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Agile Marketing Performance Management - Claudio Righetti - Bog - Springer - Plusbog.dk

Agile Marketing Performance Management - Claudio Righetti - Bog - Springer - Plusbog.dk

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

DKK 476.00
1

Impact of Littoral Environmental Variability on Acoustic Predictions and Sonar Performance - - Bog - Springer - Plusbog.dk

Impact of Littoral Environmental Variability on Acoustic Predictions and Sonar Performance - - Bog - Springer - Plusbog.dk

The limiting influence of the environment on sonar has long been recognised as a major challenge to science and technology. As the area of interest shifts towards the lit­ toral, environmental influences become dominant both in time and space. The manyfold challenges encompass prediction, measurement, assessment and adaptive responses to maximize the effectiveness of systems. Although MCM and ASW activities are dom­ inated in different ways and scales by the environment, both warfare areas have had to consider the significantly changing requirements posed by operations in the littoraL The fundamental scientific issues involved in developing models relating acoustics to the environment are matched in difficulty by the need for data for their validation and eventual practical use for prediction. In many instances the need is for on-line adaptation of systems to changing circumstances whilst other needs are for the Ionger term planning activities. This book and the attached full-color CD are the proceedings of a conference organ­ ised by the SACLANT Undersea Research Centre, held at Villa Marigola, Lerici, Italy, on 16-20 September 2002. The fundamental problems associated with environmental 1 variability and sonar were explored at a previous SACLANTCEN conference in 1990. These problems have not gone away but, on the one hand are exaggerated by the move to the littoral and on the other hand, are open to treatrnent in new ways that advances in technology and computer power allow.

DKK 434.00
1

Semiconductor Device Physics and Design - Umesh Mishra - Bog - Springer - Plusbog.dk

Semiconductor Device Physics and Design - Umesh Mishra - Bog - Springer - Plusbog.dk

Semiconductor Device Physics and Design teaches readers how to approach device design from the point of view of someone who wants to improve devices and can see the opportunity and challenges. It begins with coverage of basic physics concepts, including the physics behind polar heterostructures and strained heterostructures. The book then details the important devices ranging from p-n diodes to bipolar and field effect devices. By relating device design to device performance and then relating device needs to system use the student can see how device design works in the real world.

DKK 795.00
1

Seven Building Blocks of a Successful Corporate Restructuring - Dino Dogan - Bog - Springer - Plusbog.dk

Seven Building Blocks of a Successful Corporate Restructuring - Dino Dogan - Bog - Springer - Plusbog.dk

The book offers a practical guide on how to successfully execute a fundamental strategic and structural realignment of a company. Since every company is unique in its core and structure, it is not a checklist to be followed step by step. Instead, the book provides an overview of specific areas of action that companies should adapt to their individual needs. The author describes an industry-based approach to corporate restructuring composed of seven building blocks (7P): Plan, People, Partitioning, Processes, Platforms, Portfolio, and Performance. The success of restructuring hinges on the situational and individual adaptation of each building block, enabling a company to implement necessary changes in a timely, swift, and efficient manner. Numerous examples from business practice offer readers insights into how to engage with and adapt the building blocks, as well as learn from the mistakes of others.

DKK 551.00
1

Digitalization and Cultural Change - Josef Herget - Bog - Springer - Plusbog.dk

Digitalization and Cultural Change - Josef Herget - Bog - Springer - Plusbog.dk

This book illustrates the importance of cultural change in the digitalization of companies and organizations. This affects not only work processes and the design of new work environments but also the implementation of innovative business models. Although the significance of cultural change is repeatedly emphasized in the literature and highlighted as crucial for the success of transformation projects, concrete action steps and its integration into a comprehensive corporate culture concept are lacking. The conscious design of a hybrid corporate culture specifically enables the potential for performance enhancement to be combined with employee satisfaction and productivity. In this revised and significantly expanded second edition, concrete concepts are presented on how digital transformation can be methodically implemented with an appropriate corporate culture. This practice-oriented book provides companies and consultants with proven models, concepts, and approaches to ensure the sustainable success of digital transformation.

DKK 551.00
1

Taking Menstruation to the Workplace - Ariela Ramici - Bog - Springer - Plusbog.dk

Taking Menstruation to the Workplace - Ariela Ramici - Bog - Springer - Plusbog.dk

This book delves into the intricate relationship between workplace environments and women''s menstrual health, work performance, and overall well-being. Through extensive survey analysis, it uncovers a pervasive lack of awareness and stigma surrounding menstruation-related topics in workplaces, leading to discomfort and the concealment of symptoms among women. While workplace environmental factors and stressors do not directly cause menstrual health issues, perceived stress has shown to significantly influence women''s occupational health and safety. Challenges such as inadequate pain management and cultural taboos further exacerbate the situation. The book emphasizes the importance of educational initiatives and fostering supportive, inclusive workplace cultures and leadership to address these challenges. Future research should focus on global trends and gender-specific stress responses. By prioritizing menstrual health in workplace wellness initiatives, organizations can create inclusive environments that enhance overall well-being and productivity for all employees.

DKK 717.00
1

Muslim Merit-making in Thailand's Far-South - Christopher M. Joll - Bog - Springer - Plusbog.dk

Muslim Merit-making in Thailand's Far-South - Christopher M. Joll - Bog - Springer - Plusbog.dk

This volume provides an ethnographic description of Muslim merit-making rhetoric, rituals and rationales in Thailand''s Malay far-south. This study is situated in Cabetigo, one of Pattani''s oldest and most important Malay communities that has been subjected to a range of Thai and Islamic influences over the last hundred years. The volume describes religious rhetoric related to merit-making being conducted in both Thai and Malay, that the spiritual currency of merit is generated through the performance of locally occurring Malay adat , and globally normative amal ''ibadat. Concerning the rationale for merit-making, merit-makers are motivated by both a desire to ensure their own comfort in the grave and personal vindication at judgment, as well as to transfer merit for those already in the grave, who are known to the merit-maker. While the rhetoric elements of Muslim merit-making reveal Thai influence, its ritual elements confirm the local impact of reformist activism.

DKK 731.00
1

Onboarding for managers - Herbert Reiss - Bog - Springer - Plusbog.dk

Onboarding for managers - Herbert Reiss - Bog - Springer - Plusbog.dk

​How do you start in a new leadership role? In this book, the author presents methods and processes of optimal onboarding that have proven themselves in his numerous leadership roles and in consulting. He shows in a very practical and easy-to-implement way how leaders create strong trust relationships in teams from the very first hour. This leads to high intrinsic motivation in a very short time and is an indispensable prerequisite for high performance and good cooperation. Clear explanations alternate with specific recommendations for action. A practical work with many tips on how optimal onboarding can be achieved relatively easily, supported by tools, methods, checklists and practical examples. A valuable guide for young leadership talent facing their first leadership role, whether as a team leader or supervisor, developed from within a team or as a new leader of another team, but also for leaders aspiring to greater leadership responsibility within their own organisation

DKK 434.00
1

Problems in Arthritis and Rheumatism - D.n. Golding - Bog - Springer - Plusbog.dk

Problems in Arthritis and Rheumatism - D.n. Golding - Bog - Springer - Plusbog.dk

This series of books is designed to help general practitioners. So are other books. What is unusual in this instance is their collec­ tive authorship; they are written by specialists working at district general hospitals. The writers derive their own experi­ ence from a range of cases less highly selected than those on which textbooks are traditionally based. They are also in a good position to pick out topics which they see creating difficulties for the practitioners of their district, whose personal capacities are familiar to them; and to concentrate on contexts where mistakes are most likely to occur. They are all well-accustomed to working in consultation. All the authors write from hospital experience and from the viewpoint of their specialty. There are, therefore, matters important to family practice which should be sought not within this series, but elsewhere. Within the series much practical and useful advice is to be found with which the general practitioner can compare his existing performance and build in new ideas and improved techniques. These books are attractively produced and I recommend them.

DKK 434.00
1

Problems in Ophthalmology - M.g. Glasspool - Bog - Springer - Plusbog.dk

Problems in Ophthalmology - M.g. Glasspool - Bog - Springer - Plusbog.dk

This series of books is designed to help general practitioners. So are other books. What is unusual in this instance is their collec­ tive authorship; they are written by specialists working at district general hospitals. The writers derive their own experi­ ence from a range of cases less highly selected than those on which textbooks are traditionally based. They are also in a good position to pick out topics which they see creating difficulties for the practitioners of their district, whose personal capacities are familiar to them; and to concentrate on contexts where mistakes are most likely to occur. They are all well-accustomed to working in consultation. All the authors write from hospital experience and from the viewpoint of their specialty. There are, therefore, matters important to family practice which should be sought not within this series, but elsewhere. Within the series much practical and useful advice is to be found with which the general practitioner can compare his existing performance and build in new ideas and improved techniques. These books are attractively produced and I recommend them.

DKK 434.00
1

Managing Sustainable Business - - Bog - Springer - Plusbog.dk

Managing Sustainable Business - - Bog - Springer - Plusbog.dk

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.

DKK 519.00
1

Competence Development in Controlling and Management Accounting - Viktor Mendel - Bog - Springer - Plusbog.dk

Competence Development in Controlling and Management Accounting - Viktor Mendel - Bog - Springer - Plusbog.dk

The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated with the help of empirical studies. Employees and managers in controlling as well as HR managers in companies gain a deeper understanding of the necessity and the components of systematic personnel development. The goals are the formation of high-performance teams in controlling as well as the identification of personal career paths on the way to top management tasks as CFO. The focus of the personnel development model is on the transfer of the competence-oriented development approach, which, in addition to the traditionally considered technical and methodological competencies, also takes into account social and personal competencies as well as additional digital and intercultural competencies. The book is rounded off by a survey of the current situation, the definition of a target situation to be aimed at, the discussion of suitable further training measures and the monitoring of the level of competency achieved, and illustrates concrete career concepts.

DKK 593.00
1

Managing Sustainable Business - - Bog - Springer - Plusbog.dk

Managing Sustainable Business - - Bog - Springer - Plusbog.dk

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.

DKK 604.00
1

Sales and Business Models in the Logistics Industry - Alexander Nowroth - Bog - Springer - Plusbog.dk

Sales and Business Models in the Logistics Industry - Alexander Nowroth - Bog - Springer - Plusbog.dk

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizations are helping to keep their own companies on track for success. However, the existence of these companies has never been more at risk than it is today, as most not only have outdated IT, but also a deficient distribution structure. Especially during the high rate increases of recent years, most companies fell far short of their earnings potential. In terms of volume, they are no longer growing at a sufficient rate or are even risking their continued existence. The author explains the new rules for success in the logistics industry using examples and shows step by step which trends the future will bring and which strategies must be used to meet these demands today. The book also makes clear how logistics companies can establish a lasting high-performance culture in their sales department and how they can succeed in winning over sales staff and retaining them in the long term.

DKK 519.00
1

Electron Beam Analysis of Materials - M. H. Loretto - Bog - Springer - Plusbog.dk

Electron Beam Analysis of Materials - M. H. Loretto - Bog - Springer - Plusbog.dk

The examination of materials using electron beam techniques has developed continuously for over twenty years and there are now many different methods of extracting detailed structural and chemical information using electron beams. These techniques which include electron probe microanalysis, trans­ mission electron microscopy, Auger spectroscopy and scanning electron microscopy have, until recently, developed more or less independently of each other. Thus dedicated instruments designed to optimize the performance for a specific application have been available and correspondingly most of the available textbooks tend to have covered the theory and practice of an individual technique. There appears to be no doubt that dedicated instru­ ments taken together with the specialized textbooks will continue to be the appropriate approach for some problems. Nevertheless the underlying electron-specimen interactions are common to many techniques and in view of the fact that a range of hybrid instruments is now available it seems appropriate to provide a broad-based text for users of these electron beam facilities. The aim of the present book is therefore to provide, in a reasonably concise form, the material which will allow the practitioner of one or more of the individual techniques to appreciate and to make use of the type of information which can be obtained using other electron beam techniques.

DKK 663.00
1

Practice Management Compendium - K. Scott - Bog - Springer - Plusbog.dk

Practice Management Compendium - K. Scott - Bog - Springer - Plusbog.dk

General Practice is undergoing the most major series of changes since the introduction of the National Health Service in 1948. They concern both concepts of care and practical details of the way care is delivered. In spite of the hostility generated by the changes most of the broad general concepts have been accepted. The principle of patients having more choice is widely supported, the inclusion of preventive medicine and anticipatory care in the responsibilities of practice has few opponents, the introduction of audit as a way of improving performance has been generally welcomed. Even the idea of putting GPs in better financial management of patients and drug budgets has had supporters in principle. The antipathy has generally related to the method of introduction of these changes. One important concern has been the time requirements of the New Contract and the feeling that these will erode the real nature of our work: the close personal relationship with patients. If we improve the quality of our management this is less likely to happen. We shall be able to work within the New Contract and retain the quality of service we pro­ vide. If we improve the understanding of our staff of what we are trying to achieve we are more likely to reach the targets that we set whilst keeping people happy. vii This book sets out to explain the New Contract.

DKK 434.00
1

Digital Product Management - - Bog - Springer - Plusbog.dk

Digital Product Management - - Bog - Springer - Plusbog.dk

The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students. "The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de"The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO KleinanzeigenFrom the content: Introduction to Digital Product Management · User-Centered Product Visions · Product Discovery · Validation of Product Ideas in the Market · Alignment – How to Achieve Good Coordination · Impact-Oriented Product Management with OKR · Product Delivery · Lateral Leadership in Product Management · Product Owner and Scrum Master · Understanding User Experience · Data Analytics · Growth – The Matter of Growth · Holistic Understanding of Product Management · The Agile Transformation of Hanseatic Bank

DKK 593.00
1

A Handbook of Silicate Rock Analysis - P.j. Potts - Bog - Springer - Plusbog.dk

A Handbook of Silicate Rock Analysis - P.j. Potts - Bog - Springer - Plusbog.dk

without an appreciation of what happens in between. The techniques available for the chemical analysis of silicate rocks have undergone a revolution over the last 30 years. However, to use an analytical technique most effectively, No longer is the analytical balance the only instrument used it is essential to understand its analytical characteristics, in for quantitative measurement, as it was in the days of classi­ particular the excitation mechanism and the response of the cal gravimetric procedures. A wide variety of instrumental signal detection system. In this book, these characteristics techniques is now commonly used for silicate rock analysis, have been described within a framework of practical ana­ lytical aplications, especially for the routine multi-element including some that incorporate excitation sources and detec­ tion systems that have been developed only in the last few analysis of silicate rocks. All analytical techniques available years. These instrumental developments now permit a wide for routine silicate rock analysis are discussed, including range of trace elements to be determined on a routine basis. some more specialized procedures. Sufficient detail is In parallel with these exciting advances, users have tended included to provide practitioners of geochemistry with a firm to become more remote from the data production process. base from which to assess current performance, and in some This is, in part, an inevitable result of the widespread intro­ cases, future developments.

DKK 663.00
1

Practice Management Compendium - K. Scott - Bog - Springer - Plusbog.dk

Practice Management Compendium - K. Scott - Bog - Springer - Plusbog.dk

General Practice is undergoing the most major series of changes since the introduction of the National Health Service in 1948. They concern both concepts of care and practical details of the way care is delivered. In spite of the hostility generated by the changes most of the broad general concepts have been accepted. The principle of patients having more choice is widely sup­ ported, the inclusion of preventive medicine and antici­ patory care in the responsibilities of practice has few opponents, the introduction of audit as a way of im­ proving performance has been generally welcomed. Even the idea of putting GPs in better financial management of patients and drug budgets has had supporters in prin­ ciple. The antipathy has generally related to the method of introduction of these changes. One important con­ cern has been the time requirements of the New Con­ tract and the feeling that these will erode the real nature of our work: the close personal relationship with pa­ tients. If we improve the quality of our management this is less likely to happen. We shall be able to work within the New Contract and retain the quality of service we pro­ vide. If we improve the understanding of our staff of what we are trying to achieve we are more likely to reach the targets that we set whilst keeping people happy. vii This book sets out to explain the New Contract.

DKK 434.00
1

Principles of Turbomachinery - R. K. Turton - Bog - Springer - Plusbog.dk

Principles of Turbomachinery - R. K. Turton - Bog - Springer - Plusbog.dk

This text outlines the fluid and thermodynamic principles that apply to all classes of turbomachines, and the material has been presented in a unified way. The approach has been used with successive groups of final year mechanical engineering students, who have helped with the development of the ideas outlined. As with these students, the reader is assumed to have a basic understanding of fluid mechanics and thermodynamics. However, the early chapters combine the relevant material with some new concepts, and provide basic reading references. Two related objectives have defined the scope of the treatment. The first is to provide a general treatment of the common forms of turbo machine, covering basic fluid dynamics and thermodynamics of flow through passages and over surfaces, with a brief derivation of the fundamental governing equations. The second objective is to apply this material to the various machines in enough detail to allow the major design and performance factors to be appreciated. Both objectives have been met by grouping the machines by flow path rather than by application, thus allowing an appreciation of points of similarity or difference in approach. No attempt has been made to cover detailed points of design or stressing, though the cited references and the body of information from which they have been taken give this sort of information. The first four chapters introduce the fundamental relations, and the suc­ ceeding chapters deal with applications to the various flow paths.

DKK 663.00
1

Phase diagrams and ceramic processes - - Bog - Springer - Plusbog.dk

Phase diagrams and ceramic processes - - Bog - Springer - Plusbog.dk

Ceramic products are fabricated from selected and consolidated raw materials through the application of thermal and mechanical energy. The complex connec­ tions between thermodynamics, chemical equilibria, fabrication processes, phase development, and ceramic properties define the undergraduate curriculum in Ceramic Science and Ceramic Engineering. Phase diagrams are usually introduced into the engineering curriculum during the study of physical chemistry, prior to specialization into ceramic engineering. This creates an artificial separation between consideration of the equilibrium description of the chemically heterogeneous system and the engineering and physical processes required for phase, microstructure, and property development in ceramic materials. Although convenient for instructional purposes, the separa­ tion of these topics limits the effective application of phase diagram information by the ceramic engineer in research and manufacturing problem solving. The nature of oxide phases, which define their useful engineering properties, are seldom linked to the stability of those phases which underlies their reliability as engineered products. Similarly, ceramic fabrication processes are seldom dis­ cussed within the context of the equilibrium or metastable phase diagram. In this text, phase diagrams are presented with a discussion of ceramics'' properties and processing. Particular emphasis is placed on the nature of the oxides themselves-their structural and dielectric properties-which results in unique and stable product performance. Any set of systematic property measurements can be the basis for a phase diagram: every experiment is an experiment in the approach to phase eqUilibrium.

DKK 663.00
1

A Handbook for Clinical Teachers - R.a. Cannon - Bog - Springer - Plusbog.dk

A Handbook for Clinical Teachers - R.a. Cannon - Bog - Springer - Plusbog.dk

Medical students are to a large extent taught by people who have undertaken little or no formal study in the field of education. Although formal study of any subject is no guarantee of satisfactory on-the-job performance, teaching practice itself without a knowledge of the fundamental princi­ ples of education is likely to bring distortions into the teaching situation. Our own experience leads us to believe that many teachers are concerned at this lack of expertise. This concern is manifest by their willing participation in activities which provide them with practical assistance in improving their educational skills. Unfortunately, few books have been written to aid the average clinical teacher wishing to gain a perspective on basic educational principles or seeking suggestions on how these might be applied to teaching. A previous publication by the Advisory Centre for University Education (ACUE) at the University of Adelaide, entitled University Teaching, has proved to be very popular, both locally and overseas, and has clearly met the needs of organi­ zers and participants in teacher training programmes in tertiary institutions. The success of this publication, and our experience with a variety of educational activities organized for staff of medical and dental schools and postgraduate organizations, led us to believe that a pragmatic educational guide for medical teachers would be of value to all such teachers and particularly to those asked to undertake an educational task for the first time.

DKK 434.00
1

SPSS for Starters, Part 2 - Ton J. Cleophas - Bog - Springer - Plusbog.dk

SPSS for Starters, Part 2 - Ton J. Cleophas - Bog - Springer - Plusbog.dk

The first part of this title contained all statistical tests that are relevant for starters on SPSS, and included standard parametric and non-parametric tests for continuous and binary variables, regression methods, trend tests, and reliability and validity assessments of diagnostic tests. The current part 2 of this title reviews multistep methods, multivariate models, assessments of missing data, performance of diagnostic tests, meta-regression, Poisson regression, confounding and interaction, and survival analyses using log tests and segmented time-dependent Cox regression. Methods for assessing non linear models, data seasonality, distribution free methods, including Monte Carlo methods and artificial intelligence, and robust tests are also covered. Each method of testing is explained using a data example from clinical practice,including every step in SPSS, and a text with interpretations of the results and hints convenient for data reporting. In order to facilitate the use of this cookbook the data files of the examples is made available by the editor through extras.springer.com. Both part 1 and 2 of this title contain a minima amount of text and maximal technical details, but we believe that this property will not refrain students from mastering the SPSS software systematics, and that, instead, it will be a help to that aim. Yet, we recommend that it will used together with the textbook "Statistics Applied to Clinical Trials" (5th edition, Springer, Dordrecht 2012) and the e-books "Statistics on a Pocket Calculator Part 1 and 2 (Springer, Dordrecht, 2011 and 2012) from the same authors.

DKK 434.00
1

FANOMICS - Roman Becker - Bog - Springer - Plusbog.dk

FANOMICS - Roman Becker - Bog - Springer - Plusbog.dk

Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a “fan” customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Takingthis path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable “currency” - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents:- Definition of fan customers and what “emotional customer loyalty” means- Distinct value of the fan customer as a value-added partner and ambassador- FANOMICS as a management program in customer relationship management- Concrete suggestions for implementing FANOMICS - Best practices and illustrative examples of tops and flops from the business world

DKK 634.00
1

Introduction to Artificial Intelligence - Wolfgang Ertel - Bog - Springer - Plusbog.dk

Introduction to Artificial Intelligence - Wolfgang Ertel - Bog - Springer - Plusbog.dk

This accessible and engaging textbook presents a concise introduction to the exciting field of artificial intelligence (AI). The broad-ranging discussion covers the key subdisciplines within the field, describing practical algorithms and concrete applications in the areas of agents, logic, search, reasoning under uncertainty, machine learning, neural networks, and reinforcement learning. Fully revised and updated, this much-anticipated third edition also includes new material on deep learning. Topics and features:· Presents an application-focused and hands-on approach to learning, with supplementary teaching resources provided at an associated website · Introduces convolutional neural networks as the currently most important type of deep learning networks with applications to image classification (NEW) · Contains numerous study exercises and solutions, highlighted examples, definitions, theorems, and illustrative cartoons · Reports on developments in deep learning, including applications of neural networks to large language models as used in state-of-the-art chatbots as well as to the generation of music and art (NEW) · Includes chapters on predicate logic, PROLOG, heuristic search, probabilistic reasoning, machine learning and data mining, neural networks, and reinforcement learning · Covers various classical machine learning algorithms and introduces important general concepts such as cross validation, data normalization, performance metrics and data augmentation (NEW)· Includes a section on AI and society, discussing the implications of AI on topics such as employment and transportation Ideal for foundation courses or modules on AI, this easy-to-read textbook offers an excellent overview of the field for students of computer science and other technical disciplines, requiring no more than a high-school level of knowledge of mathematics to understand the material. Dr. Wolfgang Ertel is a professor at the Institute for Artificial Intelligence at the Ravensburg-Weingarten University of Applied Sciences, Germany.

DKK 407.00
1