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El mundo hispanohablante en textos / Reading the Spanish-Speaking World

El mundo hispanohablante en textos / Reading the Spanish-Speaking World

El mundo hispanohablante en textos / Reading the Spanish-Speaking World es un libro de texto para estudiantes de español de nivel intermedio y avanzado. Recoge textos auténticos que acercarán al estudiante al mundo hispanohablante y le permitirán desarrollar su dominio de la lengua española y reflexionar críticamente sobre temas de actualidad. Cada capítulo gira en torno a un texto escrito por un autor contemporáneo. Las actividades fomentan la reflexión sobre el tema abordado así como el desarrollo de las destrezas receptivas y de producción del estudiante ampliando en el proceso su vocabulario y conocimientos gramaticales. El estudiante podrá observar y trabajar con diversos registros y estilos de escritura; a través de las actividades se le invita a investigar y responder a temas políticos culturales y sociales muchos de los cuales son específicos al mundo hispanohablante. Se incluyen además un extenso glosario de palabras así como explicaciones detalladas de aspectos gramaticales; estos recursos proporcionan un valioso material de referencia. Este es el libro ideal para cualquier curso de lengua española de niveles B2 y C1. Se puede usar dentro y fuera del aula. El mundo hispanohablante en textos / Reading the Spanish-Speaking World is a content-based textbook written in Spanish which aims to develop command of the Spanish language and critical thinking skills through response to a series of texts originating from a number of different Spanish-speaking countries. The nineteen chapters all including texts by contemporary authors cover a range of themes of up-to-date interest. Users are encouraged to engage with these topical works through a selection of activities which will develop reading writing and speaking skills together with a wider command of vocabulary and grammatical structures. Users will also learn about different styles and registers of writing and be able to respond to a variety of contemporary political cultural and social issues most of which are specific to the Spanish-speaking world. Additionally the inclusion of an extensive word glossary and detailed explanations of grammatical points provides valuable reference material for users. This is the ideal textbook to accompany any course in Spanish language at B2 and C1 level and can be used both within and outside the classroom.

GBP 35.99
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Platform Strategies A Guidebook for Entrepreneurs in the Platform Economy

Platform Strategies A Guidebook for Entrepreneurs in the Platform Economy

Over the past decade platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based business model and today we find that platforms pervade our everyday lives. So far however the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms as well as practical strategic guidance and tools to help you deal with this complexity. Written in an accessible style and based on a comprehensive approach Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You’ll learn how to use new tools of strategic management and how to adapt well-established ones. This book is an invaluable resource for entrepreneurs (experienced or aspiring) managers of existing platforms and businesses professionals and students in business management and economics. | Platform Strategies A Guidebook for Entrepreneurs in the Platform Economy

GBP 29.99
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Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

During the last decade platform businesses such as Uber Airbnb Amazon and eBay have been taking over the world. In almost every sector traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy Laure Claire Reillier and Benoit Reillier provide a practical guide for students digital entrepreneurs and executives to understand what platforms are how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google Apple Amazon) they explain how designing igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms their regulation and governance as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks a leading advisory firm focused on helping organizations develop and scale innovative business models. | Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

GBP 34.99
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The Platform of Agile Management And the Program to Implement It

The Platform of Agile Management And the Program to Implement It

Facing the amplitude and the acceleration of changes management must also change and it must become alert adaptable and agile. The children of the Internet the likes of Google Amazon Facebook and Tesla are born agile and they challenge the traditional organizations that have long lost their original agility. The latter may have innovated externally i. e. on the market-oriented part of their organization. Yet internally their mindset their models and their methods have remained tightly trapped in traditional tenets. Confronted with the need for deep changes an increasing number of business-leaders launch change-management programs yet conceived and carried out in traditional ways up to 70% of them result in partial or total failure. Management cannot innovate itself it needs people with the right motivation and with the right mind-set. However stuck in the old system people can only keep working in the old ways and means. Thus the leadership must start by replacing a traditional system with a new and agile one which will unbridle entrepreneurship. The Platform of Agile Management and the Program to Implement It combines 3 principles that help to innovate thinking 3 paradigms to innovate behaviours and 3 practices to innovate and to accelerate actions. The proposed platform is comprehensive connective and congenial. It is implemented with an agile program that combines top down push by the leadership with the bottom up pulled by the people. Then the proposed platform will generate continuous improvements and innovations of the performance drivers. | The Platform of Agile Management And the Program to Implement It

GBP 36.99
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Variedades de la lengua española

Variedades de la lengua española

Variedades de la lengua española ofrece un panorama general de la variación dialectal y sociolingüística en el espacio hispanohablante presentado por uno de los más prestigiosos expertos en la materia. La lectura de este manual permitirá familiarizarse con los rasgos que distinguen las diferentes variedades geográficas del español con una comprensión adicional de las causas históricas y políticas de sus diferencias y de sus implicaciones sociales. Cada capítulo incluye sugerencias de lecturas complementarias y propone temas de debate e investigación así como un glosario que explica la terminología algo más especializada. Complementariamente el texto remite a materiales audiovisuales disponibles en la red que permiten una aproximación más directa a las variedades del español. Estas páginas son de interés tanto para los hispanohablantes nativos como para los no nativos interesados por la diversidad dialectal. Asimismo esta obra puede servir como texto primario de apoyo o complementario para los estudiantes el profesorado y los hispanistas interesados por el conocimiento de las variedades geográficas y sociales de la lengua española.

GBP 34.99
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Guía práctica de pragmática del español

Guía práctica de pragmática del español

Guía práctica de pragmática del español es un texto introductorio en español. Ofrece introducciones accesibles a una importante variedad de teorías y conceptos imprescindibles en el campo de la pragmática del español. El libro contiene 22 capítulos divididos en seis secciones que cubren: actos de habla formas de tratamiento cortesía y descortesía comunicación y persuasión discurso digital metodología en pragmática. Los diferentes capítulos incluyen ejemplos tomados de la comunicación cara a cara y en línea lecturas (recomendadas y complementarias) y preguntas y actividades que toman como punto de partida diferentes variedades del español y diferentes contextos sociales culturales y/o políticos en el mundo hispanohablante. Constituye un recurso valioso para estudiantes de pragmática y lingüística hispánica tanto hablantes nativos como estudiantes de español avanzado.

GBP 36.99
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Globalization and Media in the Digital Platform Age

Globalization and Media in the Digital Platform Age

Global media expert Dal Yong Jin examines the nexus of globalization digital media and contemporary popular culture in this empirically rich student-friendly book. Offering an in-depth look at globalization processes histories texts and state policies as they relate to the global media Jin maps out the increasing role of digital platforms as they have shifted the contours of globalization. Case studies and examples focus on ubiquitous digital platforms including Facebook YouTube and Netflix in tandem with globalization so that the readers are able to apply diverse theoretical frameworks of globalization in different media milieu. Readers are taught core theoretical concepts which they should apply critically to a broad range of contemporary media policies practices movements and technologies in different geographic regions of the world – North America Europe Africa Latin America and Asia – with a view to determining how they shape and are shaped by globalization. End-of-chapter discussion questions prompt further critical thinking and research. Students doing coursework in digital media global media international communication and globalization will find this new textbook to be an essential introduction to how media have influenced a complex set of globalization processes in broad international and comparative contexts. | Globalization and Media in the Digital Platform Age

GBP 42.99
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Diccionario de afijos del español contemporáneo

Diccionario de afijos del español contemporáneo

El Diccionario de afijos del español contemporáneo es el primer estudio completo y sistemático de los morfemas que el español utiliza para la formación de palabras. En esta obra se presenta en detalle cada afijo utilizado para construir palabras en español. Este completo diccionario destaca por sus descripciones de las principales propiedades de todos los afijos contemporáneos del español incluyendo su comportamiento gramatical clases de bases significados comportamiento fonológico y relación con otros afijos. El estudio se complementa con una bibliografía un glosario de términos y apéndices que clasifican los afijos según diversos criterios. El formato de diccionario organizado alfabéticamente permite una consulta rápida y sencilla y será especialmente útil para investigadores y estudiantes avanzados de morfología española. Diccionario de afijos del español contemporáneo is the first comprehensive and systematic study of the elements that Spanish uses for word formation. Every affix used to build words in Spanish is presented here in detail. This comprehensive dictionary is unique for its descriptions of the main properties of all contemporary Spanish affixes including their grammatical behavior base classes meanings phonological behavior and relation to other affixes. The study is complemented by a bibliography a glossary of terms and appendices that classify the affixes based on various criteria. The dictionary format organised alphabetically allows for quick and easy reference and will be of particular use to researchers and advanced students of Spanish morphology.

GBP 31.99
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Skills Creativity and Innovation in the Digital Platform Era Analyzing the New Reality of Professions and Entrepreneurship

Skills Creativity and Innovation in the Digital Platform Era Analyzing the New Reality of Professions and Entrepreneurship

Skills Creativity and Innovation in the Digital Platform Era: Analyzing the New Reality of Professions and Entrepreneurship brings together two important areas: the separate research topics of professions platforms and entrepreneurship and the various dimensions of what platformization means to work and to professions in contemporary societies. One of the most noteworthy global aspects in current societies is the intensifying presence of technology to the extent that we can talk about the omnipotence of technologies a kind of technological imperative that prevails in societies. This new type of technological imperative emerges in the working lives of practicing professionals from medical doctors to lawyers and from teachers to preachers. Platforms have become a powerful actor as enablers and reorganizers of work creating new types of inequalities but also expanding the market relations for new professions such as social influencers. How do platforms govern and shape work and lead to new questions concerning organizing of work and professions? These are few of the key questions Poutanen and Kovalainen explore in this profound and insightful book. | Skills Creativity and Innovation in the Digital Platform Era Analyzing the New Reality of Professions and Entrepreneurship

GBP 36.99
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Theatre of the Sphere The Vibrant Being

Theatre of the Sphere The Vibrant Being

Theatre of the Sphere is Luis Valdez’s exploration of the principles that underlie his innovations as a playwright teacher and theatrical innovator. He discusses the unique aesthetic more than five decades in the making that defines the work of his group El Teatro Campesino—from shows staged on the backs of flatbed trucks by the participants in the Delano Grape Strike of the 1960s to international megahits like Zoot Suit. Opening with a history of El Teatro Campesino rich with Valdez’s insights and remembrances the book’s first part provides context for the development of the Theatre of the Sphere acting method. The second part delivers the conceptual framework for Valdez’s acting theory and practice situating it in Mayan mathematics and metaphysics. The third part of the book applies this methodology to describe the viente pasos the 20-element exercise sequence that comprises the core practice of El Teatro Campesino—strengthening the body balance precision and flexibility but also leadership collaboration observation vulnerability trust and expression of passion; of consciousness of time place self community language and belief; of honour faith morality and commitment. The book concludes with the full text of Valdez’s poem El Buen Actor/El Mal Actor and a comprehensive bibliography for further study. This is a vital and indispensable text for today’s actor as well as scholars and students of contemporary theatre American and Chicano performance and the process of theatre-making actor training and community performance. | Theatre of the Sphere The Vibrant Being

GBP 31.99
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The History of the Vespa An Italian Miracle

The History of the Vespa An Italian Miracle

Despite the symbolic capital and the global commercial success of the Vespa scooter there is no academic book dealing with its history only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world adapting and hybridizing them in an original way and how the company disseminated its models in the transnational social space. | The History of the Vespa An Italian Miracle

GBP 39.99
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Las variedades del mundo hispano Introducción a la dialectología española

Las variedades del mundo hispano Introducción a la dialectología española

Las variedades del mundo hispano tiene un acercamiento nuevo a la dialectología española ya que guía a los estudiantes por las macrovariedades fascinantes y diversas del mundo hispano. Un libro de texto único escrito en español que ofrece una introducción atractiva y accesible a la dialectología española sus ámbitos claves incluyen: la cobertura de España Sudamérica Centroamérica y Norteamérica; el libro de texto contiene una mezcla ideal de teoría y práctica; secciones de Práctica que contienen ejercicios para reforzar el aprendizaje; e incluye actividades que invitan a los estudiantes a explorar materiales de video y audio en el sitio web que acompaña el libro de texto. Además el libro de texto incluye un componente de redes sociales que deja que los estudiantes aprendan en un formato que ha sido poco utilizado en cursos universitarios. Aunque principalmente fue diseñado para estudiantes de dialectología y fonética tanto a nivel subgraduado como graduado también sería una fuente invaluable para otros cursos de la lingüística hispánica al nivel universitario. Las variedades del mundo hispano takes a refreshing approach to Spanish dialectology guiding students through the fascinating and diverse macro varieties of the Spanish-speaking world. A unique textbook written in Spanish and offering an engaging and accessible introduction to Spanish dialectology its key features include: coverage of Spain South Central and North America; the ideal balance between theory and practice; a companion website with extensive audio and video materials for students to interact with; Práctica sections with exercises to reinforce learning; and a social media element that offers insight into a format often under-utilized in university courses. Though designed primarily for students of Spanish dialectology and phonetics at both undergraduate and graduate levels Las variedades del mundo hispano would also prove an invaluable resource for a wide range of Spanish linguistics courses. | Las variedades del mundo hispano Introducción a la dialectología española

GBP 34.99
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Teoría sociocultural y español LE/L2

Teoría sociocultural y español LE/L2

Teoría sociocultural y español LE/L2 es una introducción académica a conceptos clave de la teoría sociocultural aplicada a la enseñanza y el aprendizaje de español como segunda lengua y lengua extranjera. Los capítulos han sido escritos por expertos de todo el mundo tanto por investigadores y profesores de larga trayectoria como por nuevos investigadores. La obra ofrece una revisión detallada del impacto de las ideas socioculturales en la enseñanza y aprendizaje de español. Es el primer libro que se publica en español con este enfoque. En sus páginas se documenta la transformación que el enfoque sociocultural está produciendo en la enseñanza-aprendizaje de segundas lenguas en su investigación y evaluación y en la formación docente. La obra concibe el aprendizaje y el desarrollo como actividades socioculturales e interpersonales y destaca el objetivo de la evaluación y de la investigación como herramientas de intervención dinámica para el aprendizaje y crecimiento y finalmente cómo un enfoque sociocultural ilumina la importancia de la mediación en los procesos de aprendizaje y desarrollo de la persona. El volumen tiene las siguientes características: Incluye una entrevista con James P. Lantolf uno de los investigadores más prominentes de la teoría sociocultural aplicada a las segundas lenguas Un uso consistente de la terminología de la teoría sociocultural en español a lo largo de toda la obra Cada capítulo tiene una estructura homogénea lo cual facilita su consulta No reproduce la literatura existente en inglés sino que desarrolla propuestas teóricas y de investigación propias y novedosas Incluye un glosario disponible en línea de términos relevantes en la teoría sociocultural con breves definiciones Diseñado y pensado para aquellos sin conocimientos previos de la teoría Teoría sociocultural y español LE/L2 ofrece explicaciones claras y accesibles sobre la TSC acompañadas de ejemplos concretos y aplicaciones prácticas para la clase de lenguas. Es un recurso esencial para cualquiera que enseñe español LE/L2 así como para quienes investiguen su adquisición. Teoría sociocultural y español LE/L2 introduces the key concepts of sociocultural theory (SCT) as they apply to the teaching and acquisition of Spanish as a second and foreign language. Contributions from leading experts from across the globe both well-established and emerging scholars offer an in-depth view of how a sociocultural approach can impact the teaching and learning of Spanish. The first book on this subject to be written in Spanish this unique volume examines the transformation that sociocultural ideas are producing and conceives learning and development as sociocultural and interpersonal activities. It highlights the objective of evaluation and research as dynamic intervention tools for learning and growth the active role learners must play and how a sociocultural approach illuminates the importance of mediation in the learning and development processes of the individual. Key features include: An interview with James P. Lantolf one of the most prominent researchers in SCT applied to second languages A consistent use of sociocultural theory terminology in Spanish throughout A homogeneous chapter structure which makes it easy to consult Its own newly developed theoretical and research proposals An online glossary of relevant terms in sociocultural theory with brief definitions Designed for those with no prior knowledge of the subject area Teoría sociocultural y español LE/L2 provides straightforward and accessible explanations of SCT accompanied by specific and practical applications for the language classroom. It is an essential resource for anyone teaching or studying to teach Spanish as well as researchers in Spanish second language acquisition.

GBP 38.99
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School-Based Deliberative Partnership as a Platform for Teacher Professionalization and Curriculum Innovation

School-Based Deliberative Partnership as a Platform for Teacher Professionalization and Curriculum Innovation

Using cutting-edge and frontline research relating to present day problems in educational systems this volume provides a critical discussion about political alternatives in education to neoliberalism. Based on Engeström’s Cultural Historical Activity Theory (CHAT) a theory that has potential for new areas of educational research this book explores a conceptual framework of curriculum innovation in school practice that focuses on processes of mutual meaning-making as boundary crossing between partners from different communities. Focusing on active professionalization and continuing professional learning of teachers as subjects agents extended professionals and curriculum makers in school-based deliberative partnerships with one another and with other educational partners inside and outside school this volume is divided into eight accessible chapters and covers topics such as political and curricular considerations about educational change deliberative partnership as a new way for reform prospects for an innovative curriculum process and putting into action deliberative partnership-based curricular innovation. This volume is the perfect addition for teachers teacher educators researchers and practitioners who are looking to explore beyond the viewpoint that teachers operate in singular communities and the potential and possibility of an alternative framework for teacher learning in the future. | School-Based Deliberative Partnership as a Platform for Teacher Professionalization and Curriculum Innovation

GBP 38.99
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Semántica Una introducción al significado lingüístico en español

Semántica Una introducción al significado lingüístico en español

Semántica: Una introducción al significado lingüístico en español es una introducción integral al estudio de la semántica con un enfoque especial en la lengua española. Sin asumir conocimientos lingüísticos previos el libro conduce al lector por los principales temas del estudio del significado logrando un equilibrio entre la teoría y la práctica. Los temas nocionales y las discusiones conceptuales se entrelazan con el desarrollo de herramientas analíticas. Las explicaciones se apoyan en abundantes ejemplos que ilustran los puntos tratados. Cada capítulo proporciona ejercicios y sugerencias para lecturas e investigaciones adicionales con el fin de guiar a los estudiantes de español en las complejidades de la semántica léxica y composicional. Escrito íntegramente en español en un estilo claro y atractivo el libro es ideal para estudiantes avanzados de pregrado y posgrado de español y lingüística hispánica. Semántica: Una introducción al significado lingüístico en español is a comprehensive introduction to the study of semantics with a special focus on Spanish. Without assuming prior linguistic knowledge the book leads the reader through the main topics in the study of meaning striking a balance between theory and practice. In a clear and engaging style notional issues and conceptual discussions are intertwined with the development of analytical tools. Explanations are supported by plentiful examples to reinforce each new point. Exercises and suggestions for further reading and research are provided throughout to guide students of Spanish seamlessly into the complexities of lexical and compositional semantics. Written entirely in Spanish the book is ideal for advanced undergraduate and graduate students of Spanish and Spanish linguistics. | Semántica Una introducción al significado lingüístico en español

GBP 36.99
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Gramática fundamental del español

Gramática fundamental del español

Gramática fundamental del español abarca una amplia gama de temas relacionados con la morfología la sintaxis y la escritura del español. Usando ejemplos contextualizados y atendiendo a la dimensión cognitiva esta gramática presenta diferentes maneras de entender numerosos aspectos básicos del uso y el significado de la gramática incluyendo: frases cláusulas y oraciones clases de palabras y tipos de oraciones gramática de la palabra construcción y análisis de oraciones gramática y escritura Esta obra incluye información gramatical sobre las variedades más generales del español. También proporciona un amplio conjunto de ejercicios las soluciones a los ejercicios y un índice de materias y términos gramaticales. Esta gramática es una lectura clave para los estudiantes de español y de estudios hispánicos entre los niveles intermedio-bajo y avanzado-alto de ACTFL o bien entre los niveles B1 y C2 si se sigue el CEFR.

GBP 35.99
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The Archaeology of Bronze Age Iberia Argaric Societies

The Archaeology of Bronze Age Iberia Argaric Societies

After more than a century of research an enormous body of scientific literature in the field of El Argar studies has been generated comprising some 700 bibliographic items. No fully-updated synthesis of the literature is available at the moment; recent works deal only with specific characteristics of Argaric societies or some of the regions where their influence spread. The Archaeology of Bronze Age Iberia offers a much-needed comprehensive overview of Argaric Bronze Age societies based on state-of-the-art research. In addition to expounding on recent insights in such areas as Argaric origin and expansion social practices and socio-politics the book offers reflections on current issues in the field from questions concerning the genealogy of discourses on the subject to matters related to professional practices. The book discusses the values and interests guiding the evolution of El Argar studies while critically reexamining its history. Scholars and researchers in the fields of Prehistory and Archaeology will find this volume highly useful. | The Archaeology of Bronze Age Iberia Argaric Societies

GBP 38.99
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e-Research y español LE/L2 Investigar en la era digital

e-Research y español LE/L2 Investigar en la era digital

e-Research y español LE/L2: Investigar en la era digital es el primer volumen que aborda de manera conjunta las aportaciones al español LE/L2 de la lingüística de corpus la biblioteconomía y la edición digital. Es excelente para mejorar las técnicas de investigación a la vez que se toma conciencia sobre el uso de las tecnologías en los estudios sobre el español LE/L2. Características principales: visión interdisciplinar e internacional a partir del trabajo de expertos que ejercen su actividad docente investigadora y profesional en diferentes ámbitos y en distintos países; planteamiento teórico-práctico mediante la exposición de una reflexión teórica y la descripción de casos prácticos; sólido marco teórico que se presenta en los dos primeros capítulos; estructura homogénea dividida en útiles apartados (necesidades cómo ayudan las tecnologías y casos concretos) para que el lector pueda localizar los contenidos con facilidad; lectura del volumen que puede ser lineal (capítulo tras capítulo) o transversal (por ejemplo los casos prácticos que se presentan en cada capítulo); materiales complementarios en línea como por ejemplo glosario hipertextual y enlaces a los corpus y programas mencionados en los capítulos. Escrito en español de manera clara y accesible y con abundantes ejemplos e ilustraciones e-Research y español LE/L2: Investigar en la era digital es ideal para todas aquellas personas vinculadas con la investigación en torno al español LE/L2: estudiantes de máster y doctorado directores de tesis (PhD o máster) y profesores. e-Research y español LE/L2: Investigar en la era digital is the first volume that jointly addresses the contributions of corpus linguistics librarianship and digital publishing to Spanish as a second or foreign language (LE/L2). It is excellent for improving research techniques while raising awareness about the use of technologies in studies of Spanish LE/L2. Main features: interdisciplinary and international vision based on the work of experts who carry out their teaching research and professional activities in different fields and in different countries; theoretical-practical approach through the presentation of a theoretical reflection and the description of practical cases; solid theoretical framework which is presented in the first two chapters; each chapter is divided into three useful sections (needs how technologies help and specific cases) so that the reader can easily locate the contents; reading can be linear (chapter by chapter) or transversal (for example the practical cases presented in each chapter); supplementary online materials include a hypertext glossary and links to the corpus and programs mentioned in the chapters. Written in Spanish in a clear and accessible way and with abundant examples and illustrations e-Research y español LE/L2: Investigar en la era digital is ideal for all those involved in research on Spanish LE/L2 master's and doctoral students thesis supervisors and professors. | e-Research y español LE/L2 Investigar en la era digital

GBP 36.99
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Introducción a la lingüística de corpus en español

Introducción a la lingüística de corpus en español

Introducción a la lingüística de corpus en español es la primera obra concebida desde la óptica del español para investigar los corpus textuales existentes en la actualidad. Destinada a conjugar armónicamente la exposición de cuestiones teóricas y metodológicas proporciona información detallada sobre las tareas necesarias en el diseño construcción y explotación de un corpus a partir de numerosos ejemplos de obtención de datos sobre diferentes cuestiones léxicas y gramaticales. Características principales: • Exposición de cuestiones teóricas y metodológicas combinada con el tratamiento de casos prácticos de extracción y análisis de datos procedentes de corpus textuales de español; • Análisis de fenómenos léxicos y gramaticales del español desde diferentes perspectivas y con atención a la variabilidad diacrónica diatópica y diastrática; • Indicación detallada del modo de obtener los datos necesarios para la investigación en diferentes corpus del español; • Inclusión de un resumen inicial actividades de investigación en cada capítulo y lecturas complementarias recomendadas; • Presentación de un capítulo final con herramientas informáticas útiles para el análisis de textos no incluidos en corpus textuales; • Recopilación de los principales términos usados en la lingüística de corpus en un glosario bilingüe (español e inglés). Introducción a la lingüística de corpus en español es una obra con un enfoque marcadamente didáctico y dirigida fundamentalmente a estudiantes avanzados de grado y posgrado profesores que necesiten hacer uso de corpus en sus clases investigadores que precisen un conocimiento más profundo de la lingüística de corpus o expertos en otras disciplinas que deseen familiarizarse con una perspectiva técnica de los fenómenos lingüísticos. Introducción a la lingüística de corpus en español provides the first complete overview of corpus linguistics in Spanish. Combining the discussion of theoretical and methodological issues it provides detailed information on the design construction and use of a corpus with numerous examples of obtaining data on different lexical and grammatical issues. This is an ideal resource for undergraduate and graduate students teachers who need to make use of corpora in their classes researchers who need a deeper knowledge of corpus linguistics or experts in other disciplines who wish to become familiar with a technical perspective of linguistic phenomena.

GBP 36.99
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Recent Advances in Computing Sciences Proceedings of RACS 2022

Recent Advances in Computing Sciences Proceedings of RACS 2022

The 1st International Conference on Recent Advances in Computing Sciences (RACS-2022) organized by the School ofComputer Application Lovely Professional University Jalandhar Punjab from 4th to 5th November 2022. The conference focuses on discussing issues exchanging ideas and the most recent innovations towards the advancementof research in the field of Computing Sciences and Technology. All technical sessions were predominantlyrelated to Data Science Artificial Intelligence Remote Sensing Image Processing Computer Vision Data Forensics Cyber Security Computational Sciences Simulation & Modelling Business Analytics and Machine Learning. The main objective of this conference is to provide a common platform for academia and industry to discuss varioustechnological challenges and share cognitive thoughts. It provided a thought-provoking platform to discuss anddisseminate novel solutions for real-world problems in a dynamic and changing technological environment. The mainsuccess of RACS-2022 is to give an opportunity for the participants to enhance their knowledge of recent computingtechnologies. | Recent Advances in Computing Sciences Proceedings of RACS 2022

GBP 38.99
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The Twitter Presidency Donald J. Trump and the Politics of White Rage

The Twitter Presidency Donald J. Trump and the Politics of White Rage

The Twitter Presidency explores the rhetorical style of President Donald J. Trump attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner the authors argue reflects an aesthetics of white rage and it is rooted in authoritarianism narcissism and demagoguery. His preferred modality of speaking namely through Twitter effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics which include simplicity impulsivity and incivility. There is then a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms principles and institutions. | The Twitter Presidency Donald J. Trump and the Politics of White Rage

GBP 19.99
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Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Integrating consumer behaviour digital marketing digital platform management web analytics and marketing insights Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management the multiple types of platforms used by brands the various consumer-brand touchpoints how the platforms are developed and with what goals in mind managing consumer engagement and activities on these platforms how the platforms are regulated and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities digital consumer behaviour across platforms and how brands can manage and engage with the digital consumer this text works as core and recommended reading for students studying digital consumer behaviour digital marketing and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual. | Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

GBP 39.99
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Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish

Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish

Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish es la primera publicación concebida para desarrollar y perfeccionar la expresión escrita en español a partir de una metodología basada en géneros textuales. Cada capítulo se ocupa de un género y está diseñado para guiar al escritor en la planificación el desarrollo y la revisión de textos. Las novedades de esta segunda edición incluyen: un cuestionario sobre la escritura listados con objetivos y prácticas escritas nuevos materiales y actividades repertorios de vocabulario temático ejercicios de corrección gramatical y estilo ampliación de las respuestas modelo y diferentes rutas para la escritura. Características principales: • Tipologías variadas: textos narrativos descriptivos expositivos argumentativos periodísticos publicitarios jurídicos y administrativos científicos y técnicos; • Actividades para trabajar la precisión léxica la gramática el estilo y la reescritura de manera progresiva; • Vocabulario temático marcadores discursivos y expresiones útiles para la escritura; • Pautas detalladas consejos prácticos y estrategias discursivas en función del tipo de texto; • Modelos textuales de reconocidos periodistas y autores del ámbito hispánico; • Recursos adicionales recogidos en un portal de escritura en línea. Diseñado como libro de texto material de autoaprendizaje u obra de referencia Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish es una herramienta esencial para familiarizarse con las características lingüísticas y discursivas propias de la lengua y para dominar la técnica de la escritura en diferentes géneros textuales. Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish provides intermediate and advanced level students with the necessary skills to become competent and confident writers in the Spanish language. This new edition includes: new material and activities chapter objectives exercises on grammar and style correction thematic vocabulary lists and an expanded answer key with more detailed explanations. Designed for use as a classroom text self-study material or reference work Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish is ideal for all intermediate to advanced students of Spanish.

GBP 34.99
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