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The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

As innovation moves from the lab to the market a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips models and tools entrepreneurs can use to collect interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process he will learn how to design and use a number of market research tools and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned using models that simply yet effectively shares findings. | The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

GBP 52.99
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Closing the Care Gap with Wearable Devices Innovating Healthcare with Wearable Patient Monitoring

GBP 44.99
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The Elephant in the Room Engaging with the Unsaid in Groups and Organizations

The Elephant in the Room Engaging with the Unsaid in Groups and Organizations

A group is working on a business challenge. The group members are under pressure. They have a lot to accomplish and a limited amount of time. After first attempting to develop an overview of their common task they try to make a plan to ensure an efficient group process. The planning is proving difficult. We’ve all been there. We are in a working group or at a meeting discussing a topic or a challenge and all the while as a separate track running underneath our conversation there is a subtext that no one explicitly addresses. This is an example of ‘the elephant in the room. ’ Most of us notice the elephant it gets in the way and it’s difficult to deal with until someone points at it and says ‘There it is let’s take a look at it and reduce its impact. ’ With an engaging use of examples and questions the book addresses how we can best deal with the elephant and thus promote job satisfaction creativity and productivity. In the context of action what we notice often recedes into the background and gradually slips out of focus until we eventually reconnect with our need to reflect and recreate a space for it. This book addresses the challenge of focusing on holding on to and acting on what we notice ‘in the middle of it all. ’ Maintaining a simultaneous focus on task and process – what we do and what we notice – is what I define as ‘double awareness. ’ Double awareness is not only a core capacity but also a core challenge. The aim of the book is to promote understanding and awareness of this core challenge and to inspire both reflection and action in anyone wishing to improve their capacity for double awareness. How can we define and understand the practice of mindful avoidance? And can we as members of groups and organizations begin to practice mindful action by engaging in and acting on what we notice in real time? | The Elephant in the Room Engaging with the Unsaid in Groups and Organizations

GBP 26.99
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The Toyota Mindset The Ten Commandments of Taiichi Ohno

Digital Health and Patient Data Empowering Patients in the Healthcare Ecosystem

Digital Health and Patient Data Empowering Patients in the Healthcare Ecosystem

Patients with unmet needs will continue to increase as no viable nor adequate treatment exists. Meanwhile healthcare systems are struggling to cope with the rise of patients with chronic diseases the ageing population and the increasing cost of drugs. What if there is a faster and less expensive way to provide better care for patients using the right digital solutions and transforming the growing volumes of health data into insights? The increase of digital health has grown exponentially in the last few years. Why is there a slow uptake of these new digital solutions in the healthcare and pharmaceutical industries? One of the key reasons is that patients are often left out of the innovation process. Their data are used without their knowledge solutions designed for them are developed without their input and healthcare professionals refuse their expertise. This book explores what it means to empower patients in a digital world and how this empowerment will bridge the gap between science technology and patients. All these components need to co-exist to bring value not only to the patients themselves but to improve the healthcare ecosystem. Patients have taken matters into their own hands. Some are equipped with the latest wearables and applications engaged in improving their health using data empowered to make informed decisions and ultimately are experts in their disease(s). They are the e-patients. The other side of the spectrum are patients with minimal digital literacy but equally willing to donate their data for the purpose of research. Finding the right balance when using digital health solutions becomes as critical as the need to develop a disease-specific solution. For the first time the authors look at healthcare and technologies through the lens of patients and physicians via surveys and interviews in order to understand their perspective on digital health analyse the benefits for them explore how they can actively engage in the innovation process and identify the threats and opportunities the large volumes of data create by digitizing healthcare. Are patients truly ready to know everything about their health? What is the value of their data? How can other stakeholders join the patient empowerment movement? This unique perspective will help us re-design the future of healthcare - an industry in desperate need for a change. | Digital Health and Patient Data Empowering Patients in the Healthcare Ecosystem

GBP 31.99
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The Authentic Leader Using the Meisner Technique for Embracing the Values of Truthful Leadership

The Authentic Leader Using the Meisner Technique for Embracing the Values of Truthful Leadership

Using clear and simple exercises adapted for leadership development from the world-renowned Meisner Technique The Authentic Leader will help you discover first-hand what it means to build your authentic leadership skills in a clear technical way. This book presents a version of the Meisner technique that has been thoughtfully modified for the purposes of leadership training. It aims to train leaders to be fully authentic in their responses in the most efficient way and to let their responses be filtered by their abilities to deeply interpret and thrive within the psychological realities of the circumstances they are entering be it their own or other people’s. The exercises in this book teach that effective leadership skills are about getting the attention off of oneself and allowing for a type of interpersonal determinism to bring out a leader’s truthful responses. This text breaks open the conversation on leadership and business skills in a whole new way using an established although largely unknown method in the business world that will help leaders engage in the values of great leadership and train their own abilities to have presence be dynamic be magnetic and know how to read any situation and thrive within it. Whether you are green in your career or at the head of a nation an aspiring leader or an educator looking to use this material this work develops and nourishes powerful leadership in unconventional effective and dynamic ways. | The Authentic Leader Using the Meisner Technique for Embracing the Values of Truthful Leadership

GBP 31.99
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Lean Development and Innovation Hitting the Market with the Right Products at the Right Time

Lean Development and Innovation Hitting the Market with the Right Products at the Right Time

Using Toyota's principles for product and process development this book focuses the implementation of the Lean system during the past 10 years in dozens of corporations across various industries. The book highlights all steps on the journey from common trouble area to remarkable results. As it is written by a manager for other managers it contains real work discoveries and insights. The author provides case studies from many different fields of application. The reader gains insight on US and European companies that successfully streamlined their innovation and product-development processes. These companies have overcome difficult periods and major challenges thanks to the ability to innovate with new Lean methodologies and above all a new workplace culture and mindset. The goal of this book is to help managers successfully apply Lean principles in the innovation and development area of their company while benefitting from the author's lessons learned during his many years of capitalized experience. This book provides a comprehensive framework that supports step-by-step the successful application of Lean principles in the innovation and development areas of the company. Readers learn how to drastically reduce the time required to develop products and discover and eliminate hidden costs and critical waste while increasing value for customers. | Lean Development and Innovation Hitting the Market with the Right Products at the Right Time

GBP 31.99
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The Business of the Metaverse How to Maintain the Human Element Within this New Business Reality

5S for the Office Organizing the Workplace to Eliminate Waste

5S for the Office Organizing the Workplace to Eliminate Waste

Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations these areas often get excluded during lean initiatives. To achieve lean office activities must fully support shop floor manufacturing operations to eliminate waste. The adoption of 5S throughout all office and administrative functions is the first step to increase efficiency. In 5S for the Office: Organizing the Workplace to Eliminate Waste Tom Fabrizio and Don Tapping bring the concepts of the 5S System - effective tools for the elimination of waste on the shop floor - into the office environment. The activities at the heart of 5S for the Office (organizing ordering cleaning standardizing and sustaining all of these) are completely logical. They are the basic rules for managing any effective workplace. However it is the systematic method with which the 5S system approaches these activities that makes it unique. This book is a blueprint for building a Lean foundation for your office Readers of this book can immediately apply the concepts of 5S to their office and administrative activities resulting in the elimination of waste reduced production costs and increased profits. To introduce the 5S system and sell its use to executives as well as workers consider purchasing - ; 5S System: An Introduction DVD Catalog no. PP5934 Adhering to the principle of efficiency that defines this revolutionary and proven system this video succinctly explains what is involved who should participate and what it will take to get started. | 5S for the Office Organizing the Workplace to Eliminate Waste

GBP 170.00
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The Basics of Benchmarking

The Lean CFO Architect of the Lean Management Accounting System

The Logics of Healthcare The Professional’s Guide to Health Systems Science

The Logics of Healthcare The Professional’s Guide to Health Systems Science

Most of the current literature on healthcare operations management is focused on importing principles and methods from manufacturing. The evidence of success is scattered and nowhere near what has been achieved in other industries. This book develops the idea that the logic of production and production systems in healthcare is significantly different. A line of thing that acknowledges the ingenious characteristics of health service production is developed. This book builds on a managerial segmentation of healthcare based on fundamental demand-supply constellations. Demand can be classified with the variables urgency severity and randomness. Supply is constrained by medical technology (accuracy of diagnostics efficacy of therapies) patient health behavior (co-creation of health) and resource availability. Out of this emerge seven demand-supply-based operational types (DSO): prevention emergencies one-visit electives cure care and projects. Each of these have distinct managerial characteristics such as time-perspective level of co-creation value proposition revenue structure productivity and other key performance indicators (KPI). The DSOs can be envisioned as platforms upon which clinical modules are attached. For example any Emergency Department (ED) must be managed to deal with prioritization time-windows agitated patients the necessity to save and stabilize and variability in demand. Specific clinical assets and skill-sets are required for say massive trauma strokes cardiac events or poisoning. While representing different specialties of clinical medicine they when applied in the emergency – context must conform to the demand-supply-based operating logic. A basic assumption in this book is that the perceived complexity of healthcare arises from the conflicting demands of the DSO and the clinical realms. The seven DSOs can neatly be juxtaposed on the much-used Business Model Canvas (BMC) which postulates the business model elements as value proposition; customer segments channels and relations; key activities resources and partners; the cost structure; and the revenue model. | The Logics of Healthcare The Professional’s Guide to Health Systems Science

GBP 39.99
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The Handbook of Continuing Professional Development for the Health Informatics Professional

The Handbook of Continuing Professional Development for the Health Informatics Professional

Engaging in ongoing continuing professional development (CPD) is a strategic imperative for the health informatics professional. In our global economy healthcare is fast-paced dynamic and ever-changing. While this rapid change is both exciting and exhausting digital health transformation is positively impacting lives today and every day in ways not previously imagined. Faced with a COVID-19 pandemic that has forever changed the landscape of health and care delivery global health and care stakeholders must ensure that our ecosystem continues to rapidly evolve through innovation government and ministry incentives and technological advancements to reach citizens everywhere. For these reasons health informaticists must embrace lifelong learning to ensure they have the professional competencies to advance initiatives that positively impact patient care. The Handbook of Continuing Professional Development for the Health Informatics Professional Second Edition has adapted to the evolving needs of health and care professionals everywhere. The Handbook provides the rationale and the resources to do so and serves as a reference to enhance one’s career. No other comprehensive resource exists to assist health informaticists in developing and maintaining their professional competencies. Written as a contributed compilation of topics by leading practitioners the book discusses the most critical competencies needed to ensure understanding of the vast health and care ecosystem while also highlighting industry influences that shape the very evolution of health information and technology. About HIMSS The Healthcare Information and Management Systems Society (HIMSS) is a global advisor thought leader and member association committed to transforming the health ecosystem. As a mission-driven non-profit HIMSS offers a unique depth and breadth of expertise in health innovation public policy workforce development research and analytics to advise leaders stakeholders and influencers from across the ecosystem on best practices. With a community-centric approach our innovation engine delivers key insights education and engaging events to healthcare providers payers governments startups life sciences and other health services organizations ensuring they have the right information at the point of decision. HIMSS has served the global health community for more than 60 years with focused operations across North America Europe the United Kingdom the Middle East and Asia-Pacific.

GBP 38.99
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The Executive's Guide to AI and Analytics The Foundations of Execution and Success in the New World

The Executive's Guide to AI and Analytics The Foundations of Execution and Success in the New World

The Problem? Companies are failing to deliver on AI and analytics with over half stating they are not yet treating data as a business asset. Over half admit that they are not competing on data and analytics. Seven out of 10 companies in a 2020 MIT study reported minimal or no impact from AI so far. Among the 90% of companies that have made some investment in AI fewer than 2 out of 5 (40%) report business gains from AI in the past three years. And only about 25% of organizations have actually forged this data-driven culture. Is investment lacking? No. Companies now are spending more than ever in data analytics and AI technologies. Is it a lack of technology? No. There are fascinating breakthroughs occurring on all fronts with image voice and streaming pattern recognition on the forefront. Is it a lack of technical talent? Not really. While some studies cite that we need to train more data scientists developers and related professionals the curve of demand by supply is dampening. Is it a lack of creating an executable strategic plan? Yes. While there has been a lot of strategic wishing organizations lack meaningful strategic plans. Specifically the development of executable strategies and the leadership to see these strategies brought to fruition. This is the problem. Lack of execution and lack of incorporating key components that align and enable execution of the business strategy to delivery is killing AI and analytics programs. Scott Burk and Gary D. Miner have written this book for executives at all levels who are charged with executing on analytics that need to address this issue. The book provides unique insights into repairing the gaps that programs need to fill to provide value from analytics programs. It complements their three-part series It’s All Analytics! by focusing on leadership decisions that augment data literacy organizational architecture and AI case studies. | The Executive's Guide to AI and Analytics The Foundations of Execution and Success in the New World

GBP 28.99
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The Framework for Innovation A Guide to the Body of Innovation Knowledge

The Framework for Innovation A Guide to the Body of Innovation Knowledge

The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework a structure that organizes the accumulating knowledge enables people to master it and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters successful innovation requires an integrated design process beginning with integration in the design of the enterprise the design of the product along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness it is also important to plan the innovation carefully. This book provides a holistic multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture processes and structure. Though some ideas may just fall from the sky or come out of the blue an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily but rather proactively plan for innovation incorporating market trends the competitive landscape new technology availability and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth along with defining pragmatic action plans that bridge from the future back to the present while attempting to align the organization around the requirements for success. | The Framework for Innovation A Guide to the Body of Innovation Knowledge

GBP 39.99
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The Art of Compassionate Business Main Principles for the Human-Oriented Enterprise

The Art of Compassionate Business Main Principles for the Human-Oriented Enterprise

There are several well-ingrained assumptions regarding the dynamics of work and business activities which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities competitors perceived as threats companies’ resources seen as limited and customers perceived as scarce and difficult. All this leads to the question: Is there a way to perform business activities more humanely? The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book both in the business environment and in the workplace. When readers put these principles into practice positive ripple effects are bound to affect other stakeholders of the organisation they work for or own. The author has refreshed all the concepts and examples introduced in the first edition which include aspects related to mission and vision passion business mindset organisational learning improvement of business conversations use of constructive criticism and betterment of relationships with the most relevant stakeholders (customers suppliers intermediaries community employees etc. ). The author also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment and provides various real-life examples of companies which have adopted a loving attitude towards their stakeholders – which has become so important in the current business environment. | The Art of Compassionate Business Main Principles for the Human-Oriented Enterprise

GBP 38.99
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The Basics of Quality Auditing

The Basics of Idea Generation

Redefining Innovation Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry

Redefining Innovation Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry

Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. However there is a crisis looming in the industry that should be a concern to all of us who take for granted the constant pace at which new treatments and increasingly cures have emerged from the laboratories of current sector incumbents. In the book we examine the evolution of the biopharmaceutical industry to understand how it became what we term a unicorn industry with a unique US-centered business model that has led to multiple blockbuster products (aka unicorns) year after year. We explore how past success has created perceived barriers to innovation diversification beyond the chemical or biological-based biopharmaceutical product and highlight the warning signs of the industry’s decline. We define a potential pathway for transforming the industry’s business model by broadening the definition sources and enablers of innovation beyond the traditional biopharmaceutical product. We introduce and advocate for the 80-80 Rule - Being 80% confident that you will only be 80% right the first time should feel normal. The 80-80 Rule is a theme that emphasizes speed and willingness to embrace uncertainty and overcome internal barriers to change. It sets the standard for redefining innovation as a platform to reignite growth of the biopharmaceutical industry. | Redefining Innovation Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry

GBP 31.99
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The Basics of Hoshin Kanri

The Basics of FMEA

The Basics of FMEA

Demonstrates How To Perform FMEAs Step-by-Step Originally designed to address safety concerns Failure Mode and Effect Analysis (FMEA) is now used throughout the industry to prevent a wide range of process and product problems. Useful in both product design and manufacturing FMEA can identify improvements early when product and process changes are relatively easy and inexpensive to make. Updated to include changes reflected in ISO/TX-16949:2002 standards and 2008 AIAG guidelines The Basics of FMEA Second Edition continues to provide the expert advice needed to help shorten the learning curve for FMEA teams to conduct effective and efficient FMEAs even if it is their very first one. Includes Ready-to-Use Worksheet Templates Using a manufacturing case study readers learn step-by-step how to use FMEAs to assess evaluate and prioritize areas of risk and then to implement the actions needed to reduce risks to an acceptable level. It shows the steps needed to ferret out potential problems and prevent making inferior products that could endanger public and worker safety and compromise profits as well as the future of all stakeholders. Although engineers have typically analyzed processes and products for potential failures the FMEA process standardizes the approach and establishes a common language that nontechnical as well as technical employees can use at all levels. Unlike other improvement tools FMEA does not require complicated statistics. However they require a full commitment to quality and a willingness to take a team approach that involves all stakeholders.

GBP 170.00
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The Business Developer's Playbook Relationship Selling Principles and the DNA of Dialogue Selling

The Toyota Production System Journey The Continuously Changing Features of TPS and Lean Thinking

The Toyota Production System Journey The Continuously Changing Features of TPS and Lean Thinking

The Toyota Production System (TPS) is regarded as a sophisticated concept that helps us understand the world of manufacturing. It evolved from the system of mass-producing cars established by Ford and the Japanese have since endeavored to make their own universal production system. Though much has been accomplished TPS’ progress is a continuous process. The theme of this book is how to understand and learn TPS. There is a TPS concept that seems to elude many and that is that manufacturers should be able to make a product available at the moment a customer comes and asks for it. There are various ways and various tools that can be used to pursue the ideal state and therefore we need to focus on the basic principles of TPS. This book tries to explain those Toyota Production System concepts that may otherwise be elusive. This book focuses on the factory to help readers understand the fundamental ideology of TPS. The main character started his career as a technical expert in the R&D division of an automotive Company and eventually becomes an Instructor of TPS. His broad career in companies is used to vividly describe the form of the Toyota Production System. To explain the growth of apprentices of various titles and positions this story is woven with several short stories presented from the perspective of the main character who grows from being a group leader to section leader to manager to general manager. Essentially this book describes the Toyota Production System as based on the philosophy: “Always sketching out and pursuing the ideal state of manufacturing. ” | The Toyota Production System Journey The Continuously Changing Features of TPS and Lean Thinking

GBP 29.99
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