Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities - Bog af Philip (Kellogg School of Management Kotler - Ha
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Winning Global Markets - How Businesses Invest and Prosper in the World's High-Growth Cities - Philip (Kellogg School of Management Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.