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Trust your Gut: Go with your intuition and make better choices - Eugene Smith - Bog - Pearson Education Limited - Plusbog.dk

Find out how to nurture your intuition and intuitive intelligence so you can make quicker and more accurate decisions in fast-moving situations with limited information, gain insights into other people’s states of mind, motives and intentions, sense what’s the right thing to do when you’re ethically challenged, and seek out creative solutions to your decisions and dilemmas.

DKK 173.00

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Trading Instincts - Curtis Faith - Bog - Pearson Education Limited - Plusbog.dk

‘ Trading Instincts pulls off a difficult task – extracting pithy, simple trading strategies from the complex world of behavioural finance and psychology. It marries these to observations from master traders such as George Soros and superimposes them onto a series of theories to deliver a cogent trading plan’ David Stevenson, Financial Times ‘Adventurous Investor’ columnist What’s the best way to become a successful investor and trader? Will following your instincts give you better returns? Why does trading come naturally to some people, and how can you learn from them? Legendary traders such as George Soros and Benjamin Graham use a full range of tactics and techniques to achieve their stock market success. But they don’t only use analysis and statistics, they also use their instincts and intuition. Curtis Faith, author of the bestseller Way of the Turtle, reveals why intuition and instincts are an amazingly powerful trading tool. In Trading Instincts he shows you how to harness, sharpen, train and trust your instincts to develop confident trading strategies. And just as importantly, you’ll learn when not to trust your instincts and how to combine them with careful analysis. Equip yourself with Trading Instincts and give yourself an investing edge. “If you are one of those traders who doesn’t believe that instincts or intuition have any place in trading, I invite you to keep an open mind. I, too, once felt as you did. After all, I was trained to take a very systematic and logical approach to trading as a Turtle. I believed that it was important to keep your emotions in check. I didn’t believe in trading from instincts.” Curtis Faith, from Chapter 1 In Trading Instincts you’ll find out: - - How winning traders use analysis and disciplined intuition together - - The best way to understand other investors – without acting like them - - What master traders have found about market structures and laws - - The best way to put together a disciplined trading system -

DKK 185.00

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Derivatives Markets - Robert Mcdonald - Bog - Pearson Education Limited - Plusbog.dk

For courses in options, futures, and derivatives. To be financially literate in today’s market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and uses of derivatives. The third edition has been updated to include new data and examples throughout.

DKK 816.00

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A First Course in Probability, Global Edition - Sheldon Ross - Bog - Pearson Education Limited - Plusbog.dk

For upper-level to graduate courses in Probability or Probability and Statistics, for majors in mathematics, statistics, engineering, and the sciences. Explores both the mathematics and the many potential applications of probability theory A First Course in Probability offers an elementary introduction to the theory of probability for students in mathematics, statistics, engineering, and the sciences. Through clear and intuitive explanations, it attempts to present not only the mathematics of probability theory, but also the many diverse possible applications of this subject through numerous examples. The 10th Edition includes many new and updated problems, exercises, and text material chosen both for inherent interest and for use in building student intuition about probability.

DKK 715.00

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Calculus: Early Transcendentals, Global Edition - William L. Briggs - Bog - Pearson Education Limited - Plusbog.dk

For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors. This much anticipated second edition of the most successful new calculus text published in the last two decades retains the best of the first edition while introducing important advances and refinements. Authors Briggs, Cochran, and Gillett build from a foundation of meticulously crafted exercise sets, then draw students into the narrative through writing that reflects the voice of the instructor, examples that are stepped out and thoughtfully annotated, and figures that are designed to teach rather than simply supplement the narrative. The authors appeal to students’ geometric intuition to introduce fundamental concepts, laying a foundation for the development that follows. The groundbreaking eBook contains over 650 Interactive Figures that can be manipulated to shed light on key concepts.

DKK 705.00

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Calculus, Global Edition - William Briggs - Bog - Pearson Education Limited - Plusbog.dk

For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors. This much anticipated second edition of the most successful new calculus text published in the last two decades retains the best of the first edition while introducing important advances and refinements. Authors Briggs, Cochran, and Gillett build from a foundation of meticulously crafted exercise sets, then draw students into the narrative through writing that reflects the voice of the instructor, examples that are stepped out and thoughtfully annotated, and figures that are designed to teach rather than simply supplement the narrative. The authors appeal to students’ geometric intuition to introduce fundamental concepts, laying a foundation for the development that follows. The groundbreaking eBook contains over 650 Interactive Figures that can be manipulated to shed light on key concepts. This text offers a superior teaching and learning experience. Here’s how: - - Reflects how students use a textbook —they start with the exercises and flip back for help if they need it. - - Organisation and presentation of content facilitates learning of key concepts, skills, and applications. -

DKK 685.00

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Mathematical Methods for Economics - Michael Klein - Bog - Pearson Education Limited - Plusbog.dk

How does your level of education affect your lifetime earnings profile? Will economic development lead to increased environmental degradation? How does the participation of women in the labor force differ across countries? How do college scholarship rules affect savings? Students come to economics wanting answers to questions like these. While these questions span different disciplines within economics, the methods used to address them draw on a common set of mathematical tools and techniques. The second edition of Mathematical Methods for Economics continues the tradition of the first edition by successfully teaching these tools and techniques through presenting them in conjunction with interesting and engaging economic applications. In fact, each of the questions posed above is the subject of an application in Mathematical Methods for Economics. The applications in the text provide students with an understanding of the use of mathematics in economics, an understanding that is difficult for students to grasp without numerous explicit examples. The applications also motivate the study of the material, develop mathematical comprehension and hone economic intuition. Mathematical Methods for Economics presents you with an opportunity to offer each economics major a resource that will enhance his or her education by providing tools that will open doors to understanding.

DKK 852.00

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Microeconomics, OLP with eText, Global Edition - Jeffrey Perloff - Bog - Pearson Education Limited - Plusbog.dk

For Intermediate Microeconomics courses. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in todays firms and policy debates. The Seventh Edition is substantially updated and modified based on the extremely helpful suggestions of faculty and students who used the first six editions. Every chapter is thoroughly revised and includes new or updated examples and applications. This program will provide a better teaching and learning experiencefor you and your students. Heres how: Help Students Review and Apply Concepts:Examples and exercises help students practice and connect to real-world decisions being made today in todays firms and policy debates. Keep Your Course Current and Relevant: New examples, exercises, and statistics appear throughout the text. MyEconLab not included. Students, if MyEconLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEconLab is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

DKK 531.00

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Branding with Brains - Tjaco Walvis - Bog - Pearson Education Limited - Plusbog.dk

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers’ brains work when they choose brands. A strong brand cannot be build effectively without taking into account the laws of the brain – which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors’ brands. Branding with Brains shatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind – and this book proves it!

DKK 228.00

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Statistics for Economics, Accounting and Business Studies - Michael Barrow - Bog - Pearson Education Limited - Plusbog.dk

A reader-friendly introduction to the exciting world of statistics for the analysts, business leaders and policymakers of tomorrow. "Barrow and Shabab''s Statistics for Economics, Accounting and Business Studies textbook has an excellent mix of application, intuition and statistical theory that is suitable for students with and without prior knowledge in statistics." Dr Robert Riegler , Senior Lecturer in Economics, Aston University Statistics for Economics, Accounting, and Business Studies ,8 th edition by Michael Barrow and C. Rashaad Shabab, is a user-friendly introduction to the subject, aimed at students studying economics, accountancy, finance, and business. This comprehensive text applies a wide variety of statistical tools and techniques to real-world situations, with numerous examples and exercises integrated throughout to help you build up your knowledge and skills. Easy to follow and without requiring any prior knowledge of Statistics, this book will guide you through the essential principles of the field and provide a thorough analysis of statistical concepts and methods. Key features in this new edition include: - - A new chapter on Data Visualisation, reflecting the growing importance of this topic - - Application of statistics to issues of contemporary interest, such as the impact of global events like Covid-19, development economics, tourism, education and working hours - - A greater focus on data science and big data, with supporting online material including data sets, software and code (Python and R) to analyse the data, as well as Excel versions, included for those who prefer - - Plenty of exercises and problems to test your understanding of the subject and measure your progress - "An accessible, real-world and practical book. What really struck me about is that the book goes beyond a ''cook-book'' approach (first, we do this, then we do that...). There is depth of analysis of the key methodological concepts." Dr Nektarios Tzempelikos , Associate Professor of Marketing, Anglia Ruskin University "This has long been my recommended text for business school undergraduates studying economics, finance or accounting. The focus on applications over theory makes it suitable for students with and without A level maths. It is rightly popular with my students." Professor David Paton , Nottingham University Business School

DKK 645.00

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Microeconomics, Global Edition - Jeffrey Perloff - Bog - Pearson Education Limited - Plusbog.dk

For courses in intermediate microeconomics. Using microeconomics to analyze and resolve real-world policy and business problems Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students'' intuition through Solved Problems. The text places emphasis on modern theories that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use these theories to solve business problems and analyze policy. The 9th Edition, Global Edition, has been substantially updated with new or revised examples, applications and problems so students can see how real-world decisions being made in today''s firms and policy debates. Hallmark features of this title Applications help students review and apply concepts - - Balanced coverage of both traditional theories (consumer theory, theory of the firm, and perfect competition) and modern theories (game theory, strategies, uncertainty, and moral hazard) is presented . - - A 5 Cross-Chapter Analysis creates crucial links between core theories covered in separate chapters. It combines Applications with Solved Problems to give students hands-on practice to sharpen their analytical and quantitative skills. - - What-If Policy Analysis. Economic models are used to probe the likely outcomes of changes in public policies such as taxes, subsidies, barriers to entry, price floors and ceilings, quotas and tariffs, zoning, pollution controls and more. - New and updated features of this title Coverage of the latest economic events keeps students in the know - - NEW and UPDATED: Every chapter has been extensively rewritten to make it easier to read and contains new and updated material . Topics include government policies, international climate agreements, income tax and more. - - UPDATED: Real-World Examples use real people, companies, and data to illustrate microeconomic theory. - Applications helps students review and apply concepts - - NEW and UPDATED: 142 Challenges present information and a series of questions about important, current real-world issues. - - NEW and REVISED: Solved Problems provide students with a step-by-step model for working out qualitative and quantitative problems. - Hands-on practice lets students check their understanding - - NEW and UPDATED: End-of-Chapter Questions draw from real-life events and issues from newspapers, journal articles and other sources. - - NEW: This edition contains 5 new features: Common Confusion, Thinking Critically About a Current Event, Interactive Figures, Spreadsheet Exercises, and Review Questions. -

DKK 903.00

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