Lateral Marketing - New Techniques for Finding Breakthrough Ideas - Bog af Philip (Northwestern University) Kotler - Hardback
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged \father\ of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
Bogreolen.dk
DKK 360.95
Lateral Marketing - New Techniques for Finding Breakthrough Ideas - Philip (Northwestern University) Kotler
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged \father\ of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
Tales.dk
DKK 361.95