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Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Ephemeral stores also known as pop-up stores have existed since the beginning of trade between consumers. They appeared in city centres villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers on the other hand are not only positively reactive to ephemeral stores they actively demand these novel engaging satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing this book aims to provide a clear understanding of what it is how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints this book proposes a categorization of ephemeral retailing explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing this book aims to combine all knowledge about the topic into one concise publication: it clarifies consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics students and retail professionals with an interest in relevant fields such as retail marketing and management brand management and distribution. | Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

GBP 16.99
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The DBT Solution for Emotional Eating A Proven Program to Break the Cycle of Bingeing and Out-of-Control Eating

The DBT Solution for Emotional Eating A Proven Program to Break the Cycle of Bingeing and Out-of-Control Eating

Eating can be a source of great pleasure-or deep distress. If you've picked up this book chances are you're looking for tools to transform your relationship with food. Grounded in dialectical behavior therapy (DBT) this motivating guide offers a powerful pathway to change. Drs. Debra L. Safer Sarah Adler and Philip C. Masson have translated their proven state-of-the-art treatment into a compassionate self-help resource for anyone struggling with bingeing and other types of "stress eating. " You will learn to: *Identify your emotional triggers. *Cope with painful or uncomfortable feelings in new and healthier ways. *Gain awareness of urges and cravings without acting on them. *Break free from self-judgment and other traps. *Practice specially tailored mindfulness techniques. *Make meaningful behavior changes one doable step at a time. Vivid examples and stories help you build each DBT skill. Carefully crafted practical tools (you can download and print additional copies as needed) let you track your progress and fit the program to your own needs. Finally freedom from out-of-control eating-and a happier future-are in sight. Mental health professionals see also the related treatment manual Dialectical Behavior Therapy for Binge Eating and Bulimia by Debra L. Safer Christy F. Telch and Eunice Y. Chen. | The DBT Solution for Emotional Eating A Proven Program to Break the Cycle of Bingeing and Out-of-Control Eating

GBP 16.99
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