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Reinventing Business Models - Frans (emeritus Professor Of Management Interfaces Between Organizations And Environment Van Den Bosch - Bog - Oxford

Reinventing Business Models - Frans (emeritus Professor Of Management Interfaces Between Organizations And Environment Van Den Bosch - Bog - Oxford

Although research on business model innovation is flourishing internationally, many important questions on the ''how'', ''what'', and ''when'' of this process remain largely unanswered, particularly in regard to the role of top management. This book answers some of those pressing questions by taking a deliberately managerial perspective.Based on new and original findings derived from a survey among firms from various industries, and several case studies (including DSM, NXP Semiconductors, Randstad, and TomTom), the authors provide new insights into how and when managers can change a firm''s business model. They turn their attention particularly to one key question: is it better to replicate existing models or develop new ones? Business model renewal is regarded as being especially vital in highly competitive environments. Nonetheless, whatever the environment, high levels of both replication and renewal will be key for a firm to succeed.The book looks at four levers that can be used by managers to innovate their business model: management itself, organizational structure, technology, and co-creation with external parties. It discusses the individual effects of these levers on business model replication and renewal. It also analyses specific combinations that strengthen business model innovation, including those which are technology oriented, internally oriented, externally oriented, and those which combine all of the levers in an integrated way.

DKK 477.00
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Fantastic Metamorphoses, Other Worlds - Marina Warner - Bog - Oxford University Press - Plusbog.dk

Managing Global Customers - Audrey J.m. (marketing And Communications Manager Bink - Bog - Oxford University Press - Plusbog.dk

Managing Global Customers - Audrey J.m. (marketing And Communications Manager Bink - Bog - Oxford University Press - Plusbog.dk

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to· think about managing global customers in the context of their overall global strategy· develop effective global customer management programs· overcome barriers to implementation and success· build better relationships with important customers· get the entire company to engage with managing global customersThis book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink''s Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice.Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential.George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.

DKK 670.00
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