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Protecting Creativity in Fashion Design US Laws EU Design Rights and Other Dimensions of Protection

Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Ephemeral stores also known as pop-up stores have existed since the beginning of trade between consumers. They appeared in city centres villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers on the other hand are not only positively reactive to ephemeral stores they actively demand these novel engaging satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing this book aims to provide a clear understanding of what it is how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints this book proposes a categorization of ephemeral retailing explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing this book aims to combine all knowledge about the topic into one concise publication: it clarifies consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics students and retail professionals with an interest in relevant fields such as retail marketing and management brand management and distribution. | Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

GBP 16.99
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Bizarre Space A Kid's Guide to Our Strange Unusual Universe

Mitchell and Trask's Hedwig and the Angry Inch

Straight Talk about ADHD in Girls How to Help Your Daughter Thrive

The Psychology of the Teenage Brain

Istanbul Informal Settlements and Generative Urbanism

Mind Maps for Medical Students Clinical Specialties

The Organized Child An Effective Program to Maximize Your Kid's Potential—in School and in Life

Asbestos Directory of Unpublished Studies

The Psychology of Fashion

Eating Disorders: The Basics

The Causes of the English Revolution 1529-1642

Coping with Cancer DBT Skills to Manage Your Emotions-and Balance Uncertainty with Hope

Becoming a Clinical Psychologist Everything You Need to Know

Women in Rugby

Raising Twice-Exceptional Children A Handbook for Parents of Neurodivergent Gifted Kids

The City's Hinterland Dynamism and Divergence in Europe's Peri-Urban Territories

The Psychology of Working Life

What UX is Really About Introducing a Mindset for Great Experiences

What UX is Really About Introducing a Mindset for Great Experiences

In this not-too-long and easy-to-read book author Celia Hodent presents a clear overview of the challenges demands and rewards of becoming a user experience professional. If this field interests you there’s no better place to start than with the volume you now hold in your hand. Alan Cooper Ancestry Thinker Software Alchemist Regenerative Rancher Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students professionals or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques guidelines and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems offering them a pleasurable experience and building a win-win long-lasting relationship between them and the company developing the product. Above all it is about improving people’s lives with technology. What UX is Really About is informative concise and provides readers with a high-level overview of the science design and methodologies of UX. KEY FEATURES: • The most approachable and concise introduction book about UX. • Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. • Small format size makes it easy to carry around. • Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. • Tackles the psychology design research process strategy and ethics behind offering the best experience with products systems or services. • Includes a glossary. Celia Hodent holds a PhD in psychology and is a leading expert in the application of cognitive science and psychology to product development with over 13 years of experience in the development of UX strategy in video game studios such as Ubisoft LucasArts and Epic Games (Fortnite). She currently leads an independent UX consultancy working with a wide range of international media and enterprise companies to help ensure their products are engaging successful and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX playful learning (gamification) ethics implicit biases and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games. | What UX is Really About Introducing a Mindset for Great Experiences

GBP 16.99
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The Extraordinary Gift of Being Ordinary Finding Happiness Right Where You Are

Supporting EMI Students Outside of the Classroom Evidence from Japan

Managing Hot Flushes and Night Sweats A Cognitive Behavioural Self-help Guide to the Menopause

The Lost Art of Listening Third Edition How Learning to Listen Can Improve Relationships

Mind Maps for Medical Students