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The Waste Fix Seizures of the Sacred from Upton Sinclair to the Sopranos

The Waste Fix Seizures of the Sacred from Upton Sinclair to the Sopranos

First published in 2002. This book explores the philosophical social and aesthetic implications of twentieth-century America's obsession with eliminating waste. Through interdisciplinary engagement with fiction and popular culture William Little traces the way this obsession finds expression in powerful social forces (e. g. the drive to consume conspicuously; the Progressive-era campaign to manage scientifically; the current demand to reduce reuse recycle) and shows how such forces are governed by an idealism that links proper treatment of waste with the promise of salvation. | The Waste Fix Seizures of the Sacred from Upton Sinclair to the Sopranos

GBP 31.99
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The Urban Fix Resilient Cities in the War Against Climate Change Heat Islands and Overpopulation

The Urban Fix Resilient Cities in the War Against Climate Change Heat Islands and Overpopulation

Cities are one of the most significant contributors to global climate change. The rapid speed at which urban centers use large amounts of resources adds to the global crisis and can lead to extreme local heat. The Urban Fix addresses how urban design planning and policies can counter the threats of climate change urban heat islands and overpopulation helping cities take full advantage of their inherent advantages and new technologies to catalyze social cultural and physical solutions to combat the epic unprecedented challenges humanity faces. The book fills a conspicuous void in the international dialogue on climate change and heat islands by examining both the environmental benefits in developed countries and the population benefit in developing countries. Urban heat islands can be addressed in incremental manageable steps such as planting trees and painting roofs white which provide a more concrete and proactive sense of progress for policymakers and practitioners. This book is invaluable to anyone searching for a better understanding of the impact of resilient cities in the monumental and urgent fight against climate change and provides the tools to do so. | The Urban Fix Resilient Cities in the War Against Climate Change Heat Islands and Overpopulation

GBP 34.99
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Principles of Management

Principles of Management

An established work the second edition of Principles of Management offers the reader insight and analysis of the principles processes and practice of management and leadership. Covering private public and not-for-profit sectors the book also takes an international approach with a dedicated section on globalised processes and styles of management. The content is broken down into accessible sections to provide a clear and user-friendly book. Written to meet the criteria of practicality and professionality the book is relevant and useful with an emphasis on capability usability decision and resolution; fix; and an orientation towards implementation.

GBP 34.99
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Blockchain Transforming Your Business and Our World

Blockchain Transforming Your Business and Our World

The internet was envisaged as a decentralised global network but in the past 25 years it has come to be controlled by a few very powerful centralised companies. Blockchain is a technological paradigm shift that allows secure reliable and direct information transfer between individuals organisations and things so that we can manage verify and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data manage its analysis and automate its use. With better data comes better decision-making. In this way Blockchain can contribute to solving climate change reduce voting fraud fix our identity systems improve fair trade and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples this book shows how Blockchain can take over where the internet has fallen short. | Blockchain Transforming Your Business and Our World

GBP 35.99
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Birthing Justice Black Women Pregnancy and Childbirth

Birthing Justice Black Women Pregnancy and Childbirth

The second edition of this pathbreaking widely taught book offers six new chapters on breastfeeding and Black infant health; Black birthing during COVID; Black doulas rethinking birthing practices; the recent buildup of a US national movement; childbirth in Zanzibar; and expanding the global movement for sexual and reproductive well-being. Other chapters are updated throughout. Birthing Justice puts Black women’s voices at the center of the debate on what should be done to fix the broken maternal care system. It foregrounds Black women’s agency in the birth justice movement. First published in 2016 Birthing Justice is a seminal text for those interested in maternal healthcare reproductive justice health equity and intersectional racial justice especially in courses on gender studies Black studies public health and training programs for midwives and OB/GYNs. Additional resources and a reading group guide are available at www. blackwomenbirthingjustice. com. | Birthing Justice Black Women Pregnancy and Childbirth

GBP 34.99
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The Ecology of the English Outlaw in Medieval Literature From Fen to Greenwood

The Ecology of the English Outlaw in Medieval Literature From Fen to Greenwood

Arguing that outlaw narratives become particularly popular and poignant at moments of national ecological and political crisis Sarah Harlan-Haughey examines the figure of the outlaw in Anglo-Saxon poetry and Old English exile lyrics such as Beowulf works dealing with the life and actions of Hereward the Anglo-Norman romance of Fulk Fitz Waryn the Robin Hood ballads and the Tale of Gamelyn. Although the outlaw's wilderness shelter changed dramatically from the menacing fens and forests of Anglo-Saxon England to the bright known and mapped greenwood of the late outlaw romances and ballads Harlan-Haughey observes that the outlaw remained strongly animalistic other and liminal. His brutality points to a deep literary ambivalence towards wilderness and the animal at the same time that figures such as the Anglo-Saxon resistance fighter Hereward the brutal yet courtly Gamelyn and Robin Hood often represent a lost England imagined as pristine and forested. In analyzing outlaw literature as a form of nature writing Harlan-Haughey suggests that it often reveals more about medieval anxieties respecting humanity's place in nature than it does about the political realities of the period. | The Ecology of the English Outlaw in Medieval Literature From Fen to Greenwood

GBP 38.99
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Implicit Bias in Schools A Practitioner’s Guide

Implicit Bias in Schools A Practitioner’s Guide

Implicit bias is often recognized as one of the reasons for instances of discrimination and injustice despite most people explicitly believing in the importance of equality and justice for all people. Implicit Bias in Schools provides practitioners with an understanding of implicit bias and how to address it from start to finish: what it is how it is a problem and how we can fix it. Grounded in an accessible summary of research on bias and inequity in schools this book bridges the research-to-practice gap by exploring how implicit bias affects students and what school leaders can do to mitigate the effects of bias in their schools. Covering issues of discipline instruction academic achievement mindfulness data collection and culturally relevant practices and full of rich examples and strategies Implicit Bias in Schools is a must-have resource for educators today. Supplemental material including links to resources mentioned in the text tools and worksheets to assist your journey when implementing strategies at your own school can be found at www. routledge. com/9781138497061. | Implicit Bias in Schools A Practitioner’s Guide

GBP 28.99
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The Underwater Photographer

The Underwater Photographer

In this long-awaited fifth edition of the best-selling book Martin Edge continues to provide the definitive guide to underwater photography. The book covers everything from the basic principles the equipment and approaches to composition and lighting through to creating an individual style. The book features over 400 updated colour images - taken on numerous dives around the world - with an accompanying narrative that provides detailed information on how the shots were taken their strengths and weaknesses and how to fix mistakes. Practical examples take you step-by-step through the basic techniques: photographing shipwrecks divers marine life macro images and taking photographs at night. New chapters cover the latest equipment processes and techniques including SLR Cameras water contact lenses mirrorless interchangeable lens cameras micro four third systems super macro techniques motion blur LED lighting and more. Packed with inspiring examples from global diving destinations and speciality chapters written by professionals in the field this book is an indispensable masterclass for both the novice and seasoned underwater photographer. | The Underwater Photographer

GBP 35.99
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The Scale Model How to Set Up and Run a Successful Enterprise

The Scale Model How to Set Up and Run a Successful Enterprise

The Scale Model does one thing: makes it easy for business entrepreneurs to grow their businesses. Using a proven methodology that is easy to understand and implement business teams can learn how to diagnose and solve barriers to growth. The Scale Model equips CEOs and senior leaders with a framework to assess where the pain points lie in their business and easy-to-use templates to help them work out the solutions to enable continued growth. The Model has been used by high-growth companies around the world to achieve industry-beating growth in sales and profits with engaged and aligned teams. In a complicated business environment the straightforward advice and practical structure of the Scale Model provides for business planning. When you're busy running your business you want just one place to go to fix it. This is that place. Pick up The Scale Model today work through the tools inside and watch your business grow. That's how easy it is. | The Scale Model How to Set Up and Run a Successful Enterprise

GBP 31.99
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David Harvey A Critical Introduction to His Thought

David Harvey A Critical Introduction to His Thought

David Harvey is among the most influential Marxist thinkers of the last half century. This book offers a lucid and authoritative introduction to his work with a structure designed to reflect the enduring topics and insights that serve to unify Harvey’s writings over a long period of time. Harvey’s writings have exerted huge influence within the social sciences and the humanities. In addition his work now commands a global readership among Left political activists and those interested in current world affairs. Harvey’s central preoccupation is capitalism and the impacts of its growth-obsessed contradictory dynamics. His name is synonymous with key analytical concepts like ‘the spatial fix’ and ‘accumulation by dispossession’. This critical introduction to his thought is an essential companion for both new and more experienced readers. The critique of capitalism is one of the most important undertakings of our time and Harvey’s work offers powerful tools to help us see why a ‘softer’ capitalism is insufficient and a post-capitalist future is necessary. This book is an important resource for scholars and graduate students in geography politics and many other disciplines across the social sciences and humanities. | David Harvey A Critical Introduction to His Thought

GBP 19.99
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The Solution-focused Parent How to Help Children Conquer Challenges by Learning Skills

The Solution-focused Parent How to Help Children Conquer Challenges by Learning Skills

This practical book presents readers with a skills-based child rearing approach to supporting a child’s growth and helping them overcome both minor and major developmental challenges. In contrast to conventional approaches to child psychology this innovative approach focuses on developing children’s abilities rather than concentrating on and trying to fix their “problems. ” Additionally instead of blaming caretakers for their child’s challenges the skills approach offers them the keys with which they can coach and motivate their children to overcome challenges by learning required skills. Readers will find it easy to grasp the idea of the skills mindset through the book’s wealth of eye-opening stories case examples and the author’s personal insights as a psychotherapist parent and creator of the Kids’Skills method. Clear detailed instructions will help readers immediately put the ideas into everyday practice with their own children and families. This book is a must-have hope-instilling toolbox for anyone involved in the task of raising a child. Parents grandparents teachers mental health professionals and more will find this a valuable resource in ensuring the future success of the children in their lives. | The Solution-focused Parent How to Help Children Conquer Challenges by Learning Skills

GBP 18.99
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Education for All in Times of Crisis Lessons from Covid-19

Education for All in Times of Crisis Lessons from Covid-19

This book is a response to the loss of learning experienced by children and young people during the Covid-19 crisis. It examines the measures which were taken to fix the disruption of education and their limitations particularly in reaching marginalised groups. Drawing on data and experiences from around the world the book examines education systems as ecosystems with interdependencies between many different components which need to be considered when change is contemplated. Chapters explore the challenges involved ensuring continuity of education for all learners in times of crisis and disruption and set out practical solutions that are relevant when preparing for natural disasters and disasters caused by humans as well as for climate change challenges and future pandemics. The focus throughout is on building the sustainability of learners’ education into education systems to ensure educational continuity for all learners in times of disruption and crisis. Including tools for planning prompts for reflection and future possibilities to consider Education for All in Times of Crisis will be valuable reading for school leaders educators and policy makers. | Education for All in Times of Crisis Lessons from Covid-19

GBP 21.99
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Decolonising Heritage in South Asia The Global the National and the Transnational

Decolonising Heritage in South Asia The Global the National and the Transnational

This volume cross-examines the stability of heritage as a concept. It interrogates the past which materialises through multi-layered narratives on monuments and other objects that sustain cultural diversity. It seeks to understand how interpretations of “monuments” as “texts” are affected at the local level of experience even as institutions such as UNESCO work to globalise and fix constructs of stable and universal heritage. Shifting away from a largely Eurocentric concept associated with architecture and monumental archaeology this book reassesses how local and regional heritage needs to be balanced with the global and transnational. It argues that material objects and monuments are not static embodiments of culture but are rather a medium through which identity power and society are produced and reproduced. This is especially relevant in South and Southeast Asian contexts where debates over heritage often have local regional and national political implications and consequences. Reevaluating how traditional valuation of monuments and cultural landscapes could help aid sustainability and long-term preservation of the heritage this book will be useful for scholars and researchers of South and Southeast Asian history heritage studies archaeology cultural studies tourism studies and political history as well. | Decolonising Heritage in South Asia The Global the National and the Transnational

GBP 38.99
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Sound Design for Low & No Budget Films

Sound Design for Low & No Budget Films

Don’t let your indie film be sabotaged by bad sound! One of the weakest technical aspects of a low or no budget short or feature film is usually the sound and in Sound Design for Low and No Budget Films author Patrick Winters explains what filmmakers need to do to fix that. Learn how to improve the sound quality of your low budget film with specific tools and practices for achieving a better sound track including detailed step-by-step explanations of how to edit your production track create a sound design record and edit ADR Foley and sound effects music and much more. Focusing on the essential details indie filmmakers need to know Winters teaches you how to turn a thin and distracting sound track into one that makes your film shine. This practical guide offers: • In-depth focus on hands-on step-by-step instruction for achieving great sound in post-production including recording and editing sound effects ADR and Foley—even without expensive equipment and software. • Techniques specifically designed for low and no budget projects perfect for both students and aspiring indie filmmakers. • A simple and direct style that any aspiring filmmaker or student can understand without already knowing the industry jargon. | Sound Design for Low & No Budget Films

GBP 38.99
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Shaping the Future of Work A Handbook for Action and a New Social Contract

Shaping the Future of Work A Handbook for Action and a New Social Contract

This book provides a clear roadmap for the roles workers and leaders in business labor education and government must play in building a new social contract for all to prosper. It is a call to action for a collaborative effort to develop both high-quality jobs and strong successful businesses while simultaneously overcoming the deep social and economic divisions that are all too apparent in society today. Written by two leading and trusted experts in the field of employment and work from MIT and Cornell University this book is a practical action-oriented guide. Readers will feel empowered to take actions needed to shape a better future of work for themselves their employees their co-workers and others they may represent. It emphasizes the need to fix America's broken social contract and reimagine a new one. The most important message of this book is that we have the ability to shape the work of the future by harnessing the power of new technologies. The book is essential reading for business executives labor leaders and workforce advocates government policy makers politicians and anyone who is interested in using emerging knowledge and technologies to drive innovation creating high-quality jobs and shaping a more broadly shared prosperity. | Shaping the Future of Work A Handbook for Action and a New Social Contract

GBP 34.99
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Failure or Reform? Market-Based Policy Instruments for Sustainable Agriculture and Resource Management

Failure or Reform? Market-Based Policy Instruments for Sustainable Agriculture and Resource Management

Market reform promises more environmental protection and more profitable agriculture at lower financial cost. Too good to be true? This book examines numerous empirical examples of policy in action to identify principles for the successful application of market-based policy instruments. Where some market instruments are used to fix market failures by putting a value on environmental protection others use market-like mechanisms to allocate financial incentives for environmental work. They are promoted as flexible efficient and politically neutral solutions to the competing demands of social economic and ecological sustainability. But they also attract criticism for rolling back environmental regulation and privatizing public goods. This book argues that while many market-based instruments have merit decisions about responsibility cannot be left entirely to the market. Whichever instruments we use decision-making needs to be embedded in a logic of democratization. Using case studies from around the world this book investigates how instruments like eco-standards payments for ecosystem services pollution trading and community-based natural resource management perform in practice and what can be learned about applying them more effectively. While the approach is primarily sociological it is deliberately written to bridge the gap between sociology economics environmental sciences and the concerns of environmental policy makers. | Failure or Reform? Market-Based Policy Instruments for Sustainable Agriculture and Resource Management

GBP 36.99
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Educational Trends Exposed How to be a Critical Consumer

Educational Trends Exposed How to be a Critical Consumer

Educational Trends Exposed explains and critically reviews eighteen of the most prevalent trends sweeping schools colleges and universities over the last decade and beyond. Amid the buzz from news outlets websites and social media peddling ‘this works’ approaches and ‘quick fix’ solutions this book provides educators with a practical tool to help answer important questions such as: what does this trend actually involve? Is it worth the investment of time and resources? Does it work – what does research say? Do the claimed benefits to students outweigh any downsides? In this timely book David Armstrong and Gill Armstrong cast a critical expert eye over these trends referencing the latest research and offering a framework for considering educational trends empowering readers as informed critical consumers. They argue that trends disclose deeper truths about the state and direction of contemporary public education in Australia England and the US and provide original thought-provoking analysis. This book demonstrates that a greater understanding of trends can teach some important lessons including how parents teachers and educational decisions makers can agitate and collaborate for a modernised and more socially equitable education system. Educational Trends Exposed is essential reading for pre- and in-service teachers and all educational decision makers who are faced with a choice of which trend if any to follow. | Educational Trends Exposed How to be a Critical Consumer

GBP 31.99
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Advising Lesbian Gay Bisexual Transgender and Queer College Students

Advising Lesbian Gay Bisexual Transgender and Queer College Students

Co-published with NACADA. Changes on college and university campuses have echoed changes in U. S. popular culture politics and religion since the 1970s through unprecedented visibility of LGBTQA persons and issues. In the face of hostile campus cultures LGBTQA students rely on knowledgeable academic advisors for support nurturance and the resources needed to support their persistence. This edited collection offers theoretical understanding of the literature of the field practical strategies that can be implemented at different institutions and best practices that helps students staff and faculty members understand more deeply the challenges and rewards of working constructively with LGBTQA students. In addition allies in the field of academic advising (both straight/cis-identified and queer) reflect on becoming an ally describe obstacles and challenges they have experienced and offer advice to those seeking to deepen their commitment to ally-hood. | Advising Lesbian Gay Bisexual Transgender and Queer College Students

GBP 35.99
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Powerful Pedagogy Teach Better Quicker

Powerful Pedagogy Teach Better Quicker

How can we teach better quicker? In Powerful Pedagogy Ruth Powley Love Learning Ideas blogger and experienced teacher and school leader debunks teaching and learning myths and shows how the more we know about pedagogy the more able we are to make informed and efficient choices about our practice saving ourselves valuable time. Focusing on building sequences of learning rather than one-off lessons it is an antidote to ‘quick fix’ books empowering teachers as professionals in possession of ‘powerful’ pedagogical knowledge that can be used to improve teaching in a sustainable way. Powerful Pedagogy draws extensively from a wide range of educational writers and research offering an accessible synthesis of what really works in the classroom. Together with strategies to put theories and research into practice each chapter contains a handy list of questions for the reflective practitioner. It explores reasons for the confusion over what constitutes effective pedagogy in recent years and presents practical research-based solutions outlining successful and efficient: Modelling of excellence Explaining for understanding Practising to fluency Questioning as assessment Testing to permanency Marking for improvement Effective planning of lessons and curriculum sequences. Powerful Pedagogy allows teachers to understand how to make the best choices about what works in the classroom improving the quality of teaching. It is an essential companion for trainee and experienced teachers in all sectors and for school leaders and educational trainers. | Powerful Pedagogy Teach Better Quicker

GBP 27.99
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The Belt and Road Initiative A Pathway towards Inclusive Globalization

The Belt and Road Initiative A Pathway towards Inclusive Globalization

The Belt and Road Initiative (hereafter BRI) of China has attracted worldwide attention and participation causing a lot of debate over its implications for international society. Although it is still in a budding stage the BRI seems to afford a framework for an increasing number of countries to explore jointly new international economic governance mechanisms and offer significant opportunities for them to cope jointly with global challenges. Taking a globalization perspective and tracking the ancient silk roads this book tries to examine the general context in which the BRI is raised and implemented arguing that this Chinese initiative instead of replacing existing international cooperation mechanisms is a call for the reform and development of neoliberal globalization and will open up a new era of inclusive globalization. Inclusive globalization is neither an overturning nor a simple continuation of neoliberal globalization but rather a proposal capable of addressing the problems of existing globalization. The difference between them lies in the fact that globalization cannot only serve the spatial fix of capital but also has to meet the needs of living people. The book also addresses a number of major issues on building the Belt and Road and contains Chinese media’s interviews with the author on various BRI issues. Given the author has been intensively involved in the study of and planning for the BRI the book offers a valuable academic insight into this Chinese initiative. | The Belt and Road Initiative A Pathway towards Inclusive Globalization

GBP 39.99
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The Imperfect Primary Oddities Biases and Strengths of U.S. Presidential Nomination Politics

The Imperfect Primary Oddities Biases and Strengths of U.S. Presidential Nomination Politics

The complex and ever-changing rules governing American presidential nomination contests are continuously up for criticism but there is little to no consensus on exactly what the problems are or on how to fix them. The evolving system is hardly rational because it was never carefully planned. So how are we to make sense of the myriad complexities in the primary process and how it affects the general election and calls for change? In this thoroughly updated third edition of The Imperfect Primary political scientist Barbara Norrander explores how presidential candidates are nominated and how that process bridges to the general election campaign; discusses past and current proposals for reform; and examines the possibility for more practical incremental changes to the electoral rules. Norrander reminds us to be careful what we wish for – reforming the presidential nomination process is as complex as the current system. Through the modeling of empirical research to demonstrate how questions of biases can be systematically addressed students can better see the advantages disadvantages and potential for unintended consequences in a whole host of reform proposals. New to the Third Edition Fully updated through the 2016 elections with an eye toward 2020. Tracks the changing role of key primary features including superdelegates political action committees debates rule changes open and closed primaries caucuses and the electoral calendar. Includes new discussions of the impact of multicandidate contests and The Good Bad and Ugly of Social Media. Continues the discussion of Electoral College challenges and reforms. | The Imperfect Primary Oddities Biases and Strengths of U. S. Presidential Nomination Politics

GBP 36.99
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The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins

The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins

Going under the hood of retail strategy this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars pounds or euros but the value a customer associates with a product which can and does change over time. To maximize revenues and profits pricing must be dynamic strategic and in today’s hyper-connected and -competitive world scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience improve vendor management help monitor competitors and ensure market efficiency – including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers retail sector consultants and students of sales and marketing will welcome this book’s innovative solutions to one of bricks-and-mortar retailing’s most critical challenges. | The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins

GBP 32.99
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Statistical Process Control

Statistical Process Control

The business commercial and public-sector world has changed dramatically since John Oakland wrote the first edition of Statistical Process Control – a practical guide in the mid-eighties. Then people were rediscovering statistical methods of ‘quality control’ and the book responded to an often desperate need to find out about the techniques and use them on data. Pressure over time from organizations supplying directly to the consumer typically in the automotive and high technology sectors forced those in charge of the supplying production and service operations to think more about preventing problems than how to find and fix them. Subsequent editions retained the ‘took kit’ approach of the first but included some of the ‘philosophy’ behind the techniques and their use. The theme which runs throughout the 7th edition is still processes - that require understanding have variation must be properly controlled have a capability and need improvement - the five sections of this new edition. SPC never has been and never will be simply a ‘took kit’ and in this book the authors provide not only the instructional guide for the tools but communicate the management practices which have become so vital to success in organizations throughout the world. The book is supported by the authors' extensive and latest consulting work within thousands of organisations worldwide. Fully updated to include real-life case studies new research based on client work from an array of industries and integration with the latest computer methods and Minitab software the book also retains its valued textbook quality through clear learning objectives and end of chapter discussion questions. It can still serve as a textbook for both student and practicing engineers scientists technologists managers and for anyone wishing to understand or implement modern statistical process control techniques.

GBP 42.99
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The Economic Consequences of the Euro The Safest Escape Plan

The Economic Consequences of the Euro The Safest Escape Plan

This book presents a new narrative on the eurozone crisis. It argues that the common currency has the potential to kill the European Union and the conventional wisdom that the eurozone can be fixed by a common budget and further political integration is incorrect. The authors address key questions such as why the European Union and the single market have been successful why the common currency poses a threat to European integration and whether it is possible to either fix the eurozone or dissolve it while keeping the EU and the single market. Contrary to the view that it would be best if the Southern European countries left the eurozone first the book makes the case that the optimal solution would be to start the process with the most competitive countries exiting first. The authors argue that a return to national currencies would be beneficial not only to the crisis-ridden southern countries but also to France and Germany which were the main promoters of the single currency. An organised unwinding of the euro area would be beneficial both for the European economy and for Europe’s main trading partners. The authors contend that to defend the euro at all costs weakens the European economy and threatens the cohesion of the European Union. If pro-European and pro-market EU leaders do not dismantle the eurozone it will most likely be done by their anti-European and anti-market successors. If that happens the European Union and the common market will be destroyed. This book will be a useful and engaging contribution to the existing literature in the fields of macro monetary and international finance and economics. | The Economic Consequences of the Euro The Safest Escape Plan

GBP 36.99
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The Skeptic's Guide to Sports Science Confronting Myths of the Health and Fitness Industry

The Skeptic's Guide to Sports Science Confronting Myths of the Health and Fitness Industry

The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate lax regulations on the products we are sold (supplements fad-diets training programs gadgets and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover our critical faculties are ill-suited to a culture characterized by fake news social media misinformation and bad science. We have become walking talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch the glossy magazine advert and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix the fallacious arguments that are a mainstay of product advertising and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of and evidence for the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and by the book’s end they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers athletes students and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control. | The Skeptic's Guide to Sports Science Confronting Myths of the Health and Fitness Industry

GBP 22.99
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