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Understanding Tall Buildings A Theory of Placemaking

Understanding Tall Buildings A Theory of Placemaking

In recent years the rapid pace of tall building construction has fostered a certain kind of placelessness with many new tall buildings being built out of scale context and place. By analyzing hundreds of tall buildings and by providing hundreds of visuals that inspire stimulate and engage Understanding Tall Buildings contends that well-designed tall buildings can rejuvenate cities ignite economic activity support social life and boost city pride. Although this book does not claim to possess all the solutions it does propose specific tall building design guidelines that may help to promote placemaking. Through this work it is the author’s hope that ill-conceived developments will become less common in the future and that good placemaking will become the norm not the exception. This book is a must-read for students and practitioners working to create better tall buildings and better urban environments. | Understanding Tall Buildings A Theory of Placemaking

GBP 175.00
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Producing Great Sound for Film and Video Expert Tips from Preproduction to Final Mix

Producing Great Sound for Film and Video Expert Tips from Preproduction to Final Mix

In Producing Great Sound for Film and Video Fourth Edition audio guru Jay Rose revises his popular text for a new generation of filmmakers. You‘ll learn practical time-saving ways to get better recordings solve problems with existing audio create compelling tracks and boost your filmmaking to the next level! Here you‘ll find real-world advice and practical guidelines for every aspect of your soundtrack: planning and budgeting field and studio recording editing sound effects and music audio repair processing and mixing. Rose‘s combination of solid technical information and a clear step-by-step approach has made this the go-to book for producers and film students for over a decade. New in this edition: Insights and from-the-trenches tips from top professionals Instructions for getting the best results from new DSLRs and digital recorders What you need to know about new regulations for wireless mics and broadcast loudness An expanded How Do I Fix This? section to help you solve problems quickly Whether you‘re an aspiring filmmaker who wants better tracks or an experienced professional looking for a reference Producing Great Sound for Film and Video Fourth Edition has the information you need. | Producing Great Sound for Film and Video Expert Tips from Preproduction to Final Mix

GBP 170.00
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Focus on Food Photography for Bloggers Focus on the Fundamentals

Focus on Food Photography for Bloggers Focus on the Fundamentals

Sharing your kitchen concoctions on your personal food blog has never been as popular as it is right now but if you've ever had trouble getting your tasty temptations to look like pretty plates on camera you know how difficult it can be to take amazing pictures of food. Matt Armendariz of Mattbites food blog fame shares his experiences and best practices for creating wonderful food photos in Focus On Food Photography for Bloggers. Written specifically for you the blogger Matt discusses the ins and outs of equipment lighting composition propping sparking your inspiration and getting creative all with what you have on hand at home! Learn how to avoid common pitfalls with foods that are notoriously camera shy how to successfully snap your dinner at a restaurant as well as on your kitchen table and how to style your food with what you have in your cupboards. He also includes advice on post-processing posting and protecting your prized images. As well as on his blog Matt's photography has been featured in The Skinny Bitch Cookbook on Martha Stewart Paula Deen's Best Dishes and Gordon Ramsay's Hell's Kitchen along with numerous food magazines and newspapers. Let this seasoned blogger give your food photography the boost it needs to really make your readers salivate! | Focus on Food Photography for Bloggers Focus on the Fundamentals

GBP 145.00
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Decolonizing the Internationalization of Higher Education in the Global South Applying Principles of Critical Applied Linguistics to Process

Decolonizing the Internationalization of Higher Education in the Global South Applying Principles of Critical Applied Linguistics to Process

This book reconceives the internationalization of higher education from the perspective of Global South researchers empowering and giving visibility to this discourse. Challenging the first assumptions of internationalization of higher education (IHE) as something overwhelmingly positive due to the way it directly impacts the university activities and their world rankings it instead takes a critical perspective acknowledging that this process is associated with a neoliberal and colonial orientation that focuses on the maintenance of historically sustained hierarchy oppressive relations that stimulate the production of knowledge and education as a commodity and not as a factor of social transformation. As such it challenges recent trends toward an increase in internationalization strategies within higher education that privilege Global North outgoing mobilities and research collaborations to sustain the position of the educational institutions in the international rankings. From this locus IHE is seen not only to evolve in the fields of teaching research and service of an educational institution but also to boost the world’s social development. The book thus illustrates how IHE should be guided by Critical Applied Linguistics (CAL) and Global South’s principles: applied linguistics praxis critical thinking micro and macro relations critical social inquiry critical theory problematizing givens self-reflexivity preferred futures and heterosis. Comprising chapters that discuss academic political and administrative issues arising specifically from the internationalization process of Global South higher education institutions as well as themes such as critical language education and language policies it will appeal to faculty researchers and scholars with interests in higher education international and comparative education and the decolonization of education. | Decolonizing the Internationalization of Higher Education in the Global South Applying Principles of Critical Applied Linguistics to Process

GBP 130.00
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National Brands and Global Markets An Historical Perspective

National Brands and Global Markets An Historical Perspective

Between Brexit efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies the intersection between national identity marketing campaigns and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it the institutions that have regulated it and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic descriptive trade mark while in other periods it has been a key component of carefully developed commercial brands and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic national economic policy and its use as an instrument in political discourse and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe the US Japan and the antipodes. This book will be of significant interest to students and scholars of economic history business history and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www. routledge. com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4. 0 license. | National Brands and Global Markets An Historical Perspective

GBP 120.00
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