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Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

DKK 814.00
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Higher Education - - Bog - Lexington Books - Plusbog.dk

Higher Education - - Bog - Lexington Books - Plusbog.dk

Higher Education: Open for Business addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that has to allow students to freely focus on learning. But in a time of fiscal uncertainty, can higher education ignore the benefits of commercial ventures? It may seem foolish to do so. However, commercialism has gotten too close to certain aspects of academia such as the campus environment, classroom activities, academic research, and college sports. This disturbing encroachment of academic ground is addressed in Higher Education: Open for Business by a diverse host of authors who are closely involved in higher learning.

DKK 1083.00
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Law & Advertising - Dean K. Fueroghne - Bog - Rowman & Littlefield - Plusbog.dk

Law & Advertising - Dean K. Fueroghne - Bog - Rowman & Littlefield - Plusbog.dk

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising.Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

DKK 892.00
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Globalization and Militarism - Cynthia Enloe - Bog - Rowman & Littlefield - Plusbog.dk

Globalization and Militarism - Cynthia Enloe - Bog - Rowman & Littlefield - Plusbog.dk

Militarism is being globalized today not only in war zones such as Ukraine and Syria, but in “peaceful” arenas such as families and football stadiums. Ideas and practices of masculinities and femininities are fuel for this global militarization. Who is presumed to be “weak” and who “tough”? Who is the “protector, who the “grateful protected”? Written by one of the world’s leading feminist scholars, this masterful and provocative newly updated edition tracks how women’s desires to be patriotic yet feminine and men’s fears of being feminized each have been exploited to globalize militarism—and thus what it will take to roll back militarization anywhere. Here are explorations of how governments shrink the meaning of “national security,” how Nike and Adidas rely on militaries to keep women workers’ wages low, how ideas about feminization were used to humiliate male prisoners in Abu Ghraib, and of why “camo” became a fashion statement. Cynthia Enloe offers readers a practical gender analysis tool kit with which to expose militarism’s blatant and subtle workings. Focusing her lens on the “big picture” of international politics and on the not-so-small picture of women’s and men’s complex everyday lives, Enloe challenges us to chart militarism in all its forms in this updated edition.

DKK 919.00
1