Bright Lights & Dim Bulbs - The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have to Repeat It -- 2010 Edition - Jonathan Salem Baski
This book is your resource and guide for better branding and marketing in 2010, culled from studies of 500+ companies worldwide, analysis in 260 essays on the award-winning Dim Bulb blog, and then distilled and refined to deliver: - 9 strategic trends that challenge the conventional wisdom- 86 tactical ideas you can start use tomorrow- 101 essays that add nuance, insight, and humor - Hundreds of tidbits, challenges, and possibilities for you to ponder- Useful indices by industry category and name,..