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Professional Football Club Management Leadership for Commercial Success

Professional Football Club Management Leadership for Commercial Success

This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club and with a focus on increasing revenues and building a powerful brand this book explains how to take any club to the next level and increase brand value. Drawing on the authors’ extensive experience of working in elite professional football this book covers all the core areas of club management from brand identity brand positioning strategy and planning human resource management and developing partnerships to marketing ticketing venue operations and merchandise. It examines the importance of business models and achieving club stability and sustainability and introduces cutting-edge topics that are having an increasing impact on the development of football clubs including corporate social responsibility eSports and women’s football. This book is full of real-world cases and data and offers clear theoretical and practical guidance in every chapter. This book is essential reading for anybody working in professional football and for anybody taking courses in executive football education football studies or sport management. It is also a valuable resource for anyone who has a general interest in the business and commercial aspects of managing a professional football club. | Professional Football Club Management Leadership for Commercial Success

GBP 31.99
1

The Edu-Book Club: Making CPD Resources Work in the Classroom

The Richard & Judy Book Club Reader Popular Texts and the Practices of Reading

Football Club Management Insights from the Field

The Breakfast Club John Hughes Hollywood and the Golden Age of the Teen Film

Football Supporters and the Commercialisation of Football Comparative Responses across Europe

Football Supporters and the Commercialisation of Football Comparative Responses across Europe

As football clubs have become luxury investments their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies supporters have been portrayed as passive or reluctant consumers who imprisoned by enduring club loyalties embody a fatalistic attitude to their own exploitation. As this book aims to show however such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification the reality is that football clubs are not simply businesses nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to and compromise with commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional local and national contexts as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society. | Football Supporters and the Commercialisation of Football Comparative Responses across Europe

GBP 31.99
1

Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

Digital Sports Journalism

An Indolent and Blundering Art? The Etching Revival and the Redefinition of Etching in England

Access All Areas A Real World Guide to Gigging and Touring

Digital Wildlife Photography

Science and Soccer Developing Elite Performers

Mixing with Impact Learning to Make Musical Choices

Mindsets for Parents Strategies to Encourage Growth Mindsets in Kids

Commercial Dance An Essential Guide

Some Young People

Better Book Clubs Deepening Comprehension and Elevating Conversation

The Routledge Atlas of African American History

The Fashion Business Theory and Practice in Strategic Fashion Management

Overcoming Pakistan’s Nuclear Dangers

Thomas Hardy Remembered

Golf Business and Management A Global Introduction

Masculinities and Desire A Deleuzian Encounter

Masculinities and Desire A Deleuzian Encounter

Masculinities and Desire considers the question of male subjectivity in relation to Deleuze and Guattari’s theory of desire. Western tradition has thought of desire from the vantage point of masculine subjectivity; what happens when the order is reversed and desire speaks through masculinity? Can masculinity be conceived beyond the gender binary and thus affirm its potential to transcend the patriarchal order? In answer Masculinities and Desire calls for a radically new approach to traditional cultural criticism. Contributing a critical male perspective the book sheds new light on the conceptual and ethical limits of established representational (gender) criticism. Reflecting on masculinity with Deleuze the book explores what happens to the masculine subject in his becoming-minoritarian and thus emerging as a work of desire. Wojtaszek examines the confining representations of masculinity in realms long associated with men such as violence virulent psychosis metaphysical cannibalism and virtualization. Inspired by Deleuze’s appeal for immanence Wojtaszek argues that films including American Psycho Fight Club Becoming John Malkovich and The Matrix are adventures of deterritorialization that imaginatively tackle various masculinities affirming their creative resistance and reinvention of subjectivity. Desire is revealed to be a powerful catalyst for escaping the regime of patriarchal representation. | Masculinities and Desire A Deleuzian Encounter

GBP 38.99
1

Try It Math Problems for All

Goth Music From Sound to Subculture