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Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web of search engine optimization (SEO) and its practical set up readers can put their best foot forward for SEO setup link-building for SERP establishment various methods with requisite algorithms and programming codes with process inferences. The book offers comprehensive coverage of essential topics including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title meta alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing theoretical features of SEO and SEM for keyword set up with link-building this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students. | Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

GBP 105.00
1

Introducing Financial Mathematics Theory Binomial Models and Applications

Introducing Financial Mathematics Theory Binomial Models and Applications

Introducing Financial Mathematics: Theory Binomial Models and Applications seeks to replace existing books with a rigorous stand-alone text that covers fewer examples in greater detail with more proofs. The book uses the fundamental theorem of asset pricing as an introduction to linear algebra and convex analysis. It also provides example computer programs mainly Octave/MATLAB functions but also spreadsheets and Macsyma scripts with which students may experiment on real data. The text's unique coverage is in its contemporary combination of discrete and continuous models to compute implied volatility and fit models to market data. The goal is to bridge the large gaps among nonmathematical finance texts purely theoretical economics texts and specific software-focused engineering texts. | Introducing Financial Mathematics Theory Binomial Models and Applications

GBP 74.99
1

Games Gambling and Probability An Introduction to Mathematics

Games Gambling and Probability An Introduction to Mathematics

Many experiments have shown the human brain generally has very serious problems dealing with probability and chance. A greater understanding of probability can help develop the intuition necessary to approach risk with the ability to make more informed (and better) decisions. The first four chapters offer the standard content for an introductory probability course albeit presented in a much different way and order. The chapters afterward include some discussion of different games different ideas that relate to the law of large numbers and many more mathematical topics not typically seen in such a book. The use of games is meant to make the book (and course) feel like fun! Since many of the early games discussed are casino games the study of those games along with an understanding of the material in later chapters should remind you that gambling is a bad idea; you should think of placing bets in a casino as paying for entertainment. Winning can obviously be a fun reward but should not ever be expected. Changes for the Second Edition: New chapter on Game Theory New chapter on Sports Mathematics The chapter on Blackjack which was Chapter 4 in the first edition appears later in the book. Reorganization has been done to improve the flow of topics and learning. New sections on Arkham Horror Uno and Scrabble have been added. Even more exercises were added! The goal for this textbook is to complement the inquiry-based learning movement. In my mind concepts and ideas will stick with the reader more when they are motivated in an interesting way. Here we use questions about various games (not just casino games) to motivate the mathematics and I would say that the writing emphasizes a just-in-time mathematics approach. Topics are presented mathematically as questions about the games themselves are posed. Table of Contents Preface1. Mathematics and Probability 2. Roulette and Craps: Expected Value 3. Counting: Poker Hands 4. More Dice: Counting and Combinations and Statistics 5. Game Theory: Poker Bluffing and Other Games 6. Probability/Stochastic Matrices: Board Game Movement 7. Sports Mathematics: Probability Meets Athletics 8. Blackjack: Previous Methods Revisited 9. A Mix of Other Games 10. Betting Systems: Can You Beat the System? 11. Potpourri: Assorted Adventures in Probability Appendices Tables Answers and Selected Solutions Bibliography Biography Dr. David G. Taylor is a professor of mathematics and an associate dean for academic affairs at Roanoke College in southwest Virginia. He attended Lebanon Valley College for his B. S. in computer science and mathematics and went to the University of Virginia for his Ph. D. While his graduate school focus was on studying infinite dimensional Lie algebras he started studying the mathematics of various games in order to have a more undergraduate-friendly research agenda. Work done with two Roanoke College students Heather Cook and Jonathan Marino appears in this book! Currently he owns over 100 different board games and enjoys using probability in his decision-making while playing most of those games. In his spare time he enjoys reading cooking coding playing his board games and spending time with his six-year-old dog Lilly. | Games Gambling and Probability An Introduction to Mathematics

GBP 82.99
1

Statistical Reasoning for Surgeons

Statistical Reasoning for Surgeons

Trying to read up on statistics can be like trying to decide where you want to start eating the elephant and what’s the most digestible way to get it down. This book is written to give bite-size nuggets of insight based on our experiences grappling with datasets large and small. It is intended to bridge the gap between the formal equations and the practicalities of generating a research manuscript. We won’t pretend reading it will answer all your questions but it will help explain what questions need to be asked for your study and how you can address them with both accuracy and clarity. The size detail and (ostensible) organization of this book allow for easy reading and can give a leg (or at least a half-step) up for those seeking more detailed study later. Features include: Excel sheets to allow exploration of topics raised Emphasis on intuitive explanations over formulas. Consideration of issues specific to clinical and surgical studies Our audience is someone who may or may not have enjoyed formal statistics education (that is you may have had it and not enjoyed it!) who may like seeing a more dressed-down presentation of the topics. Actual statisticians may pick this up at risk of a chuckle (with us or at us) and may find some useful ways to present topics to non-statisticians. | Statistical Reasoning for Surgeons

GBP 48.99
1

Multiple Imputation in Practice With Examples Using IVEware

Multiple Imputation in Practice With Examples Using IVEware

Multiple Imputation in Practice: With Examples Using IVEware provides practical guidance on multiple imputation analysis from simple to complex problems using real and simulated data sets. Data sets from cross-sectional retrospective prospective and longitudinal studies randomized clinical trials complex sample surveys are used to illustrate both simple and complex analyses. Version 0. 3 of IVEware the software developed by the University of Michigan is used to illustrate analyses. IVEware can multiply impute missing values analyze multiply imputed data sets incorporate complex sample design features and be used for other statistical analyses framed as missing data problems. IVEware can be used under Windows Linux and Mac and with software packages like SAS SPSS Stata and R or as a stand-alone tool. This book will be helpful to researchers looking for guidance on the use of multiple imputation to address missing data problems along with examples of correct analysis techniques. | Multiple Imputation in Practice With Examples Using IVEware

GBP 44.99
1

LabVIEW A Developer's Guide to Real World Integration

LabVIEW A Developer's Guide to Real World Integration

LabVIEW™ has become one of the preeminent platforms for the development of data acquisition and data analysis programs. LabVIEW™: A Developer’s Guide to Real World Integration explains how to integrate LabVIEW into real-life applications. Written by experienced LabVIEW developers and engineers the book describes how LabVIEW has been pivotal in solving real-world challenges. Each chapter is self-contained and demonstrates the power and simplicity of LabVIEW in various applications from image processing to solar tracking systems. Many of the chapters explore how exciting new technologies can be implemented in LabVIEW to enable novel solutions to new or existing problems. The text also presents novel tricks and tips for integrating LabVIEW with third-party hardware and software. Ideal for LabVIEW users who develop stand-alone applications this down-to-earth guide shows how LabVIEW provides solutions to a variety of application problems. It includes projects and virtual instrumentation for most of the programs and utilities described. Many of the authors’ own software contributions are available on the downloadable resources. | LabVIEW A Developer's Guide to Real World Integration

GBP 69.99
1

Mathematics of Quantum Computation

Mathematics of Quantum Computation

Among the most exciting developments in science today is the design and construction of the quantum computer. Its realization will be the result of multidisciplinary efforts but ultimately it is mathematics that lies at the heart of theoretical quantum computer science. Mathematics of Quantum Computation brings together leading computer scientists mathematicians and physicists to provide the first interdisciplinary but mathematically focused exploration of the field's foundations and state of the art. Each section of the book addresses an area of major research and does so with introductory material that brings newcomers quickly up to speed. Chapters that are more advanced include recent developments not yet published in the open literature. Information technology will inevitably enter into the realm of quantum mechanics and more than all the atomic molecular optical and nanotechnology advances it is the device-independent mathematics that is the foundation of quantum computer and information science. Mathematics of Quantum Computation offers the first up-to-date coverage that has the technical depth and breadth needed by those interested in the challenges being confronted at the frontiers of research.

GBP 59.99
1

Applied Operational Research with SAS

Applied Operational Research with SAS

Using a wide range of operational research (OR) optimization examples Applied Operational Research with SAS demonstrates how the OR procedures in SAS work. The book is one of the first to extensively cover the application of SAS procedures to OR problems such as single criterion optimization project management decisions printed circuit board assembly and multiple criteria decision making. The text begins with the algorithms and methods for linear programming integer linear programming and goal programming models. It then describes the principles of several OR procedures in SAS. Subsequent chapters explain how to use these procedures to solve various types of OR problems. Each of these chapters describes the concept of an OR problem presents an example of the problem and discusses the specific procedure and its macros for the optimal solution of the problem. The macros include data handling model building and report writing. While primarily designed for SAS users in OR and marketing analytics the book can also be used by readers interested in mathematical modeling techniques. By formulating the OR problems as mathematical models the authors show how SAS can solve a variety of optimization problems.

GBP 44.99
1

Equity-Linked Life Insurance Partial Hedging Methods

Equity-Linked Life Insurance Partial Hedging Methods

This book focuses on the application of the partial hedging approach from modern math finance to equity-linked life insurance contracts. It provides an accessible up-to-date introduction to quantifying financial and insurance risks. The book also explains how to price innovative financial and insurance products from partial hedging perspectives. Each chapter presents the problem the mathematical formulation theoretical results derivation details numerical illustrations and references to further reading. | Equity-Linked Life Insurance Partial Hedging Methods

GBP 44.99
1

Applied Surrogate Endpoint Evaluation Methods with SAS and R

Applied Surrogate Endpoint Evaluation Methods with SAS and R

An important factor that affects the duration complexity and cost of a clinical trial is the endpoint used to study the treatment’s efficacy. When a true endpoint is difficult to use because of such factors as long follow-up times or prohibitive cost it is sometimes possible to use a surrogate endpoint that can be measured in a more convenient or cost-effective way. This book focuses on the use of surrogate endpoint evaluation methods in practice using SAS and R. | Applied Surrogate Endpoint Evaluation Methods with SAS and R

GBP 44.99
1

Metamodeling for Variable Annuities

Metamodeling for Variable Annuities

This book is devoted to the mathematical methods of metamodeling that can be used to speed up the valuation of large portfolios of variable annuities. It is suitable for advanced undergraduate students graduate students and practitioners. It is the goal of this book to describe the computational problems and present the metamodeling approaches in a way that can be accessible to advanced undergraduate students and practitioners. To that end the book will not only describe the theory of these mathematical approaches but also present the implementations. | Metamodeling for Variable Annuities

GBP 44.99
1

The Language of Symmetry

The Language of Symmetry

The Language of Symmetry is a re-assessment of the structure and reach of symmetry by an interdisciplinary group of specialists from the arts humanities and sciences at Oxford University. It explores amongst other topics: order and chaos in the formation of planetary systems entropy and symmetry in physics group theory fractals and self-similarity symmetrical structures in western classical music how biological systems harness disorder to create order This book aims to open up the scope of interdisciplinary work in the study of symmetry and is intended for scholars of any background - whether it be science arts or philosophy.

GBP 22.99
1

A First Course in Functional Analysis

A First Course in Functional Analysis

Written as a textbook A First Course in Functional Analysis is an introduction to basic functional analysis and operator theory with an emphasis on Hilbert space methods. The aim of this book is to introduce the basic notions of functional analysis and operator theory without requiring the student to have taken a course in measure theory as a prerequisite. It is written and structured the way a course would be designed with an emphasis on clarity and logical development alongside real applications in analysis. The background required for a student taking this course is minimal; basic linear algebra calculus up to Riemann integration and some acquaintance with topological and metric spaces.

GBP 46.99
1

Pencils of Cubics and Algebraic Curves in the Real Projective Plane

Pencils of Cubics and Algebraic Curves in the Real Projective Plane

Pencils of Cubics and Algebraic Curves in the Real Projective Plane thoroughly examines the combinatorial configurations of n generic points in RP². Especially how it is the data describing the mutual position of each point with respect to lines and conics passing through others. The first section in this book answers questions such as can one count the combinatorial configurations up to the action of the symmetric group? How are they pairwise connected via almost generic configurations? These questions are addressed using rational cubics and pencils of cubics for n = 6 and 7. The book’s second section deals with configurations of eight points in the convex position. Both the combinatorial configurations and combinatorial pencils are classified up to the action of the dihedral group D8. Finally the third section contains plentiful applications and results around Hilbert’s sixteenth problem. The author meticulously wrote this book based upon years of research devoted to the topic. The book is particularly useful for researchers and graduate students interested in topology algebraic geometry and combinatorics. Features: Examines how the shape of pencils depends on the corresponding configurations of points Includes topology of real algebraic curves Contains numerous applications and results around Hilbert’s sixteenth problem About the Author: Séverine Fiedler-le Touzé has published several papers on this topic and has been invited to present at many conferences. She holds a Ph. D. from University Rennes1 and was a post-doc at the Mathematical Sciences Research Institute in Berkeley California.

GBP 115.00
1

Elliptic Operators Topology and Asymptotic Methods

Elliptic Operators Topology and Asymptotic Methods

Ten years after publication of the popular first edition of this volume the index theorem continues to stand as a central result of modern mathematics-one of the most important foci for the interaction of topology geometry and analysis. Retaining its concise presentation but offering streamlined analyses and expanded coverage of important examples and applications Elliptic Operators Topology and Asymptotic Methods Second Edition introduces the ideas surrounding the heat equation proof of the Atiyah-Singer index theorem. The author builds towards proof of the Lefschetz formula and the full index theorem with four chapters of geometry five chapters of analysis and four chapters of topology. The topics addressed include Hodge theory Weyl's theorem on the distribution of the eigenvalues of the Laplacian the asymptotic expansion for the heat kernel and the index theorem for Dirac-type operators using Getzler's direct method. As a dessert the final two chapters offer discussion of Witten's analytic approach to the Morse inequalities and the L2-index theorem of Atiyah for Galois coverings. The text assumes some background in differential geometry and functional analysis. With the partial differential equation theory developed within the text and the exercises in each chapter Elliptic Operators Topology and Asymptotic Methods becomes the ideal vehicle for self-study or coursework. Mathematicians researchers and physicists working with index theory or supersymmetry will find it a concise but wide-ranging introduction to this important and intriguing field.

GBP 180.00
1

Analysis of Longitudinal Data with Examples

Analysis of Longitudinal Data with Examples

Development in methodology on longitudinal data is fast. Currently there are a lack of intermediate /advanced level textbooks which introduce students and practicing statisticians to the updated methods on correlated data inference. This book will present a discussion of the modern approaches to inference including the links between the theories of estimators and various types of efficient statistical models including likelihood-based approaches. The theory will be supported with practical examples of R-codes and R-packages applied to interesting case-studies from a number of different areas. Key Features: •Includes the most up-to-date methods •Use simple examples to demonstrate complex methods •Uses real data from a number of areas •Examples utilize R code | Analysis of Longitudinal Data with Examples

GBP 82.99
1

Business Financial Planning with Microsoft Excel

Business Financial Planning with Microsoft Excel

Business Finance Planning with Microsoft® Excel® shows how to visualize plan and put into motion an idea for creating a start-up company. Microsoft Excel is a tool that makes it easier to build a business financial planning process for a new business venture. With an easy-to follow structure the book flows as a six-step process: Presenting a case study of a business start-up Creating goals and objectives Determining expenses from those goals and objectives Estimating potential sales revenue based on what competitors charge their customers Predicting marketing costs Finalizing the financial analysis with a of financial statements. Written around an IT startup case study the book presents a host of Excel worksheets describing the case study along with accompanying blank forms. Readers can use these forms in their own businesses so they can build parts of their own business plans as they go. This is intended to be a practical guide that teaches and demonstrates by example in the end presenting a usable financial model to build and tweak a financial plan with a set of customizable Excel worksheets. The book uses practical techniques to help with the planning processing. These include applying a SWOT (strengths weaknesses opportunities and threats) matrix to evaluate a business idea and SMART (Specific Measurable Achievable Relevant and Time-Bound) objectives to link together goals. As the book concludes readers will be able to develop their own income statement balance sheet and the cash-flow statement for a full analysis of their new business ideas. Worksheets are available to download from: https://oracletroubleshooter. com/business-finance-planning/app/ | Business Financial Planning with Microsoft Excel

GBP 34.99
1

An R Companion to Linear Statistical Models

An R Companion to Linear Statistical Models

Focusing on user-developed programming An R Companion to Linear Statistical Models serves two audiences: those who are familiar with the theory and applications of linear statistical models and wish to learn or enhance their skills in R; and those who are enrolled in an R-based course on regression and analysis of variance. For those who have never used R the book begins with a self-contained introduction to R that lays the foundation for later chapters. This book includes extensive and carefully explained examples of how to write programs using the R programming language. These examples cover methods used for linear regression and designed experiments with up to two fixed-effects factors including blocking variables and covariates. It also demonstrates applications of several pre-packaged functions for complex computational procedures.

GBP 74.99
1

Handbook of Statistical Methods for Case-Control Studies

Handbook of Statistical Methods for Case-Control Studies

Handbook of Statistical Methods for Case-Control Studies is written by leading researchers in the field. It provides an in-depth treatment of up-to-date and currently developing statistical methods for the design and analysis of case-control studies as well as a review of classical principles and methods. The handbook is designed to serve as a reference text for biostatisticians and quantitatively-oriented epidemiologists who are working on the design and analysis of case-control studies or on related statistical methods research. Though not specifically intended as a textbook it may also be used as a backup reference text for graduate level courses. Book Sections: Classical designs and causal inference measurement error power and small-sample inference Designs that use full-cohort information Time-to-event data Genetic epidemiology

GBP 44.99
1

Advanced Engineering Mathematics A Second Course with MatLab

Advanced Engineering Mathematics A Second Course with MatLab

Through four previous editions of Advanced Engineering Mathematics with MATLAB the author presented a wide variety of topics needed by today's engineers. The fifth edition of that book available now has been broken into two parts: topics currently needed in mathematics courses and a new stand-alone volume presenting topics not often included in these courses and consequently unknown to engineering students and many professionals. The overall structure of this new book consists of two parts: transform methods and random processes. Built upon a foundation of applied complex variables the first part covers advanced transform methods as well as z-transforms and Hilbert transforms-transforms of particular interest to systems communication and electrical engineers. This portion concludes with Green's function a powerful method of analyzing systems. The second portion presents random processes-processes that more accurately model physical and biological engineering. Of particular interest is the inclusion of stochastic calculus. The author continues to offer a wealth of examples and applications from the scientific and engineering literature a highlight of his previous books. As before theory is presented first then examples and then drill problems. Answers are given in the back of the book. This book is all about the future: The purpose of this book is not only to educate the present generation of engineers but also the next. The main strength is the text is written from an engineering perspective. The majority of my students are engineers. The physical examples are related to problems of interest to the engineering students. Lea Jenkins Clemson University | Advanced Engineering Mathematics A Second Course with MatLab

GBP 82.99
1

Omic Association Studies with R and Bioconductor

Omic Association Studies with R and Bioconductor

After the great expansion of genome-wide association studies their scientific methodology and notably their data analysis has matured in recent years and they are a keystone in large epidemiological studies. Newcomers to the field are confronted with a wealth of data resources and methods. This book presents current methods to perform informative analyses using real and illustrative data with established bioinformatics tools and guides the reader through the use of publicly available data. Includes clear readable programming codes for readers to reproduce and adapt to their own data. Emphasises extracting biologically meaningful associations between traits of interest and genomic transcriptomic and epigenomic data Uses up-to-date methods to exploit omic data Presents methods through specific examples and computing sessionsSupplemented by a website including code datasets and solutions | Omic Association Studies with R and Bioconductor

GBP 44.99
1

Elements of Parallel Computing

Elements of Parallel Computing

Created to help scientists and engineers write computer code this practical book addresses the important tools and techniques that are necessary for scientific computing but which are not yet commonplace in science and engineering curricula. This book contains chapters summarizing the most important topics that computational researchers need to know about. It leverages the viewpoints of passionate experts involved with scientific computing courses around the globe and aims to be a starting point for new computational scientists and a reference for the experienced. Each contributed chapter focuses on a specific tool or skill providing the content needed to provide a working knowledge of the topic in about one day. While many individual books on specific computing topics exist none is explicitly focused on getting technical professionals and students up and running immediately across a variety of computational areas. | Elements of Parallel Computing

GBP 180.00
1

Anyone Can Code The Art and Science of Logical Creativity

Anyone Can Code The Art and Science of Logical Creativity

Anyone Can Code: The Art and Science of Logical Creativity introduces computer programming as a way of problem-solving through logical thinking. It uses the notion of modularization as a central lens through which we can make sense of many software concepts. This book takes the reader through fundamental concepts in programming by illustrating them in three different and distinct languages: C/C++ Python and Javascript. Key features: Focuses on problem-solving and algorithmic thinking instead of programming functions syntax and libraries; Includes engaging examples including video games and visual effects; Provides exercises and reflective questions. This book gives beginner and intermediate learners a strong understanding of what they are doing so that they can do it better and with any other tool or language that they may end up using later. | Anyone Can Code The Art and Science of Logical Creativity

GBP 56.99
1

Linux The Textbook Second Edition

Linux The Textbook Second Edition

Choosen by BookAuthority as one of BookAuthority's Best Linux Mint Books of All TimeLinux: The Textbook Second Edition provides comprehensive coverage of the contemporary use of the Linux operating system for every level of student or practitioner from beginners to advanced users. The text clearly illustrates system-specific commands and features using Debian-family Debian Ubuntu and Linux Mint and RHEL-family CentOS and stresses universal commands and features that are critical to all Linux distributions. The second edition of the book includes extensive updates and new chapters on system administration for desktop stand-alone PCs and server-class computers; API for system programming including thread programming with pthreads; virtualization methodologies; and an extensive tutorial on systemd service management. Brand new online content on the CRC Press website includes an instructor’s workbook test bank and In-Chapter exercise solutions as well as full downloadable chapters on Python Version 3. 5 programming ZFS TC shell programming advanced system programming and more. An author-hosted GitHub website also features updates further references and errata. Features New or updated coverage of file system sorting regular expressions directory and file searching file compression and encryption shell scripting system programming client-server–based network programming thread programming with pthreads and system administration Extensive in-text pedagogy including chapter objectives student projects and basic and advanced student exercises for every chapter Expansive electronic downloads offer advanced content on Python ZFS TC shell scripting advanced system programming internetworking with Linux TCP/IP and many more topics all featured on the CRC Press website Downloadable test bank work book and solutions available for instructors on the CRC Press website Author-maintained GitHub repository provides other resources such as live links to further references updates and errata | Linux The Textbook Second Edition

GBP 38.99
1