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Factual Television Producing A Hands On Approach From Concept to Delivery

Investing in Movies Strategies for Investors and Producers

The Business of Film A Practical Introduction

The Business of Film A Practical Introduction

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle from planning and production to financing marketing and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical hands-on guide to the business aspects of this evolving industry exploring streaming development financing trends regional/global/online distribution shifting business models exhibition multi-platform delivery marketing VR/AR virtual production accounting and more. The book is illustrated throughout with sample financing scenarios and charts/graphics and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors virtual production the recent impact of global markets including the biggest streamers like Netflix Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates PowerPoint slides quizzes and test banks and other additional resources. | The Business of Film A Practical Introduction

GBP 39.99
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Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution from recommendation engines to synthetic humans from video-to-text tools to natural language models. AI is really the change agent of the media industry answered a natural language generation model when AI was ‘asked’ about the subject of this book. It will open incredible opportunities. This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games Streamers Social Networks Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making including Scripted Entertainment Factual Content Marketing Creators and Music. Finally ‘Pioneers’ covers emerging sectors of Podcasting Esports the Metaverse and other AI-driven developments. Then in each chapter a standard value creation model is applied mapping a single sector through development production distribution and monetisation. Diverse case studies are analysed from India Nigeria South Korea South Africa France the Netherlands the US the UK Denmark and China – around creative entrepreneurship revenue models profit drivers rights and emerging AI tools. Questions are provided for each case whilst chapter summaries cement learning. Applied and technology-focused this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies. | Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

GBP 39.99
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