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Visual Marketing From Attention to Action

Visual Marketing From Attention to Action

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception visual cognition and action and choice. The chapters go beyond what is known and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing management industrial design and consumer and social psychology. Professional practitioners especially those involved with marketing communications retail and in store marketing and market research will also benefit from the empirically based and innovative ideas put forth in this book. | Visual Marketing From Attention to Action

GBP 38.99
1

Introduction to Clinical Psychology

Introduction to Clinical Psychology

This introductory textbook gives students an appreciation of the field of clinical psychology as an applied science by teaching them the history and future of the field as well as ethical dilemmas facing psychologists today. It is organized around four key themes: Science: the text analyzes and critiques research and practice in clinical psychology from a scientific perspective. Controversies: the text examines the conflict and controversies that continue to shape the discipline of Psychology. Currency: the text surveys the field of contemporary clinical psychology. Ethics: the text discusses ethical dilemmas faced by clinical psychologists in every chapter. | Introduction to Clinical Psychology

GBP 175.00
1

The Student's Guide to Social Neuroscience

The Student's Guide to Social Neuroscience

This engaging and cutting-edge text provides an accessible introduction to the complex methods and concepts of social neuroscience with examples from contemporary research and a blend of different pedagogical features helping students to engage with the material including essay questions summary and key points further reading suggestions and links to online resources. Social neuroscience is a rapidly growing field which explains using neural mechanisms our ability to recognize understand and interact with others. Concepts such as trust revenge empathy prejudice and identity are now being explored and unraveled by neuroscientists. The third edition of this ground-breaking text has been thoroughly revised and expanded to reflect the growing volume of evidence and theories in the field. Notable additions include a greater emphasis on genetic influences hormonal influences and more detail on methods such as fNIRS multivariate pattern analysis and heart-based psychophysiological measures. This edition also provides new material on gender identity and sexuality constructivist theories of emotion compassion versus empathy the dark triad and altruistic punishment. The book is supported by a fully updated companion website featuring student resources including lecture recordings multiple choice questions and useful web links as well as PowerPoint slides for lecturers. Richly illustrated in attractive full-color with figures boxes and ‘real-world’ implications of research this text is the ideal introduction to the field for both undergraduate and postgraduate students in fields such as psychology and neuroscience. | The Student's Guide to Social Neuroscience

GBP 46.99
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Introduction to Human Development and Family Studies

Introduction to Human Development and Family Studies

Introduction to Human Development and Family Studies is the first text to introduce human development and family studies (HDFS) as inextricably linked areas of study giving students a complex yet realistic view of individuals and families. Pioneers of research paradigms have acknowledged that the family is one setting in which human development occurs. Moreover in many academic programs the lines of these two disciplines blur and much work is inherently multidisciplinary and interdisciplinary. This book helps to fortify an understanding of HDFS and subareas within it. Vignettes from current HDFS students as well as new professionals an overview of the lifespan stage(s) within the family context a wide description of research methods and applications current policy issues relevant to the area and discussions of practice/careers coupled with strategies for pursuing specializations or careers in the area are hallmarks of this textbook. Introduction to Human Development and Family Studies is essential reading for students new to the major and minor wanting to know: What is HDFS? Who are the people involved in HDFS? Why is HDFS important? How does theory and research inform work in HDFS? What does the pursuit of being an ethical professional require? What are the key areas in HDFS? Incredibly user-friendly both on the page and online the text also features the following resources: Chapter Summaries where the main points of each chapter are pinpointed at the end of every chapter for review and study. Key Terms listed and defined within the margins of every chapter a complete Glossary at the end of the text and Flashcards online for additional review and study. Challenge: Integration section at the end of each chapter that underscores concepts from the chapter and draws connections between content presented in other chapters. Journal Questions to encourage reflection about the content and encourage thinking about some of the content coupled with students’ own experiences. Suggested Resources that lists relevant websites books articles and video links for further study. A Closer Look at Applied Experiences Appendix outlines the internship process and shows how the internship experience can be meaningful and useful and a Consuming Research Appendix that focuses on what it means to be a consumer of research the knowledge and skills consumers need and considerations for transitioning from a consumer of research to a producer of research.

GBP 77.99
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How To Do Things With Logic Workbook Workbook withExercises

How To Do Things With Logic Workbook Workbook withExercises

In the past 15 years a host of critical thinking books have appeared that teach students to find flaws in the arguments of others by learning to detect a number of informal fallacies. This book is not in that tradition. The authors of this book believe that while students learn to become vicious critics they still continue to make the very mistakes they criticize in others. Thus this book has adopted the approach of teaching the construction of good arguments first and then introducing criticism as a secondary skill. Moreover the emphasis of the book is not on learning to name fallacies but on being able to identify weaknesses in an argument so as to be able to construct an effective critique of that argument. The book is accompanied by a workbook featuring a wealth of examples to help students acquire the material. | How To Do Things With Logic Workbook Workbook withExercises

GBP 175.00
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Integrative Processes and Socialization Early To Middle Childhood

Integrative Processes and Socialization Early To Middle Childhood

This book provides insight into the complex nature of socialization and development by exploring the interrelations among such topics as play diet social cognition self-concept friendship family and school. This book also examines the contributions and impact of intrapersonal and interpersonal integration on a child's psychological development from early to middle childhood levels. | Integrative Processes and Socialization Early To Middle Childhood

GBP 175.00
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Behavior Modification What It Is and How To Do It

Behavior Modification What It Is and How To Do It

Behavior Modification 10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic principles and procedures of behavior modification and then provide readers with how-to-skills such as observing and recording. Next the authors provide advanced discussion and references to acquaint readers with some of the empirical and theoretical underpinnings of the field. Readers will emerge with a thorough understanding of behavior modification in a wide variety of populations and settings. | Behavior Modification What It Is and How To Do It

GBP 240.00
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A Tribute to the Quintessential Researcher Clinician and Mentor: Audrey Holland A Special Issue of Aphasiology

A Tribute to the Quintessential Researcher Clinician and Mentor: Audrey Holland A Special Issue of Aphasiology

The purpose of this special issue of Aphasiology is to honour Dr. Audrey Holland and her prolific research and clinical achievements over the past 50 years. The issue has been constructed to exemplify the breadth of Dr. Holland’s influence not only in terms of research topics (e. g. aphasia dementia research methodology) but also geographic span with contributing authors from around the globe. All contributors some former mentees and others contemporaries and collaborators have been similarly inspired through their interactions with Dr. Holland to advance the field of neurogenic communication disorders as is reflected in each of their papers. | A Tribute to the Quintessential Researcher Clinician and Mentor: Audrey Holland A Special Issue of Aphasiology

GBP 125.00
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Evidence-based Parent Education Programmes to Promote Positive Parenting A Special Issue of the European Journal of Developmental Psychology

Evidence-based Parent Education Programmes to Promote Positive Parenting A Special Issue of the European Journal of Developmental Psychology

The objective of this special issue is to illustrate some of the theoretical methodological and practical aspects involved in the evidence-based evaluation of family educational programs aimed at supporting positive parenting. The main novelty that this special issue brings is the compilation of studies involving experiences of parent education programs from several countries. The objectives of the papers are to develop theoretically based prevention programs to evaluate their effectiveness according to standards of evidence and to examine factors that influence implementation process. The papers also provide recommendations for researchers to establish stable cooperation with politicians officials service providers and practitioners. | Evidence-based Parent Education Programmes to Promote Positive Parenting A Special Issue of the European Journal of Developmental Psychology

GBP 115.00
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Short-term and Working Memory Impairments in Aphasia Data Models and their Application to Rehabilitation

Short-term and Working Memory Impairments in Aphasia Data Models and their Application to Rehabilitation

Research in language processing and language impairment has focused extensively on elements of linguistic representation that are accessed and retrieved in comprehension repetition and production of words and sentences. These studies have provided important information about the effects of characteristics of words (e. g. frequency imageability) and sentences (e. g. syntactic and semantic argument structure) on language processing. A smaller but nonetheless rapidly growing body of research has been directed to understanding those cognitive processes that mediate access maintenance and retrieval of those representations. The papers in this book focus on theoretical accounts of the role of short-term memory and working memory in language processing as well as clinical applications that reflect a focus on these mechanisms of cognitive support to language processing. Each paper provides a theoretical perspective on or clinical application of the most current empirical evidence regarding the role of cognitive processes in relation to language processing. Also common to each paper is an acknowledgement of the need for additional theoretical and clinical research in this area. Although in its relative infancy research addressing relations between language and other cognitive processes is integral for advancing our understanding of the dynamic nature of language impairment in aphasia and also for directly informing its treatment. This book was originally published as a special issue of the journal Aphasiology. | Short-term and Working Memory Impairments in Aphasia Data Models and their Application to Rehabilitation

GBP 42.99
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AS Level Psychology Workbook

AS Level Psychology Workbook

AS Level Psychology Workbook includes structured worksheets for students to fill in as they progress through their AS psychology course. The resulting notes are aimed to provide a useful resource bank for revision purposes. In addition to outlining a structure for note-taking the workbook also gives supported guidance on everything students need to know in order to do well in the exams. The content is directly relevant to the AQA Specification A and can be used in conjunction with any AS psychology textbook. To integrate with the rest of the learning materials in the Psychology Press A-Level Programme cross-references are provided throughout to the appropriate pages in Eysenck‘s AS Level Psychology and Brody and Dwyer‘s Revise AS Level Psychology. AS Level Psychology Workbook includes the following features: Learning objectives that condense the vast amount of specification content into focused and manageable chunks for each topic Structured worksheets that map on to each of the learning objectives and consist of cues for note-taking opportunities to fill in the blanks and activities to enrich learning Using this in the exam sections that consider possible exam questions along with guidance on how to answer them. This workbook will be invaluable for all students tackling AS psychology. It enables them to navigate through the wealth of material linked to the subject and encourages active learning to promote enjoyment of study. The AS workbook has been fully revised for the new specification for teaching from September 2008.

GBP 120.00
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Personality in the Social Process

Personality in the Social Process

First published in 1985. This book presents a new way to ask an old question. Many fields have considered the nature of the influence that members of a group exert on the course of social events. Social science provides another way to examine this issue. Moreover social science has a particular strength: It helps us to phrase questions more precisely than before it encourages us to follow a line of rea­soning systematically and it requires us to evaluate our ideas in light of a par­ticular kind of evidence. The authors want to use these strengths to explore systematically the ways that factors in the person and in the environment to­gether may shape the emergence of social behavior. | Personality in the Social Process

GBP 175.00
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Training Cognition Optimizing Efficiency Durability and Generalizability

Training Cognition Optimizing Efficiency Durability and Generalizability

Training is both a teaching and a learning experience and just about everyone has had that experience. Training involves acquiring knowledge and skills. This newly acquired training information is meant to be applicable to specific activities tasks and jobs. In modern times where jobs are increasingly more complex training workers to perform successfully is of more importance than ever. The range of contexts in which training is required includes industrial corporate military artistic and sporting at all levels from assembly line to executive function. The required training can take place in a variety of ways and settings including the classroom the laboratory the studio the playing field and the work environment itself. The general goal of this book is to describe the current state of research on training using cognitive psychology to build a complete empirical and theoretical picture of the training process. The book focuses on training cognition as opposed to physical or fitness training. It attempts to show how to optimize training efficiency durability and generalizability. The book includes a review of relevant cognitive psychological literature a summary of recent laboratory experiments a presentation of original theoretical ideas and a discussion of possible applications to real-world training settings. | Training Cognition Optimizing Efficiency Durability and Generalizability

GBP 48.99
1

Psychology of Blacks Centering Our Perspectives in the African Consciousness

Psychology of Blacks Centering Our Perspectives in the African Consciousness

For courses in Introduction to Psychology African American Psychology African American Studies Multicultural Counseling and Cross Cultural Counseling and Psychotherapy. This text highlights the limitations of traditional psychological theories and approaches when applied to people of African descent. It provides information on how the African Centered Perspective is defined as well as how it operates in the context of the African American family with regard to identity development education mental health research and managing contemporary issues. It links the context of African American life to the traditions values and spiritual essence of their African ancestors in an attempt to acknowledge the African worldview and assist the African American community in addressing some of the challenges they continue to face. | Psychology of Blacks Centering Our Perspectives in the African Consciousness

GBP 175.00
1

Revise AS Level Psychology

Revise AS Level Psychology

Revise AS Level Psychology is designed to give a clear framework of the content of the course. It will help both the hard-working student who has worked solidly throughout the course and the 'I should have worked harder' student who urgently needs to gain sufficient knowledge to pass the exam. It has been updated in line with the latest syllabus specification and includes page references to AS Level Psychology 4th Edition by Michael W. Eysenck. Although it is designed to supplement this book it can be used alongside any AS-level psychology textbook. This revision guide is written for a broad spectrum of students taking the AQA-A AS psychology exam. It gives excellent guidance not only on how to pass the exam but also on how to avoid the panic and pitfalls that so many students face at exam time. It includes a number of helpful features: An outline of the format of the exam following the most up-to-date syllabus requirements along with tips on how to perform well and advice on raising grades Essential topic information presented as flow charts and summary lists Clear and full definitions of important terms and concepts studies and theories An explanation of how examiners assess students Guidance throughout the text that encourages active engagement with the material Can be used with any AS-level psychology textbook though there are cross-references throughout to the appropriate pages in Eysenck's AS Level Psychology

GBP 175.00
1

AQA Psychology AS and A-level Year 1

AQA Psychology AS and A-level Year 1

AQA Psychology for AS and A-level Year 1 is the definitive textbook for the new 2015 curriculum. Written by eminent psychologist Professor Michael Eysenck in collaboration with a team of experienced A-level teachers and examiner the book enables students not only to pass their exams with flying colours but also to fully engage with the science of psychology. As well as covering the six core topics students will study the book includes: Activities which test concepts or hypotheses bringing theory to life Key research studies explained and explored showing the basis on which theory has developed Case studies which show how people�s lives are affected by psychological phenomena Evaluation boxes which critically appraise key concepts and theories Self-assessment questions which encourage students to reflect on what they�ve learnt Section summaries to support the understanding of specific ideas � perfect for revision Exam hints which steer students towards complete and balanced answers Key terms defined throughout so students aren�t confused by new language 200 figures tables and photos End of chapter further reading to enable students to develop a deeper understanding End of chapter revision questions and sample exam papers to consolidate knowledge and practice exam technique A full companion website with a range of further resources for both students and teachers including revision aids and class materials Incorporating greater coverage of research methods as well as key statistical techniques the sixth edition of this well-loved textbook continues to be the perfect introduction to psychology. Accessible yet rigorous the book | AQA Psychology AS and A-level Year 1

GBP 175.00
1

Politics of Social Psychology

Politics of Social Psychology

Social scientists have long known that political beliefs bias the way they think about understand and interpret the world around them. In this volume scholars from social psychology and related fields explore the ways in which social scientists themselves have allowed their own political biases to influence their research. These biases may influence the development of research hypotheses the design of studies and methods and materials chosen to test hypotheses decisions to publish or not publish results based on their consistency with one’s prior political beliefs and how results are described and dissemination to the popular press. The fact that these processes occur within academic disciplines such as social psychology that strongly skew to the political left compounds the problem. Contributors to this volume not only identify and document the ways that social psychologists’ political beliefs can and have influenced research but also offer solutions towards a more depoliticized social psychology that can become a model for discourse across the social sciences. | Politics of Social Psychology

GBP 48.99
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Group Processes

Group Processes

It is impossible to understand human behavior without understanding the critical role that groups play in people’s lives. Most of us belong to a range of formal and informal groups including families work teams and friendship cliques. These groups absorb a great deal of our time and energy and are instrumental in satisfying our most fundamental needs. In addition they connect us to larger social aggregates (e. g. political parties business organizations religious denominations) that influence our lives in important ways. This volume provides a comprehensive overview of classic and contemporary issues in the field of group processes. Chapters are written by internationally known experts who have made major theoretical and empirical contributions to the study of groups. The broad and up-to-date coverage of the book makes it an essential resource for advanced undergraduates graduate students researchers and practitioners. The volume will be of interest to scholars in various disciplines including social and organizational psychology sociology communication economics and political science.

GBP 42.99
1

Memory and Miscarriages of Justice

Memory and Miscarriages of Justice

Memory is often the primary evidence in the courtroom yet unfortunately this evidence may not be fit for purpose. This is because memory is both fallible and malleable; it is possible to forget and also to falsely remember things which never happened. The legal system has been slow to adapt to scientific findings about memory even though such findings have implications for the use of memory as evidence not only in the case of eyewitness testimony but also for how jurors barristers and judges weigh evidence. Memory and Miscarriages of Justice provides an authoritative look at the role of memory in law and highlights the common misunderstandings surrounding it while bringing the modern scientific understanding of memory to the forefront. Drawing on the latest research this book examines cases where memory has played a role in miscarriages of justice and makes recommendations from the science of memory to support the future of memory evidence in the legal system. Appealing to undergraduate and postgraduate students of psychology and law memory experts and legal professionals this book provides an insightful and global view of the use of memory within the legal system.

GBP 38.99
1

Child Health Psychology

Child Health Psychology

This unique text offers an interdisciplinary collection of the most current articles concerning the scientific study of Child Health Psychology. The subjects of many articles are applicable to pediatrics family medicine child nursing developmental clinical child and pediatric psychology. Emphasizing the scientific basis of the field this empirical research is invaluable to the specialist teacher or student seeking the most contemporary research methods used to study psychological aspects of children's health care.

GBP 175.00
1

Information Processing in Animals Memory Mechanisms

Information Processing in Animals Memory Mechanisms

First published in 1982. During the past fifty years dramatic changes have occurred in the use of laboratory animals to study learning and memory. Yet the basic reasons for this research diverse as they are have not changed. At one extreme is the need for relatively direct application of findings with animal models to medical or educational problems of humans; at the other extreme the quest for understanding animal behavior for its own sake. It is probably fair to say that no chapters in this book represent either of these extremes although in each case the author’s purposes can be said to be like those of some scientists working in this area fifty years ago. In contrast to this continuity of purpose the approach that scientists now take in this area of study is really quite different from that of most or all scientists in the 1930s. | Information Processing in Animals Memory Mechanisms

GBP 175.00
1

Proceedings of the First International Conference on Genetic Algorithms and their Applications

Proceedings of the First International Conference on Genetic Algorithms and their Applications

Computer solutions to many difficult problems in science and engineering require the use of automatic search methods that consider a large number of possible solutions to the given problems. This book describes recent advances in the theory and practice of one such search method called Genetic Algorithms. Genetic algorithms are evolutionary search techniques based on principles derived from natural population genetics and are currently being applied to a variety of difficult problems in science engineering and artificial intelligence. | Proceedings of the First International Conference on Genetic Algorithms and their Applications

GBP 175.00
1

Detection and Prevention of Identity-Based Bullying Social Justice Perspectives

Detection and Prevention of Identity-Based Bullying Social Justice Perspectives

Bullying in schools has become the focus of a growing body of literature; however much of that work diminishes the role of social context social identities and prejudices despite extensive research evidence suggesting that many victims of bullying are targeted because of an aspect of their social identity. This book demonstrates how the prevention and intervention of this phenomenon termed identity-based bullying is a social justice issue. Expanding beyond bullying prevention that focuses on individual perpetrators the book examines identity-based bullying in schools as a microcosm of larger systemic tensions and conflicts. The author utilizes a social constructivist perspective to understand the experiences of children as active agents in their own lives. She also provides an international framework to describe the impact of culture social structures and politics from the US and the UK. Challenges and barriers to addressing identity-based bullying are explored and recommendations are made for best practices for teachers administrators and mental health professionals to prevent and respond to identity-based bullying. | Detection and Prevention of Identity-Based Bullying Social Justice Perspectives

GBP 39.99
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Mild Cognitive Impairment International Perspectives

Mild Cognitive Impairment International Perspectives

The Classic Edition of this foundational text includes a new preface from Holly A. Tuokko examining how the field of Mild Cognitive Impairment (MCI) has developed since first publication. Bringing together research from multiple studies and perspectives from various countries the volume identifies MCI as an important clinical transition between normal aging and the early stages of Alzheimer's disease (AD). The up-to-date preface highlights the expansion in research examining the benefits of various pharmacological cognitive and behavioral approaches to intervention. Influenced by recent findings in neuroplasticity across the lifespan the book recognizes the importance of intervention at the earliest stages of the decline trajectory. It revisits the contested diagnostic approaches for MCI as well as the varying prevalence of MCI internationally yet points to the need for further longitudinal studies to fully understand the condition. Mild Cognitive Impairment continues to provide a comprehensive resource for clinicians researchers and students involved in the study diagnosis treatment and rehabilitation of people with MCI. | Mild Cognitive Impairment International Perspectives

GBP 42.99
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