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Tourism Marketing A Strategic Approach

Tourism Marketing: A Strategic Approach presents a variety of practical application tools skills practices models approaches and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure socioeconomic conditions and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries and in the next few decades it will play a role in many fields such human resources national economic growth and more. | Tourism Marketing A Strategic Approach

GBP 82.99

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The Food and Beverage Hospitality Industry in India An Emergent Segment

This book presents the story of growth and change of what is still a largely unorganized food and beverage service industry in India. With the authors’ vast experience in both industry and academia the volume provides a holistic perspective of the current status of the food and beverage industry in India and identifies the topical issues and the challenges. The authors offer an insightful discussion on where the industry is headed and how it can move from top-line driven growth to a bottom-line supported one. | The Food and Beverage Hospitality Industry in India An Emergent Segment

GBP 124.00

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Tourism and Hospitality Issues and Developments

This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved attributing greater meaning to our free time. Tourism is one of the world s largest industries and in many regions it is the single largest source of investment and employment. This new book provides a look at many important issues in the field of tourism and hospitality including understanding tourist preference satisfaction and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more. | Tourism and Hospitality Issues and Developments

GBP 82.99

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Medical Tourism and Wellness Hospitality Bridging Healthcare (H2H)

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism one of the field’s hottest niches with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work they combine it with a trip to the Taj Mahal a photo safari on the African veldt or a stay at a luxury hotel—or at a hospital that feels like one—all at bargain-basement prices. The book takes a comprehensive look at medical tourism covering such topics as:The history of medical tourismWhy patients/tourists decide to travel for medical careThe role of professional facilitators of medical tourismKey countries and medical disciplines in medical tourismTransportation food entertainment and hotel/hospitality servicesHotel and spa designs for medical tourismBest practices in medical tourismPatient follow-up after medical dischargeFuture trends in medical tourismCareers in medical tourismWith the inclusion of case studies the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare medical students pursuing a management focus and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care. | Medical Tourism and Wellness Hospitality Bridging Healthcare (H2H)

GBP 82.99

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Artificial Intelligence Techniques in Human Resource Management

This new volume presents a range of techniques that aim to enhance the operation of human resource management by applying state-of-the-art artificial intelligence technology. With illustrative case studies the volume uses examples from several real-life problems and includes their possible solutions using advanced AI technology. The book explores the confluence of smart computing and traditional businesses to foster productivity profitability and prosperity and goes on to apply AI techniques in the recruitment process with enterprise resource planning management software for manpower optimization systems in colleges for creating uniformity in HRM across organizations for creating conflicting strategy management techniques and more. One pandemicrelated chapter discusses the use of radio frequency-based technology for monitoring social distancing. | Artificial Intelligence Techniques in Human Resource Management

GBP 131.00

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Advances in Cotton Science Botany Production and Crop Improvement

Cotton is one of the most important fiber and cash crops throughout the world and it plays a dominant role in the industrial and agricultural economies of many countries. Here is a rich resource of information on the cultivation and production of cotton. This volume provides an overview of the origin and evolution of cotton and its physiological basis and characterization and goes on to discuss methods of cultivation biotic stresses and harvesting and postharvest technology. The volume addresses new advances in research for best cultivation methods effective utilization of resources and operations for achieving higher yields thus achieving higher productivity. The authors take an interdisciplinary approach providing valuable information necessary to increase cotton productivity to meet the world’s growing demands. | Advances in Cotton Science Botany Production and Crop Improvement

GBP 82.99

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Women Scholars: Navigating the Doctoral Journey

Over and over studies have concluded that the doctoral experience is a monumental challenge in higher education particularly for women. This book Women Scholars: Navigating the Doctoral Journey provides an enlightening ethnographic look at women and their doctoral developmental experiences. The book’s aim is to empower women to be able to contextualize their experience while also offering support and inspiring readers to consider alternative ways to successfully approach the doctoral process. Women anticipating and entering the life of academia will benefit from the voices and experiences shared by the women scholars in this book. The essay writers in this volume offer an examination of critical incidents in their doctoral experiences and offer strategies they have found helpful in managing those incidents. The book also addresses challenges presented by the transition from doctoral study to post-doc employment. The volume presents 46 essays from 40 women representing a range of ages ethnicities academic disciplines sexual orientations family circumstances and family educational histories. Their stories are told in five stages: Stage 1: Preadmission to EnrollmentStage 2: First Year of ProgramStage 3: Second Year Through CandidacyStage 4: The Dissertation StageStage 5: Completion and Transition to EmploymentThese are stories of empowerment of pitfalls and barriers overcome of successful negotiations of the graduate school process of the joys and challenges of scholarly pursuits of positive help-seeking behaviors and strategies and of life after the dissertation is completed. Potential applicants for doctoral studies will walk away with a sense that graduate education is possible and that one can be successful. Higher educators in doctoral programs as well will acquire a deeper understanding and appreciation for the idiosyncratic challenges facing their female students and one hopes develop policies and/or strategies and behaviors that empower and encourage these students’ completion of their doctoral studies.

GBP 82.99

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New Frontiers in Nanochemistry: Concepts Theories and Trends 3-Volume Set Volume 1: Structural Nanochemistry; Volume 2: Topological Nanoc

New Frontiers in Nanochemistry: Concepts Theories and Trends 3-Volume Set explains and explores the important fundamental and advanced modern concepts from various areas of nanochemistry and more broadly the nanosciences. This innovative and one-of-a kind set consists of three volumes that focus on structural nanochemistry topological nanochemistry and sustainable nanochemistry respectively collectively forming an explicative handbook in nanochemistry. The compilation provides a rich resource that is both thorough and accessible encompassing the core concepts of multiple areas of nanochemistry. It also explores the content through a trans-disciplinary lens integrating the basic and advanced modern concepts in nanochemistry with various examples applications issues tools algorithms and even historical notes on the important people from physical quantum theoretical mathematical and even biological chemistry. | New Frontiers in Nanochemistry: Concepts Theories and Trends 3-Volume Set Volume 1: Structural Nanochemistry; Volume 2: Topological Nanoc

GBP 385.00

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Ethnobotany of India 5-Volume Set

This new 5-volume set Ethnobotany of India provides an informative overview of human-plant interrelationships in India focusing on the regional plants and their medicinal properties and uses. Each volume focuses on a different significant region of India including Volume 1: Eastern Ghats and Deccan Volume 2: Western Ghats and West Coast of Peninsular India Volume 3: North-East India and Andaman and Nicobar Islands Volume 4: Western and Central Himalaya Volume 5: The Indo-Gangetic Region and Central India With chapters written by experts in the field the book provides comprehensive information on the tribals (the indigenous populations of the region) and knowledge on plants that grow around them. Each volume includes an introductory chapter with an overview of the region and then goes on to cover ethnic diversity and culture of the ethnic tribes plants used for healing and medical purposes for humans and animals ethnic food plants and ethnic food preparation specific information on the ethnomedicinal plants the parts used and the diseases cured other uses of plants by the ethnic tribes such as for fiber dyes flavor and recreation conservation documentation and management efforts of the ethnic communities and their plant knowledge The books include the details of the plants used their scientific names the parts used and how the plants are used providing the what how and why of plant usage. The volumes are well illustrated with over 100 color and 130 b/w illustrations. Together the five volumes in the Ethnobotany of India series bring together the available ethnobotanical knowledge of India in one place. India is one of the most important regions of the old world and its ancient and culturally rich and diverse knowledge of ethnobotany will be valuable to many in the fields of botany and plant sciences pharmacognosy and pharmacology nutraceuticals and others. The books also consider the threat to plant biodiversity imposed by environmental degradation which impacts cultural diversity. | Ethnobotany of India 5-Volume Set

GBP 640.00

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Agricultural Resource Use and Management

This title includes a number of Open Access chapters. Agriculture is one of the prime users of water particularly in arid places with already-limited water resources and its effects are diverse and far reaching. Providing a nuanced study of agricultural resource management this informative book takes a four-pronged approach covering research on: • The impact of agriculture on water • The impact of agriculture on soil quality and its ecological health• Energy and greenhouse gases• The impact of a growing population on agricultural resourcesTopics include the connection between chemical fertilizer use in agriculture and stream water quality; beef and dairy production on livestock dairy and crops; livestock and greenhouse gases; energy consumption rates in agriculture; efficient farming techniques such as precision agriculture irrigation management and sustainable water technologies; and more. This informative and accessible volume offers a comprehensive guide to this vital and necessary field of study. | Agricultural Resource Use and Management

GBP 82.99

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Nanocarriers for Brain Targeting Principles and Applications

This new volume Nanocarriers for Brain Targeting: Principles and Applications covers recent research on brain physiology and the development of drug delivery systems. It explores a diverse variety of strategies that can be employed to achieve drug targeting to the brain. The nanocarriers that are discussed include nanoparticles vesicular carriers carriers having carbon as a core constituent dispersed systems and more. The inherent anatomy and physiology of the brain renders it different from other organs. The past few decades have witnessed significant research on brain ailments in response to a majority of hospitalizations that occur due to age-related central nervous system disorders. The prevalence of diverse diseases such as Alzheimer’s disease Parkinson’s disease amyotrophic lateral sclerosis multiple sclerosis HIV-dementia etc. affect about 1. 5 billion people globally which is further anticipated to reach 1. 9 billion by the year 2020. Nanocarriers for drug delivery to the brain are seen as one of the answers to this growing problem. | Nanocarriers for Brain Targeting Principles and Applications

GBP 82.99

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Biotic Stress Management in Tomato Biotechnological Approaches

This valuable volume highlights biotechnological tools and their utilization for biotic stress management in the tomato plant one of the world’s most important vegetable crops consumed by us in our daily diet and which is vulnerable to over 200 diseases as well as the impact of global climate change. The chapters cover the major diseases of tomato along with practical biotic stress management strategies through biotechnological and molecular approaches. The focus is on molecular tools that can be used to prevent or mitigate damage from such diseases as bacterial wilt bacterial canker damping off seedlings late blight early blight fusarium wilt septorial leaf spot cercospora leaf spot verticilium wilt tomato leaf curl virus tobacco mosaic virus tomato spotted wilt virus root knot nematode fruit borer and sucking pests. Gene stacking/pyramiding and postharvest management strategies are also systematically discussed. This book provides an up-to-date and comprehensive review that will be a greatly useful resource containing basic facts and information on the new and recent discoveries for biotic stresses management of tomatoes. | Biotic Stress Management in Tomato Biotechnological Approaches

GBP 139.00

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Synopsis of Sleep Medicine

Sleep medicine encompasses an unusually board spectrum of contributions from biology technology and medicine. This volume summarizes the considerable mass of knowledge that has been accumulated in the field and imparts its major findings in a manner that is comprehensive yet not overwhelming. Edited by an eminent sleep researcher and with contributions from leading experts in the field the volume provides a basic grounding in sleep medicine and covers the fascinating complexity of the field. It separates figure from ground for those who are newcomers to the field and who are seeking guideposts for further research. Sleep problems are frequently co-morbid with other medical conditions and clinicians need to be alert to this interconnectedness and to recognize which difficulties are primary and which are not. Synoposis of Sleep Medicine will be a valuable tool for clinicians in many specialties for addressing diagnostic problems in sleep medicine. The volume is the first of its kind rich yet comprehensive and focused and one that is sure to meet the needs of both basic and clinical research for some years to come. | Synopsis of Sleep Medicine

GBP 82.99

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Sustainable Management of Land Resources An Indian Perspective

The depletion of land resources is one of the greatest challenges for mankind in this millennium. Shrinking land resources weather aberrations deterioration of land quality and the globalization and liberalization of market economies have become intertwined to influence the sustainable management of land resources and land use plans. This important volume Sustainable Management of Land Resources: An Indian Perspective addresses these challenges. This comprehensive volume covering important research much of it gathered with the use of new technology tools and applications is organized into four sections: (add bullets)land resource inventory and characterizationgeospatial technologies in land resource mapping and managementsoil nutrient status and management land use planning and livelihood securityThe volume looks at how scientists translate their knowledge and experience in sustainable land resources and management into implementable policy decisions with a particular focus on India. Since India is an agrarian economy the land resources assume a very critical role affecting the livelihood of a vast majority of populace in the country. The information gathered—and the methods by which it is gathered—is applicable globally. This comprehensive publication will be highly useful for the researchers academicians extension workers policymakers planners officials of land resources survey planning and management institutions/agencies/departments and others. | Sustainable Management of Land Resources An Indian Perspective

GBP 82.99

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Biological and Chemical Hazards in Food and Food Products Prevention Practices and Management

This volume takes an in-depth look at various biological and chemical hazards in food and food products that pose health threats. It also outlines methods and practices for the diagnosis prevention and management of these hazards in food production processes. The new scientific research and case studies presented in the volume cover mycotoxins foodborne pathogens antibiotic residues from dairy animals pesticide residues the presence of heavy metals in food and more. Chapters also address food allergy management and offer lessons and practices in food recall situations. The authors discuss the various food toxins their sources as well as management mitigation and prevention strategies. Also addressed are the specific adverse effects on people with health problems such as diabetes hypertension cancer neurodegenerative diseases and more. This book is organized in such a way that each chapter treats one major food safety hazard and offers novel control methods for health food safety and quality enhancement through various means. Biological and Chemical Hazards in Food and Food Products: Prevention Practices and Management will aid researchers and policymakers as it illustrates the various aspects of food safety hazards and how to analyze and control these potential health threats. | Biological and Chemical Hazards in Food and Food Products Prevention Practices and Management

GBP 131.00

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Mechanics of Finite Deformation and Fracture

This important work covers the fundamentals of finite deformation in solids and constitutive relations for different types of stresses in large deformation of solids. In addition the book covers the fracture phenomena in brittle or quasi-brittle materials in which large deformation does not occur. The book provides a thorough understanding of fracture mechanics as well. Since mathematical proof with full derivation is demonstrated throughout the book readers will gain the skills to understand and drive the basic concepts on their own enabling them to put forward new ideas and solutions. Finite deformations in material can occur with change of geometry such that the deformed shape may not resemble the initial shape. Analyzing these types of deformations needs a particular mathematical tool that is always associated with tensor notations. In general the geometry may be non-orthogonal and the use of covariant and contra-variant tensor concepts to express the finite deformations and the associated mechanical strains are needed. In addition it is obvious that in large deformations there are several definitions for stress each depending on the frame of the stress definitions. The constitutive equations in material also depends on the type of stress that is introduced. In simulation of the material deformation components of the deformation tensor will be transformed from one frame to another either in orthogonal or in non-orthogonal coordinate of geometry. This informative book covers all this in detail. | Mechanics of Finite Deformation and Fracture

GBP 82.99

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Bioprocessing Technology in Food and Health: Potential Applications and Emerging Scope

The functional foods market represents one of the fastest growing and most fascinating areas of investigation and innovation in the food sector. This new volume focuses on recent findings new research trends and emerging technologies in bioprocessing: making use of microorganisms in the production of food with health and nutritional benefits. The volume is divided into three main parts. Part I discusses functional food production and human health looking at some newly emerged bioprocessing technological advances in the functional foods (chocolates whey beverages) in conjunction their prospective health benefits. Part II on emerging applications of microorganism in safe food production covers recent breakthroughs in food safety in microbial bioprocessing. Chapters discuss spoilage issues harmful/pathogenic microorganisms genetically modified microorganisms stability and functionality and potential of food-grade microbes for biodegradation of toxic compounds such as mycotoxins pesticides and polycyclic hydrocarbons. Chapters in Part III on emerging scope and potential application in the dairy and food industry explore and investigate the current shortcomings and challenges of the microbially mediated processes at the industrial level. The editors have brought together a group of outstanding international contributors at the forefront of bioprocessing technology to produce a valuable resource for researchers faculty students food nutrition and health practitioners and all those working in the dairy food and nutraceutical industries especially in the development of functional foods. | Bioprocessing Technology in Food and Health: Potential Applications and Emerging Scope

GBP 82.99

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High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

This volume explores and addresses the challenges of high-k gate dielectric materials one of the major concerns in the evolving semiconductor industry and the International Technology Roadmap for Semiconductors (ITRS). The application of high-k gate dielectric materials is a promising strategy that allows further miniaturization of microelectronic components. This book presents a broad review of SiO2 materials including a brief historical note of Moore’s law followed by reliability issues of the SiO2 based MOS transistor. It goes on to discuss the transition of gate dielectrics with an EOT ~ 1 nm and a selection of high-k materials. A review of the various deposition techniques of different high-k films is also discussed. High-k dielectrics theories (quantum tunneling effects and interface engineering theory) and applications of different novel MOSFET structures like tunneling FET are also covered in this book. The volume also looks at the important issues in the future of CMOS technology and presents an analysis of interface charge densities with the high-k material tantalum pentoxide. The issue of CMOS VLSI technology with the high-k gate dielectric materials is covered as is the advanced MOSFET structure with its working structure and modeling. This timely volume will prove to be a valuable resource on both the fundamentals and the successful integration of high-k dielectric materials in future IC technology. | High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

GBP 82.99

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Chinese Outbound Tourism 2.0

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010 Chinese outbound travel increased at a compounded annual rate of 18. 5 percent and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident technologically savvy value conscious and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial west-meets-east moments the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development reports new trends and issues and provides new insights and recommendations. For practitioners around the world (e. g. destination policymakers and marketers travel and tourism service providers owners and managers) this book provides hands-on guidance on understanding tourists from Mainland China. For tourism scholars educators and students this book provides basic yet essential knowledge on the Chinese outbound travel market and tourist behavior and points out important future directions. Most tourism programs today have an international component in their curriculum usually including a global tourism class. This book serves as an excellent supplemental reading for students in these classes. | Chinese Outbound Tourism 2. 0

GBP 82.99

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Mood Dysregulation Beyond the Bipolar Spectrum

Reflecting the author’s vast clinical experience as a psychiatrist this volume explains why so many people with treatment resistant depression respond to medication used to treat individuals with bipolar disorder. The book also helps to minimize the bipolar stigma by introducing the concept of mood dysregulation. At present people with mood dysregulation are not adequately described on the pages of any diagnostic manual. A cardinal feature of mood dysregulation is dysphoria a negative mood that is poorly understood but mistaken for the negative mood of depression creating diagnostic confusion one of the sources of treatment resistant depression. The author explains that a preponderance of the people she has seen in her practice who have so-called depression have mood disorders with features of bipolar disorder including response to medications typically effective in people with bipolar disorders. Thus these people are research orphans: to this day a paucity of literature exists on this group of individuals. In this volume the author addresses the clinical problems that result from failure to recognize such mood disorders. Key features of the book: Provides a thorough discussion of dysphoria that is not found in other books on the market Proposes a solution to a common and troublesome clinical problem that of misidentified treatment resistant depression Helps to destigmatize the treatments that are most beneficial to those with dysphoria by introducing the concept of mood dysregulation Discusses the etiology of mood disorders with implications for prevention This volume aims to help mental health professionals and patients more accurately recognize negative mood symptoms dysphoria in particular and arrive at more appropriate interventions to improve treatment outcomes for depression. No other book on the market takes up the topic of dysphoria and how its confusion with depression can lead to diagnostic mistakes that in turn lead to treatment failures and so-called treatment resistant depression. | Mood Dysregulation Beyond the Bipolar Spectrum

GBP 52.99

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Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts such as culture and profit and nonprofit organizations. He also looks at the political economic social and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed with examples from such heavyweights in the industry as Disney and Euro Disney Aer Lingus British Airways Four Seasons Holiday Inn Marriot Sofitel Starwood Hotels and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content context and process from international industries such as Aer Lingus Accor Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction examples and case analysis discussion points exercises and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students academics universities offering hospitality and tourism and hospitality and tourism professionals. | Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

GBP 124.00

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Tourism Marketing A Strategic Approach

The Food and Beverage Hospitality Industry in India An Emergent Segment

Tourism and Hospitality Issues and Developments

Medical Tourism and Wellness Hospitality Bridging Healthcare (H2H)

Artificial Intelligence Techniques in Human Resource Management

Advances in Cotton Science Botany Production and Crop Improvement

Women Scholars: Navigating the Doctoral Journey

New Frontiers in Nanochemistry: Concepts Theories and Trends 3-Volume Set Volume 1: Structural Nanochemistry; Volume 2: Topological Nanoc

Ethnobotany of India 5-Volume Set

Agricultural Resource Use and Management

Nanocarriers for Brain Targeting Principles and Applications

Biotic Stress Management in Tomato Biotechnological Approaches

Synopsis of Sleep Medicine

Sustainable Management of Land Resources An Indian Perspective

Biological and Chemical Hazards in Food and Food Products Prevention Practices and Management

Mechanics of Finite Deformation and Fracture

Bioprocessing Technology in Food and Health: Potential Applications and Emerging Scope

High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

Chinese Outbound Tourism 2.0

Mood Dysregulation Beyond the Bipolar Spectrum

Strategic Management for the Hospitality and Tourism Industry Developing a Competitive Advantage

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