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Business Model Navigator, The - The strategies behind the most successful companies - Oliver Gassmann

Business Model Navigator, The - The strategies behind the most successful companies - Oliver Gassmann

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking...

DKK 283.95
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