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The Golden Eagle - Jeff Watson - Bog - Bloomsbury Publishing PLC - Plusbog.dk

White Eagle, Black Eagle - Robert Parkin - Bog - Berghahn Books - Plusbog.dk

Social Marketing - Lynne Eagle - Bog - Pearson Education Limited - Plusbog.dk

Social Marketing - Lynne Eagle - Bog - Pearson Education Limited - Plusbog.dk

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

DKK 876.00
1

The Dragon, the Eagle, and the Private Sector - John D. Donahue - Bog - Cambridge University Press - Plusbog.dk

Harry Potter Ravenclaw House Editions Paperback Box Set - J.k. Rowling - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Harry Potter Ravenclaw House Editions Paperback Box Set - J.k. Rowling - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Celebrate all things Ravenclaw with this glorious paperback collection of the iconic House Editions. The beautifully crafted slipcase emblazoned with the house emblem the Ravenclaw eagle contains all seven novels from J.K. Rowling’s classic series in a spectacular alternating colour scheme, with cover artwork and illustrations by celebrated Kate Greenaway Medal winner Levi Pinfold. Home to the wise, Ravenclaw house has produced some of the most famous witches and wizards in history, including Luna Lovegood and Filius Flitwick. The seven lovingly designed covers are individually decorated with enchanting details that capture favourite house themes from each novel. Charming vignettes of the Ravenclaw eagle in a series of playful poses across the seven book spines complete the decoration scheme. The seven books in this collection are accompanied by a magical miscellany of exciting feature articles, quizzes and fascinating fact files packed with trivia about the history and alumni of Ravenclaw house – ideal to dip into and enjoy time and time again. More than twenty exclusive illustrations capture the magic of Ravenclaw house and favourite characters – Luna Lovegood, Professor Trelawney, Cho Chang, Gilderoy Lockhart, Filius Flitwick and many more … A must-have collection for Ravenclaws young and old, this Ravenclaw House Editions paperback box set is the perfect tribute to the house famed for its wit, learning and wisdom and is sure to be treasured for years to come.

DKK 866.00
1

The Covert Sphere - Timothy Melley - Bog - Cornell University Press - Plusbog.dk

The Covert Sphere - Timothy Melley - Bog - Cornell University Press - Plusbog.dk

In December 2010 the U.S. Embassy in Kabul acknowledged that it was providing major funding for thirteen episodes of Eagle Four—a new Afghani television melodrama based loosely on the blockbuster U.S. series 24. According to an embassy spokesperson, Eagle Four was part of a strategy aimed at transforming public suspicion of security forces into something like awed respect. Why would a wartime government spend valuable resources on a melodrama of covert operations? The answer, according to Timothy Melley, is not simply that fiction has real political effects but that, since the Cold War, fiction has become integral to the growth of national security as a concept and a transformation of democracy. In The Covert Sphere, Melley links this cultural shift to the birth of the national security state in 1947. As the United States developed a vast infrastructure of clandestine organizations, it shielded policy from the public sphere and gave rise to a new cultural imaginary, "the covert sphere." One of the surprising consequences of state secrecy is that citizens must rely substantially on fiction to "know," or imagine, their nation’s foreign policy. The potent combination of institutional secrecy and public fascination with the secret work of the state was instrumental in fostering the culture of suspicion and uncertainty that has plagued American society ever since—and, Melley argues, that would eventually find its fullest expression in postmodernism. The Covert Sphere traces these consequences from the Korean War through the War on Terror, examining how a regime of psychological operations and covert action has made the conflation of reality and fiction a central feature of both U.S. foreign policy and American culture. Melley interweaves Cold War history with political theory and original readings of films, television dramas, and popular entertainments—from The Manchurian Candidate through 24—as well as influential writing by Margaret Atwood, Robert Coover, Don DeLillo, Joan Didion, E. L. Doctorow, Michael Herr, Denis Johnson, Norman Mailer, Tim O’Brien, and many others.

DKK 959.00
1

Adventures in Childhood: Volume 60 - Kathy Bowrey - Bog - Cambridge University Press - Plusbog.dk

Excellence in People Analytics - David Green - Bog - Kogan Page Ltd - Plusbog.dk

Unconventional Hydrocarbon Resources - Reza Barati - Bog - John Wiley & Sons Inc - Plusbog.dk

Unconventional Hydrocarbon Resources - Reza Barati - Bog - John Wiley & Sons Inc - Plusbog.dk

A comprehensive textbook presenting techniques for the analysis and characterization of shale plays Significant reserves of hydrocarbons cannot be extracted using conventional methods. Improvements in techniques such as horizontal drilling and hydraulic fracturing have increased access to unconventional hydrocarbon resources, ushering in the “shale boom” and disrupting the energy sector. Unconventional Hydrocarbon Resources: Techniques for Reservoir Engineering Analysis covers the geochemistry, petrophysics, geomechanics, and economics of unconventional shale oil plays. The text uses a step-by-step approach to demonstrate industry-standard workflows for calculating resource volume and optimizing the extraction process. Volume highlights include: Methods for rock and fluid characterization of unconventional shale playsA workflow for analyzing wells with stimulated reservoir volume regionsAn unconventional approach to understanding of fluid flow through porous mediaA comprehensive summary of discoveries of massive shale resources worldwideData from Eagle Ford, Woodford, Wolfcamp, and The Bakken shale playsExamples, homework assignments, projects, and access to supplementary online resourcesHands-on teaching materials for use in petroleum engineering software applications The American Geophysical Union promotes discovery in Earth and space science for the benefit of humanity. Its publications disseminate scientific knowledge and provide resources for researchers, students, and professionals.

DKK 1007.00
1

Wild Lives - Art Wolfe - Bog - Insight Editions - Plusbog.dk

Caricature and National Character - Christopher J. (assistant Professor Of English Gilbert - Bog - Pennsylvania State University Press - Plusbog.dk

Caricature and National Character - Christopher J. (assistant Professor Of English Gilbert - Bog - Pennsylvania State University Press - Plusbog.dk

According to the popular maxim, a nation at war reveals its true character. In this incisive work, Chris Gilbert examines the long history of US war politics through the lens of political cartoons to provide new, unique insights into American cultural identity. Tracing the comic representation of American values from the First World War to the War on Terror, Gilbert explores the power of humor in caricature to expose both the folly in jingoistic virtues and the sometimes-strange fortune in nationalistic vices. He examines the artwork of four exemplary American cartoonists—James Montgomery Flagg, Dr. Seuss, Ollie Harrington, and Ann Telnaes—to craft a trenchant image of Americanism. These examinations animate the rhetorical, and indeed comic, force of icons like Uncle Sam, national symbols like the American Eagle, political stooges like President Donald J. Trump, and more, as well as the power of political cartoons to comment on issues of race, class, and gender on the home front. Throughout, Gilbert portrays a US culture rooted in and riven by ideas of manifest destiny, patriotism, and democracy for all, yet plagued by ugly forms of nationalism, misogyny, racism, and violence. Rich with examples of hilarious and masterfully drawn caricatures from a diverse range of creators, this unflinching look at the evolution of our conflicted national character illustrates how American cartoonists use farce, mockery, and wit to put national character in the comic looking glass.

DKK 780.00
1

Forgiveness and the Healing Process - - Bog - Taylor & Francis Ltd - Plusbog.dk

Forgiveness and the Healing Process - - Bog - Taylor & Francis Ltd - Plusbog.dk

Many people come for help because they remain stuck in a destructive relationship, job, legal battle or memories of child abuse. A growing number of therapists believe that forgiveness is of crucial importance in helping people break away from these patterns of resentment and revenge. Does forgiveness help? Or is the concept out of date in our more secular society? Forgiveness and the Healing Process considers this debate. Experienced contributors: * Consider the place of forgiveness in working with individuals and couples * Explore the benefits of mediation as a way forward both for the individual and the organisation, and also within the criminal justice system * Offer a valuable insight into South Africa''s Truth and Reconciliation Commission and the crucial role of forgiveness in post-apartheid South Africa * Examine a client''s view of seeking forgiveness * Present new frameworks for workers seeking to help people cope with trauma and injustice. Forgiveness and the Healing Process helps counsellors, psychotherapists, social workers, mediators, psychiatrists, and those working in the criminal justice system understand how forgiveness can facilitate the therapeutic process. Cynthia Ransley is a lecturer and course leader in social work at Brunel University. She is an integrative psychotherapist, supervisor and trainer in London. Terri Spy is a counselling psychologist and fellow of the British Association for Counselling and Psychotherapy. She is a London-based integrative psychotherapist, supervisor and trainer. Contributors: Michael Carroll, Jane Cooper, Gill Eagle, Maria Gilbert, Joy Green, Guy Masters, Fathima Moosa, Cynthia Ransley, Terri Spy, Gill Straker.

DKK 993.00
1

Neotropical Birds of Prey - - Bog - Cornell University Press - Plusbog.dk

Neotropical Birds of Prey - - Bog - Cornell University Press - Plusbog.dk

Until recently, surprisingly little has been known about the biology and behavior of tropical forest raptors, including such basic aspects as diets, breeding biology, habitat requirements, and population ecology, information critical to the development of conservation efforts. The Peregrine Fund conducted a significant eight-year-long research program on the raptor species, including owls, in Tikal National Park in Guatemala to learn more about Neotropical birds of prey. Impressive and unprecedented in scale, this pioneering research also involved the development of new methods for detecting, enumerating, and studying these magnificent but often elusive birds in their forest home. Beautifully illustrated with photographs of previously little-known species, the resulting book is the most important single source for information on the lowland tropical forest raptor species found in Central America. Neotropical Birds of Prey covers twenty specific species in depth, including the Ornate Hawk-Eagle, the Barred Forest-Falcon, the Bat Falcon, and the Mexican Wood Owl, offering thorough synopses of all current knowledge regarding breeding biology and behavior, diet, habitat use, and spatial needs. Contributors to this landmark work also show how the populations fit together as a community with overlapping habitat and prey needs that can put them in competition with reptiles and mammalian carnivores as well, yet differ from one another in their nesting or feeding behaviors and population dynamics. The work’s substantive original data offer interesting comparisons between tropical and temperate zone species, and provide a basis for establishing conservation measures based on firsthand research. Making available for the first time new data on the biology, ecology, behavior, and conservation of the majestic owls and raptors of the New World tropics, this book will appeal to a wide ornithological readership, especially the many raptor enthusiasts around the world.

DKK 846.00
1