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An Analysis of David Graeber's Debt The First 5 000 Years

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An Analysis of Betty Friedan's The Feminine Mystique

An Analysis of Betty Friedan's The Feminine Mystique

Betty Friedan's book The Feminine Mystique is possibly the best-selling of all the titles analysed in the Macat library and arguably one of the most important. Yet it was the product of an apparently minor meaningless assignment. Undertaking to approach former classmates who had attended Smith College with her 10 years after their graduation the high-achieving Friedan was astonished to discover that the survey she had undertaken for a magazine feature revealed a high proportion of her contemporaries were suffering from a malaise she had thought was unique to her: profound dissatisfaction at the ‘ideal’ lives they had been living as wives mothers and homemakers. For Friedan this discovery stimulated a remarkable burst of creative thinking as she began to connect the elements of her own life together in new ways. The popular idea that men and women were equal but different – that men found their greatest fulfilment through work while women were most fulfilled in the home – stood revealed as a fallacy and the depression and even despair she and so many other women felt as a result was recast not as a failure to adapt to a role that was the truest expression of femininity but as the natural product of undertaking repetitive unfulfilling and unremunerated labor. Friedan's seminal expression of these new ideas redefined an issue central to many women's lives so successfully that it fuelled a movement – the ‘second wave’ feminism of the 1960s and 1970s that fundamentally challenged the legal and social framework underpinning an entire society. | An Analysis of Betty Friedan's The Feminine Mystique

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An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented with different firms serving different parts of the market (the low-price mass market and the expensive high-end market in clothing for example) and examines strategies that businesses can follow in emerging mature and declining markets. If printing is in decline for example there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants substitute products buyers suppliers and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy. | An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

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An Analysis of Hannah Arendt's The Human Condition

An Analysis of Theodore Levitt's Marketing Myopia

An Analysis of Amos Tversky and Daniel Kahneman's Judgment under Uncertainty Heuristics and Biases

An Analysis of Amos Tversky and Daniel Kahneman's Judgment under Uncertainty Heuristics and Biases

Amos Tversky and Daniel Kahneman’s 1974 paper ‘Judgement Under Uncertainty: Heuristics and Biases’ is a landmark in the history of psychology. Though a mere seven pages long it has helped reshape the study of human rationality and had a particular impact on economics – where Tversky and Kahneman’s work helped shape the entirely new sub discipline of ‘behavioral economics. ’ The paper investigates human decision-making specifically what human brains tend to do when we are forced to deal with uncertainty or complexity. Based on experiments carried out with volunteers Tversky and Kahneman discovered that humans make predictable errors of judgement when forced to deal with ambiguous evidence or make challenging decisions. These errors stem from ‘heuristics’ and ‘biases’ – mental shortcuts and assumptions that allow us to make swift automatic decisions often usefully and correctly but occasionally to our detriment. The paper’s huge influence is due in no small part to its masterful use of high-level interpretative and analytical skills – expressed in Tversky and Kahneman’s concise and clear definitions of the basic heuristics and biases they discovered. Still providing the foundations of new work in the field 40 years later the two psychologists’ definitions are a model of how good interpretation underpins incisive critical thinking. | An Analysis of Amos Tversky and Daniel Kahneman's Judgment under Uncertainty Heuristics and Biases

GBP 6.50
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