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Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web of search engine optimization (SEO) and its practical set up readers can put their best foot forward for SEO setup link-building for SERP establishment various methods with requisite algorithms and programming codes with process inferences. The book offers comprehensive coverage of essential topics including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title meta alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing theoretical features of SEO and SEM for keyword set up with link-building this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students. | Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

GBP 105.00
1

Statistical Reasoning for Surgeons

Statistical Reasoning for Surgeons

Trying to read up on statistics can be like trying to decide where you want to start eating the elephant and what’s the most digestible way to get it down. This book is written to give bite-size nuggets of insight based on our experiences grappling with datasets large and small. It is intended to bridge the gap between the formal equations and the practicalities of generating a research manuscript. We won’t pretend reading it will answer all your questions but it will help explain what questions need to be asked for your study and how you can address them with both accuracy and clarity. The size detail and (ostensible) organization of this book allow for easy reading and can give a leg (or at least a half-step) up for those seeking more detailed study later. Features include: Excel sheets to allow exploration of topics raised Emphasis on intuitive explanations over formulas. Consideration of issues specific to clinical and surgical studies Our audience is someone who may or may not have enjoyed formal statistics education (that is you may have had it and not enjoyed it!) who may like seeing a more dressed-down presentation of the topics. Actual statisticians may pick this up at risk of a chuckle (with us or at us) and may find some useful ways to present topics to non-statisticians. | Statistical Reasoning for Surgeons

GBP 48.99
1

Mathematics of Quantum Computation

Mathematics of Quantum Computation

Among the most exciting developments in science today is the design and construction of the quantum computer. Its realization will be the result of multidisciplinary efforts but ultimately it is mathematics that lies at the heart of theoretical quantum computer science. Mathematics of Quantum Computation brings together leading computer scientists mathematicians and physicists to provide the first interdisciplinary but mathematically focused exploration of the field's foundations and state of the art. Each section of the book addresses an area of major research and does so with introductory material that brings newcomers quickly up to speed. Chapters that are more advanced include recent developments not yet published in the open literature. Information technology will inevitably enter into the realm of quantum mechanics and more than all the atomic molecular optical and nanotechnology advances it is the device-independent mathematics that is the foundation of quantum computer and information science. Mathematics of Quantum Computation offers the first up-to-date coverage that has the technical depth and breadth needed by those interested in the challenges being confronted at the frontiers of research.

GBP 59.99
1

Equity-Linked Life Insurance Partial Hedging Methods

Equity-Linked Life Insurance Partial Hedging Methods

This book focuses on the application of the partial hedging approach from modern math finance to equity-linked life insurance contracts. It provides an accessible up-to-date introduction to quantifying financial and insurance risks. The book also explains how to price innovative financial and insurance products from partial hedging perspectives. Each chapter presents the problem the mathematical formulation theoretical results derivation details numerical illustrations and references to further reading. | Equity-Linked Life Insurance Partial Hedging Methods

GBP 44.99
1

Metamodeling for Variable Annuities

Metamodeling for Variable Annuities

This book is devoted to the mathematical methods of metamodeling that can be used to speed up the valuation of large portfolios of variable annuities. It is suitable for advanced undergraduate students graduate students and practitioners. It is the goal of this book to describe the computational problems and present the metamodeling approaches in a way that can be accessible to advanced undergraduate students and practitioners. To that end the book will not only describe the theory of these mathematical approaches but also present the implementations. | Metamodeling for Variable Annuities

GBP 44.99
1

Applied Surrogate Endpoint Evaluation Methods with SAS and R

Applied Surrogate Endpoint Evaluation Methods with SAS and R

An important factor that affects the duration complexity and cost of a clinical trial is the endpoint used to study the treatment’s efficacy. When a true endpoint is difficult to use because of such factors as long follow-up times or prohibitive cost it is sometimes possible to use a surrogate endpoint that can be measured in a more convenient or cost-effective way. This book focuses on the use of surrogate endpoint evaluation methods in practice using SAS and R. | Applied Surrogate Endpoint Evaluation Methods with SAS and R

GBP 44.99
1

The Language of Symmetry

The Language of Symmetry

The Language of Symmetry is a re-assessment of the structure and reach of symmetry by an interdisciplinary group of specialists from the arts humanities and sciences at Oxford University. It explores amongst other topics: order and chaos in the formation of planetary systems entropy and symmetry in physics group theory fractals and self-similarity symmetrical structures in western classical music how biological systems harness disorder to create order This book aims to open up the scope of interdisciplinary work in the study of symmetry and is intended for scholars of any background - whether it be science arts or philosophy.

GBP 22.99
1

A First Course in Functional Analysis

A First Course in Functional Analysis

Written as a textbook A First Course in Functional Analysis is an introduction to basic functional analysis and operator theory with an emphasis on Hilbert space methods. The aim of this book is to introduce the basic notions of functional analysis and operator theory without requiring the student to have taken a course in measure theory as a prerequisite. It is written and structured the way a course would be designed with an emphasis on clarity and logical development alongside real applications in analysis. The background required for a student taking this course is minimal; basic linear algebra calculus up to Riemann integration and some acquaintance with topological and metric spaces.

GBP 46.99
1

Pencils of Cubics and Algebraic Curves in the Real Projective Plane

Pencils of Cubics and Algebraic Curves in the Real Projective Plane

Pencils of Cubics and Algebraic Curves in the Real Projective Plane thoroughly examines the combinatorial configurations of n generic points in RP². Especially how it is the data describing the mutual position of each point with respect to lines and conics passing through others. The first section in this book answers questions such as can one count the combinatorial configurations up to the action of the symmetric group? How are they pairwise connected via almost generic configurations? These questions are addressed using rational cubics and pencils of cubics for n = 6 and 7. The book’s second section deals with configurations of eight points in the convex position. Both the combinatorial configurations and combinatorial pencils are classified up to the action of the dihedral group D8. Finally the third section contains plentiful applications and results around Hilbert’s sixteenth problem. The author meticulously wrote this book based upon years of research devoted to the topic. The book is particularly useful for researchers and graduate students interested in topology algebraic geometry and combinatorics. Features: Examines how the shape of pencils depends on the corresponding configurations of points Includes topology of real algebraic curves Contains numerous applications and results around Hilbert’s sixteenth problem About the Author: Séverine Fiedler-le Touzé has published several papers on this topic and has been invited to present at many conferences. She holds a Ph. D. from University Rennes1 and was a post-doc at the Mathematical Sciences Research Institute in Berkeley California.

GBP 115.00
1

Analysis of Longitudinal Data with Examples

Analysis of Longitudinal Data with Examples

Development in methodology on longitudinal data is fast. Currently there are a lack of intermediate /advanced level textbooks which introduce students and practicing statisticians to the updated methods on correlated data inference. This book will present a discussion of the modern approaches to inference including the links between the theories of estimators and various types of efficient statistical models including likelihood-based approaches. The theory will be supported with practical examples of R-codes and R-packages applied to interesting case-studies from a number of different areas. Key Features: •Includes the most up-to-date methods •Use simple examples to demonstrate complex methods •Uses real data from a number of areas •Examples utilize R code | Analysis of Longitudinal Data with Examples

GBP 82.99
1

Business Financial Planning with Microsoft Excel

Business Financial Planning with Microsoft Excel

Business Finance Planning with Microsoft® Excel® shows how to visualize plan and put into motion an idea for creating a start-up company. Microsoft Excel is a tool that makes it easier to build a business financial planning process for a new business venture. With an easy-to follow structure the book flows as a six-step process: Presenting a case study of a business start-up Creating goals and objectives Determining expenses from those goals and objectives Estimating potential sales revenue based on what competitors charge their customers Predicting marketing costs Finalizing the financial analysis with a of financial statements. Written around an IT startup case study the book presents a host of Excel worksheets describing the case study along with accompanying blank forms. Readers can use these forms in their own businesses so they can build parts of their own business plans as they go. This is intended to be a practical guide that teaches and demonstrates by example in the end presenting a usable financial model to build and tweak a financial plan with a set of customizable Excel worksheets. The book uses practical techniques to help with the planning processing. These include applying a SWOT (strengths weaknesses opportunities and threats) matrix to evaluate a business idea and SMART (Specific Measurable Achievable Relevant and Time-Bound) objectives to link together goals. As the book concludes readers will be able to develop their own income statement balance sheet and the cash-flow statement for a full analysis of their new business ideas. Worksheets are available to download from: https://oracletroubleshooter. com/business-finance-planning/app/ | Business Financial Planning with Microsoft Excel

GBP 34.99
1

Handbook of Statistical Methods for Case-Control Studies

Handbook of Statistical Methods for Case-Control Studies

Handbook of Statistical Methods for Case-Control Studies is written by leading researchers in the field. It provides an in-depth treatment of up-to-date and currently developing statistical methods for the design and analysis of case-control studies as well as a review of classical principles and methods. The handbook is designed to serve as a reference text for biostatisticians and quantitatively-oriented epidemiologists who are working on the design and analysis of case-control studies or on related statistical methods research. Though not specifically intended as a textbook it may also be used as a backup reference text for graduate level courses. Book Sections: Classical designs and causal inference measurement error power and small-sample inference Designs that use full-cohort information Time-to-event data Genetic epidemiology

GBP 44.99
1

An R Companion to Linear Statistical Models

An R Companion to Linear Statistical Models

Focusing on user-developed programming An R Companion to Linear Statistical Models serves two audiences: those who are familiar with the theory and applications of linear statistical models and wish to learn or enhance their skills in R; and those who are enrolled in an R-based course on regression and analysis of variance. For those who have never used R the book begins with a self-contained introduction to R that lays the foundation for later chapters. This book includes extensive and carefully explained examples of how to write programs using the R programming language. These examples cover methods used for linear regression and designed experiments with up to two fixed-effects factors including blocking variables and covariates. It also demonstrates applications of several pre-packaged functions for complex computational procedures.

GBP 74.99
1

Elements of Parallel Computing

Elements of Parallel Computing

Created to help scientists and engineers write computer code this practical book addresses the important tools and techniques that are necessary for scientific computing but which are not yet commonplace in science and engineering curricula. This book contains chapters summarizing the most important topics that computational researchers need to know about. It leverages the viewpoints of passionate experts involved with scientific computing courses around the globe and aims to be a starting point for new computational scientists and a reference for the experienced. Each contributed chapter focuses on a specific tool or skill providing the content needed to provide a working knowledge of the topic in about one day. While many individual books on specific computing topics exist none is explicitly focused on getting technical professionals and students up and running immediately across a variety of computational areas. | Elements of Parallel Computing

GBP 180.00
1

Anyone Can Code The Art and Science of Logical Creativity

Anyone Can Code The Art and Science of Logical Creativity

Anyone Can Code: The Art and Science of Logical Creativity introduces computer programming as a way of problem-solving through logical thinking. It uses the notion of modularization as a central lens through which we can make sense of many software concepts. This book takes the reader through fundamental concepts in programming by illustrating them in three different and distinct languages: C/C++ Python and Javascript. Key features: Focuses on problem-solving and algorithmic thinking instead of programming functions syntax and libraries; Includes engaging examples including video games and visual effects; Provides exercises and reflective questions. This book gives beginner and intermediate learners a strong understanding of what they are doing so that they can do it better and with any other tool or language that they may end up using later. | Anyone Can Code The Art and Science of Logical Creativity

GBP 56.99
1

Omic Association Studies with R and Bioconductor

Omic Association Studies with R and Bioconductor

After the great expansion of genome-wide association studies their scientific methodology and notably their data analysis has matured in recent years and they are a keystone in large epidemiological studies. Newcomers to the field are confronted with a wealth of data resources and methods. This book presents current methods to perform informative analyses using real and illustrative data with established bioinformatics tools and guides the reader through the use of publicly available data. Includes clear readable programming codes for readers to reproduce and adapt to their own data. Emphasises extracting biologically meaningful associations between traits of interest and genomic transcriptomic and epigenomic data Uses up-to-date methods to exploit omic data Presents methods through specific examples and computing sessionsSupplemented by a website including code datasets and solutions | Omic Association Studies with R and Bioconductor

GBP 44.99
1

Monomial Algebras

Monomial Algebras

Monomial Algebras Second Edition presents algebraic combinatorial and computational methods for studying monomial algebras and their ideals including Stanley–Reisner rings monomial subrings Ehrhart rings and blowup algebras. It emphasizes square-free monomials and the corresponding graphs clutters or hypergraphs. New to the Second Edition Four new chapters that focus on the algebraic properties of blowup algebras in combinatorial optimization problems of clutters and hypergraphs Two new chapters that explore the algebraic and combinatorial properties of the edge ideal of clutters and hypergraphs Full revisions of existing chapters to provide an up-to-date account of the subject Bringing together several areas of pure and applied mathematics this book shows how monomial algebras are related to polyhedral geometry combinatorial optimization and combinatorics of hypergraphs. It directly links the algebraic properties of monomial algebras to combinatorial structures (such as simplicial complexes posets digraphs graphs and clutters) and linear optimization problems.

GBP 74.99
1

Design and Analysis of Ecological Experiments

Design and Analysis of Ecological Experiments

The goal of this book is to make some underutilized but potentially very useful methods in experimental design and analysis available to ecologists and to encourage better use of standard statistical techniques. Ecology has become more and more an experimental science in both basic and applied work but experiments in the field and in the laboratory often present formidable statistical difficulties. Organized around providing solutions to ecological problems this book offers ways to improve the statistical aspects of conducting manipulative ecological experiments from setting them up to interpreting and reporting the results. An abundance of tools including advanced approaches are made available to ecologists in step-by-step examples with computer code provided for common statistical packages. This is an essential how-to guide for the working ecologist and for graduate students preparing for research and teaching careers in the field of ecology. | Design and Analysis of Ecological Experiments

GBP 56.99
1

A Handbook of Statistical Analyses using R

A Handbook of Statistical Analyses using R

Like the best-selling first two editions A Handbook of Statistical Analyses using R Third Edition provides an up-to-date guide to data analysis using the R system for statistical computing. The book explains how to conduct a range of statistical analyses from simple inference to recursive partitioning to cluster analysis. New to the Third Edition Three new chapters on quantile regression missing values and Bayesian inference Extra material in the logistic regression chapter that describes a regression model for ordered categorical response variables Additional exercises More detailed explanations of R code New section in each chapter summarizing the results of the analyses Updated version of the HSAUR package (HSAUR3) which includes some slides that can be used in introductory statistics courses Whether you‘re a data analyst scientist or student this handbook shows you how to easily use R to effectively evaluate your data. With numerous real-world examples it emphasizes the practical application and interpretation of results.

GBP 180.00
1

Tree-Based Methods for Statistical Learning in R

Tree-Based Methods for Statistical Learning in R

Tree-based Methods for Statistical Learning in R provides a thorough introduction to both individual decision tree algorithms (Part I) and ensembles thereof (Part II). Part I of the book brings several different tree algorithms into focus both conventional and contemporary. Building a strong foundation for how individual decision trees work will help readers better understand tree-based ensembles at a deeper level which lie at the cutting edge of modern statistical and machine learning methodology. The book follows up most ideas and mathematical concepts with code-based examples in the R statistical language; with an emphasis on using as few external packages as possible. For example users will be exposed to writing their own random forest and gradient tree boosting functions using simple for loops and basic tree fitting software (like rpart and party/partykit) and more. The core chapters also end with a detailed section on relevant software in both R and other opensource alternatives (e. g. Python Spark and Julia) and example usage on real data sets. While the book mostly uses R it is meant to be equally accessible and useful to non-R programmers. Consumers of this book will have gained a solid foundation (and appreciation) for tree-based methods and how they can be used to solve practical problems and challenges data scientists often face in applied work. Features: Thorough coverage from the ground up of tree-based methods (e. g. CART conditional inference trees bagging boosting and random forests). A companion website containing additional supplementary material and the code to reproduce every example and figure in the book. A companion R package called treemisc which contains several data sets and functions used throughout the book (e. g. there’s an implementation of gradient tree boosting with LAD loss that shows how to perform the line search step by updating the terminal node estimates of a fitted rpart tree). Interesting examples that are of practical use; for example how to construct partial dependence plots from a fitted model in Spark MLlib (using only Spark operations) or post-processing tree ensembles via the LASSO to reduce the number of trees while maintaining or even improving performance.

GBP 82.99
1

Choreomata Performance and Performativity after AI

Choreomata Performance and Performativity after AI

Is artificial intelligence (AI) becoming more and more expressive or is human thought adopting more and more structures from computation? What does it mean to perform oneself through AI or to construct one’s subjectivity through AI? How does AI continue to complicate what it means to have a body? Has the golden age of AI especially with regards to creative applications already ended? Choreomata: Performance and Performativity after AI is a book about performance and performativity but more specifically it is a book about the performance of artificiality and the performance of intelligence. Both humans and human-designed computational forces are thoroughly engaged in an entangled mutual performance of AI. Choreomata spins up a latticework of interdisciplinary thought pairing theoretical inquiry from philosophy information theory and computer science with practical case studies from visual art dance music and social theory. Through cross-disciplinary proportions and a diverse roster of contributors this book contains insights for computer scientists social scientists industry professionals artists and beyond. | Choreomata Performance and Performativity after AI

GBP 44.99
1

Bayesian Disease Mapping Hierarchical Modeling in Spatial Epidemiology Third Edition

Bayesian Disease Mapping Hierarchical Modeling in Spatial Epidemiology Third Edition

Since the publication of the second edition many new Bayesian tools and methods have been developed for space-time data analysis the predictive modeling of health outcomes and other spatial biostatistical areas. Exploring these new developments Bayesian Disease Mapping: Hierarchical Modeling in Spatial Epidemiology Third Edition provides an up-to-date cohesive account of the full range of Bayesian disease mapping methods and applications. In addition to the new material the book also covers more conventional areas such as relative risk estimation clustering spatial survival analysis and longitudinal analysis. After an introduction to Bayesian inference computation and model assessment the text focuses on important themes including disease map reconstruction cluster detection regression and ecological analysis putative hazard modeling analysis of multiple scales and multiple diseases spatial survival and longitudinal studies spatiotemporal methods and map surveillance. It shows how Bayesian disease mapping can yield significant insights into georeferenced health data. The target audience for this text is public health specialists epidemiologists and biostatisticians who need to work with geo-referenced health data. | Bayesian Disease Mapping Hierarchical Modeling in Spatial Epidemiology Third Edition

GBP 46.99
1

Stock Market Volatility

Stock Market Volatility

Up-to-Date Research Sheds New Light on This Area Taking into account the ongoing worldwide financial crisis Stock Market Volatility provides insight to better understand volatility in various stock markets. This timely volume is one of the first to draw on a range of international authorities who offer their expertise on market volatility in developed emerging and frontier economies. The expert contributors cover stock market volatility modeling portfolio management hedge fund volatility and volatility in developed countries and emerging markets. They present some of the vocational aspects emphasizing the equity markets. The book approaches the material from the practitioner’s viewpoint and familiarizes readers with how volatility is linked to speculation trading volume and information arrival. It also discusses recent trends in forecasting volatility along with the newly cultivated trading platform of volatility derivatives. Given the current state of high levels of volatility in global stock markets money managers financial institutions investment banks financial analysts and others need to improve their understanding of volatility. Examining key aspects of stock market volatility this comprehensive reference offers novel suggestions for accurately assessing the field.

GBP 69.99
1

Emerging Technologies in Computing Theory Practice and Advances

Emerging Technologies in Computing Theory Practice and Advances

Emerging Technologies in Computing: Theory Practice and Advances reviews the past current and future needs of technologies in the computer science field while it also discusses the emerging importance of appropriate practices advances and their impact. It outlines emerging technologies and their principles challenges and applications as well as issues involved in the digital age. With the rapid development of technologies it becomes increasingly important for us to remain up to date on new and emerging technologies. It draws a clear illustration for all those who have a strong interest in emerging computing technologies and their impacts on society. Features: Includes high-quality research work by academicians and industrial experts in the field of computing Offers case studies related to Artificial Intelligence Blockchain Internet of Things Multimedia Big Data Blockchain Augmented Reality Data Science Robotics Cybersecurity 3D Printing Voice Assistants and Chatbots and Future Communication Networks Serves as a valuable reference guide for anyone seeking knowledge about where future computing is heading | Emerging Technologies in Computing Theory Practice and Advances

GBP 105.00
1