Strategic Sports Marketing - The Impact of Sport Advertising Upon Consumers - Christian Berger

Doctoral Thesis / Dissertation from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Cardiff University, course: International Business Management, language: English, abstract: The study was based on the subject that is of great interest of the author and therefore attempted to illustrate an evaluation of the impact of Adidas advertising upon purchase decisions of consumers nowadays.To enable the author to provide an evaluation of Adidas¿ marketing strategies,..