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Nike - Sam Grawe - Bog - Phaidon Press Ltd - Plusbog.dk

At Nike, the desire to be the best is a journey, not a destination – better is always temporary. Phaidon commemorates the company''s influence with Nike: Better is Temporary , a landmark publication that charts Nike''s transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike''s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike''s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike''s focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book''s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike''s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book''s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book''s bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike''s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Nike - Tracy Carbasho - Bog - Bloomsbury Publishing Plc - Plusbog.dk

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.

Nike SB: The Dunk Book - Sandy Bodecker - Bog - Rizzoli International Publications - Plusbog.dk

The first book on Nike''s iconic DUNK SB, a mid-rise basketball court staple that has in the last two decades become a colorful (and often irreverent) icon of skate and street wear. Created in 2002, the Nike Dunk was adopted from the court by skateboarders and sneakerheads to become an icon of the streets. An early catalyst to evolving sneaker culture as we know it today, the Nike Dunk has enjoyed a storied legacy of reinvention through numerous iterations and creative collaborations proving to be an integral part of a culture obsessed with sneakers. To celebrate this legacy, Nike SB: The Dunk Book is the first book to present the historical archive of one of the most important shoes ever created. Worn by an ever-growing list of elite riders at competitions all over the world, Nike Dunks are prized as much for their funky, one-of-a-kind designs as well as their high performance. Nike SB: The Dunk Book is filled with stunning images that tell the visual story of Nike SB''s most iconic styles. Including Danny Supas, Staple Pigeon Dunks, De La Soul Highs, Paris Dunks, U.N.K.L.Es, and Supreme Dunk SBs, this volume flaunts the signature color-ways and craftsmanship that Nike SBs are known for.Through enlightening anecdotes by the likes of Futura and Paul Rodriguez, readers get intimate accounts of how their favorite sneakers came to be. Also featured are archival images of Nike SB''s most recognizable skaters rocking the iconic sneakers, including Eric Koston, Richard Mulder, Grant Taylor, Omar Salazar, Reese Forbes, Brian Anderson, Theotis Beasley, and Daniel Shimizu.

Nike Culture - Robert Goldman - Bog - SAGE Publications Inc - Plusbog.dk

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Citizens Defending America - Martin Alan Greenberg - Bog - University of Pittsburgh Press - Plusbog.dk

Wilt, Colonel (Retired), U.S. Airforce ReserveToday, concerns over homeland security have led thousands of Americans to volunteer for various citizen emergency response groups, such as the Civil Air Patrol, U.S. Coast Guard Auxiliary, Community Emergency Response Teams, fire units, etc.

Virgil Abloh. Nike. ICONS - Virgil Abloh - Bog - Taschen GmbH - Plusbog.dk

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1 , Air Max 90 , Air Force 1 , and Air Presto , among others—they reinvigorated sneaker culture. Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage , making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once . ICONS traces Abloh’s investigative, creative process through documentation of the prototypes , original text messages from Abloh to Nike designers, and treasures from the Nike archives . We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book. The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group . Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew . Texts by Nike’s Nicholas Schonberger , writer Troy Patterson , curator and historian Glenn Adamson , and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

The Sanctuary of Athena Nike in Athens - Ira S. Mark - Bog - American School of Classical Studies at Athens - Plusbog.dk

Based on records from Nikolaos Balanos' dismantling and reerection of the temple of Athena Nike on the Athenian Acropolis (between 1935 and 1939), this volume presents a detailed architectural study of the building's chronology and history.

Silver Wings - Thomas E. Alexander - Bog - State House Press - Plusbog.dk

Silver Wings: The U.S. Army Airforce in Texas 1940-1946, Thomas Alexander has created a concise and colorful portrait of Texas during World War II, illustrating how the arrival of thousands of strangers in military uniforms forever changed the faces of eight towns and cities across the Lone Star State. Based on extensive on-site research, rich anecdotal material, and personal interviews, the book briefly describes each community, establishing each location's pre-war condition, then analyses the permanent social and economic impact each wartime airfield had on its host community. THOMAS E. ALEXANDER was a commissioner for the Texas Historical Commission for twelve years, where he was integral in establishing historical markers at important sites of Texas World War II history. He has authored numerous books on Texas history, and resides in Kerrville, Texas

Cult Sneakers - Tonton Gibs - Bog - Octopus Publishing Group - Plusbog.dk

Discover the legendary stories behind the most iconic sneakers and collaborations in history. From trailblazing OG models to groundbreaking partnerships, this book explores the masterpieces of leading brands like Adidas, Nike, Bape, Le Coq Sportif, Puma, Diadora, Saucony, and more.Marvel at rare grails that every sneakerhead dreams of owning, including the Nike Mag, Nike SB Dunk Low Pro "Paris," Adidas Yeezy Boost 750, Nike Air Max 1 BRS, and the luxurious Louis Vuitton "Jasper."Guided by Tonton Gibs - creator of the wildly popular Tonton Gib Sneakers channel, with over 21 million views on YouTube - you''ll uncover the fascinating history of these legendary pairs. Through exclusive insights from renowned professionals like Hirofumi Kojima and Edson Sabajo, and iconic shops such as Afew Store and Opium Paris, Gibs shares his unparalleled passion for sneakers. Whether you''re a collector, a casual fan, or just curious about the culture, this book is your ultimate guide to the mysteries and marvels of the sneaker universe.

The Woman with the Artistic Brush - Kim Marie Vaz - Bog - Taylor & Francis Inc - Plusbog.dk

Nike Davies is one of the few African women known internationally in contemporary art circles. The Woman with the Artistic Brush traces her life history and illustrates the strategies developed by women to mitigate male rule. Presenting a critique of the woman''s place in contemporary Yoruba society from the perspective of a woman who lived it, this book covers Nike''s life from the time of her mother''s death when Nike was six to the culmination of her dream in the creation, against severe societal odds, of a center for arts and culture that has over 120 members. Along the way, The Woman with the Artistic Brush details how Nike ran away from home and joined a traveling theater group after her father tried to arrange her marriage, subsequently married and joined in the polygynous household of a noted artist from the popular Osogbo school, and finally broke clear of that situation after suffering sixteen years of domestic violence. The Woman with the Artistic Brush is another superb contribution to the Foremother Legacies series.

Rhetoric and Resilience - Sara Hillin - Bog - Lexington Books - Plusbog.dk

Rhetoric and Resilience explores discourse produced about and by the women involved in the World War II era Women Airforce Service Pilots program. Aviators such as Jacqueline Cochran and Nancy Harkness Love provided the initial rhetorical boost to successfully launch the program, while countless other pilots such as Cornelia Fort and Barbara Poole wrote to define the significance of the work the WASP were doing. Despite a formidable amount of concrete evidence in her favor, Cochran was unsuccessful in having WASP militarized. After the program''s disbandment in 1944, the women of WASP settled back into civilian life but maintained strong rhetorical bonds which served them greatly in the 1970s campaign for veteran status. Using the lenses of both feminist rhetorical theory and classical rhetoric, this book seeks to recover these rhetorics. The chapters illustrate how the women employed a spectrum of strategies carefully designed to provide a fitting response to those both supportive of and hostile to their labor in the arena of military aviation.

Clipped Wings - Molly Merryman - Bog - New York University Press - Plusbog.dk

Revives the overlooked stories of pioneering women aviators, who are also featured in the forthcoming documentary film Coming Home: Fight for a LegacyDuring World War II, all branches of the military had women's auxiliaries. Only the Women Airforce Service Pilots (WASP) program, however, was made up entirely of women who undertook dangerous missions more commonly associated with and desired by men. Within military hierarchies, the World War II pilot was perceived as the most dashing and desirable of servicemen. "Flyboys" were the daring elite of the United States military. More than the WACs (Army), WAVES (Navy), SPARS (Coast Guard), or Women Marines, the WASPs directly challenged these assumptions of male supremacy in wartime culture. WASPs flew the fastest fighter planes and heaviest bombers; they test-piloted experimental models and worked in the development of weapons systems. Yet the WASPs were the only women's auxiliary within the armed services of World War II that was not militarized. In Clipped Wings, Molly Merryman draws upon military documents—many of which weren’t declassified until the 1990s—congressional records, and interviews with the women who served as WASPs during World War II to trace the history of the over one thousand pilots who served their country as the first women to fly military planes. She examines the social pressures that culminated in their disbandment in 1944—even though a wartime need for their services still existed—and documents their struggles and eventual success, in 1977, to gain military status and receive veterans’ benefits. In the preface to this reissued edition, Merryman reflects on the changes in women’s aviation in the past twenty years, as NASA’s new Artemis program promises to land the first female astronaut on the moon and African American and lesbian women are among the newest pilot recruits. Updating the story of the WASPs, Merryman reveals that even in the past few years there have been more battles for them to fight and more national recognition for them to receive. At its heart, the story of the Women Airforce Service Pilots is not about war or planes; it is a story about persistence and extraordinary achievement. These accomplished women pilots did more than break the barriers of flight; they established a model for equality.

Peter Moore - Michael Jordan - Bog - Rizzoli International Publications - Plusbog.dk

A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike.

Brand Society - Martin (university Of Technology Kornberger - Bog - Cambridge University Press - Plusbog.dk

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

Gatsby: The Definitive Guide - Preston So - Bog - O'Reilly Media - Plusbog.dk

Used by Nike, Costa Coffee, and other companies worldwide, Gatsby is emerging as one of the key technologies in the Jamstack (JavaScript, APIs, and markup) ecosystem. With this comprehensive guide, you'll learn how to architect, build, and deploy Gatsby sites independently or with CMSs, commerce systems, and other data sources.

Nike: Form Follows Motion - Rick Poynor - Bog - Vitra Design Museum - Plusbog.dk

Cultivating System Change - Anna Birney - Bog - Do Sustainability - Plusbog.dk

Where should you start if you are faced with massive systemic challenges or want to cultivate a shift towards sustainability in global systems? Where are the leverage points for systemic change? This book provides examples of what organizations and companies like the Sustainable Shipping Initiative, WWF and Nike are doing, along with practical strategies and an overview of system change theory. Section one outlines systems thinking, especially how we can use a "living systems" perspective as a tool to understanding sustainability and change.Section two pulls out practical strategies for action from theoretical models and "must-read" literature. Section three illustrates how organisations are implementing these strategies – including examples from the Sustainable Shipping Initiative, Nike, Sustainable Food Lab, Finance Innovation Lab, Shell Foundation and Rockefeller Foundation.Section four provides tips for you as a practitioner navigating this territory. Many of the ideas behind cultivating system change can be difficult to understand until they are put into practice. This "practitioner''s companion" ends with questions that will prompt reflections and spur you to action. Keep it to hand as you change the system!

Out of the Box - Bobbito Garcia - Bog - Rizzoli International Publications - Plusbog.dk

A groundbreaking traveling exhibition, Out of the Box showcases sneakers, from the mid-nineteenth century to sports performance breakthroughs, to present-day cultural icons. Drawn from the collection of the Bata Shoe Museum and significant private collectors, museums, and archives—including adidas AG, Converse Archives, Kosow Sneaker Museum, Nike Archives, Northampton Museums and Art Gallery, and Reebok Archives—this selection is richly contextualized with interviews and essays by design innovators, sneaker collectors, and cultural historians, creating a backdrop of the technical innovation, fashion trends, social history, and marketing campaigns that shaped the form over the past two centuries. Out of the Box includes sneakers ranging from an 1860 spiked running shoe, a pair of 1936 track shoes, Air Jordans I–XX3, the original Air Force 1, and early Adidas Superstars to contemporary sneakers by prominent figures including Damien Hirst, Jeremy Scott, Jeff Staple, and Kanye West. The book also highlights sneakers and prototype drawings that span the career of Nike sneaker design legend Tinker Hatfield, making this the definitive illustrated history of sneaker culture.

The Sports Shoe - Thomas (independent Scholar Turner - Bog - Bloomsbury Publishing PLC - Plusbog.dk

"Meticulously researched and beautifully produced." Times Literary Supplement "A big and beautiful book." Journal of British Studies "A definitive history of the sports shoe." Amber Butchart, fashion historian "A necessary book [and] a great read." Samuel Smallidge, Archivist, Converse "Both educational and entertaining." Scene Point Blank The story of the sneaker’s rise from the first Victorian tennis shoes to the Nike Air Max and beyond.Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the sneaker of today, to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

Hayward Field - Raevyn Rogers - Bog - Oscar Riera Ojeda Publishers Limited - Plusbog.dk

• A state of the art track and field facility for a top class institution design by SRG Partnership.• Hayward Field has been the home of a stream of star athletes and is the alma mater of Phil Knight, founder of Nike Inc.• Features texts and analysis by renowned architects and critics.• In-depth plans and diagrams showing how the redesign was conceived and implemented.• Special focus on how the architecture enhances the experience of athletes and spectators alike.

Carli Hermes - Carli Hermes - Bog - Lannoo Publishers - Plusbog.dk

Dutch photographer Carli Hermès has been working all over the world as a groundbreaking photographer for over 25 years now. This book features Carli''s classics including his work for brands like Martini, Swatch, Levi''s, Mexx, G-Star, Nike, WE, Philips, Sony, BMW, Suitsupply and Mercedes Benz, and includes Carli''s personal favourites alongside new images - made exclusively for the book. His rich collection is imaginative, both conceptual and honest and with a dash of kinetic volatility.

Objects in Dialogue - Shane Schneck - Bog - various Swedish publishers - Plusbog.dk

Objects in Dialog is a visual archive by Swedish-American industrial designer Shane Schneck. The 224 page book documents projects developed over the last decade by his studio Office for Design in Stockholm, Sweden. Collaborating with some of the worlds most innovative companies, Nike and Huawei and HAY. The book is organised around primitive models and production prototypes. Documenting everyday objects from smartphones to kitchen tools, scenography to interior architecture and furniture. Contributes include Herman Miller archivist - Amy Auscherman, and design critic John Kazior. With photography by Omar Sarto, Delfino Legnani, and Rasmus Norlander.

Look Good, Feel Good, Play Good - Maisie Skidmore - Bog - Phaidon Press Ltd - Plusbog.dk

The first book to chart a visual history of women’s sportswear, and the key role that Nike has played in it over the last 50 years This is a book about Nike sportswear and what it means to women. The garments women wear, and why they wear them. It’s about athletes, from the elite to the aspiring amateur, running marathons or running errands. It’s about the spaces we perform in, and the way we use clothing to do it: from the track and the fitness studio, to an online world and the street outside. Look Good, Feel Good, Play Good visualizes the relationship between women and the garments they wear through five design archetypes from sporting history: warm-ups, jerseys, leggings, sport bras, and shorts. Steeped in narrative, history, and Nike’s abundant archive, the book’s rich imagery spans reproductions of Nike’s trade catalogues that date back to the early 1980s, period and contemporary photography, sketches, advertisements, fabric swatches, seasonal color palettes, original design proposals and patents, logos, product and campaign shots, and everything in between. Each chapter features interviews with Nike athletes, trainers, and other collaborators, along with insightful texts from cultural commentators. Across more than 350 pages and 575 images, this unprecedented volume not only maps the development of women’s sports apparel but proves its potential, in whatever context, to make athletes who identify as women feel at their most powerful. Featuring contributions from: Dina Asher-Smith, Scout Bassett, Joan Benoit Samuelson, Sue Bird, Deyna Castellanos, Chandra Cheeseborough, Anna Cockrell, Shelly-Ann Fraser-Pryce, Kirsty Godso, Xochilt Hoover, Rayssa Leal, Tatyana Mcfadden, Naomi Osaka, Megan Rapinoe, Sha’Carri Richardson, Caster Semenya, and Dawn Staley. Featuring essays by: Dal Chodha, the Editor-in-Chief of Archivist Addendum ; Michelle Millar Fisher, the Wornick Curator of Contemporary Decorative Arts at the Museum of Fine Arts, Boston; Heather Radke, an essayist, journalist, and contributing editor, and reporter at Radiolab; Samantha N. Sheppard, an Associate Professor of Cinema and Media Studies at Cornell University; and Natalie E. Wright, a historian of design and disability.

Managing Organisational Change - Christoph Thiele - Bog - Sage Publications Ltd - Plusbog.dk

Discover a fresh perspective on managing organisational change in this accessible textbook which links theory to practice and brings complex concepts to life. Structured around the three pillars of successful change management, the book examines change in the context of the global economy and looks at a range of international examples. Key features include: - - Case studies which explore the practical implications of change issues through companies such as the Alibaba Group, NHS England, GSK, Tata Motors, Nike, Hewlett-Packard and Indonesia’s Krakatau Steel. - - Practical and reflective exercises to encourage experimentation with tools and techniques, and to deepen understanding. -

Jet Fuel Toxicology - - Bog - Taylor & Francis Ltd - Plusbog.dk

Currently serving as a resource for the National Center for Toxological Research in their work with the Gulf Coast oil spill, this book presents current research conducted primarily by the airforce on the toxic effects of JP-8 jet fuel on the pulmonary, immune, dermal, and nervous systems. In all, the book considers 13 toxicology studies of significance, the results of which are currently shaping US armed services policy. It will enable all of the hydrocarbon industry to make better choices regarding fuel handling. Due to its widespread use, jet fuel is thought to be the largest toxicant exposure risk for U.S. Armed Services personnel. Taking a proactive approach to the potential dangers of repeated human exposure to hydrocarbon fuels, the Air Force Office of Scientific Research (AFOSR) sponsored a number of research projects during the last 20 years investigating health effects resulting from specific exposure to JP-8 (Jet Propellant-8). Jet Fuel Toxicology summarizes the newest and most important results of these extensive research programs carried out by hydrocarbon fuel research groups throughout the U.S. Each book chapter highlights one specific research area from the many topical areas comprising jet fuel toxicology. After examining the contents and general action of JP-8, the book looks at how the fuel affects various body functions highlighted by: - - Effects on daily inhalation on the respiratory system - Acute and long-term neurotoxicological and neurobehavioral effects - Both local and systemic toxicity following exposure through the skin - Immunotoxicity from pulmonary and dermal exposures - Genetic damage, as evidenced in studies of the blood and bone marrow of mice - In all, the book considers 13 major toxicology areas of study, the results of which will enable all of the hydrocarbon industry to make