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Sales Force Management Leadership Innovation Technology

Sales Force Management Leadership Innovation Technology

In this 13th edition of Sales Force Management Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic fully updated for modern sales management teaching research and practice. The authors have strengthened the focus on the use of technology in sales management offered new discussions on innovative sales practices and further highlighted sales and marketing integration. By identifying recent trends and applications Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single authoritative source. Pedagogical features include: Engaging breakout questions designed to spark lively discussion. Leadership Challenge assignments and Minicases at the end of every chapter to help students understand and apply the principles they have learned in the classroom. Leadership Innovation and Technology boxes that simulate real-world challenges faced by salespeople and their managers. Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales. Role-Play exercises at the end of each chapter designed to enable students to learn by doing. A comprehensive selection of updated and revised longer sales management case studies in the book and on the companion website. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management translated clearly into practical applications—a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor’s manual PowerPoints case studies and other tools to provide additional support for students and instructors. | Sales Force Management Leadership Innovation Technology

GBP 69.99
1

Air Traffic Management Principles Performance Markets

Air Cargo Management Air Freight and the Global Supply Chain

Air Cargo Management Air Freight and the Global Supply Chain

This is the third edition of a popular introductory guide to the function and future of the air cargo supply chain an industry which responded with remarkable efficiency when faced with the challenges and impact of the COVID-19 pandemic. The book reviews the role and strategy of air cargo and its contribution to world trade and international economies. This industry which accounts for more than 35% of the world’s trade in value will be even more vital in the coming years. Building on the success of previous editions Air Cargo Management now puts the emphasis on basic functionality economics and historical precedents but most of all it focuses on how traditional legacy methods are being replaced by the adoption of technologies and cloud-based applications – new methods which are changing and streamlining the entire industry. The book reviews the supply chain process and the technology applications as well as the effects of the pandemic and the fundamental lack of cargo capacity hitherto supplied by passenger aircraft. It also explores the increased use of freighter aircraft and the need for faster and more efficient processing particularly on the ground and in road transport. The third edition features new content on: Security and crime including pharmaceutical counterfeiting and fraud The role of airports and road feeder services Typical air cargo products including the heavy-lift sector Regulations and treaties Aircraft in use historically and currently New technologies The book is illustrated with statistical evidence examples and photographs and is enriched with comments from industry leaders and experienced professionals. The style and breadth of content are designed to be easily readable and should be of practical interest to anyone either currently working in the logistics supply chain or transport industries or contemplating a career in this sector. | Air Cargo Management Air Freight and the Global Supply Chain

GBP 44.99
1

Air Transport Management An International Perspective

Air Transport Management An International Perspective

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management. This 2nd edition includes a new chapter on airline regulation and deregulation and new dedicated chapters focusing on aviation safety and aviation security. Four new contributors bring additional insights and expertise to the book. The 2nd edition retains many of the key features of the 1st edition including: • A clearly structured topic-based approach that provides information on key air transport management issues including: aviation law economics; airport and airline management; finance; environmental impacts human resource management; and marketing; • Chapters authored by leading air transport academics and practitioners worldwide which provide an international perspective; • Learning objectives and key points which provide a framework for learning; • Boxed case studies and examples in each chapter; • Keyword definitions and stop and think boxes to prompt reflection and aid understanding of key terms and concepts. Designed for undergraduate and postgraduate students studying aviation and business management degree programmes and industry practitioners seeking to expand their knowledge base the book provides a single point of reference to the key legal regulatory strategic and operational concepts and processes that shape the form and function of the world’s commercial air transport industry. | Air Transport Management An International Perspective

GBP 48.99
1

Toward Multimodal Pragmatics A Study of Illocutionary Force in Chinese Situated Discourse

The Royal Flying Corps the Western Front and the Control of the Air 1914–1918

The Royal Flying Corps the Western Front and the Control of the Air 1914–1918

By the middle of 1918 the British Army had successfully mastered the concept of ’all arms’ warfare on the Western Front. This doctrine integrating infantry artillery armoured vehicles and - crucially - air power was to prove highly effective and formed the basis of major military operations for the next hundred years. Yet whilst much has been written on the utilisation of ground forces the air element still tends to be studied in isolation from the army as a whole. In order to move beyond the usual 'aircraft and aces' approach this book explores the conceptual origins of the control of the air and the role of the Royal Flying Corps (RFC) within the British army. In so doing it addresses four key themes. First it explores and defines the most fundamental air power concept - the control of the air - by examining its conceptual origins before and during the First World War. Second it moves beyond the popular history of air power during the First World War to reveal the complexity of the topic. Third it reintegrates the study of air power during the First World War specifically that of the RFC into the strategic operational organisational and intellectual contexts of the era as well as embedding the study within the respective scholarly literatures of these contexts. Fourth the book reinvigorates an entrenched historiography by challenging the usually critical interpretation of the RFC’s approach to the control of the air providing new perspectives on air power during the First World War. This includes an exploration of the creation of the RAF and its impact on the development of air power concepts. | The Royal Flying Corps the Western Front and the Control of the Air 1914–1918

GBP 44.99
1

Air Transportation A Global Management Perspective

Air Transportation A Global Management Perspective

Now in its ninth edition Air Transportation: A Global Management Perspective by John Wensveen is a well-proven accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals the book transports the reader to the leading edge of the discipline using past and present trends to forecast future challenges and opportunities the industry may face encouraging the reader to think deeply about the decisions a manager implements. The word Global has been added to the subtitle for this edition reflecting an increased emphasis on worldwide operations including North America Latin America/Caribbean Europe Asia-Pacific the Middle East and Africa. The ninth edition focuses on the Age of Acceleration addressing trends related to emerging technologies such as autonomy artificial intelligence augmented reality virtual reality 3-D printing data analytics blockchain cybersecurity etc. New material includes extra information on airport management and operations air carrier business models aviation risk safety and security and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations chapter quizzes exam questions and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs or for self-directed study and continuing personal professional development. | Air Transportation A Global Management Perspective

GBP 79.99
1

The American Culture of War The History of U.S. Military Force from World War II to Operation Enduring Freedom

Alternative Perspectives on Livelihoods Agriculture and Air Pollution Agriculture in Urban and Peri-urban Areas in a Developing Country

Introduction to Air Transport Economics From Theory to Applications

Introduction to Air Transport Economics From Theory to Applications

Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. Its integrative approach offers a fresh point of view that will find favor with many students of aviation. This third edition has been extensively updated throughout. It features new material that stresses the dynamic aspects of demand and supply and the ongoing competitive aspects of the marketplace. It now features an introductory chapter and specific examples to more directly relate management decisions to the economic theory. Also in addition to an expanded coverage of revenue management and pricing decisions the third edition includes case studies that give real-world examples to reflect actual industry practice as well as a discussion of the more up-to-date computer applications that make the new techniques so effective. This book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry. | Introduction to Air Transport Economics From Theory to Applications

GBP 59.99
1

History of Psychology through Symbols From Reflective Study to Active Engagement. Volume 2: Modern Development

History of Psychology through Symbols From Reflective Study to Active Engagement. Volume 2: Modern Development

Volume Two of The History of Psychology through Symbols continues a groundbreaking approach of using symbols to deepen the understanding of psychological history as well as the importance of how one lives an emphasis on engagement with symbols and with specific exercises called emancipatory opportunities to apply the lessons of psychological history to daily life. From the birth of modern psychology in the laboratory of Wilhelm Wundt Volume Two discusses how the early theories of voluntarism structuralism evolution and pragmatism influenced the modern development of psychology. The importance of making unconscious shadow forces in science conscious is explored through the impact of the eugenic movement the controversies surrounding the development of psychological testing and current research biases in psychology. Volume Two describes how clinical psychology emerged as a powerful profession in mental health care. The Four Forces of Psychology are explored through their natural and hermeneutic science influences. Psychoanalytic and Jungian analytical psychology comprise the first force behaviorism the second force humanistic-existential the third force and transpersonal psychology the fourth force that includes a groundbreaking discussion of psychedelic history and research that could revolutionize mental health and drug and alcohol treatment. Rejecting that science transcends historical events this volume provides a political socioeconomic and cultural context for modern psychology and all Four Forces of Psychology. This book is ideal for those seeking a dynamic and engaging way of learning about or teaching the history of psychology and would also be of interest to students practitioners and scholars of science philosophy history and systems religious studies art and mental health and drug and alcohol treatment as well as those interested in applying the lessons of history to daily life. | History of Psychology through Symbols From Reflective Study to Active Engagement. Volume 2: Modern Development

GBP 44.99
1

The Impact of Liberalizing International Aviation Bilaterals: The Case of the Northern German Region The Case of the Northern German Region

The Failure of Socialism in South Korea 1945-2007

History of Psychology through Symbols Two Volume Set

History of Psychology through Symbols Two Volume Set

This set of two volumes are ideal for anyone seeking a dynamic and engaging way of learning about or teaching the history of psychology. Both books would also be of interest to students practitioners and scholars of science philosophy history and systems art and mental health and drug and alcohol treatment as well as those interested in living history on a daily basis. Volume OneVolume One of The History of Psychology through Symbols provides a groundbreaking approach by expanding the roots of psychology beyond the Greeks to concurrent events during the same period (800 BCE-200 BCE) defined as the Axial Age by German-Swiss psychiatrist Karl Jaspers. The Axial Age emphasized seeking the universal connection that unites all humanity a focus not on what one believed but how one lived. This includes the human desire to connect to something greater the totality of being human explained by using symbol the universal language. The Volume describes the psychological implications of the Axial Age through the developments of Buddhism Hinduism Confucianism Daoism Judaism Zoroastrianism as well as Greek thought. Rooted in the Axial Age Volume One explores how the Christian and Islamic eras influenced psychology which resulted in the Renaissance and the Scientific Revolution which provided the historic roots of modern psychology. Rejecting that science transcends historical events the Volume provides a political socio-economic and cultural context for all the historic developments. The chapter on the History of Mental Illness provides inspiration for a new mental health system with specific recommendations for radical system reform. In the spirit of the Axial Age on the importance of how one lives there is an emphasis on engagement with symbols and with specific exercises called emancipatory opportunities to apply the lessons of psychological history to daily life. Volume TwoVolume Two of The History of Psychology through Symbols continues a groundbreaking approach of using symbol to deepen the understanding of psychological history as well as the importance of how one lives an emphasis on engagement with symbols and with specific exercises called emancipatory opportunities to apply the lessons of psychological history to daily life. From the birth of modern psychology in the laboratory of Wilhelm Wundt Volume Two discusses how the early theories of voluntarism structuralism evolution and pragmatism influenced the modern development of psychology. The importance of making unconscious shadow forces in science conscious is explored through the impact of the eugenic movement the controversies surrounding the development of psychological testing and current research biases in psychology. Volume Two describes how Clinical Psychology emerged as a powerful profession in mental health care. The Four Forces of Psychology are explored through their natural and hermeneutic science influences. Psychoanalytic and Jungian Analytical Psychology comprise the first force behaviorism the second force humanistic-existential the third force and transpersonal psychology the fourth force which includes groundbreaking discussion of psychedelic history and research which could revolutionize mental health and drug and alcohol treatment. Rejecting that science transcends historical events the Volume provides a political socio-economic and cultural context for modern psychology and all the Four Forces of Psychology. Both volumes are also available for purchase separately. | History of Psychology through Symbols Two Volume Set

GBP 77.38
1

The Nigerian Army 1956-1966

Proust's Recherche A Psychoanalytic Interpretation

Victims as Security Threats Refugee Impact on Host State Security in Africa

Innovation Networks and Learning Regions?

Alcoholic Beverages

Religion Matters How Sociology Helps Us Understand Religion in Our World

Introduction to Criminal Justice

Evolutionary Naturalism in Victorian Britain The 'Darwinians' and their Critics

Passive Cooling of Buildings