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Theorizing Digital Rhetoric

Theorizing Digital Rhetoric

Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology. Each chapter effectively blends theorizing between rhetoric and digital technology informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies rhetorical theory and personal/professional use provide a robust accounting of digital rhetoric that is timely personable and useful.

GBP 42.99
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Digital Anthropology

Digital Anthropology

Digital Anthropology 2nd Edition explores how human and digital can be explored in relation to one another within issues as diverse as social media use virtual worlds hacking quantified self blockchain digital environmentalism and digital representation. The book challenges the prevailing moral universal of “the digital age” by exploring emergent anxieties about the global spread of new technological forms the cultural qualities of digital experience critically examining the intersection of the digital to new concepts and practices across a wide range of fields from design to politics. In this fully revised edition Digital Anthropology reveals how the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life around the world. Combining case studies with theoretical discussion in an engaging style that conveys a passion for new frontiers of enquiry within anthropological study this will be essential reading for students and scholars interested in theory of anthropology media and information studies communication studies and sociology. With a brand-new Introduction from editors Haidy Geismar and Hannah Knox as well as an abridged version of the original Introduction by Heather Horst and Daniel Miller in conjunction with new chapters on hacking and digitizing environments amongst others and fully revised chapters throughout this will bring the field-defining overview of digital anthropology fully up to date.

GBP 28.99
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Digital Literacies

Digital Literacies

Dramatic shifts in our communication landscape have made it crucial for language teaching to go beyond print literacy and encompass the digital literacies which are increasingly central to learners' personal social educational and professional lives. By situating these digital literacies within a clear theoretical framework this book provides educators and students alike with not just the background for a deeper understanding of these key 21st-century skills but also the rationale for integrating these skills into classroom practice. This is the first methodology book to address not just why but also how to teach digital literacies in the English language classroom. This book provides: A theoretical framework through which to categorise and prioritise digital literacies Practical classroom activities to help learners and teachers develop digital literacies in tandem with key language skills A thorough analysis of the pedagogical implications of developing digital literacies in teaching practice A consideration of exactly how to integrate digital literacies into the English language syllabus Suggestions for teachers on how to continue their own professional development through PLNs (Personal Learning Networks) and how to access teacher development opportunities online. This book is ideal for English language teachers English language learners of all ages and levels academics and researchers of all age groups and levels academics and students researching digital literacies and anyone looking to expand their understanding of digital literacies within a teaching framework.

GBP 34.99
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Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Integrating consumer behaviour digital marketing digital platform management web analytics and marketing insights Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management the multiple types of platforms used by brands the various consumer-brand touchpoints how the platforms are developed and with what goals in mind managing consumer engagement and activities on these platforms how the platforms are regulated and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities digital consumer behaviour across platforms and how brands can manage and engage with the digital consumer this text works as core and recommended reading for students studying digital consumer behaviour digital marketing and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual. | Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

GBP 39.99
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Digital Entrepreneurship

Digital Entrepreneurship

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach the author guides readers through the process of a lean startup taking a digital first approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models analytical skills for digital ventures and the confidence to move from prototype to product. Online resources such as slides a sample syllabus and exercises encourage the classroom to become an interactive and dynamic space. To access these resources please visit https://www. learndigitalentrepreneurship. com/ | Digital Entrepreneurship

GBP 42.99
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Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

This sixth volume in Christian Fuchs' Media Communication and Society series draws on radical Humanist theory to address questions around the digital public sphere and the challenges and opportunities for digital democracy today. The book discusses topics such as digital democracy the digital public sphere digital alienation sustainability in digital democracy journalism and democracy public service media the public service Internet and democratic communications. Fuchs argues for the creation of a public service Internet run by public serviceMedia that consists of platforms such as a public service YouTube and Club 2. 0 a renewed digital democracy and digital public sphere version of the legendary debate programme formats Club 2 and After Dark. Overall the book presents foundations and analyses of digital democracy that are interesting for both students and researchers in media studies cultural studies communication studies political science sociology Internet research information science as well as related disciplines. | Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

GBP 34.99
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Digital Food Cultures

Digital Food Cultures

This book explores the interrelations between food technology and knowledge-sharing practices in producing digital food cultures. Digital Food Cultures adopts an innovative approach to examine representations and practices related to food across a variety of digital media: blogs and vlogs (video blogs) Facebook Instagram YouTube technology developers’ promotional media online discussion forums and self-tracking apps and devices. The book emphasises the diversity of food cultures available on the internet and other digital media from those celebrating unrestrained indulgence in food to those advocating very specialised diets requiring intense commitment and focus. While most of the digital media and devices discussed in the book are available and used by people across the world the authors offer valuable insights into how these global technologies are incorporated into everyday lives in very specific geographical contexts. This book offers a novel contribution to the rapidly emerging area of digital food studies and provides a framework for understanding contemporary practices related to food production and consumption internationally.

GBP 29.99
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Digital Research Methods and the Diaspora Assembling Transnational Networks with and Beyond Digital Data

Digital Research Methods and the Diaspora Assembling Transnational Networks with and Beyond Digital Data

The computational turn in the social sciences and humanities has generated much excitement about the potential to refresh our approaches to the study of the techno-social. From natively digital to digitised data researchers of digital diasporas increasingly find themselves working with a range of disparate digital objects. These digital objects can include anything from hyperlink to timestamps from platform behavioural metrics such as react share or retweet to different media formats such as text image pre-recorded or livestreamed videos. Taking these disparate objects into account this book introduces digital methods as research strategies not only for dealing with the ephemeral and unstable nature of tracing the diaspora with digital data but also for reconceptualizing digital diasporas as assemblages and networks of more-than-human actors. The book also introduces a range of theoretical perspectives and methodological techniques to studying digital diasporas as contingent and processual hybrid collectives of heterogeneous material cultural and practice-based assemblages. This book will be essential reading for students and scholars interested in the digital space and transnational communities. | Digital Research Methods and the Diaspora Assembling Transnational Networks with and Beyond Digital Data

GBP 35.99
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Integrating Digital Literacy in the Disciplines

Integrating Digital Literacy in the Disciplines

Digital literacy has become the vital competency that students need to master before graduating. This book provides rich examples of how to integrate it in disciplinary courses. While many institutions are developing introductory courses to impart universal literacy (skills students need to know) and creative literacy (skills for creating new content) discipline-specific skills (skills needed to succeed within a specific discipline) are a vital extension to their learning and ability to apply digital literacy in different contexts. This book provides examples of how to integrate digital literacy across a wide variety of courses spanning many domains. Rather than a wholly new core institutional outcome digital literacy adds to the development of critical thinking communication problem-solving and teamwork skills by building students’ capacities to assess online information so they can ethically share communicate or repurpose it through the appropriate use of available digital technologies. In short it provides the vital digital dimension to their learning and the literacy skills which will be in increasing demand in their future lives. Following introductory chapters providing context and a theoretical framework the contributing authors from different disciplines share the digital competencies and skills needed within their fields the strategies they use to teach them and insights about the choices they made. What shines through the examples is that regardless of the specificity of the disciplinary examples they offer all readers a commonality of approach and a trove of ideas that can be adapted to other contexts. This book constitutes a practical introduction for faculty interested in including opportunities to apply digital literacy to discipline-specific content. The book will benefit faculty developers and instructional designers who work with disciplinary faculty to integrate digital literacy. The book underscores the importance of preparing students at the course level to create and be assessed on digital content as fields are modernizing and delivery formats of assignments are evolving. Domains covered include digital literacy in teacher education writing musicology indigenous literary studies communications journalism business information technology strategic management chemistry biology health sciences optometry school librarianship and law. The book demonstrates a range of approaches that can used to teach digital literacy skills in the classroom including:·Progressing from digital literacy to digital fluency ·Increasing digital literacy by creating digital content · Assessment of digital literacy ·Identifying ethical considerations with digital literacy ·Sharing digital content outside of the classroom ·Identifying misinformation in digital communications ·Digitizing instructional practices like lab notes and essays ·Reframing digital literacy from assumption to opportunity ·Preparing students to teach digital literacy to others ·Collaborating with other departments on campus to support digital literacy instruction ·Incorporating media into digital literacy (digital media literacy) ·Using digital storytelling and infographics to teach content knowledge] ·Weaving digital literacy throughout the curriculum of a program and with increasing depth | Integrating Digital Literacy in the Disciplines

GBP 31.99
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The Business of Digital Publishing An Introduction to the Digital Book and Journal Industries

The Business of Digital Publishing An Introduction to the Digital Book and Journal Industries

Thoroughly revised and updated throughout the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference academic education and trade) are explored in detail providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition sections have been updated to address the growth of audiobooks reading apps metadata and open access while original case studies address key issues such as digital-first publishing EPUB social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole such as pricing and copyright and their impact on the industry is explored through relevant case studies. Taken together the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing. | The Business of Digital Publishing An Introduction to the Digital Book and Journal Industries

GBP 34.99
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Digital Ethics Media Communication and Society Volume Five

Digital Ethics Media Communication and Society Volume Five

This fifth volume in Christian Fuchs’s Media Communication and Society series presents foundations and applications of digital ethics based on critical theory. It applies a critical approach to ethics within the realm of digital technology. Based on the notions of alienation communication (in)justice media (in)justice and digital (in)justice it analyses ethics in the context of digital labour and the surveillance-industrial complex; social media research ethics; privacy on Facebook; participation co-operation and sustainability in the information society; the digital commons; the digital public sphere; and digital democracy. The book consists of three parts. Part I presents some of the philosophical foundations of critical humanist digital ethics. Part II applies these foundations to concrete digital ethics case studies. Part III presents broad conclusions about how to advance the digital commons the digital public sphere and digital democracy which is the ultimate goal of digital ethics. This book is essential reading for both students and researchers in media culture communication studies and related disciplines. | Digital Ethics Media Communication and Society Volume Five

GBP 34.99
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Geographies of Digital Culture

Geographies of Digital Culture

“Digital culture” reflects the ways in which the ubiquity and increasing use of digital devices and infrastructures is changing the arenas of human experience creating new cultural realities. Whereas much of the existing literature on digital culture addresses the topic through a sociological anthropological or media theoretic lens this book focuses on its geographic aspects. The first section “infrastructures and networked practices” highlights the integration of digital technologies into everyday practices in very different historical and geographical contexts—ranging from local lifeworlds urban environments web cartographies up to global geopolitics. The second section on “subjectivities and identities” shows how digital technology use possesses the capacity to alter the subjective perceptive and affective engagement with the spatial world. Finally “politics and inequalities” investigates the social and spatial disparities concerning digital technology and its use. This book draws attention to the deep interconnectedness of the cultural digital and spatial aspects of everyday practices by referring to a broad range of empirical examples taken from tourism banking mobility and health. Scholars in human geography anthropology media and communication studies and history will find this research indispensable reading. It addresses both young and seasoned researchers as well as advanced students in the aforementioned disciplines. The wealth of examples also makes this publication helpful in academic teaching. | Geographies of Digital Culture

GBP 39.99
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The Digital Academic Critical Perspectives on Digital Technologies in Higher Education

The Digital Academic Critical Perspectives on Digital Technologies in Higher Education

Academic work like many other professional occupations has increasingly become digitised. This book brings together leading scholars who examine the impacts possibilities politics and drawbacks of working in the contemporary university using digital technologies. Contributors take a critical perspective in identifying the implications of digitisation for the future of higher education academic publishing protocols and platforms and academic employment conditions the ways in which academics engage in their everyday work and as public scholars and relationships with students and other academics. The book includes accounts of using digital media and technologies as part of academic practice across teaching research administration and scholarship endeavours as well as theoretical perspectives. The contributors span the spectrum of early to established career academics and are based in education research administration sociology digital humanities media and communication. | The Digital Academic Critical Perspectives on Digital Technologies in Higher Education

GBP 36.99
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Transformative Digital Humanities Challenges and Opportunities

Transformative Digital Humanities Challenges and Opportunities

Transformative Digital Humanities takes a two-pronged approach to the digital humanities: it examines the distinct kinds of work currently being undertaken in the field while also addressing current issues in the digital humanities including sustainability accessibility interdisciplinarity and funding. With contributions from humanities and LIS scholars based in China Canada England Germany Spain and the United States this collection of case studies provides a framework for readers to develop new projects as well as to see how existing projects might continue to develop over time. This volume also participates in the current digital humanities conversation by bringing forward emerging voices that offer new options for cooperation by demonstrating how the digital humanities can become a tool for activism and by illustrating the potential of the digital humanities to reexamine and reconstitute existing canons. Transformative Digital Humanities considers what sorts of challenges still exist in the field and suggests how they might be addressed. As such the book will be essential reading for academics and students engaged in the study of information science and digital humanities. It should also be of great interest to practitioners around the globe. | Transformative Digital Humanities Challenges and Opportunities

GBP 38.99
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Digital Religion Understanding Religious Practice in Digital Media

Digital Religion Understanding Religious Practice in Digital Media

This book offers a critical and systematic survey of the study of religion and digital media. It covers religious engagement with a wide range of digital media forms and highlights examples of new media engagement in all five of the major world religions. From mobile apps and video games to virtual reality and social media the book: • provides a detailed review of major topics including ritual identity community authority and embodiment; • includes a series of engaging case studies to illustrate and elucidate the thematic explorations; • considers the theoretical ethical and theological issues raised. This unique volume draws together the work of experts from key disciplinary perspectives and is the go-to volume for students and scholars wanting to develop a deeper understanding of the subject area. Thoroughly updated throughout with new case studies and in-depth analysis of recent scholarship and developments this new edition provides a comprehensive overview of this fast-paced constantly developing and fascinating field. | Digital Religion Understanding Religious Practice in Digital Media

GBP 34.99
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Leadership Resilience in a Digital Age

Leadership Resilience in a Digital Age

The book focusses on the challenges faced in the digital age and the increasing demands for continuous change in an inter-connected digital world. The book presents stories about how leaders have faced significant challenges and pressure and how they have used these experiences as catalysts to transform flourish and develop personal resilience. The book explores the digital journey ethical issues teamwork styles of leadership agile collaboration trust culture psychological safety self-awareness vulnerability conversation positivity emotional intelligence creativity inner knowing and the dark side of leadership. Drawing on the experiences of leaders in the creative digital and technology sectors in the UK and using their voice throughout has resulted in proposing several internal and external strategic solutions to help the reader become more personally resilient. The book explores the impact of continuous change within a digital age presenting the facets necessary to become a Digital Sage in an increasingly chaotic world. With a focus on creativity innovation and mind and body awareness the leader as a Digital Sage arises to encourage resilience in a digital age. The book does not assume prior knowledge of the field of resilience and is ideal for executive education courses and for leaders and managers seeking personal and professional transformation. | Leadership Resilience in a Digital Age

GBP 31.99
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Digital Literature and Critical Theory

Digital Literature and Critical Theory

The aim at the core of this book is a synthesis of increasingly popular and culturally significant forms of digital literature on the one hand and established literary and critical theory on the other: reading digital texts through the lens of canonical theory but also reading this more traditional theory through the lens of digital texts and related media. In a field which has often regarded the digital as apart from traditional literature and theory this book highlights continuities in order to analyse digital literature as part of a longer literary tradition. Using examples from social media to video games and works particularly by postmodern and poststructuralist theorists Digital Literature and Critical Theory contextualises digital forms among their analogue precursors and traces ongoing social developments which find expression in these cultural phenomena including power dynamics between authors and readers the individual in (post-)modernity consumerism and the potential for intersubjective exchange. Chapter 1 and Chapter 3 of this book are freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4. 0 license.

GBP 34.99
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Digital Transformation A Strategic Structure for Implementation

Digital Transformation A Strategic Structure for Implementation

With the advent of digital technologies society is reshaping itself radically. In the last decade digital technologies have brought fundamental changes in the industry and business environment. The holistic socioeconomic and industrial changes are a result of general-purpose technology aspects of digital transformation which are rare and have inherent capabilities of self-transformation to bring long-term benefits across the entire global business environment. After the steam engine electric generator and printing press the recent development of digital transformation has created an opportunity with extensive sustainable and incremental influence for disruption and renovation. However the most important difference between digital transformation and the previous general-purpose technologies such as steam engines and electric generators is the pace of technology’s penetration across the globe. To cope with the accelerated speed of global digitization the digital transformation process should be accepted adopted and adapted across society and business utilizing a multi-dimensional strategy. This book illustrates a strategic structure that covers Digital Challenges for Industries Applicability for Digital Transformation Digital Transformation Framework People and Organization Structure Capability Delivery Activities and Life Cycle Benefits. How will businesses embrace digital transformation? How will organizations formulate a digital transformation strategy? How will they invest in digital technologies? To answer these questions a strategic structure is created which can provide guidelines to businesses to create a framework for digital transformation that includes strategy process governance and funding. The exponential growth in data capacity (storage process and communication) due to rapid digitalization has created infinite opportunities and different dimensions to businesses. Digital platforms have enabled alternative business models by deconstructing the traditional value chains. Agile concepts driven by design thinking have brought innovative perspectives with an environment of boundless disruption. To run a company with sustainability and manage disruptions more consciously the adoption of a digital platform with an appropriate strategy is the only viable option. Digital transformation (DX) goals and strategies should be in line with a company’s business objectives. The strategic structure explained in the book is a global framework that can be adopted by any profit or nonprofit organization. Like any other transformational process digital transformation has created structural tension between old and new. In this tension employees play a large role and their clarity of thought regarding the transformation process is of paramount interest. To overcome this tension companies need to orient as learning organizations which will provide opportunities for growth in an ambidextrous environment embraced with a digital ecosystem. The book explains how the structural tension between old and new can be mitigated by effectively involving all stakeholders in the transformation process. | Digital Transformation A Strategic Structure for Implementation

GBP 24.99
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The Digital Humanities Coursebook An Introduction to Digital Methods for Research and Scholarship

The Digital Humanities Coursebook An Introduction to Digital Methods for Research and Scholarship

The Digital Humanities Coursebook provides critical frameworks for the application of digital humanities tools and platforms which have become an integral part of work across a wide range of disciplines. Written by an expert with twenty years of experience in this field the book is focused on the principles and fundamental concepts for application rather than on specific tools or platforms. Each chapter contains examples of projects tools or platforms that demonstrate these principles in action. The book is structured to complement courses on digital humanities and provides a series of modules each of which is organized around a set of concerns and topics thought experiments and questions as well as specific discussions of the ways in which tools and platforms work. The book covers a wide range of topics and clearly details how to integrate the acquisition of expertise in data metadata classification interface visualization network analysis topic modeling data mining mapping and web presentation with issues in intellectual property sustainability privacy and the ethical use of information. Written in an accessible and engaging manner The Digital Humanities Coursebook will be a useful guide for anyone teaching or studying a course in the areas of digital humanities library and information science English or computer science. The book will provide a framework for direct engagement with digital humanities and as such should be of interest to others working across the humanities as well. | The Digital Humanities Coursebook An Introduction to Digital Methods for Research and Scholarship

GBP 34.99
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Digital Storytelling Capturing Lives Creating Community

Digital Storytelling Capturing Lives Creating Community

In this revised and updated edition of the StoryCenter's popular guide to digital storytelling StoryCenter founder Joe Lambert offers budding storytellers the skills and tools they need to craft compelling digital stories. Using a Seven Steps approach Lambert helps storytellers identify the fundamentals of dynamic digital storytelling – from conceiving a story to seeing assembling and sharing it. Readers will also find new explorations of the global applications of digital storytelling in education and other fields as well as additional information about copyright ethics and distribution. The book is filled with resources about past and present projects on the grassroots and institutional level including new chapters specifically for students and a discussion of the latest tools and projects in mobile device-based media. This accessible guide’s meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling. | Digital Storytelling Capturing Lives Creating Community

GBP 39.99
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Digital Marketing Integrating Strategy Sustainability and Purpose

Digital Marketing Integrating Strategy Sustainability and Purpose

Digital Marketing: Integrating Strategy Sustainability and Purpose Second Edition draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset incorporate digital trends strategically and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose Introduces the Sustainable Marketing Normal a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product price place promotion participation and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities Demonstrates the impact of emerging technologies such as virtual reality and augmented reality on customers and other stakeholders Highlights the concept of network thinking as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks Presents critical insights on the importance of using data analytics to inform and drive digital activities Incorporates QR codes throughout the book which link to the book’s companion website Digital Marketing Resource Center offering a truly interactive learning experience Updated examples a broader set of case studies and interactive exercises support students at all stages of digital literacy making Digital Marketing Second Edition the go-to guidebook. An updated companion website accessible at dmresourcecenter. com also offers instructors a richer set of support material including a test bank. | Digital Marketing Integrating Strategy Sustainability and Purpose

GBP 42.99
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Digital Youth Subcultures Performing ‘Transgressive’ Identities in Digital Social Spaces

Digital Youth Subcultures Performing ‘Transgressive’ Identities in Digital Social Spaces

This book draws together both primary and secondary empirical research and existing literature to examine transgressive subcultural activities and engagement in digital social spaces (DSS). The book addresses four objectives: 1. To understand how young peoples’ subcultures arise online and they are constructed and experienced in DSS 2. To understand how and why DSS matter to young people 3. To understand if any DSS controls exist in these online spaces and 4. To understand how identity locations such as social class gender and ethnicity and/or their intersections shape young peoples’ engagement and behaviour(s) in DSS. In addressing these objectives with a focus on European contributions the text provides a holistic understanding of the purpose of digital social spaces in shaping young peoples’ identities and self-perceptions. It will be of interest to postgraduate students secondary school teachers lecturers and scholars in education sociology youth studies and technology. | Digital Youth Subcultures Performing ‘Transgressive’ Identities in Digital Social Spaces

GBP 34.99
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Digital Marketing A Practical Approach

Digital Marketing A Practical Approach

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals’ privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google’s development of the ‘zero click’ Online ad fraud Updated online resources available via the author’s own site This essential text equips advanced undergraduate postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces PowerPoint lecturer slides and questions based on the chapter material. | Digital Marketing A Practical Approach

GBP 42.99
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Digital Audio Theory A Practical Guide

Digital Audio Theory A Practical Guide

Digital Audio Theory: A Practical Guide bridges the fundamental concepts and equations of digital audio with their real-world implementation in an accessible introduction with dozens of programming examples and projects. Starting with digital audio conversion then segueing into filtering and finally real-time spectral processing Digital Audio Theory introduces the uninitiated reader to signal processing principles and techniques used in audio effects and virtual instruments that are found in digital audio workstations. Every chapter includes programming snippets for the reader to hear explore and experiment with digital audio concepts. Practical projects challenge the reader providing hands-on experience in designing real-time audio effects building FIR and IIR filters applying noise reduction and feedback control measuring impulse responses software synthesis and much more. Music technologists recording engineers and students of these fields will welcome Bennett’s approach which targets readers with a background in music sound and recording. This guide is suitable for all levels of knowledge in mathematics signals and systems and linear circuits. Code for the programming examples and accompanying videos made by the author can be found on the companion website DigitalAudioTheory. com. | Digital Audio Theory A Practical Guide

GBP 39.99
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Digital Sports Journalism

Digital Sports Journalism

Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today with student-friendly features throughout to support learning. These include case studies examples of sports journalism from leading global publications as well as top tips and practical exercises. The book also presents interviews with leading sport and club journalists with wide-ranging experience at the BBC Copa90 Wimbledon Tennis the Guardian and BT Sport who discuss working with new technologies to cover sports stories and events. Chapters cover: live blogging; making and disseminating short videos; working for a sports club or governing body; finding and transmitting stories on social media; podcasting; longform online journalism. The job of a sports journalist has altered dramatically over the first two decades of the 21st century with scope to write content across a new variety of digital platforms and mediums. Digital Sports Journalism will help students of journalism and professionals unlock the potential of these new media technologies.

GBP 35.99
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