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Theorizing Digital Rhetoric

Theorizing Digital Rhetoric

Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology. Each chapter effectively blends theorizing between rhetoric and digital technology informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies rhetorical theory and personal/professional use provide a robust accounting of digital rhetoric that is timely personable and useful.

GBP 42.99
1

Digital Anthropology

Digital Anthropology

Digital Anthropology 2nd Edition explores how human and digital can be explored in relation to one another within issues as diverse as social media use virtual worlds hacking quantified self blockchain digital environmentalism and digital representation. The book challenges the prevailing moral universal of “the digital age” by exploring emergent anxieties about the global spread of new technological forms the cultural qualities of digital experience critically examining the intersection of the digital to new concepts and practices across a wide range of fields from design to politics. In this fully revised edition Digital Anthropology reveals how the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life around the world. Combining case studies with theoretical discussion in an engaging style that conveys a passion for new frontiers of enquiry within anthropological study this will be essential reading for students and scholars interested in theory of anthropology media and information studies communication studies and sociology. With a brand-new Introduction from editors Haidy Geismar and Hannah Knox as well as an abridged version of the original Introduction by Heather Horst and Daniel Miller in conjunction with new chapters on hacking and digitizing environments amongst others and fully revised chapters throughout this will bring the field-defining overview of digital anthropology fully up to date.

GBP 28.99
1

Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Integrating consumer behaviour digital marketing digital platform management web analytics and marketing insights Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management the multiple types of platforms used by brands the various consumer-brand touchpoints how the platforms are developed and with what goals in mind managing consumer engagement and activities on these platforms how the platforms are regulated and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities digital consumer behaviour across platforms and how brands can manage and engage with the digital consumer this text works as core and recommended reading for students studying digital consumer behaviour digital marketing and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual. | Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

GBP 39.99
1

Digital Literacies

Digital Literacies

Dramatic shifts in our communication landscape have made it crucial for language teaching to go beyond print literacy and encompass the digital literacies which are increasingly central to learners' personal social educational and professional lives. By situating these digital literacies within a clear theoretical framework this book provides educators and students alike with not just the background for a deeper understanding of these key 21st-century skills but also the rationale for integrating these skills into classroom practice. This is the first methodology book to address not just why but also how to teach digital literacies in the English language classroom. This book provides: A theoretical framework through which to categorise and prioritise digital literacies Practical classroom activities to help learners and teachers develop digital literacies in tandem with key language skills A thorough analysis of the pedagogical implications of developing digital literacies in teaching practice A consideration of exactly how to integrate digital literacies into the English language syllabus Suggestions for teachers on how to continue their own professional development through PLNs (Personal Learning Networks) and how to access teacher development opportunities online. This book is ideal for English language teachers English language learners of all ages and levels academics and researchers of all age groups and levels academics and students researching digital literacies and anyone looking to expand their understanding of digital literacies within a teaching framework.

GBP 34.99
1

Digital Entrepreneurship

Digital Entrepreneurship

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach the author guides readers through the process of a lean startup taking a digital first approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models analytical skills for digital ventures and the confidence to move from prototype to product. Online resources such as slides a sample syllabus and exercises encourage the classroom to become an interactive and dynamic space. To access these resources please visit https://www. learndigitalentrepreneurship. com/ | Digital Entrepreneurship

GBP 42.99
1

Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

This sixth volume in Christian Fuchs' Media Communication and Society series draws on radical Humanist theory to address questions around the digital public sphere and the challenges and opportunities for digital democracy today. The book discusses topics such as digital democracy the digital public sphere digital alienation sustainability in digital democracy journalism and democracy public service media the public service Internet and democratic communications. Fuchs argues for the creation of a public service Internet run by public serviceMedia that consists of platforms such as a public service YouTube and Club 2. 0 a renewed digital democracy and digital public sphere version of the legendary debate programme formats Club 2 and After Dark. Overall the book presents foundations and analyses of digital democracy that are interesting for both students and researchers in media studies cultural studies communication studies political science sociology Internet research information science as well as related disciplines. | Digital Democracy and the Digital Public Sphere Media Communication and Society Volume Six

GBP 34.99
1

Digital Food Cultures

Digital Food Cultures

This book explores the interrelations between food technology and knowledge-sharing practices in producing digital food cultures. Digital Food Cultures adopts an innovative approach to examine representations and practices related to food across a variety of digital media: blogs and vlogs (video blogs) Facebook Instagram YouTube technology developers’ promotional media online discussion forums and self-tracking apps and devices. The book emphasises the diversity of food cultures available on the internet and other digital media from those celebrating unrestrained indulgence in food to those advocating very specialised diets requiring intense commitment and focus. While most of the digital media and devices discussed in the book are available and used by people across the world the authors offer valuable insights into how these global technologies are incorporated into everyday lives in very specific geographical contexts. This book offers a novel contribution to the rapidly emerging area of digital food studies and provides a framework for understanding contemporary practices related to food production and consumption internationally.

GBP 29.99
1

Digital Research Methods and the Diaspora Assembling Transnational Networks with and Beyond Digital Data

Digital Research Methods and the Diaspora Assembling Transnational Networks with and Beyond Digital Data

The computational turn in the social sciences and humanities has generated much excitement about the potential to refresh our approaches to the study of the techno-social. From natively digital to digitised data researchers of digital diasporas increasingly find themselves working with a range of disparate digital objects. These digital objects can include anything from hyperlink to timestamps from platform behavioural metrics such as react share or retweet to different media formats such as text image pre-recorded or livestreamed videos. Taking these disparate objects into account this book introduces digital methods as research strategies not only for dealing with the ephemeral and unstable nature of tracing the diaspora with digital data but also for reconceptualizing digital diasporas as assemblages and networks of more-than-human actors. The book also introduces a range of theoretical perspectives and methodological techniques to studying digital diasporas as contingent and processual hybrid collectives of heterogeneous material cultural and practice-based assemblages. This book will be essential reading for students and scholars interested in the digital space and transnational communities. | Digital Research Methods and the Diaspora Assembling Transnational Networks with and Beyond Digital Data

GBP 35.99
1

Integrating Digital Literacy in the Disciplines

Integrating Digital Literacy in the Disciplines

Digital literacy has become the vital competency that students need to master before graduating. This book provides rich examples of how to integrate it in disciplinary courses. While many institutions are developing introductory courses to impart universal literacy (skills students need to know) and creative literacy (skills for creating new content) discipline-specific skills (skills needed to succeed within a specific discipline) are a vital extension to their learning and ability to apply digital literacy in different contexts. This book provides examples of how to integrate digital literacy across a wide variety of courses spanning many domains. Rather than a wholly new core institutional outcome digital literacy adds to the development of critical thinking communication problem-solving and teamwork skills by building students’ capacities to assess online information so they can ethically share communicate or repurpose it through the appropriate use of available digital technologies. In short it provides the vital digital dimension to their learning and the literacy skills which will be in increasing demand in their future lives. Following introductory chapters providing context and a theoretical framework the contributing authors from different disciplines share the digital competencies and skills needed within their fields the strategies they use to teach them and insights about the choices they made. What shines through the examples is that regardless of the specificity of the disciplinary examples they offer all readers a commonality of approach and a trove of ideas that can be adapted to other contexts. This book constitutes a practical introduction for faculty interested in including opportunities to apply digital literacy to discipline-specific content. The book will benefit faculty developers and instructional designers who work with disciplinary faculty to integrate digital literacy. The book underscores the importance of preparing students at the course level to create and be assessed on digital content as fields are modernizing and delivery formats of assignments are evolving. Domains covered include digital literacy in teacher education writing musicology indigenous literary studies communications journalism business information technology strategic management chemistry biology health sciences optometry school librarianship and law. The book demonstrates a range of approaches that can used to teach digital literacy skills in the classroom including:·Progressing from digital literacy to digital fluency ·Increasing digital literacy by creating digital content · Assessment of digital literacy ·Identifying ethical considerations with digital literacy ·Sharing digital content outside of the classroom ·Identifying misinformation in digital communications ·Digitizing instructional practices like lab notes and essays ·Reframing digital literacy from assumption to opportunity ·Preparing students to teach digital literacy to others ·Collaborating with other departments on campus to support digital literacy instruction ·Incorporating media into digital literacy (digital media literacy) ·Using digital storytelling and infographics to teach content knowledge] ·Weaving digital literacy throughout the curriculum of a program and with increasing depth | Integrating Digital Literacy in the Disciplines

GBP 31.99
1

Digital Ethics Media Communication and Society Volume Five

Digital Ethics Media Communication and Society Volume Five

This fifth volume in Christian Fuchs’s Media Communication and Society series presents foundations and applications of digital ethics based on critical theory. It applies a critical approach to ethics within the realm of digital technology. Based on the notions of alienation communication (in)justice media (in)justice and digital (in)justice it analyses ethics in the context of digital labour and the surveillance-industrial complex; social media research ethics; privacy on Facebook; participation co-operation and sustainability in the information society; the digital commons; the digital public sphere; and digital democracy. The book consists of three parts. Part I presents some of the philosophical foundations of critical humanist digital ethics. Part II applies these foundations to concrete digital ethics case studies. Part III presents broad conclusions about how to advance the digital commons the digital public sphere and digital democracy which is the ultimate goal of digital ethics. This book is essential reading for both students and researchers in media culture communication studies and related disciplines. | Digital Ethics Media Communication and Society Volume Five

GBP 34.99
1

The Business of Digital Publishing An Introduction to the Digital Book and Journal Industries

The Business of Digital Publishing An Introduction to the Digital Book and Journal Industries

Thoroughly revised and updated throughout the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference academic education and trade) are explored in detail providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition sections have been updated to address the growth of audiobooks reading apps metadata and open access while original case studies address key issues such as digital-first publishing EPUB social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole such as pricing and copyright and their impact on the industry is explored through relevant case studies. Taken together the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing. | The Business of Digital Publishing An Introduction to the Digital Book and Journal Industries

GBP 34.99
1

Geographies of Digital Culture

Geographies of Digital Culture

“Digital culture” reflects the ways in which the ubiquity and increasing use of digital devices and infrastructures is changing the arenas of human experience creating new cultural realities. Whereas much of the existing literature on digital culture addresses the topic through a sociological anthropological or media theoretic lens this book focuses on its geographic aspects. The first section “infrastructures and networked practices” highlights the integration of digital technologies into everyday practices in very different historical and geographical contexts—ranging from local lifeworlds urban environments web cartographies up to global geopolitics. The second section on “subjectivities and identities” shows how digital technology use possesses the capacity to alter the subjective perceptive and affective engagement with the spatial world. Finally “politics and inequalities” investigates the social and spatial disparities concerning digital technology and its use. This book draws attention to the deep interconnectedness of the cultural digital and spatial aspects of everyday practices by referring to a broad range of empirical examples taken from tourism banking mobility and health. Scholars in human geography anthropology media and communication studies and history will find this research indispensable reading. It addresses both young and seasoned researchers as well as advanced students in the aforementioned disciplines. The wealth of examples also makes this publication helpful in academic teaching. | Geographies of Digital Culture

GBP 39.99
1