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A Cultural History of the Chinese Character “Ta (她 She)” Invention and Adoption of a New Feminine Pronoun

A Cultural History of the Chinese Character “Ta (她 She)” Invention and Adoption of a New Feminine Pronoun

This book offers a thorough examination of the history of a Chinese female pronoun – the Chinese character Ta (她 She) and demonstrates how the invention and identification of this new word is inextricably intertwined with matters of sociocultural politics. The Chinese character Ta for the third-person feminine singular pronoun was introduced in the late 1910s when the voices of women’s liberation rang out in China. The invention and dissemination of this word not only reflected an ideological gendering of the Chinese script but also provoked heated academic and popular debate well into the 1930s. Thus the history of Ta provides a prism through which to explore modern Chinese history. The author provides an ambitious and informed examination of how Ta was invented and promoted in relation to the gender equality movement the politics of neologism and other domestic elements and international catalysts. This book is the first major work to survey Ta’s creation. It draws on diverse sources including interviews with eight historians who experienced the popularisation of Ta as youths in the 1930s and 40s. This book will be an essential read for students and scholars of East Asian Studies Chinese Cultural History and those who are interested in the history of China. | A Cultural History of the Chinese Character “Ta (她 She)” Invention and Adoption of a New Feminine Pronoun

GBP 130.00
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The Basics of Line Balancing and JIT Kitting

The Basics of Line Balancing and JIT Kitting

Accessible to the Lean novice and shop floor employee The Basics of Line Balancing and JIT Kitting explores line balancing and the pre-assembly of components into a finished product in a just-in-time fashion (JIT Kitting). It explains how to use time studies develop yamazumi charts discover and eliminate waste balance your line and create new standard work content for the shop floor. The book facilitates a clear understanding of the seven deadly wastes (muda) as well as what you can do to eliminate them from your facility. Describing the purpose and use of standard work it explains how to properly staff work cells and how to develop flex plans for fluctuations in demand using this data. The first few chapters explain how to determine takt time and how to use that information along with time studies to identify when you are not meeting customer demand. The chapters on JIT Kitting explain how there are other advantages to kitting besides eliminating waste and increasing productivity. The book explains how you can use JIT Kitting to improve quality by having the parts available and limiting the options of numerous parts to the operator. It also provides the understanding needed to ensure the right parts are installed thereby correcting issues with the build of materials.

GBP 170.00
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A Triple Bottom Line Analysis of Global Consumption Economic Environmental and Social Effects of Pre-Pandemic World Trade 1990–2015

A Triple Bottom Line Analysis of Global Consumption Economic Environmental and Social Effects of Pre-Pandemic World Trade 1990–2015

This book adds a whole new dimension to the editors’ previous work on the social economic and environmental effects of global trade. For the first time it brings all three pillars of sustainability together into one coherent multiregional input–output (MRIO) framework. It shows the power of MRIO analysis to illuminate the local and global interdependencies of economic environmental and social systems and the benefits to be gained through analysing all three together. Change one thing and everything else changes. With chapters from around 60 researchers across 34 countries this book illustrates the effect of natural resources and government policy settings 1990–2015 on the balancing act that was—and is—global trade. It provides a holistic systems’ view of how supply chains work revealing how easily they can become fragmented and out of kilter. And within all the chaos of COVID-19 it shows how MRIO is the one tool that can help rebuild a post-pandemic global economy into a fairer safer world. | A Triple Bottom Line Analysis of Global Consumption Economic Environmental and Social Effects of Pre-Pandemic World Trade 1990–2015

GBP 116.00
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The Food and Beverage Hospitality Industry in India An Emergent Segment

The Food and Beverage Hospitality Industry in India An Emergent Segment

This book presents the story of growth and change of what is still a largely unorganized food and beverage service industry in India. With the authors’ vast experience in both industry and academia the volume provides a holistic perspective of the current status of the food and beverage industry in India and identifies the topical issues and the challenges. The authors offer an insightful discussion on where the industry is headed and how it can move from top-line driven growth to a bottom-line supported one. | The Food and Beverage Hospitality Industry in India An Emergent Segment

GBP 124.00
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Psychodynamic Psychotherapy with Transactional Analysis Theory and Narration of a Living Experience

Psychodynamic Psychotherapy with Transactional Analysis Theory and Narration of a Living Experience

The main values and principles of Transactional Analysis in its original psychodynamic matrix become a concrete experience in this book thanks to the accurate description of the daily practice of a long-experienced therapist: Anna Emanuela Tangolo. Analyzing several cases the author examines the clinical tools of Berne's group therapy and the analysis of dreams without however neglecting other important aspects such as preparing the setting or leading an interview. Particular relevance is given to the therapeutic relationship seen as the interweaving of an experience in order to send stimuli to the patient so as to re-structure his or her intrapsychic world through rigorous and precise inputs analysable in linguistic sequences. This book is meant not only for those who study psychotherapy but also for anyone who wants to learn about clinical TA and its functioning. | Psychodynamic Psychotherapy with Transactional Analysis Theory and Narration of a Living Experience

GBP 130.00
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New Technology in Sociology Practical Applications in Research and Work

New Technology in Sociology Practical Applications in Research and Work

When technology has been applied in business environments its justification has usually been cast in terms of saving time or saving money. In the social sciences the justification must be different; the viability of sociology as a profession for example will not be enhanced by cost reductions. The focus in this volume is on a different bottom line: the quality and content of work. | New Technology in Sociology Practical Applications in Research and Work

GBP 130.00
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Lalangue Sinthome Jouissance and Nomination A Reading Companion and Commentary on Lacan's Seminar XXIII on the Sinthome

Lalangue Sinthome Jouissance and Nomination A Reading Companion and Commentary on Lacan's Seminar XXIII on the Sinthome

This reading companion and commentary on Lacan Seminar XXIII provides detailed analyses of Lacan's seminar while maintaining an overall continuity and consistency. This book does not purport to provide an exhaustive and systematic line-by-line reading of a very complex and varied seminar. Rather it selects key themes of Lacanian theory that are found present throughout his work. In addition the book does not try to simplify Lacan's ambiguous style leaving the text open to different interpretations while providing theory commentary and lines of analysis into some of Lacan's important insights. Finally this book is not about Joyce the writer but more about the use that Lacan makes of Joyce. Its purpose is not to apply psychoanalysis to a literary subject but rather to use the literary text to illustrate and develop psychoanalytic theory and Lacanian theory in particular. It is an analysis of topology and language or a linguisterie as Lacan called it for clinicians. | Lalangue Sinthome Jouissance and Nomination A Reading Companion and Commentary on Lacan's Seminar XXIII on the Sinthome

GBP 130.00
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Pivotal Lines in Shakespeare and Others Finding the Heart of the Play

Pivotal Lines in Shakespeare and Others Finding the Heart of the Play

Sidney Homan defines a pivotal line as “a moment in the script that serves as a pathway into the larger play … a magnet to which the rest of the play scenes before and after adheres. ” He offers his personal choices of such lines in five plays by Shakespeare and works by Beckett Brecht Pinter Shepard and Stoppard. Drawing on his own experience in the theatre as actor and director and on campus as a teacher and scholar he pairs a Shakespearean play with one by a modern playwright as mirrors for each other. One reviewer calls his approach “ground-breaking. ” Another observes that his “experience with the particular plays he has chosen is invaluable” since it allows us to find “a wedge into such iconic texts. ” Academics and students alike will find this volume particularly useful in aiding their own discovery of a pivotal line or moment in the experience of reading about watching or performing in a play. | Pivotal Lines in Shakespeare and Others Finding the Heart of the Play

GBP 130.00
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Formwork A practical guide

Formwork A practical guide

To optimise formwork costs and minimise the time for its construction the contractor needs to understand the guiding principles of safe and efficient formwork construction. He must also have some insight into the relative merits of the various methods and should appreciate the practical details of formwork construction. This is a practical heavily illustrated and comprehensive manual for the construction industry. It is equally useful as a text for building students and teachers and trainees. Its large format and extensive use of line drawings make it clear and straightforward to use. | Formwork A practical guide

GBP 175.00
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A Pictorial Guide to Metamorphic Rocks in the Field

A Pictorial Guide to Metamorphic Rocks in the Field

This book is an illustrative introduction to metamorphic rocks as seen in the field designed for advanced high school to graduate-level earth science and geology students to jump-start their observational skills. In addition to photographs of rocks in the field there are numerous line diagrams and examples of metamorphic features shown in thin section. The thin section photos are all at a scale and in a context that can be related to views seen in the field through a hand lens. | A Pictorial Guide to Metamorphic Rocks in the Field

GBP 175.00
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Power Systems Analysis Illustrated with MATLAB and ETAP

Power Systems Analysis Illustrated with MATLAB and ETAP

Electrical power is harnessed using several energy sources including coal hydel nuclear solar and wind. Generated power is needed to be transferred over long distances to support load requirements of customers viz. residential industrial and commercial. This necessitates proper design and analysis of power systems to efficiently control the power flow from one point to the other without delay disturbance or interference. Ideal for utility and power system design professionals and students this book is richly illustrated with MATLAB® and Electrical Transient Analysis Program (ETAP®) to succinctly illustrate concepts throughout and includes examples case studies and problems. Features Illustrated throughout with MATLAB and ETAP Proper use of positive/negative/zero sequence analysis of a given one-line diagram (OLD) associated with a grid as well as finger-holding instructions to tackle a power system analysis (PSA) problem for a given OLD of a grid On-line evaluation of power flow short-circuit analysis and related PSA for a given OLD Appropriately learn the finer nuances of designing the several components of a PSA including transmission lines transformers generators/motors and illustrate the corresponding equivalent circuit Case studies from utilities and independent system operators | Power Systems Analysis Illustrated with MATLAB and ETAP

GBP 150.00
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Fundamental Principles of the Sociology of Law

Fundamental Principles of the Sociology of Law

The innovative and revolutionary scholarship of the eminent Austrian legal theorist and professor of Roman law Eugen Ehrlich (1862-1922) is of a very high caliber. His work has not only held its place well in view of what legal theory especially sociological legal theory has to offer but is also still a powerful challenge to positions in legal theory that are no longer defensible. The sociology of law has followed in a direct line of succession from Ehrlich's observations and ideas as a new and special discipline linking jurisprudence with sociology. | Fundamental Principles of the Sociology of Law

GBP 150.00
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Fundamentals of Pharmacology An Applied Approach for Nursing and Health

Fundamentals of Pharmacology An Applied Approach for Nursing and Health

Your comprehensive and current introduction to the fascinating field of Pharmacology applied to Nursing and Health! Now fully updated in line with changes in clinical practice new drugs and research developments. This clear and readable text will guide you through how drugs act within the body coupled with their clinical application. Sections covering social legal and professional issues are included alongside the scientific principles of pharmacology. Drug groups are considered according to their pharmacological effects their action on physiological processes and the conditions they are used to treat. | Fundamentals of Pharmacology An Applied Approach for Nursing and Health

GBP 175.00
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Introduction to Finite Element Analysis for Engineers

Introduction to Finite Element Analysis for Engineers

Finite Element Analysis for Engineers introduces FEA as a technique for solving differential equations and for application to problems in Civil Mechanical Aerospace and Biomedical Engineering and Engineering Science & Mechanics. Intended primarily for senior and first-year graduate students the text is mathematically rigorous but in line with students' math courses. Organized around classes of differential equations the text includes MATLAB code for selected examples and problems. Both solid mechanics and thermal/fluid problems are considered. Based on the first author's class-tested notes the text builds a solid understanding of FEA concepts and modern engineering applications. | Introduction to Finite Element Analysis for Engineers

GBP 150.00
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Fundamentals of Spatial Analysis and Modelling

Fundamentals of Spatial Analysis and Modelling

This textbook provides comprehensive and in-depth explanations of all topics related to spatial analysis and spatiotemporal simulation including how spatial data are acquired represented digitally and spatially aggregated. Also features the nature of space and how it is measured. Descriptive explanatory and inferential analyses are covered for point line and area data. It captures the latest developments in spatiotemporal simulation with cellular automata and agent-based modelling and through practical examples discusses how spatial analysis and modelling can be implemented in different computing platforms. A much-needed textbook for a course at upper undergraduate and postgraduate levels. | Fundamentals of Spatial Analysis and Modelling

GBP 99.99
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Primate Evolution and Human Origins

Primate Evolution and Human Origins

Primate Evolution and Human Origins compiles for the first time the major ideas and publications that have shaped our current view of the evolutionary biology of the primates and the origin of the human line. Designed for freshmen-to-graduate students in anthropology paleontology and biology the book is a unique collection of classic papers culled from the past 20 years of research. It is also an important reference for academicians and researchers as it covers the entire scope of primate and human evolution (with an emphasis on the fossil record). A comprehensive bibliography cites over 2000 significant articles not found in the main text.

GBP 150.00
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Deep Learning A Comprehensive Guide

Deep Learning A Comprehensive Guide

Deep Learning: A Comprehensive Guide provides comprehensive coverage of Deep Learning (DL) and Machine Learning (ML) concepts. DL and ML are the most sought-after domains requiring a deep understanding – and this book gives no less than that. This book enables the reader to build innovative and useful applications based on ML and DL. Starting with the basics of neural networks and continuing through the architecture of various types of CNNs RNNs LSTM and more till the end of the book each and every topic is given the utmost care and shaped professionally and comprehensively. Key Features Includes the smooth transition from ML concepts to DL concepts Line-by-line explanations have been provided for all the coding-based examples Includes a lot of real-time examples and interview questions that will prepare the reader to take up a job in ML/DL right away Even a person with a non-computer-science background can benefit from this book by following the theory examples case studies and code snippets Every chapter starts with the objective and ends with a set of quiz questions to test the reader’s understanding Includes references to the related YouTube videos that provide additional guidance AI is a domain for everyone. This book is targeted toward everyone irrespective of their field of specialization. Graduates and researchers in deep learning will find this book useful. | Deep Learning A Comprehensive Guide

GBP 130.00
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Arabesque without End Across Music and the Arts from Faust to Shahrazad

Arabesque without End Across Music and the Arts from Faust to Shahrazad

Featuring multidisciplinary research by an international team of leading scholars this volume addresses the contested aspects of arabesque while exploring its penchant for crossing artistic and cultural boundaries to create new forms. Enthusiastically imported from its Near Eastern sources by European artists the freely flowing line known as arabesque is a recognizable motif across the arts of painting music dance and literature. From the German Romantics to the Art Nouveau artists and from Debussy’s compositions to the serpentine choreographies of Loïe Fuller the chapters in this volume bring together cross-disciplinary perspectives to understand the arabesque across both art historical and musicological discourses. | Arabesque without End Across Music and the Arts from Faust to Shahrazad

GBP 130.00
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Identifying the Poor Using Subjective and Consensual Measures

Identifying the Poor Using Subjective and Consensual Measures

This title was first published in 2002: An investigation into the problem of identifying the poor and determining the poverty line. The book focuses on one particular approach to the issue where survey respondents are asked for their views and outlines the four variants in the approach: the consensual income method; the consensual standard of living method; the income evaluation method; and the income satisfaction method. The book contains an extensive and thorough review of the theoretical and empirical literature as well as rigorous analysis of survey data from Belgium. The result is a conclusive assessment of the validity and usefulness of the subjective and consensual approaches to poverty measurement. | Identifying the Poor Using Subjective and Consensual Measures

GBP 140.00
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Fundamentals of Advertising

Fundamentals of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas including public relations sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies Planning advertising campaigns Setting budgets The scope of below-the-line promotion How advertising materials are created and produced The issue of control in advertising International advertising.

GBP 130.00
1

Risk Analysis and Management of Repetitive Actions A Guide for Applying the OCRA System (Occupational Repetitive Actions) Third Edition

Risk Analysis and Management of Repetitive Actions A Guide for Applying the OCRA System (Occupational Repetitive Actions) Third Edition

This book covers the application of the OCRA (Occupational Repetitive Actions) method. The methods make up a system dedicated to the analysis and management of the risk of biomechanical overload of the upper limbs. The book focuses on the OCRA checklist which presents various models from the most simplified to the most complex. It describes methods criteria procedures and tools on how to perform such an assessment in line with international standards. The book provides you with the correct methods and tools for prevention of upper limb work related musculoskeletal disorders no matter what the working environment is or what the international standards dictates. | Risk Analysis and Management of Repetitive Actions A Guide for Applying the OCRA System (Occupational Repetitive Actions) Third Edition

GBP 175.00
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