets - - Avoid the pitfalls of commodization and find new ways to grow - - Develop and sustain new sources of growth into the future Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth—propelling you and your company into a whole new world of opportunity. You’ll learn how to anticipate customer demands and meet emerging needs before anyone else does. You’ll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You’ll also see how to make these strategies work in companies that are both small and very large. Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them. Praise for Capturing New Markets : “ Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most.” —Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE “Prepare to have your existing concepts of new markets turned upside down. This is not another academic ''thought experiment,'' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us—not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer.” —Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson “ Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs.” —Charles Warden, Managing Director, Versant Ventures “While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact.” —Anish Shah, President & CEO India, GE Capital "Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach." —Brad Gambill, Chief Strategy Officer, Singapore Telecom “ Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning.” —Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals “Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success.” —Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur “Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies,

DKK 329.00
1

On the Way to the New Education - Zhu Yongxin - Bog - McGraw-Hill Education - Europe - Plusbog.dk

On the Way to the New Education - Zhu Yongxin - Bog - McGraw-Hill Education - Europe - Plusbog.dk

“New Education is a path, where people can explore and walk ahead….It is also an adventure.” —Zhu Yongxin A pioneering leader of New Education in China, Professor Zhu Yongxin has watched the seeds of his educational dream take root and flourish all across the nation. In this invaluable collection of essays, he offers his personal, year-by-year reflections on the remarkable success of New Education, starting with its introduction in 2002 through its rapid growth across provinces, to its ongoing vision for China’s future. The book includes: * An inspiring chronology of New Education’s achievements, from 2002 to the present * Specific actions that educators can do to provide new tools for our teachers, new innovations for our schools, and new opportunities for our students * A celebration of the New Education journey—and the scholars, educators, and leaders who are making it happen In the year 2000, Professor Zhu Yongxin published his landmark book, My Vision on Education —and a new vision of education was born. In 2002, a school in Suzhou, Jiangsu Province, China quietly introduced New Education into their classrooms and curriculum. By 2014, New Education had taken root in more than two-thousand schools in twenty-nine provinces, becoming China’s largest nongovernmental educational experiment. In this brilliantly observed collection of essays, Yongxin takes readers on a fascinating journey through time, mapping out the rapid growth and incredible success of New Education in China—year by year, teacher by teacher, student by student. Essays include: * Someone Has to Polish the Stars (2002-2003) * Make a Pot of Stone Soup (2004-2005) * Write the Legends of Life (2006-2007) * Believe in Time, Believe in Seeds (2008-2009 * Take Actions and You Will Have Gains; Insist and There Will Be Miracles (2010-2011) * The Celebration Is On The Road (2012-2013) Dedicated to the visionary teachers and leaders who have worked diligently and passionately to improve our schools and provide new opportunities for students, these insightful first-hand accounts provide an invaluable timeline of academic achievements that will inspire educators for years to come. These are the stories of New Education in action—and these are the innovative thinkers and doers who are building an exciting new future for China. “Our colleagues have shown their best self on the road to New Education,” Yongxin writes. “I know it’s an endless journey, but we are always heading for a brighter tomorrow.” Zhu Yongxin is a member of the National People’s Congress (NPC) Standing Committee, vice chairman of the China Association for Promoting Democracy (CAPD), and vice president of Chinese Society of Education (CSE). He also serves as a professor and PhD supervisor at Soochow University. A sponsor of the New Education Experiment in China, Professor Zhu has won several awards for his influential work, including “60 great contributors in China’s Education of 60 years” (2009), “30th Anniversary of Reform and Opening Up: Person of the Year in China’s Education Area” (2008), “Top 10 News Figures in China’s Reform” (2007), and “Top 10 Elites in China’s Education” (2006). Professor Zhu has published more than 400 articles on education both at home and abroad, and published over 30 books as well.

DKK 857.00
1

Oracle Database 12c New Features - Robert G. Freeman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Oracle Database 12c New Features - Robert G. Freeman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Maximize the New and Improved Features of Oracle Database 12 c Written by Master Principle Database Expert, Oracle, and Oracle ACE Robert G. Freeman, this Oracle Press guide describes the myriad new and enhanced capabilities available in the latest Oracle Database release. Inside, you’ll find everything you need to know to get up and running quickly on Oracle Database 12 c . Supported by running commentary from world-renowned Oracle expert Tom Kyte, and with additional contributions by Oracle experts Eric Yen and Scott Black, Oracle Database 12c New Features offers detailed coverage of: - Installing Oracle Database 12 c - Architectural changes, such as Oracle Multitenant - The most current information on upgrading and migrating to Oracle Database 12 c - The pre-upgrade information tool and parallel processing for database upgrades - Oracle Real Application Clusters new features, such as Oracle Flex Cluster, Oracle Flex Automatic Storage Management, and Oracle Automatic Storage Management Cluster File System - Oracle RMAN enhancements, including cross-platform backup and recovery - Oracle Data Guard improvements, such as Fast Sync, and Oracle Active Data Guard new features, such as Far Sync - SQL, PL/SQL, DML, and DDL new features - Improvements to partitioning manageability, performance, and availability - Advanced business intelligence and data warehousing capabilities - Security enhancements, including privileges analysis, data redaction, and new administrative-level privileges - Manageability, performance, and optimization improvements

DKK 292.00
1

How to Read a Balance Sheet: The Bottom Line on What You Need to Know about Cash Flow, Assets, Debt, Equity, Profit...and How It all Comes Together -

Clinical Physiology of Acid-Base and Electrolyte Disorders - Burton David Rose - Bog - McGraw-Hill Education - Europe - Plusbog.dk

New Venture Creation: Entrepreneurship for the 21st Century - Stephen Spinelli - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Analects of the New Education of China - Zhu Yongxin - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Analects of the New Education of China - Zhu Yongxin - Bog - McGraw-Hill Education - Europe - Plusbog.dk

“The main objective of the New Education Experiment is to restore the richness and completeness of human nature…and allow teachers and students to live happy and complete lives.” —Zhu Yongxin Filled with powerful insights and inspiring true stories, this book is the culmination of Zhu Yongxin’s lifetime of experience as a student, teacher, lecturer, and pioneering leader of education experiment. These essays provide a window to the daily lives of the dedicated men and women who are turning the dream of a new education in China into a thrilling and beautiful reality. In these pages, you’ll learn about: * Yongxin’s fascinating personal journey through China’s education system * The transformative leaders, teachers, mentors and role models who are motivating China’s youth--and building China’s future * China’s ongoing commitment to new education reform—and the incredible potential it has to enrich people’s lives, open new doors, and uplift a nation’s spirit One of the most influential leaders of education experiment in China, Professor Zhu Yongxin has spent his life and career exploring the limitless possibilities of learning. From his early school days discovering the joys of literature through his continuing journey into higher education, he has been challenged by great thinkers, inspired by great teachers, and committed to a great nation’s vision of a new education that would uplift the lives of all of its people. In this illuminating collection of essays,Yongxin shares his most personal thoughts, reminiscences, and insights on the new education of China. These richly diverse, deeply felt writings shed light on a wide range of educational issues, including: * The pivotal role of education in our professional lives and personal happiness * The challenge of implementing new reforms in our schools and our homes * The importance of having good teachers, supportive families, and inspiring role models * The ways we define success, featuring 31 secrets of successful people * The transformative power of reading, writing, dreaming, and doing * The educational opportunities in sports, literature, arts, and other cultural pursuits * The social, political, and economic goals of the new education—and why it’s so crucial to China’s future The book also includes Yongxin’s reflections on his own educational journey--from absorbing the wisdom of the ancient masters to facing the challenges of new educational reforms. Along the way, he shares his honest opinions on hot-button subjects like social networking, educational psychology, school financing, and other issues. Most importantly, his inspiring words and enthusiasm teach us how to use this new education to open minds, raise spirits, and expand opportunities--for China, for its people, and for the pure joy of learning. “Life is education, and education life,” he writes. “Life cannot be separated from education.” Zhu Yongxin is a member of the National People’s Congress (NPC) Standing Committee, vice chairman of the China Association for Promoting Democracy (CAPD), and vice president of Chinese Society of Education (CSE). He also serves as a professor and PhD supervisor at Soochow University. A sponsor of the New Education Experiment in China, Professor Zhu has won several awards for his influential work, including “60 great contributors in China’s Education of 60 years” (2009), “30th Anniversary of Reform and Opening Up: Person of the Year in China’s Education Area” (2008), “Top 10 News Figures in China’s Reform” (2007), and “Top 10 Elites in China’s Education” (2006). Professor Zhu has published more than 400 articles on education both at home and abroad, and published over 30 books as well.

DKK 734.00
1

IBM DB2 9 New Features - Paul Zikopoulos - Bog - McGraw-Hill Education - Europe - Plusbog.dk

IBM DB2 9 New Features - Paul Zikopoulos - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Design and deploy integrated enterprise-class business solutions Enhance productivity, profitability, and efficiency using IBM DB2 9 and the detailed information in this comprehensive resource. Written by experienced IBM data server professionals, IBM DB2 9 New Features covers the technical details of the major new aspects of DB2 9 alongside real-world business uses, syntax examples, and insider tips. Learn how to manipulate and manage XML data using pureXML, automate maintenance tasks, and seamlessly integrate Java, PHP, and Perl scripts. Plus, you''ll get vital coverage of the brand-new DB2 Developer Workbench, enhanced .NET developer support, Ruby on Rails, and database security. - Learn about all the auto-configuration features that make getting DB2 up and running faster than ever before - Define, share, and validate data using XML and the unique pureXML DB2 Hybrid Storage Engine - Improve runtime performance and optimize storage with the new DB2 Compression Technology - Automatically handle DB2 memory allocation using the Self Tuning Memory Manager - Use Automatic Storage, Autonomic Computing, and a host of other autonomic features that make managing DB2 a snap - Create dynamic data server blueprints with Rational Data Architect version 6.1 - Incorporate Java applications using the IBM WebSphere Application Server and DB2 data server - Develop open-source scripts using PHP, Perl, Toad, and Ruby on Rails - Utilize the DB2 Developer Workbench or exploit the enhanced .NET developer support - Deploy the latest DB2 security and high availability features

DKK 360.00
1

The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age - Jill Dyche - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age - Jill Dyche - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: - - ASSESS your current and future IT profile - - ALIGN your IT organization with business priorities - - MAP technology delivery plans according to business priiorities - - ORGANIZE IT according to your company’s culture and strengths - - REDEFINE innovation and talent management practices - BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward.

DKK 298.00
1

Coach Yourself to a New Career: 7 Steps to Reinventing Your Professional Life - Talane Miedaner - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Coach Yourself to a New Career: 7 Steps to Reinventing Your Professional Life - Talane Miedaner - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Bestselling author offers a step-by-step program to making the right choices about a new career move Don''t fear taking the leap into a new career with this seven step program from bestselling author and life coach Talane Miedaner. Whatever the situation or economic environment, Coach Yourself to a New Career gives you the tools to take matters into your own hands by assessing your needs and strengths, finding the right work fit, weighing options and possible sacrifices, and preparing your family for transitions. Packed with expert advice and helpful examples from her many statistical clients—as well as her own career change process—Miedaner shows how anyone can reinvent their professional life. Coach Yourself to a New Career: - - Offers a seven-step approach to career reinvention and practical advice for a smooth transition - - Profiles everyday people who achieved career reinvention on their own terms - and what their stories can teach you - - Shows you how to assess your needs and strengths - - Helps you decide what tough decisions or sacrifices you may have to make - - Prepares your spouse or family for transition Miedaner shares her own story of launching her coaching business—with careful planning, hard work, commitment and faith. She shows how you can follow other’s examples to achieve the professional life you want.

DKK 213.00
1

Growth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition - Stephen Wilson - Bog -

Growth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition - Stephen Wilson - Bog -

A new lens on growth and a critical set of strategies for navigating a complex world Growth is rarely in a straight line. It is tempting to think otherwise, particularly when looking in the rear view mirror, but anyone faced with plotting the coordinates for a company''s growth knows the fallacy of this notion. As much as we like to think of corporate leaders executing sure-fire growth strategies, the truth is far messier: it’s more an act of exploration and discovery than a step-by-step process. In Growth in the Age of Complexity , the authors describe in detail how complexity has impacted businesses and the markets in which they compete, and the strategies, mindsets and skillsets required to grow profitably! New strategies are required to navigate the “Sirens of Growth”: the growth plans borne of Industrial Age mindsets that too frequently lead to complexity vs. scale. In addition, companies need to develop an Explorer’s Mindset and a Navigator’s Skillset to sustain performance. You’ll discover how to: • Assess where you’re truly making money • Reignite your core products and services to drive growth • Incorporate experimentation as a key way to discover new opportunities • Create an operating model for scale, location, and replication • Identify new markets where you are positioned to win • Understand the fundamentals for executing in a distributed organization This book is an invaluable tool for achieving growth and maintaining a competitive advantage in virtually any business.

DKK 291.00
1

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business - Timothy Pearson - Bog - McGraw-Hill Education -

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business - Timothy Pearson - Bog - McGraw-Hill Education -

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.” —Bob Jeffrey, CEO, JWT “When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.” —Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton “ The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.” —MaryLee Sachs, Chairman U.S., Hill & Knowlton “Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.” —Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP “Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.” —Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas “Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.” —R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by: - - Positioning marketing as a business partner—not as a tool for meeting a strategic objective - - Holding marketing accountable for results with the application of hard data— not vague qualitative measurements - - Providing leadership within your organization—not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.

DKK 240.00
1

Structural Balancing: A Clinical Approach - Kyle Wright - Bog - McGraw-Hill Education - Europe - Plusbog.dk

CURRENT Diagnosis and Treatment Emergency Medicine, Eighth Edition - C. Keith Stone - Bog - McGraw-Hill Education - Europe - Plusbog.dk

CURRENT Diagnosis and Treatment Emergency Medicine, Eighth Edition - C. Keith Stone - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. An instant-access guide to the diagnosis, treatment, and management of the conditions most likely to present in the emergency department A Doody’s Core Title for 2019! Essential for anyone practicing in an emergency department or acute care setting, this new edition of CURRENT Diagnosis & Treatment Emergency Medicine strikes the perfect balance between brevity and clinical necessity. It delivers exactly the amount of information needed for quick diagnosis, effective treatment, and improved outcomes – no more, no less. Every chapter of this edition has been updated to reflect the latest breakthroughs and developments, and the book is filled with high-quality illustrations designed to clarify difficult concepts. FEATURES: • Strikes the perfect balance between brevity and clinical necessity, delivering exactly the amount of information needed for quick diagnosis, effective treatment, and improved outcomes • Emphasizes the immediate management of life-threatening problems, then covers the evaluation and treatment of specific disorders• Priority-based and problem-oriented organization encompasses all aspects of emergency medicine, including common emergencies, trauma, and neonatal and pediatric emergencies• Extensive at-a-glance algorithms facilitate rapid decision making• Comprehensive tables of drugs commonly used in the ED

DKK 891.00
1

Skills for New Managers - Morey Stettner - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Sustainable Residential Development - Avi Friedman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Sustainable Residential Development - Avi Friedman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. C apitalize on a Comprehensive New Process for Planning and Designing Sustainable Green Communities Written by internationally renowned architect Avi Friedman, Sustainable Residential Development equips you with a much-needed process and examples for planning and designing green communities. This landmark resource explains the principles of green building and how to apply them to residential development, presenting guidelines for creating communities that balance social, economic, and environmental needs. Filled with plans, elevations, and vignettes, the book shows how to incorporate wind direction, sun exposure, tree preservation, topography, and public spaces into site plan. It also shows how to design high-density neighborhoods…apply green design and construction principles by using local materials and techniques, solar power, waste management, and water efficiency…as well as rehabilitate neighborhoods while respecting their heritage. Sustainable Residential Development features: - Expert guidelines for planning and designing communities that balance social, economic, and environmental needs - A wealth of international and U.S. case studies and examples that illustrate the principles of sustainable community design - Over 100 downloadable plans and elevations that offer a head start for planning and designing sustainable communities Inside this Green Planning and Design Guide: • Defining and Applying Principles of Sustainability in Neighborhood Development • Learning Lessons from the Past: The Rise of Suburbia • Site Selection and Analysis • Strategies for High-Density Neighborhoods: The New Urbanism • Planning, Design, and Construction Principles for Sustainability • The Urban Renewal Process and Architectural Heritage • Balancing Environmental, Cultural, and Economic Needs: A Framework for Greener Neighborhoods

DKK 742.00
1

CURRENT Diagnosis & Treatment Otolaryngology--Head and Neck Surgery, Fourth Edition - Anil Lalwani - Bog - McGraw-Hill Education - Europe - Plusbog.dk

CURRENT Diagnosis & Treatment Otolaryngology--Head and Neck Surgery, Fourth Edition - Anil Lalwani - Bog - McGraw-Hill Education - Europe - Plusbog.dk

A complete, concise review of the science and clinical practice of otolaryngology --- head and neck surgery --- with a new full-color presentation A Doody''s Core Titles for 2024 & 2023! The must-have resource for board review and recertification - The acclaimed one-stop clinician’s guide to treating all major diseases of the ear, nose, throat, and neck - Emphasizes the practical features of clinical diagnosis and patient management - Conveniently organized by anatomic region - FOUR NEW CHAPTERS: Professional Voice Assessment and Care; Neurolaryngology; Aural Rehabilitation and Hearing Aids; and Endoscopic Skull Base Surgery - Consistent presentation includes General Considerations, Pathogenesis, Prevention, Clinical Findings, Differential Diagnosis, and Treatment - Must-know medical and surgical management of each disorder - Thorough discussion of pathophysiology and relevant basic and clinical science - Comprehensive radiology chapter with more than 150 images - “Essentials of Diagnosis” section for each disease and disorder delivers key points at a glance - All new full color interior design with more than 500 color illustrations - Valuable to otolaryngologists as well as all the medical and surgical specialties and related disciplines that treat patients with head and neck disorders - Strikes the perfect balance between brevity and clinical necessity - Spans the entire breadth of ENT topics, including the latest developments in basic science, facial plastic surgery, head and neck surgery, laryngology, rhinology, pediatric otolaryngology, otology, and neurotology

DKK 918.00
1