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White Space Is Not Your Enemy - Kim Golombisky - Bog - Taylor & Francis Ltd - Plusbog.dk

Attracting Attention - Andi Stein - Bog - Peter Lang Publishing Inc - Plusbog.dk

Attracting Attention - Andi Stein - Bog - Peter Lang Publishing Inc - Plusbog.dk

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

DKK 922.00
1

Matador Limited Edition - Christian Monggaard - Bog - BOOK LAB ApS - Plusbog.dk

EMDR and the Art of Psychotherapy With Children - Carolyn Settle - Bog - Springer Publishing Co Inc - Plusbog.dk

EMDR and the Art of Psychotherapy With Children - Carolyn Settle - Bog - Springer Publishing Co Inc - Plusbog.dk

The third edition presents innovative child and adolescent EMDR therapy approaches and tools designed to meet the challenges of today''s youth Written for all EMDR child therapists—new and seasoned—this text is a comprehensive guide toward the effective practice of EMDR therapy with children, from infants to adolescents. It offers step-by-step instructions translating each of the eight phases in creative and developmentally appropriate ways for children and teenagers while providing advanced protocols for therapists. The third edition combines the updated guide and accompanying treatment manual into one volume for greater convenience. Chapters now integrate content, explanations, and instructions with associated checklists, protocols, and worksheets for quick access to crucial information. The book also provides new leading-edge chapters on EMDR therapy regarding telehealth, cultural and social responsiveness, and addictions and includes inventive methods, techniques, resources, and protocols. Additionally, the third edition features engaging exercises for target identification, a child client readiness checklist, and a brochure explaining EMDR therapy with children. The book offers abundant case examples, drawings, tables, detailed scripts, and complete instructions along with useful links and resources for therapists to apply in their practice. Purchase includes digital access for use on most mobile devices or computers. New to the Third Edition: - Streamlines content, scripts, checklists, protocols and instructions combining them with the treatment manual in one handy book - Introduces groundbreaking new chapters on EMDR therapy and telehealth, cultural and social responsiveness, and addiction—highlighting addictions to screens - Expands Phase One of EMDR therapy—History-Taking, Case Conceptualization, and Treatment Planning—into two chapters emphasizing the complexity in working with children - Addresses contemporary areas of trauma, including COVID-19, school refusal, climate change, school shootings, and political divisiveness - Updates chapter references and resources and reflects gender neutral pronouns Key Features: - Integrates powerful, creative play and art therapy interventions with EMDR therapy - Offers child-friendly exercises for target identification - Contains a reference table listing developmental adjustments to the eight phases of EMDR therapy for children 0 to 18 years old - Provides a chapter on diagnoses specific to children, including attachment, dissociation, neurodiversity, and more

DKK 780.00
1

Interpreting African American History and Culture at Museums and Historic Sites - - Bog - Rowman & Littlefield - Plusbog.dk

Interpreting African American History and Culture at Museums and Historic Sites - - Bog - Rowman & Littlefield - Plusbog.dk

In this landmark guide, nearly two dozen essays by scholars, educators, and museum leaders suggest the next steps in the interpretation of African American history and culture from the colonial period to the twentieth century at history museums and historic sites. This diverse anthology addresses both historical research and interpretive methodologies, including investigating church and legal records, using social media, navigating sensitive or difficult topics, preserving historic places, engaging students and communities, and strengthening connections between local and national history. Case studies of exhibitions, tours, and school programs from around the country provide practical inspiration, including photographs of projects and examples of exhibit label text.Highlights include:•Amanda Seymour discusses the prevalence of "false nostalgia" at the homes of the first five presidents and offers practical solutions to create a more inclusive, nuanced history.•Dr. Bernard Powers reveals that African American church records are a rich but often overlooked source for developing a more complete portrayal of individuals and communities.•Dr. David Young, executive director of Cliveden, uses his experience in reinterpreting this National Historic Landmark to identify four ways that people respond to a history that has been too often untold, ignored, or appropriated—and how museums and historic sites can constructively respond.•Dr. Matthew Pinsker explains that historic sites may be missing a huge opportunity in telling the story of freedom and emancipation by focusing on the underground railroad rather than its much bigger "upper-ground" counterpart.•Martha Katz-Hyman tackles the challenges of interpreting the material culture of both enslaved and free African Americans in the years before the Civil War by discussing the furnishing of period rooms.•Dr. Benjamin Filene describes three "micro-public history" projects that lead to new ways of understanding the past, handling source limitations, building partnerships, and reaching audiences.•Andrea Jones shares her approach for engaging students through historical simulations based on the "Fight for Your Rights" school program at the Atlanta History Center.•A exhibit on African American Vietnam War veterans at the Heinz History Center not only linked local and international events, but became an award-winning model of civic engagement. •A collaboration between a university and museum that began as a local history project interpreting the Scottsboro Boys Trial as a website and brochure ended up changing Alabama law.A list of national organizations and an extensive bibliography on the interpretation of African American history provide convenient gateways to additional resources.

DKK 866.00
1