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From Big Data to Big Profits - Russell Walker - Bog - Oxford University Press Inc - Plusbog.dk

From Big Data to Big Profits - Russell Walker - Bog - Oxford University Press Inc - Plusbog.dk

Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms'' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Walker examines the nature of Big Data, the novel measures they create for market activity, and the payoffs they can offer from the connectedness of the business and social world. With case studies from Apple, Netflix, Google, and Amazon, Walker both explores the market transformations that are changing perceptions of Big Data, and provides a framework for assessing and evaluating Big Data. Although the world appears to be moving toward a marketplace where consumers will be able to "pull" offers from firms, rather than simply receiving offers, Walker observes that such changes will require careful consideration of legal and unspoken business practices as they affect consumer privacy.Rigorous and meticulous, Success with Big Data is a valuable resource for graduate students and professionals with an interest in Big Data, digital platforms, and analytics.

DKK 576.00
3

Genesis of the Big Bang - Ralph A. Alpher - Bog - Oxford University Press Inc - Plusbog.dk

Genesis of the Big Bang - Ralph A. Alpher - Bog - Oxford University Press Inc - Plusbog.dk

The authors of this volume have been intimately connected with the conception of the Big Bang model since 1947. Following the late George Gamov''s ideas in 1942 and more particularly in 1946 that the early universe was an appropriate site for the synthesis of the elements, they became deeply involved in the question of cosmic nucleosynthesis and particularly the synthesis of the light elements. In the course of this work they developed a general relativistic model of the expanding universe with physics folded in, which led in a progressive, logical sequence to our prediction of the existence of a present cosmic background radiation some seventeen years before the observation of such radiation was reported by Penzias and Wilson. In addition, they carried out with James W. Follin, Jr., a detailed study of the physics of what was then considered to be the very early universe, starting a few seconds after the Big Bang, which still provides a methodology for studies of light element nucleosynthesis. Because of their involvement, they bring a personal perspective to the subject. They present a picture of what is now believed to be the state of knowledge about the evolution of the expanding universe and delineate the story of the development of the Big Bang model as they have seen and lived it from their own unique vantage point.

DKK 472.00
3

Regulating Big Tech - - Bog - Oxford University Press Inc - Plusbog.dk

Regulating Big Tech - - Bog - Oxford University Press Inc - Plusbog.dk

Selected chapters from this book are published open access and free to read or download from Oxford Scholarship Online, https://oxford.universitypressscholarship.com/.Since Digital Dominance was published in 2018, a global consensus has emerged that technology platforms should be regulated. Governments from the United States to Australia have sought to reduce the power of these platforms and curtail the dominance of a few, yet regulatory responses remain fragmented, with some focused solely on competition while others seek to address issues around harm, privacy, and freedom of expression.Regulating Big Tech condenses the vibrant tech policy debate into a toolkit for the policy maker, legal expert, and academic seeking to address one of the key issues facing democracies today: platform dominance and its impact on society. Contributors explore elements of the toolkit through comprehensive coverage of existing and future policy on data, antitrust, competition, freedom of expression, jurisdiction, fake news, elections, liability, and accountability, while also identifying potential policy impacts on global communication, user rights, public welfare, and economic activity.With original chapters from leading academics and policy experts, Regulating Big Tech sets out a policy framework that can address interlocking challenges of contemporary tech regulation and offer actionable solutions for our technological future.

DKK 283.00
3

Big Dreams - Kelly Bulkeley - Bog - Oxford University Press Inc - Plusbog.dk

Big Dreams - Kelly Bulkeley - Bog - Oxford University Press Inc - Plusbog.dk

Big dreams are rare but highly memorable dream experiences that make a strong and lasting impact on the dreamer''s waking awareness. Such dreams can include vivid imagery, intense emotions, fantastic characters, bizarre elements of form and content, and an uncanny sense of being connected to forces beyond one''s ordinary dreaming mind. These types of dreams have played significant roles in religious and cultural history, and even today people still experience them and find them intriguing and thought-provoking. Because of their infrequent occurrence and fantastical tendencies, however, big dreams have rarely been studied in light of modern science. While we know a great deal about the religious manifestations of big dreams through history and around the world, we have not yet integrated that cross-cultural knowledge with new scientific research on their psychological roots in the brain-mind system.In this volume, Kelly Bulkeley provides the first full-scale cognitive scientific analysis of highly memorable dreams, with an original theory about their formation, function, and meaning. He draws upon evidence from religious studies, psychology, anthropology, evolutionary biology, and neuroscience to build a very specific argument: big dreams are a primal wellspring of religious experience. They represent an innate, neurologically hard-wired capacity of our species that regularly provokes greater self-awareness, creativity, and insight into the existential challenges and spiritual potentials of human life.

DKK 636.00
3

Under the Big Top - Josh Mcmullen - Bog - Oxford University Press Inc - Plusbog.dk

Under the Big Top - Josh Mcmullen - Bog - Oxford University Press Inc - Plusbog.dk

Under the Big Top challenges the utility of the fundamentalist-modernist dichotomy in understanding turn-of-the-twentieth-century American Protestantism. Through an examination of the immensely popular big tent revivals, the book develops a new framework to view Protestantism in this transformative period of American history. Contemporary critics of the revivalists often depicted them as anachronistically anxious and outdated religious opponents of a new urban, modern nation. Early historical accounts followed suit by portraying tent revivalists as Victorian hold-outs bent on re-establishing nineteenth-century values and religion in a new modern America. Josh McMullen argues that rather than mere dour opposition, big tent revivalists participated in the shift away from Victorianism and helped in the construction of a new consumer culture in the United States between the 1880s and the 1920s.McMullen also seeks to answer the question of how the United States became the most consumer-driven and yet one of the most religious societies in the western world. Early critics and historians of consumer culture concluded that Americans'' increasing search for physical, mental, and emotional well-being came at the expense of religious belief, yet evangelical Christianity grew alongside the expanding consumer culture throughout the twentieth century. A study of big tent revivalism helps resolve this dilemma: revivalists and their audiences combined the Protestant ethic of salvation with the emerging consumer ethos by cautiously unlinking Christianity from Victorianism and linking it with the new, emerging consumer culture. This innovative, revisionist work helps us to understand the continued appeal of both the therapeutic and salvific worldviews to many Americans as well as the ambivalence that accompanies this combination.

DKK 979.00
3

Electroshock - Max Fink - Bog - Oxford University Press Inc - Plusbog.dk

Electroshock - Max Fink - Bog - Oxford University Press Inc - Plusbog.dk

Electroshock therapy (ECT) has long suffered from a controversial and bizarre public image, a reputation that has effectively removed it as a treatment option for many patients. In Electroshock, Max Fink draws on 45 years of clinical and research experience to argue that ECT is now a safe, effective, painless, and sometimes life-saving treatment for emotional and mental disorders. Dr Fink discusses the development of ECT from its discovery in 1934, its acceptance and widespread use for two decades until it was largely replaced by the introduction of psychotropic drugs in the 1950s, and its revival in the past twenty years as a viable treatment now that undesirable side-effects have been largely removed. He provides case studies of actual patients and the testimonies of their family members to illuminate successful responses. Many disorders, such as depression, mania, catatonia, and schizophrenia, respond well to ECT. We learn what the patient experiences, as the author explains the whole procedure from preparation to recovery. He also shows how anaesthesia and muscle relaxation have refined ECT, minimizing discomfort and reducing its risks to a level far lower than many of the psychotropic drugs routinely prescribed for the same problems.An excellent sourcebook for patients, their families, caretakers, and mental health professionals, Electroshock clarifies misconceptions about ECT. For those who suffer from mental and emotional disorders, it offers a safe and highly effective treatment.

DKK 262.00
3

Warfare State - James T. Sparrow - Bog - Oxford University Press Inc - Plusbog.dk

Warfare State - James T. Sparrow - Bog - Oxford University Press Inc - Plusbog.dk

Although common wisdom and much scholarship assume that "big government" gained its foothold in the United States under the auspices of the New Deal during the Great Depression, in fact it was World War II that accomplished this feat. Indeed, as the federal government mobilized for war it grew tenfold, quickly dwarfing the New Deal''s welfare programs.Warfare State shows how the federal government, in the course of World War II, vastly expanded its influence over American society. Equally important, it looks at how and why Americans adapted to this expansion of authority. Through mass participation in military service, war work, rationing, price control, income taxation and ownership of the national debt in the form of war bonds, ordinary Americans learned to live with the warfare state. They accepted these new obligations because the government encouraged all citizens to think of themselves as personally connected to the battle front, and to imagine the impact of their every action on the combat soldier. By working for the American Soldier, they habituated themselves to the authority of the government. Citizens made their own counter-claims on the state--particularly in the case of industrial workers, women, African Americans, and most of all, the soldiers. Their demands for fuller citizenship offer important insights into the relationship between citizen morale, the uses of patriotism, and the legitimacy of the state in wartime. World War II forged a new bond between citizens, nation, and government. Warfare State tells the story of this dramatic transformation in American life.

DKK 516.00
3

The Big Muddy - Christopher Morris - Bog - Oxford University Press Inc - Plusbog.dk

The Big Muddy - Christopher Morris - Bog - Oxford University Press Inc - Plusbog.dk

In The Big Muddy, the first long-term environmental history of the Mississippi, Christopher Morris offers a brilliant tour across five centuries as he illuminates the interaction between people and the landscape, from early hunter-gatherer bands to present-day industrial and post-industrial society. Morris shows that when Hernando de Soto arrived at the lower Mississippi Valley, he found an incredibly vast wetland, forty thousand square miles of some of the richest, wettest land in North America, deposited there by the big muddy river that ran through it. But since then much has changed, for the river and for the surrounding valley. Indeed, by the 1890s, the valley was rapidly drying. Morris shows how centuries of increasingly intensified human meddling--including deforestation, swamp drainage, and levee construction--led to drought, disease, and severe flooding. He outlines the damage done by the introduction of foreign species, such as the Argentine nutria, which escaped into the wild and are now busy eating up Louisiana''s wetlands. And he critiques the most monumental change in the lower Mississippi Valley--the reconstruction of the river itself, largely under the direction of the Army Corps of Engineers. Valley residents have been paying the price for these human interventions, most visibly with the disaster that followed Hurricane Katrina. Morris also describes how valley residents have been struggling to reinvigorate the valley environment in recent years--such as with the burgeoning catfish and crawfish industries--so that they may once again live off its natural abundance.Morris concludes that the problem with Katrina is the problem with the Amazon Rainforest, drought and famine in Africa, and fires and mudslides in California--it is the end result of the ill-considered bending of natural environments to human purposes.

DKK 391.00
3