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Cultures of Sport Hazing and Anti-Hazing Initiatives for the 21st Century - - Bog - Emerald Publishing Limited - Plusbog.dk

Providing a much-needed cutting-edge update on the last major publication on sport hazing practices published more than two decades ago, chapters cover the continuation of potentially harmful, traditional initiations, and the cycle of status from initiated to initiator.

DKK 920.00

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The Politics of Authentic Engagement - Kathy Leslie - Bog - Rowman & Littlefield - Plusbog.dk

The Politics of Authentic Engagement: Perspectives, Strategies and Tools for Student Success provides practical approaches for leaders in a variety of roles to address the changing landscape of schooling, build dynamic relationships in support of schools, help parents/families support their children’s achievement and create a culture of engagement. Strategies described in this book teach how to serve as a listener, teacher, leader facilitator, and initiator in engaging others within professional settings to do meaningful work that benefits students. It''s companion book, Authentic Engagement: Perspectives, Strategies, and Tools for Student Success supports leaders in helping others learn to engage by providing handout, overheads, instructions, and other prompts to use in workshop settings.

DKK 786.00

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Freedom and Perfection - Douglas Moggach - Bog - Cambridge University Press - Plusbog.dk

Leibniz, this study argues, is the genuine initiator of German Idealism. His analysis of freedom as spontaneity and the relations he establishes among freedom, justice, and progress underlie Kant''s ideas of rightful interaction and his critiques of Enlightened absolutism. Freedom and Perfection offers a historical examination of perfectionism, its political implications and transformations in German thought between 1650 and 1850. Douglas Moggach demonstrates how Kant''s followers elaborated a new ethical-political approach, ''post-Kantian perfectionism'', which, in the context of the French Revolution, promoted the conditions for free activity rather than state-directed happiness. Hegel, the Hegelian School, and Marx developed this approach further with reference to the historical process as the history of freedom. Highlighting the decisive importance of Leibniz for subsequent theorists of the state, society, and economy, Freedom and Perfection offers a new interpretation of important schools of modern thought and a vantage point for contemporary political debates.

DKK 1248.00

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Brand Society - Martin Kornberger - Bog - Cambridge University Press - Plusbog.dk

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

DKK 902.00

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William of Ockham, Dialogus - - Bog - Oxford University Press - Plusbog.dk

William of Ockham was a medieval English philosopher and theologian (he was born about 1285, perhaps as late as 1288, and died in 1347 or 1348). In 1328 Ockham turned away from ''pure'' philosophy and theology to polemic. From that year until the end of his life he worked to overthrow what he saw as the tyranny of Pope John XXII (1316-1334) and of his successors Popes Benedict XII (1334-1342) and Clement VI (1342-1352). This campaign led him into questions of ecclesiology (the study of the nature and structure of the Christian Church, e.g. of the functions and powers of the pope) and political philosophy.The Dialogus purports to be a transcript made by a mature student of lengthy discussions between himself and a university master about the various opinions of the learned on the matters disputed between John XXII and the dissident Franciscans. The student is usually the initiator; he chooses the topics, asks most of the questions and decides when he has heard enough. The master is, so to speak, an expert witness whom the student examines.This volume provides the first critical edition of part 3.2 of the Dialogus and deals with the relation between the empire and the nation-states and engages in the theory of property rights, natural law, and political freedom.

DKK 795.00

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William of Ockham: Dialogus - - Bog - Oxford University Press - Plusbog.dk

William of Ockham was a medieval English philosopher and theologian (he was born about 1285, perhaps as late as 1288, and died in 1347 or 1348). In 1328 Ockham turned away from ''pure'' philosophy and theology to polemic. From that year until the end of his life he worked to overthrow what he saw as the tyranny of Pope John XXII (1316-1334) and of his successors Popes Benedict XII (1334-1342) and Clement VI (1342-1352). This campaign led him into questions of ecclesiology (the study of the nature and structure of the Christian Church, e.g. of the functions and powers of the pope) and political philosophy.The Dialogus purports to be a transcript made by a mature student of lengthy discussions between himself and a university master about the various opinions of the learned on the matters disputed between John XXII and the dissident Franciscans. The student is usually the initiator; he chooses the topics, asks most of the questions and decides when he has heard enough. The master is, so to speak, an expert witness whom the student examines.This volume publishes an edition of two elements of the Dialogus. Part 2 of the Dialogus is not in dialogue form and may not to be the work of Ockham himself. Part 3 is divided into two tracts. Tract 1, which is reproduced in this volume, is on the power of the Pope and clergy.Liberal thinking in modern times builds on certain earlier ancient and medieval political ideas, which Ockham reasserted, defended and helped to perpetuate. Thus there are elements in his ecclesiology and political philosophy that anticipate the views of Locke, Mill, and other modern liberals.

DKK 901.00

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Pre-Modern States on China's North-Eastern Frontier - Remco Breuker - Bog - Taylor & Francis Ltd - Plusbog.dk

This book examines the pre-modern states on China’s north-eastern frontier during the 10 th , 11 th and 12 th centuries, a crucial formative period in which the shape of the modern Chinese and northeast Eurasian states from Mongolia to Korea was formed. In particular, it focuses on the Liao and Koryo, showing how they were as important as their better understood Han Chinese counterpart to the south -the Northern Song dynasty - in shaping the history of the region. Liao is best known as the initiator of the lineage of northern states which dominated the political history of China for an entire millenium from 900 to 1900. It formulated a model of multi-ethnic empire whose conceptions and systems of socio-political organization were highly influential for a number of polities including the Mongol empire, Manchukuo and the People’s Republic of China. This book argues that the conventional portrait of the Liao as a purely destructive ‘conquering dynasty’ is incomplete, and that its military might was complemented by a strong cultural, intellectual, religious and commercial influence throughout the Korean peninsula and in Central Asia and Eurasia. It describes how the Liao state rose to prominence, not only through military conquest, but also through trade, exchange and export of physical and intellectual goods, not least in the important constructive role it played in the emergence and consolidation of Koryo as the third state of northeast Asia. It looks in detail at the role played by both Liao and Koryo in Northeast and East Asia, demonstrating clearly how they functioned in the international arena and the important part they played in the cycles of consolidation that shaped the course of Asian history.

DKK 1248.00

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Global Cases in Logistics and Supply Chain Management - David L. Taylor - Bog - Cengage Learning EMEA - Plusbog.dk

This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Ltd., Eastman Kodak Singapore and The US Department of Environment. It meets the growing demand for cases in logistics and supply chain management that bridge the gap between theory and practice. Each case takes a multi-disciplinary and cross-functional approach to business and will be highly relevant to students taking courses in logistics and supply chain management, distribution, purchasing and supplies management, marketing, manufacturing operations, business policy, international business and organisational behaviour.

DKK 916.00

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Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

DKK 828.00

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Financial Accounting - Curtis Norton - Bog - Cengage Learning, Inc - Plusbog.dk

FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS 10E, now available as a bundle option with CNOWv2, will help you learn how to use accounting information to make business decisions and focus on the big picture. Journal entries in the text and CNOWv2 demonstrate the balance sheet and income statement impact of transactions, helping you see how business events ultimately impact the financial statements. In addition to exposing you to annual reports of highly recognizable companies such as Nike, Porter�s exclusive Ratio Decision-Model provides a framework for reading and interpreting financial statements to make decisions. The focus on financial statements and decision-making carries through to the end-of-chapter with a suite of case materials so you can practice reading and interpreting financial statements. In addition, this edition uses a new modular organization, allowing you to absorb the content in smaller sections for better retention.

DKK 921.00

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Higher Education - - Bog - Lexington Books - Plusbog.dk

Higher Education: Open for Business addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway campus? These questions should not be a primary concern for students, parents or faculty in an environment that has to allow students to freely focus on learning. But in a time of fiscal uncertainty, can higher education ignore the benefits of commercial ventures? It may seem foolish to do so. However, commercialism has gotten too close to certain aspects of academia such as the campus environment, classroom activities, academic research, and college sports. This disturbing encroachment of academic ground is addressed in Higher Education: Open for Business by a diverse host of authors who are closely involved in higher learning.

DKK 1083.00

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The Retailing Reader - - Bog - Taylor & Francis Ltd - Plusbog.dk

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: - - consumers and shoppers - retail branding and marketing - merchandising and buying; - strategy, power and policy - international retailing. - Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

DKK 832.00

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Leading Change toward Sustainability - Bob Doppelt - Bog - Taylor & Francis Ltd - Plusbog.dk

As the world struggles to cope with the growing threat of a global carbon crisis, Doppelt has revised one of the best books ever written about change management, leadership and sustainability to focus on de-carbonisation. Doppelt''s research, presented in this hugely readable book, demystify the sustainability-change process by providing a theoretical framework and a methodology that managers can use to successfully transform their organisations to embrace sustainable development. Filled with case examples, interviews and checklists on how to move corporate and governmental cultures toward sustainability, the book argues that the key factors that facilitate change appear in the successful efforts at companies such as AstraZeneca, Nike, Starbucks, IKEA, Chiquita, Interface, Swisscom and Norm Thompson and in governmental efforts such as those in the Netherlands and Santa Monica in California. For these and other cutting-edge organisations, leading change is a philosophy for success. Leading Change toward Sustainability has been used by change leaders around the world to guide their internal global warming and sustainability organisational change initiatives. This new edition is essential reading for leaders from all types of organisations.

DKK 993.00

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Private Regulation of Labor Standards in Global Supply Chains - Sarosh Kuruvilla - Bog - Cornell University Press - Plusbog.dk

Private Regulation of Labor Standards in Global Supply Chains examines the effectiveness of corporate social responsibility on improving labor standards in global supply chains. Sarosh Kuruvilla charts the development and effectiveness of corporate codes of conduct to ameliorate "sweatshop" conditions in global supply chains. This form of private voluntary regulation, spearheaded by Nike and Reebok, became necessary given the inability of third world countries to enforce their own laws and the absence of a global regulatory system for labor standards. Although private regulation programs have been adopted by other companies in many different industries, we know relatively little regarding the effectiveness of these programs because companies don''t disclose information about their efforts and outcomes in regulating labor conditions in their supply chains. Private Regulation of Labor Standards in Global Supply Chains presents data from companies, multi-stakeholder institutions, and auditing firms in a comprehensive, investigative dive into the world of private voluntary regulation of labor conditions. The picture he paints is wholistic and raw, but it considers several ways in which this private voluntary system can be improved to improve the lives of workers in global supply chains.

DKK 959.00

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Law & Advertising - Dean K. Fueroghne - Bog - Rowman & Littlefield - Plusbog.dk

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising.Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

DKK 892.00

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Globalization and Militarism - Cynthia Enloe - Bog - Rowman & Littlefield - Plusbog.dk

Militarism is being globalized today not only in war zones such as Ukraine and Syria, but in “peaceful” arenas such as families and football stadiums. Ideas and practices of masculinities and femininities are fuel for this global militarization. Who is presumed to be “weak” and who “tough”? Who is the “protector, who the “grateful protected”? Written by one of the world’s leading feminist scholars, this masterful and provocative newly updated edition tracks how women’s desires to be patriotic yet feminine and men’s fears of being feminized each have been exploited to globalize militarism—and thus what it will take to roll back militarization anywhere. Here are explorations of how governments shrink the meaning of “national security,” how Nike and Adidas rely on militaries to keep women workers’ wages low, how ideas about feminization were used to humiliate male prisoners in Abu Ghraib, and of why “camo” became a fashion statement. Cynthia Enloe offers readers a practical gender analysis tool kit with which to expose militarism’s blatant and subtle workings. Focusing her lens on the “big picture” of international politics and on the not-so-small picture of women’s and men’s complex everyday lives, Enloe challenges us to chart militarism in all its forms in this updated edition.

DKK 919.00

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The Countercultural Victory of 1 John in Greco-Roman Context - Dr. Ahreum Kim - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Ahreum Kim re-examines conquering language in 1 John, arguing that when the letter is read with the context of Greco-Roman culture in mind, the conflict extends beyond in-fighting within the Johannine community. She suggests that the letter’s author presents a consistent countercultural narrative due to concern about the predominant world, and proposes that the author exhorts the minority Johannine community to hold onto their belief while proclaiming that they are triumphant conquerors against the prevailing “world”.Kim first examines how conquering language toward a Johannine nike utilizes militaristic undertones already familiar in Greco-Roman culture. She argues that each of the opponents mentioned is affiliated with “the world”, and it is ultimately the conquering of the world itself which marks the Johannine victory. Kim demonstrates that the author references the negative fear of the divine in the polytheistic world which contrasts with the Johannine love of God, and that his countercultural message continues to the very end, with a concluding warning against the many worldly idols. Finally, she posits that the battle with the Greco-Roman world is ultimately a conflict of pistis , comparing Roman soldiers achieving military victories with a pistis to their emperor, and the repeated emphasis on Jesus as the true Son of God.

DKK 936.00

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The Gender Effect - Kathryn Moeller - Bog - University of California Press - Plusbog.dk

How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls' and women's demands for fair labor practices and a just global economy.

DKK 820.00

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Management Communication - James S. O'rourke - Bog - Taylor & Francis Ltd - Plusbog.dk

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.

DKK 854.00

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Achieving Workers' Rights in the Global Economy - - Bog - Cornell University Press - Plusbog.dk

The world was shocked in April 2013 when more than 1100 garment workers lost their lives in the collapse of the Rana Plaza factory complex in Dhaka. It was the worst industrial tragedy in the two-hundred-year history of mass apparel manufacture. This so-called accident was, in fact, just waiting to happen, and not merely because of the corruption and exploitation of workers so common in the garment industry. In Achieving Workers'' Rights in the Global Economy , Richard P. Appelbaum and Nelson Lichtenstein argue that such tragic events, as well as the low wages, poor working conditions, and voicelessness endemic to the vast majority of workers who labor in the export industries of the global South arise from the very nature of world trade and production. Given their enormous power to squeeze prices and wages, northern brands and retailers today occupy the commanding heights of global capitalism. Retail-dominated supply chains—such as those with Walmart, Apple, and Nike at their heads—generate at least half of all world trade and include hundreds of millions of workers at thousands of contract manufacturers from Shenzhen and Shanghai to Sao Paulo and San Pedro Sula. This book offers an incisive analysis of this pernicious system along with essays that outline a set of practical guides to its radical reform.

DKK 959.00

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Marketing for Social Change - Kian Bakhtiari - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Goody Business Book Award 2024 - Marketing - Communications and PR Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing for Social Change comes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand''s purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.By using real-world examples across a spectrum of issues such as The Body Shop''s stance on animal testing to Nike''s work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.

DKK 831.00

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Remote Warfare - - Bog - University of Minnesota Press - Plusbog.dk

Considers how people have confronted, challenged, and resisted remote warfare Drone warfare is now a routine, if not predominant, aspect of military engagement. Although this method of delivering violence at a distance has been a part of military arsenals for two decades, scholarly debate on remote warfare writ large has remained stuck in tired debates about practicality, efficacy, and ethics. Remote Warfare broadens the conversation, interrogating the cultural and political dimensions of distant warfare and examining how various stakeholders have responded to the reality of state-sponsored remote violence. The essays here represent a panoply of viewpoints, revealing overlooked histories of remoteness, novel methodologies, and new intellectual challenges. From the story arc of Homeland to redefining the idea of a “warrior,” these thirteen pieces consider the new nature of surveillance, similarities between killing with drones and gaming, literature written by veterans, and much more. Timely and provocative, Remote Warfare makes significant and lasting contributions to our understanding of drones and the cultural forces that shape and sustain them. Contributors: Syed Irfan Ashraf, U of Peshawar, Pakistan; Jens Borrebye Bjering, U of Southern Denmark; Annika Brunck, U of Tübingen; David A. Buchanan, U.S. Air Force Academy; Owen Coggins, Open U; Andreas Immanuel Graae, U of Southern Denmark; Brittany Hirth, Dickinson State U; Tim Jelfs, U of Groningen; Ann-Katrine S. Nielsen, Aarhus U; Nike Nivar Ortiz, U of Southern California; Michael Richardson, U of New South Wales; Kristin Shamas, U of Oklahoma; Sajdeep Soomal; Michael Zeitlin, U of British Columbia.

DKK 884.00

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Voice Marketing - Scot Westwater - Bog - Rowman & Littlefield - Plusbog.dk

“Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer’s other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts? Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment.

DKK 777.00

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Dedication to Hunger - Leslie Heywood - Bog - University of California Press - Plusbog.dk

Writing as a competitive athlete, an academic, and a woman, Leslie Heywood merges personal history and scholarship to expose the "anorexic logic" that underlies Western high culture. She maneuvers deftly across the terrain of modern literature, illustrating how this logic—the privileging of mind over body, of hard over soft, of masculine over feminine—is at the heart of the modernist style. Her argument ranges from Plato to women's bodybuilding, from Franz Kafka to Nike ads. In penetrating examinations of Kafka, Pound, Eliot, William Carlos Williams, and Conrad, Heywood demonstrates how the anorexic aesthetic is embodied in high modernism. In a compelling chapter on Jean Rhys, Heywood portrays an author who struggles to develop a clean, spare, "anorexic" style in the midst of a shatteringly messy emotional life. As Heywood points out, students are trained in the aesthetic of high modernism, and academics are pressured into its straitjacket. The resulting complications are reflected in structures as diverse as gender identity formation, sexual harassment, and eating disorders. Direct, engaging, and intensely informed by the author's personal involvement with her subject, Dedication to Hunger offers a powerful challenge to cultural assumptions about language, gender, subjectivity, and identity. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.

DKK 806.00

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Brands and Branding - Stephen Brown - Bog - Sage Publications Ltd - Plusbog.dk

A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding ? Here are seven reasons why: 1) 1) It’s introductory , aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel 1) 1) It’s indicative , focusing on the basics and thus being a more reliable revision aid than Lucozade 1) 1) It’s immersive , taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. 1) 1) It’s inclusive , considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources 1) 1) It’s irreverent – branding is not always a deadly serious business! 1) 1) It’s intimate , Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. 1) 1) It’s inspirational , celebrating the curious and successful stories of brands from Cillit Bang to Cacharel 1) Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

DKK 1001.00

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