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Electrochemical Polymer Electrolyte Membranes

Electrochemical Polymer Electrolyte Membranes covers PEMs from fundamentals to applications describing their structure properties characterization synthesis and use in electrochemical energy storage and solar energy conversion technologies. Featuring chapters authored by leading experts from academia and industry this authoritative text: Discusses cutting-edge methodologies in PEM material selection and fabrication Points out important challenges in developing PEMs and recommends mitigation strategies to improve PEM performance Analyzes the current integration of PEMs with primary power devices and explores research trends for the next generation of PEMs Electrochemical Polymer Electrolyte Membranes provides a systematic overview of the state of the art of PEM development making the book a beneficial resource for researchers students industrial professionals and manufacturers.

GBP 84.99

1

Drink An Economic and Social Study

Originally published in 1951 this title was the last book by Hermann Levy who died in 1949 before it was finished. Completed by his friend and fellow academic Rolf P. Lynton this title looks alcohol as a drink both economically and socially. Divided into three parts – in brief: what is the drink problem and what are its effects; how widespread is its incidence; and what can be done about it. Today it can be read and enjoyed in its historical context. | Drink An Economic and Social Study

GBP 90.00

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Room-temperature Sodium-Sulfur Batteries Anode Cathode and Electrolyte Design

This book provides an effective review and critical analysis of the recently demonstrated room-temperature sodium-sulfur batteries. Divided into three sections it highlights the status of the technologies and strategies developed for the sodium metal anode insight into the development of sulfur cathode and electrolyte engineering. It reviews past present and future perspectives for each cell component including characterization tools unveiling the fundamental understanding of the room-temperature sodium-sulfur batteries. FEATURES: Highlights scientific challenges in developing room-temperature sodium-sulfur batteries Covers pertinent anode cathode and electrolyte engineering Provides scientific and technical interpretation for each of the cell components Discusses how Na-S batteries relate to the more extensively researched Li-S batteries Explores importance of the SEI and CEI in developing stable sodium-sulfur batteries This book is aimed at graduate students and researchers in energy science materials science and electrochemistry. | Room-temperature Sodium-Sulfur Batteries Anode Cathode and Electrolyte Design

GBP 90.00

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Foods Nutrition and Sports Performance An international Scientific Consensus organized by Mars Incorporated with International Olympic Comm

This book includes all the papers presented at the meeting revised to take account of all the points made during discussions and the Consensus Statement itself. The topics covered include recommendations for optimum carbohydrate protein fat total energy fluid and electrolyte and vitamin mineral intakes to maximise sports performance. | Foods Nutrition and Sports Performance An international Scientific Consensus organized by Mars Incorporated with International Olympic Comm

GBP 180.00

1

Physiology of Sports

In this book an international group of sports scientists examine the major sports and the physiological demands of each. | Physiology of Sports

GBP 175.00

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Redefining Sports Media

This book argues that the examination of sports media within cultural and media studies is organized around more than just a shared topic: mediated sports. What count as sports media in journals books and conferences are extremely diverse; they can cover athlete expression on social media shoe commercials gender in sports commentary Indigenous name change activists and fantasy sports. Besides being mediated and in some cases loosely connected to sports events and leagues it is hard to see what they all share that could serve as the foundation for a unified field of study. Jason Kido Lopez argues that sports media are defined by genre which is reflected in their industries within their content and by their audiences. Throughout the media and cultural complex sports and sports media are built on the genre of live and real competition and therefore to study sports media is to study that genre. Each chapter will explore how the genre is constructed in commodification of mediated sport representation within sports media athlete expression sports fandom and gaming around sports. This book will be of interest to those studying sports media as well as media and cultural studies but also can be used as an introductory survey of the research on sports media from a media and cultural studies perspective. | Redefining Sports Media

GBP 34.99

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Sports Plays

Sports Plays is a volume about sports in the theatre and what it means to stage sports. The chapters in this volume examine sports plays through a range of critical and theoretical approaches that highlight central concerns and questions both for sports and for theatre. The plays cut across boundaries and genres from Broadway-style musicals to dramas to experimental and developmental work. The chapters examine and trouble the conventions of staging sports as they open possibilities for considering larger social and cultural issues and debates. This broad range of perspectives make the volume a compelling resource for students and scholars of sport theatre and performance studies whose interests span feminism sexuality politics and race.

GBP 35.99

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Sports Analytics Analysis Visualisation and Decision Making in Sports Performance

As the analysis of big datasets in sports performance becomes a more entrenched part of the sporting landscape so the value of sport scientists and analysts with formal training in data analytics grows. Sports Analytics: Analysis Visualisation and Decision Making in Sports Performance provides the most authoritative and comprehensive guide to the use of analytics in sport and its application in sports performance coaching talent identification and sports medicine available. Employing an approach-based structure and integrating problem-based learning throughout the text the book clearly defines the difference between analytics and analysis and goes on to explain and illustrate methods including: Interactive visualisation Simulation and modelling Geospatial data analysis Spatiotemporal analysis Machine learning Genomic data analysis Social network analysis Offering a mixed-methods case study chapter no other book offers the same level of scientific grounding or practical application in sports data analytics. Sports Analytics is essential reading for all students of sports analytics and useful supplementary reading for students and professionals in talent identification and development sports performance analysis sports medicine and applied computer science. | Sports Analytics Analysis Visualisation and Decision Making in Sports Performance

GBP 36.99

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Live Sports Media The What How and Why of Sports Broadcasting

In Live Sports Media: The What How and Why of Sports Broadcasting Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others to which professionals in the field need to rapidly adapt. This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports and the growth of women's sports broadcasting and evolving sports as well as political statements made in sports: Black Lives Matter and taking a knee. It illustrates the origins impact reach economics production and presentation of sports on video media – including but not limited to television. It takes the reader behind the scenes to describe the forces and processes that have shaped and continue to change sports content its delivery and how it connects with fans. Dennis Deninger draws from his experiences as an expert in the industry to expose how the choices and decisions that are now being made affect the programming content storytelling production advertising and delivery of the sports broadcasting that we will see next season and how it will evolve in the years to come. This practical entertaining book provides insights into sports broadcasting that sports management media and journalism students and learning practitioners will not find anywhere else. | Live Sports Media The What How and Why of Sports Broadcasting

GBP 56.99

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Sports Marketing

Highly practical and engaging Sports Marketing equips students with the skills techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports as well as insider expertise strongly ties classroom learning to real-world practice and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships such as social media content marketing ticketing strategies and eSports ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book including several new cases from outside the U. S. as well as coverage of international sporting organizations such as FIFA and the ever popular English Premier League • Six new You Make the Call short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media experiential events and eSports These popular You Make the Call cases and review questions stimulate lively classroom discussion while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

GBP 160.00

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The Economics of Sports

The sports industry provides a seemingly endless set of examples from every area of microeconomics giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current landscape The Economics of Sports introduces core economic concepts and theories and applies them to US and international sports. Divided into five parts the book focuses on three major areas of the economics of sports: industrial organization public economics and labor economics. Updates for this seventh edition include: • An entirely new chapter on sports gambling and a fully revised section on intercollegiate sports; • Updated material on social justice in sports and the impact of the COVID-19 pandemic on the industry; • More coverage of international sports e-sports and new biographical sketches. This well-presented and accessible text is supported by easy-to-follow pedagogical features such as end-of-chapter summaries and questions and a companion website which offers useful resources for students and instructors. It is the perfect textbook for intermediate and advanced undergraduate and graduate courses in sports economics.

GBP 150.00

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Digital Sports Journalism

Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today with student-friendly features throughout to support learning. These include case studies examples of sports journalism from leading global publications as well as top tips and practical exercises. The book also presents interviews with leading sport and club journalists with wide-ranging experience at the BBC Copa90 Wimbledon Tennis the Guardian and BT Sport who discuss working with new technologies to cover sports stories and events. Chapters cover: live blogging; making and disseminating short videos; working for a sports club or governing body; finding and transmitting stories on social media; podcasting; longform online journalism. The job of a sports journalist has altered dramatically over the first two decades of the 21st century with scope to write content across a new variety of digital platforms and mediums. Digital Sports Journalism will help students of journalism and professionals unlock the potential of these new media technologies.

GBP 35.99

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Sports TV

This book offers an introductory guide to sports TV its history in the United States the genre’s defining characteristics and analysis of its critical significance for the business practices formal properties and social cultural and political meanings of the medium. Victoria E. Johnson discusses a range of examples from textual analysis of programs such as Monday Night Football and Being Serena to examination of television rights details to sports TV’s technological innovations and engagement of critical political debates. Johnson examines sports TV from its introduction to the ESPN+ era. She proposes that sports as seen on TV in all of its iterations is the central cultural forum for working through questions of community ideals struggles over national and regional mythologies and questions of representative citizenship. This book is an ideal guide for students and scholars of television media and cultural studies as well as those with an interest in television genre sports TV history and contemporary sport and media culture.

GBP 31.99

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Television Sports Production

In this sixth edition of Television Sports Production regional Emmy Award-winning producer Jim Owens walks readers through the planning setup directing announcing shooting and editing involved in covering a sports event. Originally written as a training guide for entry-level broadcast staff at the Olympics this manual gives readers the tools they need to effectively cover sports from ice skating to motorcycle racing. Throughout Owens breaks down all aspects of the production process revealing the techniques that producers and directors use to bring sports to a worldwide audience. Chapters further include tips and advice on using the latest technologies and tools such as production trucks REMIs smart phones mobile units cameras audio equipment and lighting rigs. Featuring new instructive illustrations and sample forms as well as testimonials from experienced professionals in the business this new edition gives readers an inside look at how the experts produce live or recorded television and sports coverage. This comprehensive book is essential reading for intermediate and advanced students looking to learn how to successfully produce sports broadcasting.

GBP 66.99

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A History of Sports Coaching in Britain Overcoming Amateurism

At the London Olympics in 2012 Team GB achieved a third place finish in the medals table. A key factor in this achievement was the high standard of contemporary British sports coaching. But how has British sports coaching transitioned from the amateur to the professional and what can the hitherto under-explored history of sports coaching in Britain tell us about both the early history of sport and about contemporary coaching practice? A History of Sports Coaching in Britain is the first book to attempt to examine the history of British sports coaching from its amateur roots in the deep nineteenth century to the high performance high status professional coaching cultures of today. The book draws on original primary source material including the lost coaching lives of key individuals in British coaching to trace the development of coaching in Britain. It assesses the continuing impact of the nineteenth-century amateur ethos throughout the twentieth century and includes important comparisons with developments in international coaching particularly in North America and the Eastern Bloc. The book also explores the politicisation of sport and the complicated interplay between politics and coaching practice and illuminates the origins of the structures organisations and philosophies that surround performance sport in Britain today. This book is fascinating reading for anybody with an interest in the history of sport sports coaching sports development or the relationships between sport and wider society. | A History of Sports Coaching in Britain Overcoming Amateurism

GBP 46.99

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Sports Marketing A Strategic Perspective

Sports Marketing: A Strategic Perspective is the most authoritative comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach explaining clearly how every element of the marketing process should be designed and managed from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum including consumer behavior market research promotions products pricing sponsorship business ethics technology and e-marketing the book introduces core theory and concepts explains best practice and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media analytics and ethical issues as well as a greater number of international articles and examples. In a new feature successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students including an instructor’s guide test questions presentation slides and useful weblinks. | Sports Marketing A Strategic Perspective

GBP 82.99

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Sports Psychology Concepts and Applications

This book analyses the essential aspects of sports psychology by throwing light on issues related to the upkeep of athletes’ mental state and improving their performance in sports activities. On one hand it covers topics like anxiety stress conflicts overtraining and sports injuries and on the other it includes strategies helpful for managing and developing skills for better performance in various sports activities. In its wide coverage the volume discusses a range of key topics which include: Sports psychology: historical perspectives and the present position Contribution of heredity and environment the role of growth and development and the individual differences in sports psychology How factors like intelligence cognitive and emotional processes personality and motivation influence learning and the transfer of learning The role of attention concentration and focus in the performance of athletes Athletes’ mental and psyche levels displayed in the states of their anxiety stress and conflicts and aggression and violence Sports injuries and their management Overtraining and Burnout in Athletes Group dynamics and guidance and counseling in the learning and development of the athletes etc Engaging and reader friendly this book will be useful to students researchers and teachers of physical education psychology applied psychology and sports psychology. It will also be key reading for trainees of the various sport academies coaches sports associations managing bodies and sport psychologists. | Sports Psychology Concepts and Applications

GBP 34.99

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Sports Innovation Management

This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace. | Sports Innovation Management

GBP 35.99

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Food Drink and the Written Word in Britain 1820-1945

This volume explores the intersection between culinary history and literature across a period of profound social and cultural change. Split into four parts essays focus on the relationships between eating and childhood reading in the Victorian era the role of hunger in depicting social instability and reform the cultivation of taste through advertising and the formation of cultural legacies through imaginative and emotional experiences of food and drink. Contributors show that studying consumption is necessary for a full understanding of class gender national identity and the body. The works of writers such as Elizabeth Gaskell Edward Lear Isabella Beeton and Bram Stoker are considered alongside advice manuals Home Front narratives and advertising to provide an innovative work that will be of interest to scholars of social cultural and medical history as well as literary studies. | Food Drink and the Written Word in Britain 1820-1945

GBP 38.99

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Rethinking Sports and Integration Developing a Transnational Perspective on Migrants and Descendants in Sports

Rethinking Sports and Integration offers a critical cultural analysis of the idea that sport can promote the integration of migrants and their descendants. It examines the origins of this idea and the concept of integration and analyzes the problems in focus the methods applied and the results of sports-related integration programmes. The text also redefines sports-related integration with perspectives from migration studies that highlight the super-diversity within migrant groups and explore the various ways in which transnational connections influence participation in sport within migrant communities. This book is important reading for students and researchers working in sport development sport policy or migration studies as well as a valuable resource for sports governing bodies policymakers and project workers. | Rethinking Sports and Integration Developing a Transnational Perspective on Migrants and Descendants in Sports

GBP 39.99

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Sports Drinks Basic Science and Practical Aspects

Can sports drinks improve the way you play and exercise? Athletes-both competitive and recreational-turn to the consumption of sports drinks to optimize their performance. A volume in the Nutrition in Exercise and Sports Series Sports Drinks: Basic Science and Practical Aspects provides a review of current knowledge on issues relating to the formulation and consumption of these popular drinks. The only single volume that addresses these subjects this text also covers in depth the science that underpins the physiological biochemical and nutritional roles of the sports beverage. | Sports Drinks Basic Science and Practical Aspects

GBP 59.99

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Commonwealth Caribbean Sports Law

Sports Law has quickly developed into an accepted area of academic study and practice in the legal profession globally. In Europe and North America Sports Law has been very much a part of the legal landscape for about four decades while in more recent times it has blossomed in other geographic regions including the Commonwealth Caribbean. This book recognizes the rapid evolution of Sports Law and seeks to embrace its relevance to the region. This book offers guidance instruction and legal perspectives to students athletes those responsible for the administration of sport the adjudication of sports-related disputes and the representation of athletes in the Caribbean. It addresses numerous important themes from a doctrinal socio-legal and comparative perspective including sports governance sports contracts intellectual property rights and doping in sport among other thought-provoking issues which touch and concern sport in the Commonwealth Caribbean. As part of the well-established Routledge Commonwealth Caribbean Law Series this book adds to the Caribbean-centric jurisprudence that has been a welcome development across the region. With this new book the authors assimilate the applicable case law and legislation into one location in order to facilitate an easier consumption of the legal scholarship in this increasingly important area of law. | Commonwealth Caribbean Sports Law

GBP 35.99

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Sports Economics for Non-Economists

This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics introducing the fundamentals in a concise and engaging way to give the reader without a background in economics the tools with which to read and apply sports economics in their work. Full of real-world cases and stories the book offers a short economic history of sport and explains the economic foundations of the world of sport today from local leagues to mega-events. Covering both amateur and professional sports it explores and explains the most important issues in contemporary sports economics from player transfer markets and the rise of women’s sports to the spending behaviour of fans and the growing shadow of corruption. A fascinating read for any student researcher or practitioner working in sport or for the general reader who wants to understand the background to many of the most important stories in sport today this is the only book on sports economics that you will ever need. | Sports Economics for Non-Economists

GBP 35.99

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe the book examines theories concepts issues and best practice across six thematic sections—brands sponsorship ambush marketing fans and spectators media and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing sport management sport business sports administration or sport development and for all practitioners looking to develop their professional knowledge.

GBP 48.99

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Handbook of Statistical Methods and Analyses in Sports

This handbook will provide both overviews of statistical methods in sports and in-depth treatment of critical problems and challenges confronting statistical research in sports. The material in the handbook will be organized by major sport (baseball football hockey basketball and soccer) followed by a section on other sports and general statistical design and analysis issues that are common to all sports. This handbook has the potential to become the standard reference for obtaining the necessary background to conduct serious statistical analyses for sports applications and to appreciate scholarly work in this expanding area. | Handbook of Statistical Methods and Analyses in Sports

GBP 58.99

1

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Electrochemical Polymer Electrolyte Membranes

Drink An Economic and Social Study

Room-temperature Sodium-Sulfur Batteries Anode Cathode and Electrolyte Design

Foods Nutrition and Sports Performance An international Scientific Consensus organized by Mars Incorporated with International Olympic Comm

Physiology of Sports

Redefining Sports Media

Sports Plays

Sports Analytics Analysis Visualisation and Decision Making in Sports Performance

Live Sports Media The What How and Why of Sports Broadcasting

Sports Marketing

The Economics of Sports

Digital Sports Journalism

Sports TV

Television Sports Production

A History of Sports Coaching in Britain Overcoming Amateurism

Sports Marketing A Strategic Perspective

Sports Psychology Concepts and Applications

Sports Innovation Management

Food Drink and the Written Word in Britain 1820-1945

Rethinking Sports and Integration Developing a Transnational Perspective on Migrants and Descendants in Sports

Sports Drinks Basic Science and Practical Aspects

Commonwealth Caribbean Sports Law

Sports Economics for Non-Economists

Routledge Handbook of Sports Marketing

Handbook of Statistical Methods and Analyses in Sports

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