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Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

Grouped by general topic this collection of the best Sales Clinic columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips tactics and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology rediscovering that many of the old techniques that are still applicable today. | Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

GBP 82.99
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Post-Disaster and Post-Conflict Tourism 2nd Edition

Post-Disaster and Post-Conflict Tourism 2nd Edition

This new volume Post-Disaster and Post-Conflict Tourism now going into its 2nd edition takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges. The book is updated with chapters that include new research studies and experiences many of which consider the fall-out from the COVID-19 pandemic on tourism. It also includes five brand new chapters for over 50 new pages of text. With chapters by well-versed scholars who have worked as experts in post-disaster and post-conflict tourism the book presents a host of case scenarios along with innovative strategies that can be implemented by postcolonial post-conflict and post-disaster destinations to encourage travel and tourism in these areas. Topics include using tourism as a vehicle for economic recovery educating tourists at the pre-visit stage developing and employing postcolonial branding and self-branding using sports tourism and food events as a marketing strategy the ethics revolving around post-disaster consumption and much more. The new chapters discuss tourism in the age of the coronavirus pandemic and its dramatic disruptive effect on the tourism industry. The authors delve into post-COVID tourism marketing health and wellness education and practices ethical considerations for tourism operators and more. A chapter also considers the challenges of sustainable supply chain management in tour operations. With contributions from experts in this emerging field this volume is a rich resource for travel and tourism professionals policymakers researchers and others. It creates a bridge between the conceptual discussions around dark consumption (tourism directed to places that are identified with death and suffering) and the urgency to develop empirical models that support destination marketing organizations in a rapidly changing world. | Post-Disaster and Post-Conflict Tourism 2nd Edition

GBP 131.00
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