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Mathematical Models of Perception and Cognition Volume I A Festschrift for James T. Townsend

In this two volume festschrift contributors explore the theoretical developments (Volume I) and applications (Volume II) in traditional cognitive psychology domains and model other areas of human performance that benefit from rigorous mathematical approaches. It brings together former classmates students and colleagues of Dr. James T. Townsend a pioneering researcher in the field since the early 1960s to provide a current overview of mathematical modeling in psychology. Townsend’s research critically emphasized a need for rigor in the practice of cognitive modeling and for providing mathematical definition and structure to ill-defined psychological topics. The research captured demonstrates how the interplay of theory and application bridged by rigorous mathematics can move cognitive modeling forward. | Mathematical Models of Perception and Cognition Volume I A Festschrift for James T. Townsend

GBP 39.99

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Hypothetical Thinking Dual Processes in Reasoning and Judgement

Hypothetical thought involves the imagination of possibilities and the exploration of their consequences by a process of mental simulation. In this Classic Edition Jonathan St B. T. Evans presents his pioneering hypothetical thinking theory; an integrated theoretical account of a wide range of psychological studies on hypothesis testing reasoning judgement and decision making. Hypothetical thinking theory is built on three key principles and implemented in a version of Evans' well-known heuristic–analytic theory of reasoning. The central claim of this book is that this theory can provide an integrated account of apparently diverse phenomena including confirmation bias in hypothesis testing acceptance of fallacies in deductive reasoning belief biases in reasoning and judgement biases of statistical judgement and numerous characteristic findings in the study of decision making. Featuring a reflective and insightful new introduction to the book this Classic Edition discusses contemporary theory on cognitive biases human rationality and dual-process theories of higher cognition. It will be of great interest to researchers post graduates as well as advanced undergraduate students. | Hypothetical Thinking Dual Processes in Reasoning and Judgement

GBP 38.99

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Experiments With People Revelations From Social Psychology 2nd Edition

This book showcases 28 intriguing social psychological experiments that have significantly advanced our understanding of human social thinking and behavior. Each chapter focuses on the details and implications of a single study while citing related research and real-life examples along the way. All the chapters are fully self-contained allowing them to be read in any order without loss of coherence. This 2nd Edition contains a number of new studies and together with its lively conversational tone it makes an ideal text for courses in social psychology introductory psychology or research design. | Experiments With People Revelations From Social Psychology 2nd Edition

GBP 46.99

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AQA Psychology AS and A-level Year 1

AQA Psychology for AS and A-level Year 1 is the definitive textbook for the new 2015 curriculum. Written by eminent psychologist Professor Michael Eysenck in collaboration with a team of experienced A-level teachers and examiner the book enables students not only to pass their exams with flying colours but also to fully engage with the science of psychology. As well as covering the six core topics students will study the book includes: Activities which test concepts or hypotheses bringing theory to life Key research studies explained and explored showing the basis on which theory has developed Case studies which show how people�s lives are affected by psychological phenomena Evaluation boxes which critically appraise key concepts and theories Self-assessment questions which encourage students to reflect on what they�ve learnt Section summaries to support the understanding of specific ideas � perfect for revision Exam hints which steer students towards complete and balanced answers Key terms defined throughout so students aren�t confused by new language 200 figures tables and photos End of chapter further reading to enable students to develop a deeper understanding End of chapter revision questions and sample exam papers to consolidate knowledge and practice exam technique A full companion website with a range of further resources for both students and teachers including revision aids and class materials Incorporating greater coverage of research methods as well as key statistical techniques the sixth edition of this well-loved textbook continues to be the perfect introduction to psychology. Accessible yet rigorous the book | AQA Psychology AS and A-level Year 1

GBP 175.00

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Visual Marketing From Attention to Action

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception visual cognition and action and choice. The chapters go beyond what is known and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing management industrial design and consumer and social psychology. Professional practitioners especially those involved with marketing communications retail and in store marketing and market research will also benefit from the empirically based and innovative ideas put forth in this book. | Visual Marketing From Attention to Action

GBP 38.99

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Politics of Social Psychology

Social scientists have long known that political beliefs bias the way they think about understand and interpret the world around them. In this volume scholars from social psychology and related fields explore the ways in which social scientists themselves have allowed their own political biases to influence their research. These biases may influence the development of research hypotheses the design of studies and methods and materials chosen to test hypotheses decisions to publish or not publish results based on their consistency with one’s prior political beliefs and how results are described and dissemination to the popular press. The fact that these processes occur within academic disciplines such as social psychology that strongly skew to the political left compounds the problem. Contributors to this volume not only identify and document the ways that social psychologists’ political beliefs can and have influenced research but also offer solutions towards a more depoliticized social psychology that can become a model for discourse across the social sciences. | Politics of Social Psychology

GBP 48.99

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